Calling all forward-thinking estheticians, it's time to redefine the art of skin care and embrace a revolutionary
approach that begins with your client's skin cell health.
I'm pharmacist Benjo and I fugues welcoming you to truth treatment systems where beauty begins at the cell.
We believe you're not just a beauty professional, you are a health care professional.
You want to make a positive difference and you want to make a good living and we will help you do both.
We're here to support your out-of-the-box thinking and empower you to question
traditional products, outdated formulations, and old school ingredients.
Imagine a world where solutions to the skin's enigmatic conditions like just beyond the horizon.
At truth, we're not just a skin care brand, we're a movement that encourages you to
explore better solutions and find that aha moment that changes the game.
You are an artist and a healer of the skin and we're here to provide the canvas and the tools
for you to create tailored protocols leaving generic ones in the past.
Sign up now at truthtreatmentspro.com and receive two complimentary mineral-rich electrolyte sheet masks.
That's truthtreatmentspro.com where healthy skin is beautiful skin.
Reverse aging and boost collagen with ronda-allison skin care.
Peptides help increase collagen in elastin, reducing fine lines, wrinkles,
loss of elasticity, and increasing firmness.
R.A. Skincare has created several peptide serums ideal for photo aging due to years of UV
exposure, toxic environments, and premature in general aging.
Our serums are perfect for restoring and maintaining moisture and hydration levels within the skin.
Whether you have sensitive, normal, or severely photo-aged skin,
R.A. Skincare has a cutting-edge peptide just for you.
Learn more at rondaallison.com.
Hello and welcome to ASCP's SDTAC. I'm your co-host Maggie Stasic and ASCP's education
program manager. And I'm Ella Crestman, licensed as the
physician, certified organic formulator, and a national educator,
and content contributor for associated skin care professionals.
Ella, here's the question for you. Do you change your routine, your menu, your services,
for the changing seasons? No, no, not really.
Podcast over. Okay. When I was an aesthetician, I focused on the skin in front of me at that
moment, what's changed from the previous visit, and how's my client been experiencing
any issues they'd like to address? Never the weather. Like, why would I change anything when
I found the perfect routine? Right? Yeah, absolutely. Yeah. Okay. But nonetheless,
it's good to understand how seasonal changes can impact the skin,
how to transition a skin care routine, and why you would in the first place.
Something, okay, this just, I just want to bring it up right now. It's because being in tune,
I think a lot of people have seasonal menus and seasonal facials, and that's a good way to bring
in business or to keep people engaged in business. And then the other part of that is what you
were explaining when you were a practicing is that you were constantly tuning in with your clients,
because you have them on a regular schedule. That's a goal. And I think what this is is also,
I know I just want to drop it in there, but this is retail. And I'm saying this because a lot of
estheticians or professionals are afraid of that word, as if somehow it's disingenuous to sell
home care. But this is really important. So with seasonal changes, these could be the four seasons.
Some places don't have all four, or this could be life seasons too. I love that life seasons.
And you're so right. Retail is a big factor in estheticians. Some estheticians shy away from that.
And it's all perspective too. Because if you look at it like, I'm evaluating my client's skin
in the moment. And last time they were dry, and today they are oily. So I'm treating them as oily.
Maybe that is a seasonal issue. Or are you looking at it like we're transitioning from summer to fall.
So there's going to be some seasonal change in your skin. We're going to treat it as such.
I think the latter is probably, I think both combined. Yeah. I mean, it's all perspective, I think,
probably. So let's talk about fall and winter, because we're transitioning from summer now into fall.
Our skin is the first to notice summer transition, right? You start to feel that dryness in the skin
a little bit. Like a sponge going from fluffy to flatten crispy. I'm just saying in some cases,
yeah, in some cases, yeah, those falling temperatures bring colder, drier air. And with less moisture
in the air, the skin can't keep up. So your clients may start to experience trans epidermal water loss
through dehydration, dryness, cracked skin, flaking, cracked skins, maybe a exaggeration. But I know
in the knuckles of the hands, that's something that happens a lot in the winter.
Sensitive, irritated and inflamed skin can also be side effects of cold, dry air. So if you've got
clients that are experiencing rosacea or eczema, this could all be a result of seasonal change.
There's, I mean, literal environmental stuff to happening, especially here in Colorado, we can have,
if they call them evaporative coolers, which is a swamp cooler, is what I learned them as. And this
is pumping moisture into your home and cooling area, right? One of my clients, she has an evaporative
cooler in the summer. Her skin is chef's kiss. In the winter, she gets a lot of, it's not even
millia, and it's not sebaceous hyperplasia, it's something else, but she has rosacea to top it all
off. And so this just reminded me when you talked about flare ups that there is that there's a
definite change for that. And adding into that in the fall and in the winter, a lot of times you
have heaters kicking on, forced air heat, which also draws moisture from the air. So yeah, there's
definitely a connection. Yeah, entirely. And the other thing I think about too is that it's cold
season. So you're potentially taking cold medications that's drying your sinuses, but also
drying the skin, wiping with the tissue. So incorporating more of those hydrating products,
even balms or barrier products that are preventing that trans epidermal water loss and maintaining
the barrier. That would be a good home treatment for, like to prescribe, as something they can do
in between, like coming to see you, would be, that would be an awesome opportunity for that.
I agree. So spring and summer, spring is allergy season, allergy meds can dry out the skin,
just like our cold medications can dry out the skin. We have increased heat and humidity.
And you were talking about those evaporative coolers and humidity. And so for some people,
this is great for the skin, but for other people, it means clammy, sweaty, oily skin.
I love that. And this means congestion, potential for breakouts, blackheads,
millia, things like that. We're also outdoors more. So we have sunburn and chance for pigmentation.
I love summer, though. I feel like I missed it. Do you feel like this last summer was quick?
You know, I hate summer. Do you do? I do. I'm a fallen winter kind of girl.
Are you? I'm just spring summer. That's all why we get along.
It's perfect. Yeah, it's opposite to drugs. I like it cold and crisp. And if it rains or if
it snows and you feel the damp coldness in the air, it just, oh, it feels so good.
One time I lived in Houston, Texas. That's what everybody said.
So my friend came to visit and she's like, long story short, she's like, how do you even handle it
here? And I looked at her. I was like, I just love it. And I went on this tangent about how I love
it. And she goes, the whole time you're telling me how much you love it, you had this like
beaded mustache on your upper lip sweat or condensation or something. And I couldn't even hear what
you were saying. My skin looked great. My hair was long and lustrous. Like, I love hot and humid.
Yeah, but I don't know, like, because you have air conditioners just go inside. Yeah, true.
True. I get that. Yeah. So spring and summer, you're maybe going to be incorporating for your
clients more gel foaming cleansers to target that congestion, regular exfoliation. That's all
time a year, but especially spring and summer to target potential breakouts and cut back on winter's
heavy moisturizers and any inclusive products you may have incorporated. And then of course, SPF.
Hold that thought. We'll be right back. DMK is unlike any skincare company on Earth.
Named after visionary founder, Dene Montecu King, DMK is committed to providing individualized
products and treatment plans that heal skin on the cellular level, whether the condition concerns
pigmentation, acne, inflammation, or signs of aging. DMK is home to the original enzyme mask,
the game changing formula that sends oxygenating, tightening, and exfoliating signals into the
skin to enact changes in skin structures from the inside out. DMK's business is built on empowering
estheticians with education. The DMK tool belt and remove, rebuild, protect, and maintain
concept allow estheticians to be flexible when treating clients and bringing their best skin forward.
At DMK, we believe everyone deserves to feel the confidence that comes with healthy,
beautiful skin. Learn more at denaimking.com. That's d-a-n-n-e-m-king.com.
Okay, here we go. Let's get back to the podcast. So how do you incorporate new products or
shift those seasonal changes for your clients? First, you want to start with an audit of their routine.
And this is key. I do this with initial consultations. I should incorporate it in some kind of,
you know what, that would be a really good seasonal special, like a skincare audit. Let's see what
you're using. Even you can audit some of their makeup because sometimes, I mean, I have an eye shadow
that is, I mean, a decade old. No, I need to let it go and I need somebody to tell me that.
That's probably like all my eye shadows. Billy, you know what? Like dating back to high school.
Bring those and all your skincare products, including your eye creams. And to me, and we will try
it. Let's go through them. The key is to introduce one product at a time when you're incorporating
new products. This is for an established, for a new client, maybe two or three. The reason is,
you don't want to freak the skin out too much. You don't want to disrupt anything. So just
introducing one. And this also encourages, they have to come back for follow-up or re-evaluation.
And then, of course, if you have, if you're introducing any kind of exfoliators or any kind of
active product, you want to make sure that your patch testing, even sometimes with the moisturizers,
because a lot of moisturizers now have really active agents, even if they're not
avohydroxia, since they're still stimulating. And then understanding how to lay your products,
when or may call for more hydration and moisturizer, and then spring and summer, you can eliminate
that step. So what are you doing? I like to say you're cleansing. Well, you know, the
roll thickest to thinness. That's probably pretty good. And then purging is not a thing. If your
client is experiencing crashes or mass break, mass breakouts, this could possibly be a battery
action. So just monitor it, have them, you know, explaining this as part of understanding what to
expect is going to be key and have them reach out so you can market or chart it. So why change up
your client's routines to begin with? So we're talking about potential for retail, but also your
client's skin's needs may change. So again, this could be change in climate and even climate change.
So we were talking off air that here where we're located in Colorado, typically we're very dry,
but I feel like it has been actually quite humid this past summer. So I may need to change my
entire regimen to accommodate for this change in climate. And then it could be that your client's
products aren't meeting the needs of their goals. Or the routine is just boring. You know, after a
while using the same product day in and day out, it's boring for the client and maybe it's boring
for the skin to 100% is like doing bicep curls, bicep curls, bicep curls, bicep curls, when you could
be doing like tennis or you know, that sounds boring to me too, but
yoga, check, boring too. But I mean, you know what I mean, like whatever your thing is, I would do,
I mean, I used to work out all the time and we would switch it up to keep your muscles guessing.
So staying here, keep your skin cells guessing. Yeah, yeah, entirely. And then changing and tailoring
the routine brings change to the skin. So again, going back to if you're just doing the bicep curls
day in and day out, you potentially are not meeting the needs of the skin and achieving those goals.
So you want to get that clear complexion, healthy skin barrier, brighter skin tone, hydrated skin,
all of these things are going to be accomplished with different products. So incorporating those
new products and rotating through to get those goals. But don't switch too often because you need
to allow time for the skin to adapt to that product and then create that change. And if you are
not a professional listening and you really should follow the advice of a professional or the
guidance of a professional, who is aware of some of those other factors that you won't find
wherever you're procuring, whether it's an online search or whatnot, but using a professional
practitioner to guide some of these changes is going to be key. It's going to be a lot more
expeditious and it's going to be a lot less expensive and like exploratory, you know, says the
girl who has a lot of stuff I bought on Instagram. I'm just saying, I think what's key when you're
switching anything in your life, but especially your skincare is that being in tune with what's
going on, being aware of some other factors, I mean, the industry is kind of taught us there's boxes,
right? Absolutely, dry, dehydrated, but like what we just talked about, you can be both within a year.
So being aware of not just those boxes that we're saying in the industry, but the marketing
machine has taught us about, but when you're following a professional who has an awareness of these
other factors, then you can keep in mind different things like what's going on and are they
traveling a lot? There's other lifestyle considerations to think of. So I think for sure,
professional guidance is key. Yeah, and in addition to that, you know, we're talking about changing it
up so it's not boring for the client. It's also so it's not boring for you, the practitioner,
and this is increasing your revenue opportunity. You're selling new products, you're selling new
services, you can switch up your menu. I think that there are some institutions out there who maybe
look at changing for the seasons might be kind of kitschy and not professional maybe, but do it,
why not have fun with it? Change it to where it's not just a kitschy or like a pumpkin spice,
but there's a lot of cool ways you could do that too, by the way, but change it to where it's like
the audit or something more technical if that's your style. Yeah, 100%. Now listeners, we want to hear
from you. What is your opinion of seasonal skincare and do you change things up for your clients
when the weather shifts? Share with us on social media through Instagram, Facebook,
or by emailing GetConnected at ASCPSkinCare.com. Thank you for listening to ASCPS you talk,
and as always for more information on this episode or for ways to connect with Ellen myself,
or to learn more about ASCP, check out the show notes.