Iceland: Planning an Epic Adventure with Brandon Presser
Hello and welcome to another episode of All the Hacks, a show about upgrading your life,
money, and travel.
If you're new here, I'm your host Chris Hutchins, and one of the areas I love optimizing the
most is travel.
I've been to 60 plus countries, and on every trip I love meeting locals, understanding
their culture, having unique experiences, and eating the best foods a place has to offer.
So a few months back, I started doing episodes on top travel destinations, and the feedback
I got from all of you was so positive I'm going to keep it going.
In one country that's been on my list for years, but that I haven't made it to yet,
is Iceland.
I thought it was finally going to happen when some close friends of ours got engaged and
said their wedding was going to be there, but it ended up being only a couple weeks
after our youngest daughter was due, so it didn't happen.
But it's not just me that wants to go, I've heard from so many of you that it's at the
top of your lists as well, so I thought it would be a great place for an episode.
And funny enough, I already knew the perfect guest, Brandon Presser, who's joining me for
his third appearance on the show after we did an episode on Japan just a few months back.
Well, he's also an expert on Iceland.
When he was researching a guidebook he was writing, he spent six months in the country
and literally went everywhere.
I mean every restaurant, every hotel, every fjord head, and every farm that had an extra
bed.
So when I say he knows the country, he probably knows it better than most locals do, and I
am so excited to talk about when to go, what to see and do, all the experiences to have,
and everything to eat and drink.
And then after we're done, I'll cover how you might use your points and miles for your
next trip to Iceland.
I am so excited for this one, so let's jump in right after this.
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Brandon, thanks for being here.
Thanks so much for having me again.
You knew everything about Japan, you know everything about Iceland.
There are even other countries you know everything about, so I'll probably have you back.
But what is it about Iceland that makes it a kind of place that you would want to learn
everything there is to know about the country?
I approach travel in thinking about a destination qualitatively and quantitatively.
And so for me, doing Iceland was really, really rewarding when I was writing the Lonely Planet
Guide because I would finish a trip like six, seven months in the country and I'd go,
okay, I have actually seen everything.
I have been to every single place.
I have vetted everything that there is to do.
There is no such thing as not found in the guidebook because if I didn't put it in, it's
not worth doing.
And so there was a great amount of sort of quantitative satisfaction that I had seen
everything and then I could kind of pivot to the quality and then troubleshoot exactly
what a perfect trip for any type of travel or any length of trip would be like.
What is it about Iceland?
What makes it so special?
Well, so I think on my first trip to Iceland, I learned a lot of Icelandic words, which I
think is important and we'll get to that soon.
But one of my favorite words in Icelandic is kroema.
Kroema means simmering and it's in two senses.
Kroema simmering like the earth is shaking.
There's volcanoes erupting.
It's an active geological environment.
And then kroema simmering as in creativity, the spirit of the local people, the imagination
they have, the cool design, the music.
And I think those two things together, the nature and the culture make a place like you've
never seen before.
I've seen so many pictures and I don't know how somehow it's escaped our travel list for
so long, which will change.
I'm sure by the end of this conversation, I'm going to be going to book flights.
It's a small country.
You keep going back.
Does that mean that there's always something defined even though you've seen it all?
Definitely.
I think one of the weird things about Iceland is you can visit the same thing twice and
have a really dramatically different experience.
So a good example of that would be a hike.
You know, even a one hour hike along the coast, you could do it at 11 p.m. in June and you
have the midnight sun and there's this eerie quiet, good weather and you're with friends.
Or you could do it in the middle of winter and it's stormy and brooding and you'll see
the country in so many different ways and that weather and the vibe, it's always something
new.
But then there's something else in Iceland that is sort of a big takeaway for me and
a lot of what I learned in Iceland is something that I actually do in my regular life, which
is Icelanders think of their lives in eras.
They don't think of graduating from college and taking on a job in a certain field and
they're like, okay, that's it.
You know, like I'm going to be a lawyer for the rest of my life.
Icelanders have this notion of, okay, I'm going to own a restaurant because that's what
I'm passionate about right now.
And five years later, they're like, you know what?
I'm going to get my teaching certificate because I really want to teach elementary school.
And then seven years later, they get interested in being an interior decorator and they open
a design firm with such a small population and with such good social equality.
These things are possible.
And so I like to think of my trips to Icelanders and I go all the time as eras.
And every time I go back to Iceland, I sort of reflect on myself.
What's changed in me, you know, in the last year since I've been there and what era am
I in?
How do we even start to think about this?
I have gone to Iceland.
So let's say I'm planning a trip or anyone's planning a trip.
It's a small country.
Does that mean it doesn't need the full kind of two weeks to give it justice?
Is there too long of a trip, too short of a trip?
I would say that you can do any trip that you can.
It's worth doing.
And the first thing to remember is it's so close to the United States.
Of course, it's very close to Europe as well, depending on where you're coming from.
But if all you have is four days, we'll get through some planning ideas for the perfect
four day trip.
I mean, if you have 10 days, even better.
But I kind of want to challenge you to think of Iceland as a place that you can keep going
back to.
I think a lot of Americans like to go back to Mexico.
Even for a long weekend, this can be a long weekend place that you can have six different
versions of that long weekend and keep going back.
You know, Icelandair has a stopover program on the way to Europe.
So you can even tack on three nights in Iceland on the way to your trip to Paris for free
or do it on the return.
So I think the big thing to start off with is that Reykjavik covers a huge amount of
the population and urbanization in the country.
So Iceland has 390,000 people, 240,000 of which live in the Reykjavik area.
And so if you're going to plan a trip, you're definitely going to want to spend some time
there.
And I would say the first thing to remember is if you're going to math your trip, 20 to
25% of your trip should be in Reykjavik and the rest should be out in nature.
And I think a lot of people do the opposite where they base themselves in Reykjavik and
then do trips out into the nature.
You need to keep your time in Reykjavik to around that 20, 25%.
So a 40 trip, do one night in Reykjavik.
You know, if you're doing a 10 day trip, two nights in Reykjavik because you're really
going for that mix of nature and culture, but you're really just going to get like a
tiny Scandinavian city if you base yourself in Reykjavik the whole time, which isn't
like huge value add.
So one challenge I have is we have kids.
Does that mean you're going to be staying one or two nights in a place, then move, then
move, then move?
Or when you say the other 75% of your trip, could that be in one or two places in nature?
Yeah, totally.
We can jump right into what like a good four day trip would look like if you want.
What you would do is you would land at Kepelvig, the international airport, which is a one
hour drive from Reykjavik.
So pick up a car in Kepelvig and you actually will drive in the other direction, not to
Reykjavik.
You'll drive to sort of southwest Iceland to towns like Hetlär, Közwetler, and you'll
set up there, you get like an Airbnb, stay in a hotel, and base yourself there to do
hikes and day trips out to waterfalls or horse farms or whatever you want to do.
And then as the trip comes to an end, you'll drive into Reykjavik, spend a night there,
spend a day there, and then head back to the airport.
If you have the means sneak in a night at the Blue Lagoon retreat, specifically retreat
because it's absolutely unreal.
It's an amazing hotel or get the spa package at the retreat, which gives you a day pass
to this like private Blue Lagoon and then you head home on your flight from Kepelvig.
That would be the perfect trip.
So we did jump ahead a little bit.
Let's rewind a little and just like, Iceland is a place where you can go and be very cold
or you can go and have sun 24 hours a day.
How do you even think about when to start planning a trip?
Is there an ideal season?
Is it different depending on what you want to do?
So if you're thinking about it in terms of wanting a lot of daylight, the solstice in
June is going to have 24 hours of daylight.
And when you read a lot about Iceland, a lot of online sources get it wrong.
They say June, July, August, but if you're doing the math and you're actually thinking
about the sun, if it's kind of mid-late June that has the most sun, then it's May and
July that have the second most sun.
So if you want all of that daylight, I would look at doing warm weather during the summer.
Most hiking is July and August when practically every pass and every road is open because
the weather has warmed.
If you're just looking for that daylight, think maybe May because you're not really in
the highest of high season.
But in the way that people know the glory of the midnight sun and all that good stuff,
they think that there's basically darkness for the rest of the year.
But I love going in March and October.
So for example, March 1st, you have the sun coming up at around 8.30 AM and the sun goes
down at like 6.30, 6.45.
You still get a full day of daylight and you get some glow on the horizon and you get
no tourists, really relative to the summer.
And the same goes for October.
I think I probably prefer October a little bit more because you have more green from
the summer before the snow cover, March tends to be a little bit more brown.
So if you want those perfect photos, October would be my ideal time to go.
And I'm actually going to go this October and I kind of regret telling everyone that
it's the best time to go because now it's going to be overloaded and my hotels are going
to be expensive.
Well, you just got to book it quick.
Exactly.
Or you probably know everyone.
But what about the winter?
Is there a case to be made to go visit Iceland in December or January?
Yeah, absolutely.
Much in the way that the Danes have commoditized this idea of Huggah, this coziness that is
so cozy, it's sort of impossible to describe.
The Icelanders embrace that as well.
And if you're looking for a cozy, more romantic holiday where your snuggled up in a cabin or
you want to embrace cafe culture in Reykjavik, you can certainly go in the dead of winter.
Your experience then will be a little more culturally heavy than it will being out in
nature because it's not that Iceland is really cold.
So I grew up in Ottawa in Canada and that is proudly the coldest capital in the entire
world.
You would think Reykjavik would be colder by temperature.
It's the wind in Iceland that makes hiking and traveling really difficult.
And the wind can be there in June, it can ruin a hike on the warmest of days.
So that's kind of when to go.
Before we go into places, you talked a little bit about the vibe and the experience.
But what's the culture like?
What are people like?
Are people friendly?
Can you get to know them?
How would you describe culture in Iceland?
I think our first cultural touch point for a lot of people is Bjork or Bjork.
And she brings this weirdness, right?
This wandress and all of this kind of stuff.
And she is certainly a character.
But there is something about her that you find in a lot of Icelanders, which is this
uninhibited creativity.
There is no shame in pursuing your passions.
And you find that a lot of people are artists in some capacity or have this propensity towards
the creative.
And it can be really refreshing how it's expressed in a cool haircut or people designing their
own jewelry.
There's no fear of being judged.
But on the other hand, there's this scandy coldness.
You don't get that effusive Americanness.
Hi, how are you?
You know, that we never really mean hi.
How are you when we say it?
Because you're supposed to answer good.
How are you?
And not actually answer.
So it's not weird to get a very one line.
Hi, how are you?
I'm not an Icelander.
We'll say good.
And it doesn't mean they're not friendly.
When you start befriending Icelanders, their genuineness, their loyalty and their care,
I mean, it's like no other place on earth.
How do you go about doing that if you walk into a bar and you're like, Hey, how's it
going?
It's like good.
Is it just pushing through it?
What's your tips there for people who want to experience that warmth?
So I actually wrote a section in one of my lonely planet guys about how to blend in
Reykjavik because it's just so painfully obvious who's a tourist and who's not.
And you have to remember, right?
There's almost 400,000 people in Iceland.
And last year, there were 1.7 million visitors.
So if you just like took six random people in Iceland, five of them are going to be visitors.
So it's this huge onslaught of people who are not from there.
One of the things that Icelanders love is swearing in English and they will talk amongst
each other in Icelandic, but they will say with a very aspirated Icelandic accent, like
fuck, like a lot like this.
And so if you can meet them at that obsessive swearingness, it'll actually endear the conversation.
I think learning a few Icelandic words also really helps everyone speaks English at this
point, but showing some local courtesy will really go a long way.
And I think getting out of Reykjavik and going into smaller towns, it's a lot easier
to make local friends there because by virtue of Reykjavik having a lot of locals, it also
has a lot of tourists, a lot of the hotels are there, but when you're off in the smaller
town like Housavik or Akurerri or Aydsajj, you'll meet people off acid because they're
like, who are you?
This is a town of 700 people I've never seen your face.
You said local courtesy is are there any cultural norms to be aware of when it comes to etiquette
or things to do or not to do in Iceland?
One of the big things is because it's so windy, like I said, never carry an umbrella.
And Iceland has pretty bad weather on the whole, like a friend of mine from Iceland actually
texted me this morning, a picture of snow and was like, this is what's going on here
one day away from May, but never carry an umbrella because the wind will just tear it
to shreds.
So if you ever see someone walking down the street in Reykjavik with an umbrella, you know
that they're not from there.
Another thing is there's a lot of stray cats in Reykjavik.
If you have a funny comment about loving cats or knowing about the stray cats, that's absolutely
a thing.
And a lot of people at Reykjavik also refer to sections of town by the zip code.
So central Reykjavik is 101.
So people like, oh, where are you staying?
If you try to like say the cross street, that's not what it is.
You say, I'm staying in 104 or like make sure you know the zip code, the postal code of
where you're staying, because it's like these little things that will signify that you're
not like a total noob.
Even if you are, even if you are.
Okay.
So I'm ready to start planning.
You've sold me.
What are some of the real highlights that someone needs to make sure to include on any
trip?
And then let's talk about, you talked a little bit about four days, but let's talk about
planning like a week or 10 days.
Okay.
So to give you a sense of Iceland size, it's about the size of Ohio, but you're never going
to drive through Iceland in the middle.
You know, the sort of Cincinnati Columbus Cleveland Chevron, you're never going to drive that.
Instead, you're going to have to drive the circumference of the island.
And there's a very aptly named road called the ring road.
And a lot of people set their sights on the ring road when they want to visit.
And I think if you were to complete the ring road without stopping, I think it would take
about 17 hours.
And so a lot of people think, okay, I'm going to do this in like five days, like I'll drive
five hours a day, look at cool things out the window, stop every once in a while for
a cool thing.
I wouldn't attempt the ring road unless you have 10 days.
And I probably wouldn't even plan it so that you were moving like two hours and then a
night, two hours and then a night.
I would actually try to book two nights.
Every time you stop so that it doesn't feel like a total slog.
And while you will see beautiful things out the window on the ring road and all the car
accidents in Iceland happen because people see something so beautiful that they slow down,
not realizing someone's right behind them, but you really need to get off the ring road.
All of the best stuff are all along the detours.
And so giving you the luxury of time will definitely give you the opportunity to see
those cool things.
And I would even challenge you to do a different loop and mix it up and just look at looping
along the West.
So that would be going from the airport up through Reykjavik all the way through West
Iceland, the Snifosnus Peninsula all the way up into the West Fjords, which are kind of
like those lobster claws that are like snipping off the side of Iceland, going through all
those fjords all the way up there and then coming back down past Reykjavik, there's a
different way that you could come down.
So you're not doubling back on anything you've done.
And that would be an incredible ring road alternate that very, very few people do.
So those would be like the two big driving itineraries that I would put forward.
Of course, if you have two weeks or three weeks, it's just the more time that you get
to marinate in these incredible destinations.
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I can kind of go through each region very quick and how Icelanders kind of see it.
So you have the capital area, which is Reykjavik and they have the suburb Koba Voor and then
Hopnafjöd, which is like a little town nearby.
So that greater region is very urbanized.
A ton to do bars, clubs, big restaurants, big cool hotels.
That's where you're going to get your fix of that.
And then right outside the capital region is what you may have heard the Golden Circle.
This is strictly a tourism product that was created so that people could have a really
fun day trip outside of the city.
And basically that touches on three geological features.
One is a big geyser called Gazier, which is where the word for.
Geyser comes from.
And then Gefoss, which is Golden Waterfall.
And then Thingvetdich, which is where the old parliament was and where actually the continental
plates are cracking open.
So you get these three really cool things.
It's like a four hour experience.
It's a totally fake thing.
And you could certainly drive through it on your way to something else.
What's sort of exciting is just beyond that, Blue Lagoon is actually opening a brand new
second resort up there.
It's just about to open.
So that's really exciting and we'll kind of change the flow of how people are moving
through that Golden Circle.
But the thing to remember and before I kind of like quickly touch on the regions is that
there's no such thing as like the waterfall that you have to see.
You can hike anywhere in Iceland and it's absolutely beautiful.
And there's waterfalls that you think you'll have discovered because there's no tourists
there.
So I would kind of stay away from the Instagram version of Iceland that has prioritized really
random places like this waterfall or this gorge or this fjord and keep things a little
bit more up in the air.
I'm going to like do it clockwise.
So you leave in Reykjavik.
The West has a few small towns and this very famous Nifosnes Peninsula with a glacier all
the way at the tip.
And this is where Journey to the Center of the Earth, the Jules Verne book actually takes
place.
It's beautiful.
There's a lot of hot springs, horse farms.
You can do a loop of the peninsula and it could be its own sort of golden circle in its
own right.
A lot of the sagas, so Iceland's very rich history that's detailed in these very sort
of Dickensian like Shexperian.
He killed this person and that person revenge killed that person.
A lot of that takes place in the West.
Then beyond the West, you go up to the West Fjords, which I mentioned earlier.
This is my absolute favorite region in Iceland.
This is Iceland on steroids.
The fjords are fjordier.
Everything's like really dramatic.
The waterfalls are huge.
There's some like abandoned herring factories that have been turned into cool places to
stay.
Like it's just totally unreal up there.
The best time of visit is July and August for that region because it can be a little
bit trickier to get through some of the roads.
There's a lot of road closures in the off season.
But if you are going in the peak of summer, I would devote all of my energy and go up
to the West Fjords.
I absolutely love it up there and try to get there as much as I can, even though it's
pretty far out of the way.
For what it's worth, for anyone listening, I just pulled up Google Maps while Brandon's
talking so I could like kind of just track where you are.
Are we on like the north side?
What are some towns?
I can make sure I'm in the right place.
So each region has their main town.
So the West is Borgenas and Sticky so much.
Those are the two kind of main towns.
And then up in the West Fjords, you have Isafjord.
That would be if you were to want to fly domestically and we'll talk about kind of
flying to kind of cheat some time off of your itinerary, you would fly into Isafjord.
And then you could rent a car there and kind of drive around all of those Fjords up there.
And there's a really famous waterfall, not to go against what I just said about not
coveting certain waterfalls.
But well, everyone is kind of going gaga over the good fuss in the golden circle.
There's Dinyundi waterfall that looks like an actual perfect Bundt cake.
It looks like an AI generated a photo of it.
It's totally unreal.
There's some really, really, really cool towns up there that have 50 people, 200 people,
all with places to stay.
And it really just feels like you're on the end of the earth.
So then going across, so you're now kind of at midnight on the clock is the whole northern
stretch of Iceland.
And the big city in that region is Akureri.
And Akureri is the second city of Iceland.
And to tell you how much smaller it is, then Reykjavik Akureri has like 20,000 people on
a good day.
But it's really charming because it's the biggest city in the area.
So there's like all these cafes and there's a bookstore and there are these restaurants.
But when you're driving into the city, you can see it in its entirety.
It's so tiny.
There's something really charming about it when people have a lot of northern pride.
Because so many of the rest of the people in the country live down in Reykjavik.
So just beyond Akureri, there's Mivat, which Mivat actually translates to fly water because
there's a lot of flies in the spring when everything blooms.
But in the summer, it's absolutely stunning.
But that whole area has had a lot of ancient volcanic activity and there's some really
cool formations to check out.
And then Housavik is like a college town nearby, like a really young, cool vibe, best place
in Iceland to go whale watching in season.
You can go out and see dozens of whales, really cool town to spend some time in.
And then you kind of go along to the east, so like three o'clock.
And those fjords are really thin and jagged and kind of have a similar vibe to the west
fjords.
Some really extreme mountains meeting water, some really cool little towns.
And then you kind of come around Scuffedafet, which is like a really cool geological formation.
The glacial lagoon, which you might have seen on Instagram.
And then you have the Black Sand beaches in the south and that curls all the way back
again to that golden circle area.
You went through the whole south pretty fast, is that kind of maybe something that's often
left off an itinerary?
So the south is extremely popular because it's super easy to get to and the roads are
always clear and really flat because of a lot of northern weather will hit the highlands
of Iceland and dissipate.
So you'll get rain, but you might not get as like extreme winds or things that would
close a road.
So I find like a lot of people on short itineraries will kind of do that southern area.
Vique, which is about halfway kind of six o'clock.
Vique is kind of the farthest point a lot of people go on a short trip.
And then everything that sort of west of Vique are the stuff that people explore.
So there's like a really good waterfall at Sko-wad and you can do some really cool hiking around
Sko-wad.
My favorite hike in all of Iceland is actually from Sko-wad up over where that big eruption
was about 12 years ago.
And then you land down into a valley called Tharsmark between three glaciers.
The weather is always like pretty good in Tharsmark because it's protected by glaciers.
And that hike is called Fimvah the Hoss.
Takes a whole day to do.
I would definitely recommend having a guide take you to do it.
Takes like 10 hours.
Then you end up in Tharsmark for the night and you could spend a night in Tharsmark and
then arrange to be picked up and driven back out to the Ring Road again.
That brings up a good point.
Guides.
Is that something that if you're going to Iceland you're like you probably should organize
a lot of guides and trips or can you do this all on your own except maybe a few things
like what you just mentioned?
Well, the one thing that a lot of people do is they get in trouble when they take their
little Yaris car on an F road.
So F roads are F for Fjak, which means mountain.
And it is strictly prohibited to drive your rental car unless you have like a chonky SUV
four wheel drive.
But it will say like in a sticker in the vehicle whether or not that car can go on an F road,
you will know.
And in the times that I've driven by broken cars on F roads because the tourists that
they were superhuman and thought they could do it.
I mean, if I had a nickel I would honestly be a millionaire.
So you need a guide for that.
I wouldn't want to try to get a car across a small river and having it swept away.
If you really want to get into the highlands, go to places like Thorsmök or have that kind
of rewarding experience, I would absolutely hire a guide.
I would also hire a guide because like I said, you don't have to be precious about the exact
trail to hike or the exact gorge to check out or waterfall.
And what a guide will do is a lot of them have significant training and they're going to
know, okay, the weather is coming in from the west.
So we were going to hike in the west, but today we'll hike eastward.
We'll have beautiful skies and a chance of northern lights and they'll switch it up.
And they'll know because they have that experience from growing up in rural Iceland, what the
weather is doing.
And they'll just optimize your hike.
Like you don't have to put on your raincoat and have terrible wind just to say that you
walk from A to B, your guide will give you the exact same experience that you didn't
even know existed by walking you from C to D. That's the value.
Any tips for finding these guides to get a good one or is it easy?
Iceland's so small and there are a lot of tourism businesses and I don't necessarily
want to prioritize one over the other because it's such a tiny place, but I will shout out
one of my favorite groups on the island, Midgard Adventures.
They're just such a cool group of people.
They're all really young.
They're in the late twenties and thirties and they have just like this incredible spirit
about them and they really vibe with this.
We're not just going to take you to this thing because you saw it on Instagram.
We're going to give you a whole experience.
It's not weird to end up at one of their houses at the end of the day because you guys were
like bonding over some really cool music and you go and listen to records at their house
and their mom cooks for you or something like that.
I just love them so much.
I remember the first time that I was in Iceland like 18 years ago I met some of those guys
when they were teenagers and now they're married with kids.
I just really respect what they're doing.
There's a lot of people doing cool stuff like that, but it's been fun to watch them over
the years and you mentioned Northern Lights.
If that's on someone's bucket list, like I want to see them somewhere somehow in the
world is tacking that on in Iceland a good time to do it.
Yeah.
So we're actually about to enter the era of solar maximum for Northern Lights and basically
what that means is the sun is sort of on a it's like an 11 year cycle of how it's producing
flares.
So we're coming into solar maximum, which is supposed to be in 2024, but you don't have
to be in full maximum to have great Northern Lights.
So they're going to be great this year.
So there's three ingredients that you need from Northern Lights.
You need flares.
You need darkness and you need a lack of clouds.
A lot of people are going to try to sell you on a Northern Lights tour.
It's completely bogus.
You don't have to pay all this money to have someone drive you out into the wilderness.
You can do it yourself because you're just looking up and if you're going to follow that
40 itinerary we were talking about where you're going to go base yourself in the wilderness
in a rural part of Iceland for the majority of your trip, you can just look out the window.
But I've also seen amazing Northern Lights in downtown Reykjavik because when they're
good, they're good.
There's a website that gives you Intel is V E D you are.is.
It gives you Intel and a score on what the flares are going to be doing that night.
It'll also tell you how much cloud cover there's going to be so you can make a judgement.
I think the scale goes to nine, but a four is good.
If you get a four, you're like, okay, I'm going to see some Northern Lights.
If it's clear, the conditions have to be correct.
Because you need darkness, you would think December and January are actually the best
months, but it's not true.
Where all the factors collide the best is in that March and October range.
So you're going to get all that daylight during the day and then you're going to get maximum
Northern Light potential.
I just wouldn't fall into the trap of needing to pay some $150 for them to drive you somewhere
when you have a car and you could ask the hotel you're staying at, whereas a particularly
dark place to go.
If you're in Reykjavik, just drive an hour out of the city on the south coast, the best
Northern Lights I've seen are in that area.
We didn't talk too much about transportation, but it sounds like everyone needs a car.
Yeah, if you're going in the dead of winter and you just want to be cozy in a cabin or
you just want to be cozy in Reykjavik and kind of pop around, you can certainly land
in Keplevik and then take the buses around all the time and they're coach buses.
They don't feel like public bus that you might find in the city in the US and then you will
get to your hotel and you can kind of have your low key experience in the city.
But yeah, I would absolutely rent a car, it just really maximizes your ability to get
out into nature because that's why you're there, right?
Nature and culture.
Any tips on cars?
I mean, you mentioned not all of them can go on certain roads.
Is there something you'd be like, this is what you should be opting for?
Steer clear of all the US chains, like focus on local or anything like that?
There was this really funny era in Iceland about 10 years ago when they got a surplus
of Yaris's, they were so omnipresent everywhere.
You'd pull up to an attraction and there would just be 86 Yaris's lined up in a row
that locals were calling tourists Yaris's, they're like, there's another Yaris.
And it's diversified since when you get the four wheel drive, you get the opportunity
to drive on the mountain road.
So it gives you more accessibility.
They are significantly more expensive as a result.
And if you don't have any experience using four wheel drives on those roads, this is
not the time to start.
So my instinct would actually be to get an affordable vehicle so that it can get you
around, you know, if you're going to rent that Airbnb out in Quizopter and you're going
to want to drive to a cool restaurant nearby and drive to do a few things, do that and
then save your money to splurge on a guide.
And that guide will likely come with their own vehicle and take you up into the mountains
or up into places where you don't really know where you're going.
And it's not the time to try to figure it out.
While we're on transportation, you mentioned flights, is that something people should be
thinking about if they have limited time or everything's small enough that is it really
just kind of like a luxury that's not necessary?
So one of my ideas for an alternate long weekend is instead of picking up that car at Capital
League Airport, driving into South and doing this ring with Reykjavik, if you've done that
or if you just want to be in a place that is less expensive, what I would actually do
is take a domestic flight to Akurey.
So you land, then you're going to get on a very short domestic flight to Akurey in the
north and you're going to do your own circle up there.
So it's going to be Akurey, Mivat and Housavik and you're going to love really cool stuff
up there.
The internal flight, the round trip to get up there and back to the international airport
is going to be about $140.
And that cost is immediately defraired by virtue of all the accommodation being so much
cheaper up there because it's less in demand.
So it ends up working out in the wash to be free and you're going to have a lot less tourists
up there than you would in the capital area.
And it comes with a little bit more of bragging rights where you're up in this much farther
place.
You're still going to get your little taste of culture in Akurey, the little big city
of Iceland which has all the things that the capital region has and that Southwest Iceland
has, like the really cool hot springs and it has the spas and really great hiking and
really cool horse ranches.
It's just going to be way less tourists and way more opportunities to connect with locals.
That sounds awesome.
And I assume you could still go rent a car there and do all those things.
Oh, totally.
There's a car rental right at the Akurey airport.
Cool.
We've kind of talked about a lot of regions.
Let's kind of zoom in to the capital for a little bit because I know it's probably going
to be a home base for everyone.
If someone's looking to have a food nightlife experience, that's probably the place to do
it though.
I imagine you can eat anywhere in Iceland, of course, people eat and wherever they live.
Let's talk about it a little bit.
Totally.
Okay.
So we'll start with accommodation.
I have a really tricky feeling about Reykjavik because the city center becomes a bit of a
tourist town.
A lot of people Airbnb, their apartments.
There's a lot of hotels that have gone up.
It can be pretty intense.
And there's a part of me that gets a little bit sad because it's supposed to be a city
for locals.
And then it becomes this hub.
For me, I like to pick a hotel when I'm in Reykjavik instead of an Airbnb.
And that's because it's kind of like that Barcelona thing where there were too many
Airbnb's and suddenly the city had no soul.
And I want to put my money into a hotel in Reykjavik because I believe that to be more
culturally sustainable.
And it keeps zoning a little bit better.
The price of an Airbnb is so high in Reykjavik that you're not really getting a huge value
in picking an Airbnb over a hotel.
A lot of the Airbnb is a really small or they're just like a room in someone's house.
And I appreciate having a family and needing two bedrooms or something like that.
You'll find all of that out in the countryside.
There's summer houses and like cool Airbnb's to rent that fit families all over Iceland
in the countryside.
I would stick to hotels in Reykjavik for a price reason and a cultural sustainability
reason.
Now as far as picking things to eat, if we go back to that idea of Eres before a restaurant
could be wildly successful and the chef could just be like, you know what?
Now I want to be a school teacher.
I'm going to close my restaurant.
So the shelf life of eating establishments in Reykjavik is a lot shorter than I would
like it to be, especially when I was writing guidebooks and I needed them to stay open
so that my guidebook would stay relevant.
So the best resource in my opinion is grapevine.
It's the local paper.
All of it's online.
They've done a great job for years and years and they're totally tapped into the community
on their website.
They have a best of list and I love all of their recommendations.
Like I always wholeheartedly agree with their point of view.
Some of my personal favorites that have been around for quite a long time are fish market,
fish company, Dil, which is just like a great restaurant if you're celebrating something.
It's sort of a cut above and just really wonderful.
Ox is really cool.
It used to lurk in the back of another restaurant and now it's opened in its own space.
And then the cafe culture side, Reykjavik roasters, they are everywhere now.
It started as one spot.
There's a few locations.
Great stuff.
Great places to sit and hang out.
I really like cactus, espresso bar and all my friends in Iceland are talking about this
new place that's opening called Anna Yona that is getting a lot of buzz and I'm really
excited to go check that place out when I go back.
The other thing also on the food side is not to snub fast food.
Icelanders love their American style fast food.
And they're candy.
So you got to get a hot dog.
And when you order the hot dog, ask for it, ainta mythot, which means one with everything.
And it comes with like crunchy, like funny things on top.
And that's a must.
It's like, you know, drunk food at three in the morning after you've been out at the bars
because Icelanders sort of covet American style fast food or the way that we're doing
food food halls are really trendy right now.
There's just food halls everywhere.
When Iceland's really busy, it can be hard to get a reservation at a restaurant.
So going for dinner at a food hall is a totally worthy option because you don't have to plan.
And then if you're with a bunch of friends or if you're just with one person, you're
in the mood for different things, you can each get what you want.
I really like the one at Klemmerch, that particular food hall.
And then there's a new one at the post office post-tuse that is pretty cool as well.
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So that's places to go.
But what about specific things?
Do you want to have that local culinary experience?
There's a lot of novelty food in Iceland, like rotten fermented shark and all this kind
of stuff.
And it's pretty gimmicky and it doesn't make a meal.
So the two things that I always recommend is fish and lamb.
And the lamb, rum-free in the Icelandic countryside and the eat and jalica.
So they have a very distinct taste because they absorb that herbaceousness when you
eat them.
It's really incredible.
And they serve the lamb towards the rarer side.
It's a really different lamb experience than what you're going to have in an American restaurant.
On the fish is just totally incredible.
Everything is freshly caught.
And you're going to find it in a lot of different forms.
At the more down to earth restaurants and a lot of restaurants in the countryside, you're
going to get lamb soup or lamb stew or a fish soup or a fish stew.
And that's the perfect way to fill up for significantly less money while you're on the
road and it's in a vat.
So it comes quick and they serve it to you by far.
My favorite thing is to eat all like grandma's recipe, even at the nicest restaurants.
I'm thinking about all these places you mentioned.
Is Reykjavik small enough that it's like, it's pretty easy to get around?
If you're there for two or three days, do you need the rental car there to go check
these places out?
Or how do you think about that?
Absolutely not.
If you're planning to only go to Reykjavik on your trip for a few days, do not get a
rental car because parking is a total nightmare in the city center.
All the locals have vehicles because they want to go out to their summer houses on the weekends.
They want to get out of the city and explore.
And a lot of their needs, like a lot of the big grocery stores and malls, the big box shopping
that they need to do is a little bit outside the city center.
They need a car for that.
I would absolutely advise against getting a vehicle in the city beyond restaurants.
The big social pastime is the hot pot culture, the hot springs culture.
There's water everywhere and Blue Lagoon has been famous for a very long time.
It's right near the airport, so a lot of people go.
But I would highly recommend going to a municipal pool while you're in Reykjavik.
There's a lot of them.
My favorite one is Vesta Bierläg, on the west side.
Walkable from the city center.
I've been there just 300 times maybe, and it's totally walkable from the apartment that
I used to have, which was right in the city center.
There's just a social element to bathing in the water.
It's like the perfect hangover cure.
I like going in the evenings.
At the end of the day, it's like you've been walking around.
Your legs are tired.
Maybe you were on a hike.
And I would absolutely do it in central Reykjavik.
In addition to doing it all over the country, but this is a really important part of the
Icelandic experience.
And a lot of fancy hot spring destinations have opened.
There's Sky Lagoon.
There's actually one called Krumah, simmering like we were talking about before.
There's Secret Lagoon.
There's a new one that opened called Kwamzvik.
That's just outside the city.
You'll need cars to get to these.
They're significantly more expensive, but if you think of it as entertainment instead
of a swimming pool.
It becomes worth the money, in my opinion.
And you can get a beer at a lot of them.
The advice someone gave me was that most towns have these community hot springs.
They're free and open to the public and a great way to meet people.
So it sounds like you could balance both of those and do this as you're traveling around
the country.
Yeah, there's a whole mixed bag of municipal pools all over the country.
So a little municipality will have a pool where you can do laps and then a hot tub next to
it where you can soak.
And you have to pay a fee to use those.
And then there's just ones in the wild where people have cemented a little thing or there's
like a barrel when you kind of get pointed in their direction.
You can actually look on Google if you Google hot springs.
There's so many websites that are trying to commoditize this, make money off of you for
clicking it.
You could just get it on Google Maps.
There's lists everywhere of where these are.
My favorite are up in the West Fjords along the Strandir coast.
One is called Thraungsnes.
And the other Krasnes Loig.
They are like my two favorite kind of in the wild hot pots.
They're not quite free anymore.
A lot of the ones that are out in nature, there'll be like a little donation box, which
is tricky because you don't need to take out cash in Iceland at all.
Everything you can do on a credit card.
But there is an expectation now if you're a tourist that you do leave something when you
go to the more wild ones out of courtesy because they have to be cleaned and they have to be
maintained.
And with more tourists comes more usage.
You need to keep the water clean.
You have to bathe in a shower completely naked before you put your bathing suit on to go in.
That is a social requirement.
It is a must.
A lot of the fancier facilities have private showers, all the municipal pools just have
nozzles.
You must get naked.
A lot of the facilities used to have professional watchers that would watch you bathe to make
sure that you were using soap to clean under your arms and your bathing suit area.
Wow.
That just reminds me like there's a cultural norm.
Make sure you know that so you don't get trouble.
Any other random things like that to keep in mind?
I mean, my ultimate favorite municipal pool is the one in Hofsoz in the north west.
That one's super cool.
It's like built almost like an infinity pool.
It's pretty incredible.
Like the ones you have to pay $50 to go to are kind of similar.
If you're in the region, detour to Hofsoz and definitely go to that one.
Any other things in Reykjavik to not miss?
Whether it's museum, art, nightlife, other things?
I would definitely refer back to grapevine for the latest on cool shops to check out.
There's just a roaring design culture and a lot of shops will have small boutiques of
things that people are making locally or doing and all over the city shopping is super fun.
I like cafe culture.
I like holding up and having incredible cup of coffee.
People watching, seeing who else is there, going to cool shops, dialoguing with the people
who own those shops about the traditional lookby sweaters that they're making out of
wool.
From that to like really cool bathing gear, interior design stuff.
We hit a lot of things.
We talked about hot springs.
We talked about hiking, northern lights eating.
What about the language?
You said it'd be good to learn a few words.
Any tips for which ones and where and how?
Yeah.
I mean, there's a few pronunciation conventions that can be really confusing.
The rite of passage in Iceland is trying to name that volcano that erupted about 12
years ago that had the really long name and there's like 100 YouTubes of news anchors
flubbing the pronunciation.
It's aevyepa yogurt.
If you can nail that, people will be really impressed.
I would work on that before you arrive.
A few things like on signs that you want to check out to understand that there's a few
extra letters in the Icelandic alphabet.
There's the ev, which is like a d with a slash in it and that is pronounced like the.
Then there's a thorn, which is like a p, but the cup of the p is a little bit lower.
It's sort of in the middle of the stem and that's a thing.
Then there's a O with an oom-lout that's like and then a double L is actually like the
T L in kettle.
Fjat is like F J L L or like there's a place called Hätli Sandr.
It's not hella Sandr.
It's Hätli Sandr.
There's little things like that that if you can get them right, like an H and a V has like
a Kf sound.
So there's a town outside of Reykjavik called Kärrergev.
But it starts with an H.
You'll kind of lose people if you're like, where's Häväragur.
It's Kärrergev.
It's tricky, but you need to get these things in order for people to properly understand
you.
The J is like a Y.
So again, the word for mountain, Hät is F J.
The J.
Double L T L.
Those are just a few examples.
So unlike some places where it's like, oh, maybe I should learn where's the bathroom?
Where's this?
It sounds like maybe the better thing to focus on is just try to nail some pronunciations.
So when you're talking about places to go and landmarks and stuff like that, you could
just save them.
Yeah.
The ones that I just mentioned, I would go back and re-listen if you are going and try
to get those, that's like a good five or six to nail.
There's a few more, but I feel like that might be too deep of a dive.
That's a really good start.
If there are three words that you're going to remember gratitude, I think is always the
most important to express gratitude.
So thank you, tak fettit.
And then people say, bless, like bless you.
Bless when they say goodbye.
So it's not religiously charged.
It's just when you leave a store or say goodbye to someone, they will say bless to you, which
can be a little confusing if you don't know what it's for.
And then good day, good dying.
All right.
Any other kind of secret places that great Iceland vibe, maybe not as crowded that you
want to tap on?
I think really can't over express how much in the way that so many Icelanders live in
the Reykjavik region, so many tourists congregate in the Reykjavik region.
If you have the energy to get far away out of the region, the East Fjords or the West
Fjords, you will have an experience that you covet with significantly less people.
So if that is something that's really important to you, put in that energy, take that domestic
flight or put in the drive and you'll get that return.
And I know you don't have kids, but you've met plenty of people that have traveled around
Iceland, kid-friendly place, culturally and kind of some of the activities.
Yeah, a wonderfully family-friendly destination to the point where in the news you'll hear
like the biggest scandal that happens is a teenager stole a car and drove it a block
and then got out and returned the keys to the owner.
It's that kind of destination where it's super safe and there's a culture of leaving your
children in their prams outside of a restaurant because it's supposed to be good for them
to be kind of bundled up in the cold.
You'll find that all throughout Scandinavia, but it's not weird to go to brunch, but leave
your baby outside.
This is something my wife and I were talking about because it's also true in other countries,
like you said, and so don't be alarmed if you see that here because I think in the states,
people would definitely freak out.
Yeah, totally.
And I mean, kids are going to love this.
This is such a candy-friendly destination and there's ski.
It also is very protonous kind of yogurt.
That's absolutely delicious, but there's a lot of things that kids are going to love.
The amount of licorice, there's like a bizarre licorice obsession and they have all these
really cool candies.
Like, fine is my favorite and it's basically like a KitKat in a Rice Krispie treat dipped
in chocolate.
And every time I go, I bring back like 20 boxes of fraying and they love their licorice dipped
in chocolate as well, which I'm not like a salty, sweet person, but fraying is like
my absolute guilty pleasure.
Wow.
All right.
I feel like we hit so much anything we miss that you want to make sure we cover because
I'm ready to go.
I want to make sure I have it all.
I would definitely do some research on the hot springs.
There's like Virk in the East, Forest Bath in the North, Geosie in Housavique.
These are all like really cool hot springs to check out.
I would also challenge you to eat sort of unconventionally when you're outside of Reykjavik.
One of the best meals I've had in Iceland was at the Museum in Borgenas, which is in
the West.
It's the settlement museum, which tells the story of the sagas and Iceland settlement,
but they have really good food at their buffet there.
So a lot of the conventions and the way we think about where to eat and what's cool,
throw that all out.
You can go to a gas station and Iceland have a really good hot dog.
So put all that prejudice aside.
Amazing.
So I've talked to a few people that are planning trips this summer and they're saying Iceland
is a little packed.
I know you have a few places that you wanted to recommend if someone wants that experience,
but maybe doesn't for whatever reason want to make it to Iceland or Iceland's too full.
How do you get that same similar vibe somewhere else?
There's a lot of places in the greater region that are going to give you a lot of the things
that Iceland gives you, but without that tourist traffic.
And one of my favorite places in the entire world is Newfoundland, the easternmost province
in Canada.
Canada has like a problem with perception.
Like people don't find Canada sexy, but Newfoundland is an island.
It looks like it broke off Iceland at some point, millions and millions of years ago.
It has all the fjords.
It has this really distinct culture.
Local Canadians actually still have a brogue, like a Scottish brogue in some of the smaller
towns.
And you could do a really cool trip from the States where you fly in to the capital.
You rent a car for like four or five days, drive up to the Bonavista Peninsula, stay at
really cool inns and B&Bs or even rent a cottage and you're going to get icebergs, whale
watching, amazing hiking, one of the best hikes in Canada, the Skruink Trail is up there.
It's just one of the most stunning places on earth and it's so cheap because it's the
Canadian dollar and not the croner or even a euro right in Europe that it just represents
amazing value.
I love northern Norway as well.
There are tourists up there, but Lufoutin is sort of a peninsula of islands that have
all been strung together by bridges.
I am obsessed with that area and it's the most traumatic mountains and water and you
can rent these old fishermen huts, these bright red cabins right out on the fjord.
That area is really special to me.
I've been there five or six times and I'm always desperate to go back.
That will give you a lot of the same energy and you can really visit that any time of
the year as well.
And Greenland is ascending right now.
They're actually building new international airports that are going to have direct flights
from the US and that's going to start in late 2024, early 2025 and it's just going to completely
change the island.
You're getting everything, this incredible, curious Greenlandic culture, flashes of Scandinavia
and that Danish vibe and extreme desolation and nature.
I'm really excited for Greenland to evolve because right now you have to fly actually
through Iceland or through Copenhagen.
So it's a really big trek for an American, but when those airports have been everything
is about to change.
Wow.
You might be the first person I've ever talked to that's even been to Greenland.
Yeah, I've been twice.
But I think I remember when I introduced you in a previous episode, it was like you've
probably been to 130 plus because you've probably been almost everywhere, places that most of
us have ever been.
Any other places this year you've got on the docket that you're excited to check out?
I'm definitely going back to Iceland and spending some time there.
I'm really excited to get back because it's been about 18 months.
I'm pretty open.
The summer is looking really busy as far as movement.
There's still a lot of pent up kind of anger that the pandemic had us all shut in.
Prices are really, really high.
I'm really interested in kind of dipping into more emerging destinations like I'd really
like to visit the Caucasus and Georgia in particular.
That's high my to do list.
I'm going to go back to Japan at the end of the year again because I always spend November
and December in Japan.
I'm excited about some islands in the South Pacific that are ascending and some West Africa.
Wow.
This has been incredible.
I keep saying it, but we've been talking about taking this trip to Iceland for almost
a decade.
And now I feel like as soon as Amy hears this episode, she's like, all right, let's get
it booked.
One more thing that I wanted to mention.
The Icelanders believe in a hidden world and hidden people, which means that there are
elves that we can't see that are lurking in stone formations.
You'll find a lot of the names of things like farms or elf church or elf lake, like
alfdavat, elf lake.
And the government actually has someone who can communicate with a hidden world on retainer.
And so they want to build a new road in the middle of a lava field.
They actually have to consult her to check if the elves are okay with their land being
touched.
And I just love that there is this very quirky facet that sort of underlies your experience.
Is there any way that someone traveling could like soak that in?
Is there some like elf tour or can you meet with this government representative of the
elves?
There is.
There's actually a place called the elf garden in Hopnafjida, which is the town just outside
of Reykjavik, a really easy drive if you have a car.
It's in the greater Reykjavik area.
And it's the woman who used to work for the government doing this and she has an elf
center and you can learn where the elves are hiding and she's around.
You can talk to her.
Wow.
Okay, Brandon, I have one more thing.
It's a little bit of a long shot.
And so feel free to say no.
But on the wild chance that we could get a handful of people in the all the hacks community
interested to plan a trip to Iceland, would you be up for being a part of that and organizing
some kind of like all the hacks Iceland experience that meets the needs of these people?
So if we're coming with kids, like we'll find someone, maybe a local teacher who can
watch kids during the day so we can go on some of these adventures if kids are young,
that kind of stuff.
Oh, definitely.
I mean, three phone calls and we'll have one of the best guides all to ourselves to take
us on the hidden hikes.
Check out some of those hidden hot springs that no one else knows about.
Meet some local spend time with him.
Oh, yeah, let's do this.
Okay, so I'm going to go all the hacks.com slash Iceland.
I'm going to put a small survey.
This is not something that I'm saying is happening, right?
This came up on the fly.
But if you go to all the hacks.com slash Iceland, answer a couple of questions that I'll write
up and maybe we'll see if this can happen.
Where can people stay on top of all the travels you're doing everything you're writing because
you just have such a great wealth of knowledge when it comes to all this stuff?
I try to post organically on Instagram.
You don't want to want to trip researching.
I write mostly from magazines now.
I write a lot for Bloomberg and Vogue and kind of nice traveler and traveler and leisure.
So you know, my Instagram, I'm just kind of posting different stories that I'm writing
different places that I'm researching.
I really love connecting with all the listeners there.
It's been super fun when we did the Japan episode.
I get a message a day from people that are currently in Japan, like with a photo of one
of the restaurants I recommended being like, Oh my God, I just ate here and it was so good.
Thank you.
I just want people to enjoy travel.
It's become so expensive that I want people to get the most out of their experiences.
So feel free to reach out to me there.
I have a personal website, brandpresser.com.
It's not a blog.
This is where I aggregate a lot of my information and books and articles.
You didn't say it, but it's brand press.
Yeah, brand press.
The first five letters of my first name and last name.
Awesome.
All right.
Thank you so much for being here.
I will send you some notes when we're there, which hopefully isn't too far from now.
Awesome.
Thank you so much.
Wow.
That was so awesome.
The entire time I was thinking, how am I going to plan this trip to Iceland this year?
But now I'm thinking, how do we actually make this all the hacks Iceland trip work?
Yes, it's a crazy idea.
We'll see if any of you are interested.
Go to allthehacks.com slash Iceland and let me know.
I'll also include something in there for other countries.
So if you're not interested in Iceland, but you're generally interested in the idea, still
go and fill that survey out and we'll see what happens.
So Iceland is interesting because it feels so far away yet from the East Coast.
It's only six hours and from the West Coast, it's actually only about seven and a half
hours, at least from Seattle.
So I had to actually go to this website, GCMap.com, which is the Great Circle mapping tool, which
is interesting for flight distances.
And I realized, oh, wow, Iceland is so far north that actually getting there from the
West Coast isn't that much further.
And so comes to question, if you're saving up all these points and miles and you're really
always trying to do these great international business class trips, is Iceland really the
trip to do it?
And for a lot of reasons, I would say maybe not.
But let me run through all the different ways to get to Iceland, from the States and
Canada.
First off, there are five airlines that you can fly.
I'll start with the US carriers, United and Delta.
Most of these flights are seasonal and seasonal means about May to September.
So United flies from Chicago and Delta flies from Detroit, Minneapolis and JFK.
When it comes to miles, United actually might be a good option.
I looked at economy and there is availability this year in May, June and September.
I think the overall theme here is that July and August are pretty difficult, but anything
around that works pretty well.
If you're trying to book those flights on United, it really depends what carrier you book from.
So you can book from United on those economy seats and do it for 84,000 points around
trip.
But if you transfer points to Air Canada, you can do it for 70,000.
And if you transfer points to ANA, you can do it for 56,000.
I saw a lot of reports online that Avianca was also a great transfer partner.
But for whatever reason, when I searched for these flights on the Avianca site, it didn't
see the availability.
You might be able to call them and get it because it's definitely there and it definitely shows
up on other partners.
But I wasn't able to see it online.
In business class, I did actually see some flights in May, but very limited.
But again, really important where you book from because if it's United or Air Canada,
it was 120,000 round trip.
But if you booked through ANA, it was 88,000 round trip.
So obviously, ANA is a great option, but I will just flag two important things.
One, you can only transfer to ANA from Amex and ANA transfers take a few days.
So it's one of those things where if you don't have flexibility, it might not be worth the
risk.
You don't want to find one flight with just two seats.
And that's the only thing out there, transfer to ANA.
And three days later, that inventory is gone.
And now you just have a bunch of ANA miles that you don't have a plan to use.
So I'd say when you're looking, ANA is a great option if you know you want to take a trip
to somewhere and you know you're going to use ANA points and there's a lot of availability,
but it might not be the best if it's really limited.
On Delta, I'd say unless you just really want to burn your Delta points, there's not
a great option.
I looked from JFK in New York and in economy, the best possible deal I could find for all
the dates was 160,000 points round trip.
And in business, the cheapest, absolute thing I could find was in September, there were
some flights for 450,000 round trip, which is absolutely crazy.
Using Delta miles for good value is so, so, so hard, which is why I generally try to
not accrue any Delta miles if possible, because it's just so challenging.
In fact, most of the time I've been using my Delta miles has been for domestic trips.
Little short trips where the flight might be three or four hundred dollars, but it's
only 10,000 miles.
Otherwise I've found it very hard to find availability for anything.
And if so, you really want to plan far, far in advance.
Other North American carriers Air Canada, which flies from Montreal and Toronto, I did
find some availability.
It's pretty decent.
In economy, it was 70,000 miles.
In business, it was 120,000.
That's what it takes to use Air Canada miles.
Again similar to United.
You might want to see if there's another carrier like ANA that makes it cheaper to buy.
Then for the Icelandic carriers, there are two.
There is Iceland Air and Play.
Play is a new airline that was started by some of the people who previously ran WOW, which
was a really low discount carrier that went out of business.
I remember correctly and do your homework.
When they went out of business, it was a real big mess for anyone who had flights booked.
So I would say, keep that in mind if you're planning something really far in advance.
Iceland Air flies from so many destinations in the US.
I think it's about 14 all the way from Vancouver, Seattle on the West Coast to basically the
entire East Coast and a few places in between like Denver and Minneapolis and Chicago.
Definitely an option, but very hard to use points.
Technically, they are an Alaska Air partner.
But everything I read online is that it's almost impossible to use Alaska miles to book
on Iceland Air.
If you're able to make it work, definitely let me know.
But it looks very difficult.
I wouldn't waste your time on business paid or with points because their business class
looks about the same as like domestic short haul coach, just a bigger seat, roomier, but
definitely not a lie flat and definitely doesn't look like anything that I like to splurge
my miles on for with business class.
So for that, you're just going to have to pay.
But like Brandon mentioned, they do have a program where if you want to fly Iceland
Air to Europe because they have a ton of destinations in Europe, you can do a free stop over in
Iceland.
So that's another great option.
If you're paying and on play, they only fly from Baltimore, Boston, D.C.
Technically, they say they fly from New York, but it's from Stewart Airport, which is about
an hour and a half bus ride from Manhattan and then also from Toronto, but from Hamilton
Airport, not the main airport.
So what's interesting about play actually is that one very, very, very, very affordable.
I was looking at flights and you can get there from as little as $200 each way, which was
awesome.
And their entire economy cabin for these flights has 34 inches of legroom, which is about the
same as you get on economy plus on United Comfort Plus on Delta.
So I'd say if you're buying a coach ticket, sometimes I think the discount airlines, it's
going to have the worst experience.
In this case, you're actually getting the most legroom of any other basic coach ticket
where you're not in the kind of premium economy cabin.
However, everything else is an add on bags, food, drink, and there is no power, no Wi-Fi,
no entertainment.
So no frills, except the legroom, but super cheap.
The short of that, unfortunately, is that there aren't a lot of great options for points
and miles.
Yes, you can do it on United.
Yes, maybe you could do it through Air Canada.
Everything else is going to be tough, but fortunately, there are a lot of options for
not that expensive.
And because the flight's short, I think it's not one of those aspirational trips from the
perspective of wanting to fly in these beautiful business class cabins and user points there.
So for me, if we were looking to do this, I'd probably end up just buying the economy
ticket and flying as close to direct as possible, which unfortunately from the West Coast means
changing planes somewhere.
And I will say while we're here, despite that it's not relevant to Iceland, I just want
to flag that they're a handful of transfer bonuses happening right now for your points.
So if you are looking to book a flight in the near future, definitely consider this for
going to Air France, KLM, flying blue, there's a 25% transfer bonus on Chase that ends on
the 15th and then a 25% transfer bonus on AmEx that ends on the 22nd.
So get some extra points there.
And then going to Avianca life miles from AmEx, you get 15% more miles until the end
of May.
And then from Chase to Virgin Atlantic, you get 30% bonus until June 15th.
There's also a 50% transfer bonus to Marriott on Chase until the 15th of May, but I just
don't love using Chase points for Marriott, even with this bonus because I think the valuation
is not there.
So not one I'm excited about.
However, let's move over to hotels.
This one is going to be shorter than some countries.
I think when we talked about Japan, there were 30 plus hotels in every chain.
And when it comes to using your points in Iceland, I found eight hotels.
Now finding award hotels has historically been a huge pain.
It literally was me going on the Hyatt site, the Marriott site, and just searching on individual
websites, the filtering sorting.
It's really just not that good.
And so I am so thankful.
So when I was doing this, I just went to a ways, which is a site I've talked about before,
and I'm such a big fan of.
It's like all the great tools that there are for flights.
There was never a great tool for hotels.
And then a ways came out recently.
I found it this year, and it's just been so helpful.
So I type in Iceland.
I type in the dates.
You can say whether you have Hilton, Hyatt, IHG, or Marriott points, but you can also
just say I have Amex, Chase, or Built Points, and they'll filter on only the points you
have.
They also have, you can filter on free night certificates.
So if you've got a Hilton free night or Marriott certificates, even how many Marriott
certificate points you have, 35,000, 50,000, whatever the category, so they make it super
easy.
And so I searched for Iceland, and it was very easy to see that there are eight hotels
you can use your points on.
So whether you're planning a trip to Iceland or anywhere else, definitely check out a ways.
If you're looking to use points for hotels and want to find live cash and award pricing,
get award availability, see a calendar of the days those are available.
So if there's a hotel you have your heart set on, you can look at when that's available,
which I actually used a lot in researching Iceland to try to get a sense of, okay, well,
if you were flexible with when you could go, when can you get the best deal on hotels?
So a ways has a free version you could go and search for availability.
But if you also want to get a longer calendar view, do some individual searching filter
on a few more things, they do have a premium plan, but you can try it out for a day to
see if you like it, if you go to all the hacks.com slash a ways and you'll get a little bit of
an extra discount for doing that.
So definitely recommend it.
It's basically my go-to search for hotels when I'm trying to use points and see what's
a good deal.
They even show the cash price so you can get a sense of whether or not it is a good time
to use points or not.
Back to hotels, there are eight options in Iceland.
There's one Hyatt, the hotel Ranga, forgive me for getting all the names mispronounced,
I'm sure.
It's about 90 minutes from Reykjavik and it actually looked pretty easy to find availability
except July for 30 to 35,000 Hyatt points, which by the way you can get from Chase or
built.
And Hilton had decent availability at all three hotels, all three are in Reykjavik and between
60 and 80,000 points, but they all had decent availability.
So if prices are high, that could be an option if you have Hilton points.
And then five Marriott properties.
One was the Reykjavik edition, which the edition line from Marriott has been telling
that kind of intrigued me.
It's super high-end.
It looks awesome.
I've never stayed at one.
So that's one that I was pretty interested in.
There were some really good values there where a stay was over $1,000 a night, but you could
get it for 70, 75,000 points.
In general, it's in the 75 to 80,000 point range.
So I'd say you get the most out of your Marriott points there.
There's one courtyard at the airport.
I'm going to assume that you're not going to be spending a lot of time near the airport
based on how our entire conversation went.
So I'd skip that.
Two others in Reykjavik, the 101 hotel and the ION City hotel.
Those two and the one I'll get to after are all parts of the design hotel's collection
and they are all really, really cool.
Like really great design.
Looks like a kind of place at least I would really love to stay.
They were all in the 60 to 80,000 points a night range.
Do keep in mind that with Marriott, if you book four nights, you get your fifth night free.
So that drops a little bit.
Availability will vary depending on each hotel.
I would say in general, it was easier in June and September and very hard in July and August.
The last one is the ION Adventure Hotel, which looked amazing.
It's kind of right in the middle of that golden circle area that Brandon talked about.
Again, beautiful hotel, these design hotel collections that Marriott has.
I really, really like.
I've stayed at a few around the world, especially that one I mentioned in the Japan episode,
Satyama, Jujo, and it was awesome.
So not a lot of hotel options for Iceland, but there are eight and the availability for
all of them.
Yes, you could go to individual sites, but you can also go to OAIS and it's just super
easy because you can see the whole calendar.
Again, all the hacks.com slash a ways to get a deal there.
And I think that's it.
Normally, there's a lot more because there are dozens and dozens of hotels and lots of
flight options.
Iceland's a little trickier for all of this.
I didn't go into all the hotel options that you could stay at for dollars.
I'll let you do your own research there.
Or if we plan this trip, I'll let Brandon help us out.
That's all I've got.
I hope you're as excited to go to Iceland as I am, maybe even on a trip together.
We'll see.
I know it's a crazy idea.
We still have two young kids.
So maybe it won't happen this year, but it's at least something that I think will be really
fun to start doing with this community.
So all the hacks.com slash Iceland for that.
That's all for this week.
See you next week.
Bye.
Bye.
Bye.
Bye., bye...
Bye.
Bye.
Bye.
Bye.
Bye.