Pharrell Owns Fashion Week | Group Chat News Ep. 781

Hey, guys. Welcome to Group Chat. We've got a hot episode. We've got a new little merch item that just dropped that we're going to tell you about here once we get into the episode. We've got a lot of news to talk about. We've got a lot to talk about today. Yep. And then we're going to end with winners, losers, and content. So we've got a hot one. It's a fun one. All right. Are you ready, hon? Let's go. Let's get into it. Ladies and gentlemen, Group Chat. Go, let it go. Um, Magadee has a product drop. Big launch. So Magadee decided to drop a product and then leave the country. Interesting. Yeah, really interesting. I mean, what's funny is there seems to be a lot of American pride on these mind, especially around this time of the year, Refresh Off Memorial Day. Yep. July 4th is coming, coming right up. And Magadee designed his dream hat. It's a Group Chat podcast hat that is just red, white, and blue to the gills. And then he left. Then he went out of the country. So it's me and I on in today. But we just thought we'd let you guys know. We have a new hat. It's up on the website. Shopped New Republic. It's, you'll see, you'll see. But let's just say old Donald would be proud. And if you follow social media where D is, you don't need to disclose a location, but you figure it out. Yeah, it's the most famous and richest people are in one city this week. Yep. Interesting. Interesting. Yeah, you guys are elitist. You just roll in different circles. You're a member's tent. Dees, you know, fashion week. Yeah. But it's totally, both elites, ridiculous. So anyway, go check out the website hotnewhat shop new republic dot com shop new republic dot com designed by the great Eric Deluxe, who's just pumping out gems. And yeah, I don't know, you know, depending on where you live listeners, you might get really rewarded for wearing this hat. Or you might get attacked. But either way, you should try it out. That's the most liberal on the pod. I'm pro-America. I'd wear a America hat. That's good to know, actually, because I feel like in your circles, American flags have almost become like an alt-right symbol. That's definitely not true. I hold a US citizenship for a reason. I was born here. Yeah. And Listen, I'm not talking about you necessarily. I'm just saying you're people. America allows us to have conversation that we can disagree on. And the all days you could still be friends and now you can't be friends. That's true. But we're sending you an example. We're sending you an example. But I think in some circles, the American flag is an alt-right symbol. But hey, who knows? You want to talk about some news? Let's do it. Let's start with some news that is close to friends of the pod. Ferrell did his big Louis Vuitton debut. So he got, you know, he took the role that Virgil was in as, I believe, his design director, maybe art director. For Louis Vuitton, he had his big unveiling in Paris. But shout out to your good friend Todd Torso, who worked on the prize. He works with Ferrell in a creative capacity. So congrats to him as well. He was with Beyonce for years and did some really great work there. But big moment, you know, Ferrell, I think, taking that, or, you know, filling in that role that Virgil, Virgil, it was a very big move when Louis Vuitton brought in Virgil for that. Obviously, Virgil tragically passed away. And, you know, I think there was a question of who could possibly fill that role. And Louis Vuitton went with Ferrell. And now it's out to the world. Yeah, so our good friend Todd Torso, for my understanding, worked in tandem with Ferrell in designing the fashion show that has basically been my entire social feed on TikTok, Instagram, everywhere I look. And it's really hard to find a more star-studded crowd than what I saw on social from who was at the show. And it's also interesting to see like the hierarchy of who the most famous people are. So the most important seat is Bernardo Nalt, right? The guy who makes it all happen. Right next to him was Jay-Z, Beyonce, Zendaya. Yeah, that's pretty good. And so if you think about from, if you think about who the celebs that were there, and we could list them all off, like LeBron and Savannah were there, Jayden Smith, Willow, and it's probably a good kind of barometer of who the most important and famous people are. LeBron was a few seats down from Jay-Z and Beyonce. Yeah. But Jay-Z and Beyonce were next to Bernard. Yeah. And then Zendaya. It checks out. I mean, that's a pretty good, if I would have had to guess. Pretty solid. Pretty solid. Do you imagine the number of A-list stars that were at that event, Jared Leto, King Kardashian. I mean, the list goes on. They're publicists and agents and managers. I don't have the inner workings of how that works, but I'm assuming it's all them. Dealing with whoever's running it from the LV side on how to get who's seated where. Yeah. For sure. The infighting that must have happened. Yep. Based on your celebrity and where you get seated must have been an absolute nightmare for both sides. Yeah, I'm sure. I'm sure it was just pure chaos. Especially because like, you know, there are those moments that like it really matters more than the other. So, you know, sitting front row at fashion shows has always been a big deal. But I think that this show in particular was probably the one at fashion week that was like going to be the most closely scrutinized. I think because it's Louis Vuitton, because it's for Elle, because it's Virgil, because, you know, whatever. And so, I'm sure it was just absolute madness. I mean, that's, I definitely don't envy that. That's not a neither on the side of the publicist or LVMH. I mean, what a shit show. Yeah, I would imagine some celebrities threatened to not show up, given their placement. For sure. I'm sure. I wonder how the process went down and who gets to sit next to Bernard, or was it just, no, it's going to be Jay-Z, be answered. It might have been for Elle saying Jay-Z and Beyoncé have to be next to Bernard. Maybe, I don't know. I don't know. You know, they've, especially together, they've done so much revenue. They were the face of Tiffany, which is an LVMH company. You know, it makes sense not only from like a celebrity point of view, a for-real relationship point of view, but also a LVMH financial point of view. It's hard to beat. They got it all covered. And then the after party, you have Jay-Z, come out for Elle, perform. And you can't really beat it. I don't know. That seems so cool, which was there. Yeah, it's pretty wild. I'm curious how everything performs, how it does, you know, Virgil's stuff, as far as I know, I mean, I don't know actual LVMH numbers, but seem to be incredibly popular. I think Virgil really breathes some new life into Louis Vuitton with his different approach. And it's big shoes to fill, man. And it's pretty interesting to me that we saw Virgil coming up and in the Ben Trill days and the, oh, he's part of Kanye's posse. But like, when you see now, Farrell trying to fill those shoes, you actually see how impactful he was in that like five-year span. Where now it don't, at least to me, it feels almost like, I don't know if Farrell can do it. I don't know if Farrell can fill, you know, design-wise, can fill the hype and the the stuff that Virgil was turning out. I mean, that was a legendary run he had with Louis Vuitton. So I'm just curious to see how it performed. Yeah, and I say from a cultural standpoint, it's the biggest thing that I saw all week. And from a social engagement standpoint, LVMH couldn't have had a better response. Every social media platform account, every major news cultural account was covering the show detail by detail. And it was just fun to see that's like, you know, when people like the Oscars, it's like stars get to be stars. That's what the show felt like. The most famous, important people. And they all look like stars. And it just felt super important. Yeah, yeah. I'll be honest, I got to tune into it. I've been off, I didn't, was it yesterday that it happened? Yesterday was when the content was going, so yeah, it's probably like last night. Yeah, yeah, that makes sense. Because I was seeing it all yesterday afternoon where it would have been nighttime Paris time. Yeah, I got to check in. I didn't, uh, you should watch. Yeah, I mean, I highly recommend people just go on whatever social media platform just search the show. It's pretty cool. Yeah, love it. Okay, good stuff. It's just crazy to see how much like, man, even before my time in a peril, but like, just the integration of like what used to be streetwear into like super high fashion is just why, you know, I'm guessing Ferrell, you probably used to see it magic, you know, showing ice cream or whatever. You know, I had a friend who was the skate team manager for ice cream. And, um, you know, Ferrell was always a streetwear guy. And now it's like literally just the top of the top when it comes to luxury fashion. It's just wild where it went. Yeah, there's even a clip that's all over social of LeBron walking in. Jerry Lorenzo and them dapping each other up. Jerry Lorenzo's in a hoodie. And I'm sure it's expensive hoodie. And I'm sure it's expensive pants. But trust like that at an LVM H show was unimaginable. But don't you dare wear that to the country club. Exactly. That's a good, it's a good, uh, yeah. Jerry Lorenzo's one of the most influential designers in America at the most, like most valued brand in the history of the world. Yeah. The highest end brand in the history of the world. Wearing an unapproved outfit for a fucking LCAB in recida. Sorry, man, I had to do it. Um, okay. Here's another good one. And this is right up your alley is Larry Fink over at BlackRock. So BlackRock, I mean, I don't even, for the listener, uh, a massive fund that, uh, I mean, I don't know. People have said like, you know, they essentially own the United States. What's their assets under management? Do you know? Yeah. So they manage, I'm going to actually break this down because it's actually really fascinating to see the scale that they are. So they manage $9 trillion of cash. I mean, that trillion. That's of cash. Like that's not like the value of Apple is, you know, whatever it is now, two trillion, whatever they manage nine trillion of cash. And then I walk you through the GDP, which is the economic output of countries. United States, 20.5 trillion, China, 13.4 trillion, Japan, number three, 4.97 trillion. So they are effectively the third biggest country in the world. That's so, I can't even wrap my head around it. Okay. So here, the topic that we're talking about today is the incredible journey of Larry Fink when it comes to crypto Bitcoin, that world. Yep. What do we got? Yeah, this is what I've been preaching for over 10 years now, that everyone's going to come around and just going to take time because this is something that you can't box in. It's the internet. The internet is free. Meaning you can anyone and anywhere in the world can participate in something. Yeah. And time and time again, every time crypto crashes, you know, 50, 60 percent, everyone wants to write the, the obituary. And it's just not true. So, you know, Larry Fink who manages, he's the CEO of BlackRock manages 19 trillion, or $9 trillion, 2008 says Bitcoin's nothing. 2022. So, after 2018, he dips his toes in crypto. What did he do? He puts it in FTX, which I've been saying has been a fraud, like, what, and what, while evaluation was going up, I was like, this makes no sense. Yeah. So, that's 22. He loses 24 million in FTX, 2023. He, yesterday, filed an application with SEC to get an ETF for Bitcoin and DeFi, which everyone else has, has dunked on. So, I'm going to explain what an ETF is for people. So, basically ETF is, so, and they're using Coinbase custody wallet. Shout out to Coinbase. Yeah. And an ETF is basically for anyone who has a stock market account at Schwab or wherever. And you're like, I don't want to get a crypto wallet. I don't want to, like, go on one of these crypto exchanges. I'm intimidated by all that. I don't know if my money's safe. You can buy an ETF, which will be a publicly traded instrument that'll trade on whatever New York stock exchange, NASDAQ, and it'll track the price of Bitcoin. Yeah. So, exchange traded fund, I believe is what it is, right? Yeah, exchange traded fund. So, it's basically a way for someone who's like, I know crypto's in the world that is something important. I don't want to learn, technically, how to, like, get a hard wallet, how to deal with, uh, Binance or Coinbase. That's key, y'all, that shit, yeah. Yeah, and you're just basically buying, it's like buying Apple stock. Yeah. And you can do it with your stock broker. Any money manager can do it. Anyway, there's a gold ETF, right? It's an easy way to, you know, peg to the price of gold, got it. So, what's interesting is the entire global, and so the crypto's ran up like crazy in the last three, four days. And it was actually like down after, I don't know why last week it was down. Some, I think, the Fed, whatever, risk on risk off, whatever. And it's basically run up. And if you think about it from a just magnitude standpoint, so they have $9 trillion. And if BlackRock fidelity is already in this game, they have $4.97 trillion under management. And their clients, that nine, that 13.7 trillion I'm talking about, their clients are asking them, how do I get exposure to Bitcoin? Yeah. Why else would BlackRock and Fidelity be filing for these ETFs? Yeah, yeah. So they want an ability to offer this to their customers, because they're putting them in all these different assets. And the demand must be so large that even though they've been anti-crypto for the last 12 years, they're like, we got a cave. Yeah. And so they get better from a, from a magnitude standpoint, like the entire crypto market today is $1.17 trillion. That's all the coins. Yeah. Bitcoin's $538 billion in market cap, $583 billion given the run up. So, and this is just a Bitcoin ETF. So think about it, if BlackRock says we want to put 1% of our customers' assets in Bitcoin. That's 90 billion. Significant, yeah. Right. Yeah. And then if Fidelity says the same, 1%, that's $47 billion. So now you have a fresh $137 billion coming into a $583 billion market cap. Yeah. What's going to happen? Yeah. I think we know. To the moon. To the moon. We're going to the moon. I mean, there's a big deal for you. It's a big deal for you. Huge day. It's basically like the same people who've said, crypto's a scam, crypto's a scam, because it was like the popular. These are the smart, they're not dumb people, right? Yeah, yeah. These are like some of the smartest people in finance history. Yeah. And they just, it's ego. They didn't want a cave. They should have caved four years ago. And cornered the market and control all the Bitcoin. Yeah. But also, this is the moment like, you know, I think as far as we got on crypto in the last kind of run, you know, when crypto was really popular, the biggest thing, we got some of this, but you've always said this, the biggest thing to come is still like these massive funds and these pension funds and things like that, having exposure to Bitcoin. And when that happens, that's like a huge tidal wave of a step. Not only because they just have so much money to spend, but also just, you know, when the everyday person's retirement fund has exposure to Bitcoin or that, that's just a whole other level of cash involved. And this is a huge step in that direction. And when you think about how many funds there are in the world that are multi-hundred billion dollars, it's actually kind of shocking. The number, it's a lot, the mutual funds, sovereign wealth funds like the Norwegian sovereign wealth fund, I think it's like 900 billion, Abu Dhabi's 900 billion, Saudi is, you know, the hundreds and hundreds of billions. What do you think the conversations are this week after BlackRock did this? Yeah. I also love this because even me, so I would say I'm pretty in the know, but I'm also pretty lazy when it comes to this stuff. So I don't like, I think Bitcoin being offered like on Robinhood was like a big deal because it's really easy. It's essentially a Bitcoin ETF, right? It's, you know, same idea except for, you know, good point, sorry. Yeah, but we did, you know, as we mentioned, not your keys, not your coins, all that stuff. So technically, something could go wrong, whatever. I think just the ease of use of being able to buy a little bit of this ETF is a huge deal for your everyday person. I think the whole thing about like, like we said, cold storage and past keys and my coins and your coins and it's just tough. It's the same way like if someone told you, hey, go load up on gold. There's two ways you can do that. You can figure out how to go buy a bunch of gold bars and store them somewhere in a safe. Yep. Or technically you could buy some of the gold ETF and you're doing the same thing in theory. And I just think that like, just the ease of being able to say I have exposure to Bitcoin. You know, I have 500 bucks in the Bitcoin ETF. It's just such a big deal, you know. I think because if you think about every private wealth manager even, let's just say the US, UBS, Goldman Sachs, JP Morgan, Merrill Lynch, the amount of capital that they manage for ultra high net worth individuals. For companies, they're going to say they had no way of getting exposure to Bitcoin. If your money's managed there, you'd have to go to Coinbase. You'd have to go to Binance. You'd have to go to Crackin. You'd have to go Gemini. You have to go to all these. And they're not going to do it. Think about who these customers are. They're probably somewhere in their 40s or 50s or maybe 60s that just sold their business and 300 million dollars. And they were just like, I'm not going to go open a Coinbase account and put 10 million in. Yep, no way. That's why I think this is. I think it's so big. Obviously, just the cosine of Larry Fink, the fact that obviously there's this much money behind it. Obviously, a lot of people are asking about it. But just the ability to like, there was always this weird thing with crypto of like you just said, you got to go these other exchanges, all these things, the past codes, whatever. This to me, you know, I could see my parents being like, oh, we have Bitcoin. You know, what do you have? Oh, we have a hundred bucks in the ETF. You know, like it's now you can, everyone can kind of participate. And yeah, to your point, I can only imagine this is just great for long-term, you know, long-term value of Bitcoin. I can't see how it doesn't. Not investing advice, but I can't see how we don't go way up. Yeah, it'd be really hard to make the bear case today. Yeah. Yeah, every time one of these dominoes falls, it's harder and harder to bet against it. And you know what? I actually love this because like we talked about, crypto got really, really popular, you know, during the kind of stimulus, COVID, madness run 2021, whatever. But it just, like I feel like they almost ruined it. You know, like when FTX goes bust, and all these people lose money, and you lose money on your fucking doge coin, like I think the impression is kind of like, oh, crypto as a whole is stupid, or crypto as a whole is a scam, or crypto as a whole, or whatever. And I just don't think Bitcoin ever, Bitcoin was always different. You know, but it's hard to explain that to someone if all you see is people losing their ass on dogecoin. And I just think this is such a move for like the confidence level. It's such a move in the right direction. Even our great friend Jay Powell said, Bitcoin is a real asset class today. Oh, he did? Yeah. Yeah, I'm surprised it's not up more. This is great. I might need to buy more Bitcoin. I mean, it was at 16K in January. Remember, we made our predictions in DC-12K? I think he did, didn't he? He did. I think he did. It's at 30 today? 30. Okay, next up, we got a frickin IPO. I don't know if you remember what those three letters mean. Don't remember. I mean, either an Ipo. I'm not sure, but I remember they were really popular a couple years ago. And then it was just cricket town. I will tell you, I'm going to sound really dumb here. But like, that's something that I didn't realize because I, you know, I never paid much attention to this when I was younger. But like, I didn't realize that when the markets hot, it's just IPO central and everyone's trying to get out and everyone's trying to, you know, whatever. And then when it stops, it just stops. Like, I didn't realize how severe it was. And so we haven't talked about an IPO. We haven't nothing for a long time now. But Kava is, I mean, here to brush the dust off and show everyone that there's a path. They IPO'd and have, I mean, they're having, they're on fire. This feels like 2020. I'm pretty shocked about this because this isn't a company that's growing at some astronomical rate. And the stock doubled on day one. So they priced at like 2022 and it went up to like 43. So it went from like a two plus billion dollar company to a 4.27 billion dollar company. And for people that don't know, Kava is basically the Mediterranean Greek food that is fast casual. Yeah, like Chipotle of Mediterranean. Chipotle sweet green and Mediterranean. Yeah. And the numbers aren't that impressive. Yeah. So they do 568 million, I think, in revenue. I think they lost 20 last year. Yeah. The revenue growth is only 13%. Yeah. Which is not a growth company. Yeah. Maybe people are just miss IPO's. Yeah, there's all this psych, there's also this psychological phoma, which I've always said that when you have so many trillions of dollars that needs to be invested somewhere, the US stock market's still the safest place. Yeah. And fund managers don't get paid to sit on cash. They get paid a fee to outpace the market. Yeah. And I really think it's just the function of that. Do I think Kava should be worth $4 billion, $4.2 billion given the numbers? Absolutely not. It's trading like a software stock with restaurant growth numbers. Software, just for reference, the reason why software companies and people that don't follow technology companies, don't get the dynamic is that these companies are going at like 60, 70% year over year. Yeah. And when you have these lock-in contracts, the cash flow in the outer year should ultimately drop down to pre-catchable positive. A restaurant business doesn't, they don't have the dynamic. Like Kava is not going to have a 60, 70% year over year revenue growth without a massive loss in capex of just over opening stores. Yeah. Yeah, I'm just trying to look. I'm trying to like, I guess the goal here is that it's Chipotle, which is a $57 billion market cap. That's the goal. And I mean, it's the Panera co-founder, the old Panera founder. I think he was a lead investor. I mean, I get it, you're 100% right. Kava is Panera founder, Ron Shakespeare's next act. Is he the CEO of Kava? I saw he was involved. I just didn't see him with capacity. Yeah, I don't see either. I don't see quickly. I could read a lot more. But um, so yeah, I mean, you're right. Number one, you're totally right. Number two, I guess that is the long-term bet that people are making. This is a $4.2 billion company. Chipotle is $57. If they really are the next Chipotle, you're getting in at a great time now. But I just, you know, I don't know. Look, who am I to judge? We saw a lot of these happen. We've made fun of a lot of, you know, IPOs and things that didn't quite seem to make sense or financials that didn't make sense. And sometimes we've been right sometimes wrong. I just wonder if people are just, um, so IPOs starved that there's just finally some action. And you just, like you said, you have all this money sitting on the sidelines and you just want some, want to partake in the new party. Yeah, so the, the founder is the chairman of the company. He put $300 million of his own capital to start the firm. He's. So he's a big bet. I like the story. I'm rooting for him. How many locations do they have? Do you have, you know, that off the top of your head? I believe 260. Got it. I wonder how they're trying to open in 22 states. I mean, this is a very aggressive bet if you think it's next Chipotle. I get why Chipotle was. Sure. There's 3200 Chipotle is in the US. Okay. So and there's your math. Yeah. I mean, hey, if you believe, they're like just, just under 10% of the valuation with 10% of the stores. Yeah. If you believe in the path, it's a good bet. That's exciting. Do you think in the US, because that's, I think, primarily where they are, I don't know if they have international, is that do you think Greek Mediterranean food can have that's true? No, I know. I know. I don't either. Because what sells? McDonald's, pizzas, Mexican food. Yeah. Yep. I agree. It's like very high salt sodium tasty. Anyone can eat it. A kid can eat it and be like, if you're like, have a seven-year-old kid and you're like driving by, are you stopping at the Mediterranean? I'm a spot? Or are you going to Chipotle? No, I think we all know that answer. I, yeah, I don't know. I'm looking at their, I don't know, man. I don't, I think it's ambitious. Because if you think about it, just look broadly. Because they're going after a customer that's you know, on the go, just driving by, oh, there's a kava. Let me pull over and eat some Mediterranean hummus food. Yeah. You would think there'd be way more Greek restaurants in the country and I love Greek food. Yeah. But they just aren't. Like in our area, I can think of two. Yeah, I agree. And I'm looking at the menu and like it's pretty, you know, it's pretty Mediterranean. Like it's not some sort of simplified version or something. Yeah. Okay, well, hey, who knows? I mean, I, the biggest thing for me, I think, is I'm just happy to hear the word IPO and who knows. But that pop seems a little aggressive. Yeah, I think the way we just described it is have Warren Buffett invests like very simplified. Yeah. Should there be 3,200 Greek restaurants, fast casual in America? Yeah. Where are your cousins in Ohio, Craving? No. Fast casual Greek. Hell no. Hummus, are you getting? I don't know what that is. We are, you know, us and Warren have a lot in common. Here's a big one when it comes to business and the world of social media and tech. Like, you know, there's this article here about something that's happening is a lot of brands are using TikTok. So whether they're using TikTok for marketing and they're working with influencers and stuff like that or maybe things are just going viral kind of on its own that they had nothing to do with. The point is TikTok is like a virality machine and a lot of times those clips that go viral will tie in a product. You know, they'll be talking about a product. Maybe they're playing a song. Maybe they're, you know, whatever. There's some sort of product involved in the TikTok and it's causing businesses to have trouble like keeping up with what's going on. So actually, Chipotle, who we were just talking about, they experienced this where a TikToker had like a secret menu item that had, you know, special ingredients just for this item and you could only order it if you were in the know, you know, it was off the menu. And it just went so viral on TikTok that it like messed up their inventory of ingredients because they just couldn't plan to have that. And it's obviously, you know, shipping inventory to all these stores takes time. And so there's kind of this thing happening where businesses are having trouble like keeping up with the trends of TikTok and capitalizing on these amazing moments but also controlling inventory and stuff like that. Yeah, so this case idea that went viral on TikTok was a combination of Chipotle's ingredients. I'm assuming someone just went in there and said, oh, if it puts, it sounds like they put some sour cream, some Chipotle honey vinegar, this is the best thing at Chipotle. Went viral. Everyone was demanding it. Chipotle had to face a decision whether it's a give-in to the whims of TikTok or pissing off this like viral moment. And it appears that Chipotle caved. Yeah. And they are serving the Keith Adilla is now a permanent menu item. And this is happening across businesses all over that are dealing with this dynamic that you kind of hack your way to some product. And it goes viral on TikTok. Brands are forced to decide, do we stick to our guns or are we not. And there's even fast fashion companies that remember H&M and Zara you know copy whatever's on the runway and make it cheap and affordable. So this company, I've never heard of it. Have you, I can't even pronounce it, E-D-I-K-T-E-D. E-D-G-T-E-T? No, what do they make? Fast fashion. They do 150, they release 150 styles on viral TikTok clips and see what goes viral and then they start to produce. Yeah. Is it addicted? Is that how you say it? Oh, great. I should be smarter than that. That's okay. I still haven't heard of it but I just piece the puzzle together. But that's really smart. I mean, that makes total sense. That's this is what she ends doing. This is what shop cider is doing. They're just scraping social media and producing based on that. And then once it hits a certain number of sales, they produce it at scale and then launch it. This is why H&M Zara are pretty much toast even on their massive businesses. It's just going to be a slow decline to death. And it's interesting twofold that this is how fast things move with brands and how they have to keep up. And I would assume most Fortune 500 consumer brands probably aren't hip to game to move this quickly. Yeah. And then secondly, we're at the whims of the CCP and what brands and what items in America kids are going to want. Yeah. That's the big news, I think. Because there's also just too close of a connection between the fact that they're making everything. So when you're making you're making everything, you also have access to everyone's IP, which has been a problem in the past. And you control so much attention flow that leads to sales. I mean, I'll tell you from our business, I've never seen so much actual like, you know, you might go viral on like Instagram. I'm not quite as familiar with YouTube. But does it actually lead to conversion and sales is always the big question. And a lot of times it doesn't. And so the numbers look good on social media, but you know, people might not be making making money. And but TikTok does in such a real way. And we deal with that a lot. We deal with the products that we, you know, when we send a product to target or Walmart, it takes, I don't know, sometimes almost a year from like when it was bought or pitched to when it's actually on the shelf and trying to time some sort of virality because you do notice if something goes viral, you notice an uptick even at sales at big box retail. Well, you're dealing with like thousands of sales. You will see it on next week's selling report, which is bananas to impact that much stuff. And I don't know, I just, I think that the scary thing to go all the way back is when they have control, they have that much power to control buying habits. And they make all the stuff. And they have all the IP. You just see a really easy recipe where with a few nefarious moves, you could change where the business is going. Yeah, you could create our companies. Like who knows what levers were being pushed pulled by during the Bud Light, Bud Light virality? We don't know. Yeah, you don't know. We don't know. We don't know what things like. Like apparently like a large percentage of like the Christian Facebook pages are fake or something. Yep, yep. Or like I know that they've used like Black Lives Matter type stuff that have been fake and some of them, you know, might have been Russian controlled. Or whatever the point is to your point, like, yeah, you have no idea what's fanning the flames of these different things. And then on top of it, if you're, I mean, we've all been in manufacturing for 20 years, it's really tough to make stuff quickly. It's impossible. So at scale, at scale, it's impossible. Yeah, you can do a dropship hoodie of, you know, 200 units, but at scale, you can't. And in theory, if China wanted to bankrupt a major corporation, the consumer facing corporation, I think they could be a TikTok. Or that, yes, definitely. And I also think that they could slowly steal business. So like we saw what she ended, let's say to H&M Zara. Or forever 21 or whatever. Imagine if you just did that 20 times to 20 massive American companies, you could have a huge economic impact in five years. Oh, definitely. You know, and you're dictating culture. You're dictating what US consumers should want. Yeah. Like how many people want to keep the dilla? I mean, it's ridiculous. Apparently a lot. I know, but without I know someone pulling the levers. I know. That's the scary part to me is like, I think that what people might not realize is like, the listeners of this podcast might not realize is the way that TikTok actually leads to action in the real world is unlike anything I've ever seen. And we've been doing this even scarier. Yeah, that's what I'm saying. It's the only platform that you've experienced that converts the sales week over week, not month over month at a massive scale. Like I'll give you another example. I think 100% that the reason why Michael Block entered into the PGA, whatever. And no one knew at all. And then the next day there was a crowd cheering for him bigger than Rory was because he went viral on TikTok in between. The story of who Michael Block was went viral. And all of those people showed up the next day to cheer for him. It wasn't on the local news. That's where I saw it. That's where everyone saw it. And that's like, I've just never seen a social media platform. I don't know why TikTok is like that. I mean, look, when we started Young and Reckless before Instagram even existed. And so we use Instagram a lot during the Young and Reckless times. And yes, it helped. It definitely helped. But there wasn't really like a day where like, oh my God, we're selling out on the website. Why? What happened? Oh, this TikTok or this Instagram is going viral. That didn't really happen. It wasn't that severe. But that does happen on TikTok. How antiquated when we were doing Reckless back in 2009, it was based on when the show aired, when Fantasy Factor aired. Exactly. Yep. That's when you'd see a lift in sales. Yep. And I would wear shirts on the show. Our version of that was I was wear shirts on the show. We would pitch those shirts to pack sun six months in advance. That was still rushed. Get them in the stores. So the shirts we were wearing on the show were in the stores at the same time. That was the way. Now it's literally, oh shit, what's going on? The website's on fire. Oh, this TikTok is going viral. Or this story went viral. Or like Gabby Petito or these Idaho murders. Or like national news stories that have all the attention are coming from TikTok. Yeah, the Michael Block story is a great reference point because that is not, that was not possible. That some guy hits a hole in one and everyone starts going crazy overnight. Yeah. It's the next day. Yeah, they would have had to lead up to it. They would have to have like, hey, this guy made it. He's going to be playing in September. Everyone goes show up. It happened overnight. He was already in like the practice rounds and no one knew. No one was there cheering for him in the practice rounds. Yep. It went viral on TikTok. They told great stories about it and then the next day the guy was bigger than Rory for a day. And now he took it. And the next two minutes, he was last place. Yeah. And it's over and we're all into like, oh, a crazy murder and fucking Missouri. Or the Ketatilla. But yes, if you're a business like, you stand to gain so much by timing it right. But man, it's difficult. And also you stand to lose so much because you're a business at scale. And something goes viral and you just can't make it. Then you start having this negative feedback loop that people start hating on your brand. Like why don't we have this? And then you're making a decision. And you're producing hundreds of millions of dollars. And you have to be like, do we came? Do we not? What do we do? Yeah, I've seen this. I think this would be really hard too. I've seen this at some of the big box retailers. It's like, so now you have a struggle, right? Which is like, okay, the things that like, aren't on TikTok, aren't selling. The things that are on TikTok sell like crazy. So how? Like you also can't build a whole business model around what's going to trend on TikTok when you're talking about physical goods. There's just no way. You need too much lead time, too much, whatever. So like finding that balance between planning and having a good calendar and a good schedule and trying to catch lightning in a bottle with virality is just very tough. Yeah, totally. Okay, love it. That's an exciting one. Writer strikes still going on. I admittedly am not very informed on like, are we close? Like, is this something that should be ending soon? We should find an agreement. But I mean, I drive past a lot of the studios on my way to the gym every day. And it seems that the crowds are getting bigger. And the, you know, everything's ramping up. It feels like. So the writer's strike started in early May. I believe May 1st, if I'm not mistaken. And he drive by the Fox lot off like, that, where's the public golf course? Pico and motor. Yeah. And I've had to jump out there decent amount. And you'd see like 10 people, 15 people, you drive in front of the grove by the CBS studios, similar 10 to 15 people. Yeah, I love my North Hollywood. There's 30 people every day. And I think D mentioned it on the pod. When this all started, like until the crowds get big, no one's paying attention. Yeah. And apparently today, thousands of people showed up at Pam Pacific Park to protest. And you have celebrities. You have like Tina Fey. You have food being delivered by like Snoop Dogg's team and Jimmy Fallon's team. They have like a band playing, but I think someone was on part of the band Weezer. So they're making it much bigger. And there's no movement from what I read this morning that Hollywood is ready to acquiesce on any of the demands. Yeah. So yeah, you have to make a bigger splash because no one's paying attention from the business side of it. You need TikTok. So it sounds like. Yeah, and I have no dog in this fight. I'm not exposed to the Hollywood world and whatsoever. But if you just think about it from the business standpoint, I think it's uphill battle from the writer's stand. It feels like it, but it also feels like the industry is at a bit of a stance that like it almost feels like I don't know, I don't know. There's a bit of a pause in business that happens that you kind of have to like it's like the debt ceiling issue, right? Like there is kind of a moment where you got to figure something out. And that's what I think the leverage is. More so than like long-term and I don't know exactly and kind of the AI stuff. I don't know. It feels that feels tough, but I think that the biggest leverage that they have is business does come to a bit of a stop in a lot of areas. It's also a lesson that you have to negotiate and this is across all industries when you're in a position of leverage. So in 2021 where studios are spending unlimited amounts of money, stock prices are at all time highs. That's when you should have come in and secured the next decade of rights for writers. And actors and directors because they would have caved on everything. Now you have stock prices. You've Disney that is down 10% over five years. Yeah, you're right. You're right about that. And it's the same thing like in tech, you had all these private company founders CEOs in 21 and 20 taking massive amounts of secondary and their businesses are in the toilet. But they're rich now. Yeah. They use their leverage when investors are clamoring. Yeah, you're right because the thing that was already happening before the strike was that with all these stock prices cratering, what happened was the conversation at all that pretty much the conversation was, hey, all of these streamers are spending too much money. They're just making too much content. It's not working. Like we need to tighten up. And the way that you tighten up is to try to make less content that is better. And so everyone got really, really strict about what they were buying, what they were funding. It just got tightened up like six months before this whole thing started. And so that was already happening. And then this happened on top of it. So I think you're totally right. They were really close to a moment when they probably would have got anything just to keep the train rolling. Yeah, the only piece that really has changed is the AI piece. Because not knowing the streaming numbers, we've known this, everyone's known this, that they don't release the data. Yeah. In 21, they knew this, in 20, they knew this, in 19, they knew this. Yeah. And we used to joke about how all the numbers were fake on this podcast. Yeah. We would say that can Adam Sandler, maybe 150 million people watched it. No, they didn't. Yeah, yeah. Yeah, I agree. You are right about that. I think you're totally right. I think if they would have done this in that window, I just wonder. That could have lasted five hours. I'm like, all right, come back in. Of course, because they need to keep their stock price up. Yeah, always negotiate when you zero interest rates. That's the last thing. Yeah, for real. Well, we're going to need 10 more years to be able to apply that. But you were right. Okay, last story of the day before we go to winners and losers' content, there is a, this is wild. I find out about this last night. Just last night. You can do a story the whole week. I know, I know. Okay, so there is a private company that made a, like, I guess we'll call it a submarine tour, sort of experience. And it's this little submarine thing that, you know, you hop in. It looks like it's controlled by like a Logitech Xbox controller, which is wild. Which is like 50 bucks. But I don't know if that has anything to do with the story. You get in it and you can go explore the deep seas. And so there's a group of people. I believe it was five, maybe three paid tourists. And two crew members or, you know, people part of the company, something like that. I think it's a little more of, I'll Google it. Look at that while I, yeah. And then, and so they went to explore the wreckage of the Titanic. And it sounds pretty cool. You know, I heard that it's like 250 grand a ticket or something like very, very expensive. And they go down to explore the wreckage of the Titanic. And they lose contact with the surface. So now, what you have is this group of people in this pretty tiny little submarine object. Down, you know, somewhere around where the Titanic is very, very deep. I believe they said it would be the deepest like rescue ever performed if they were able to find them who are just missing. And apparently now they're hearing on one of their like, you know, searching devices. They're hearing tapping, like periodic tapping noises, like every 30 minutes or something that seems like maybe it's the, you know, the people trying to alert to where they're at. I read last night that as of last night, they, they had 40 hours of oxygen left. I think it was 40 hours as of Tuesday morning. So I think by tomorrow morning, if they're not found, there's no more oxygen. Jesus. Okay. So what you have here is like a worst nightmare scenario, right? You're trapped in the, I mean, we have no idea what happened to them. I, this blows my mind that like, I don't know. I know I'm going to sound stupid here, but like there's not some sort of tracking device on the thing. There's not a fucking rope. I mean, can you just get a long ass rope? I don't know. Like the fact that this is even possible. This is the worst nightmare. I cannot imagine. Anyway, just going that deep in the ocean into a tiny little summary. But to just be down there and all of a sudden, like, you know, say, hey, the engine's not working or we're stuck. And you just have to slowly sit there while oxygen runs out for 40 hours. You know, like I would rather it be like, ah, we got two hours of oxygen left. We're going to get this thing over with. You have two days to just sit and realize that you're fucked. This sounds insane. And look, hopefully they find them. They haven't found them yet as of this recording. But it seems like the outlook is kind of grim. Like, you know, the people that I've seen don't seem too optimistic. This is just wild. Yeah, I think it's obviously tragic, but when you sign up for something like this, you're going, so I saw something on social that more people have been to outer space than the depths of how far they wanted to go in the ocean. That's crazy. So the risk was there. You have a father-son duo with an 19-year-old kid. And you have a billionaire British guy that's done all sorts of crazy explorations. And if they weren't billionaires and really rich people, I don't think it'd be the biggest story on the internet. Yeah. And I don't know. What are you doing this for? I know, man. And this thing is so small. I'm looking at an image now of like an illustration. There's like one toilet behind a curtain. And they're like crouched together for the most part. Yeah, it's like the size of a minivan, I think. Oh, boy. Yeah, I mean, I hear you. What are you doing it for? I hear you. It just is the worst nightmare. Like I would rather, there's so many other ways to be trapped that I would prefer than this is a fucking nightmare. And how do you, I mean, once again, sorry for being dumb. But how the fuck do you not, is this thing not trackable? How is there an option that it just goes completely missing? That seems crazy. How'd you not have someone tailing you? You pay them, you know, an exorbitant amount of money. Build another submarine, you guys are billionaires, to tail you just to make sure. Yes, something wrong. You could signal up. So now it seems okay. So side of the Titanic wreckage is about 12,500 feet below the surface. So there's that. Also, it seems obviously, you know, they can't find them. So it's a little unclear of like where exactly they are. So, and they've never, like I said, I think that I read that they've never done a rescue this deep. You know, I think obviously there's challenges. You can't just go poke around that deep. So they're using sonars and stuff. Because you got to first find out where it is. Before you go that deep, you can't just go down there and zoom around. This is just, oh man. Okay, well, we'll keep you updated, hopefully good news. But this just seems like the type of thing where like, we might never find it. That's also possible. You know what I'm saying? We never find the Malaysian flight that disappeared. No. I think they said they found parts, but I'm not, it's a little fishy. Anyway, okay, well, that is terrible. Um, let's get on to Winner's Losers content. Who's your winner for the week on it? Winner is a victor. Women Yama is going to be the first pick in the NBA draft this tonight. Don't video him at JFK. He's just a star already, huh? A star. He threw out the first pitch at the White Sox game. Really bad first pitch. You were much better drama. Thank you. He wasn't even close to the catcher. Really? And yeah, they just like went all the way off to the side. He's also 75. They should pictures of the ball. They didn't even look real. He just seems like a mythological figure. Yeah. 75 can run, jump, dribble, agile, shoot threes. And then he's been doing some interviews. Kids 19 years old. He was on the JJ Redic podcast. He saw some clips. He was talking about JJ asked him like, you know, how are you not going to get caught up? We've seen a lot of athletes that come into this league with this much hype, this much money. How do you stay grounded? And he had this whole cerebral answer. And how is his mission in life is way more than, you know, material things. And like, it just doesn't make sense that this is like the perfectly created athlete. You know, we've seen since LeBron and it's wild. Have you watched him play? Just clips. The highlights are nuts. I got to watch because he just seems so lanky. It seems like dangerous. Like it seems he seems like he could be injured so easily. Yeah, totally. And I was listening to someone, a sports podcast where you know how the pre-game for the Warriors. It's just Steph shooting from like half-quare. And everyone lines up to like watching, like do all these like crazy shots. Apparently his pre-game workout is like with his toes. And he does like the equivalent of Steph Curry, because it's staying healthy at 7-5. It's a really tough task. Yeah. And so he has these like toe drills. He does pre-game. So you're going to have all these people line up to watch him play with his toes. So that means what he'll be in, he'll be next year. He'll be in. Yeah, in the fall. Yeah. Who has the pick? San Antonio Spurs. I'm excited for that. Okay. Yeah, it's just you never know. Yeah, you never know, huh? You never know if he's going to be LeBron or if he'll be out of league in three years. That's so wise. It's so crazy me that that doesn't translate like exactly. Yeah. You know, like some people just can't play at that speed or get injured or whatever. It's just so nuts how that works. You start getting foot problems at 7-5. That's problem. Yeah, I keep those toes loose. Yeah. My winner, you know, I think I'm going to give my winner is even though I didn't do my homework. So that's my fault on it. But this Rogan RFK thing, I mean, I did see now and it's still going like it just everyone's talking about it. And it's just like, you know, it's also we're leading up to an election and so everyone's super extra emphasize on it. But now I don't know if you saw, but like there's this whole thing going on about you know, you mentioned like the debate like him asking paying a hundred grand to Peter Hotez to come debate on the podcast. And then like all these people jumped in and started doubling it. I think now it's up to like 2.5 million dollars. If this guy will come debate. And then Mark Cuban got involved and said, you know, asking him to debate is stupid. And all these people got involved. And it's just I know that we've said it a million times. But like the power of this guy's fucking podcast where he like smokes weed and you know, wears hazmat suits and takes mushrooms as a lot. Mushrooms and yeah, it's just psychedelics. It's pretty crazy. Like I know we've been saying it for a long time that like it's the most, you know, the biggest media platform in the world and it is. But like God damn man, it's just it's pretty crazy the size and the impact. There's not any, you know, CNN show or now any Fox News show or anything that could stir up this much stuff. So no media platform could. Yeah. Pretty well. Elon, you know, Elon started commenting like it's just nuts. Who's your loser? My loser is if this were to happen, Elon. So someone posts a tweet that we've talked about, how meta Facebook is going to launch their own Twitter threads. Yep. So a Twitter competitor. And then Elon fires back. That suck just copies everyone and just kind of takes a shot at him. Yeah, like that. And then someone said, better be careful. I heard he does two jutsu now. And Elon says, I'm up for a cage match if he is. Zach would beat the living shit out this dude. Yeah, I think so. It's how big is, do you know the size difference? Yeah, Elon, Elon looks pretty tall. I'm sure size height and weight, but. Yeah, you can't really touch even even a year of jiu jitsu. It's hard to. I mean, Zach was training with that kid, Mikey. The jiu jitsu expert, I've heard him on Rogan, the Italian kid. Yeah. Like he's taking this seriously. He kick his ass. Yeah, I think so. I wish I just. You know me, I'm the biggest fan of like whatever the most exciting outcome is. I wish there was a world where this could happen. I mean, it would be the dorkiest wrestling match. And I think Zach would win. But man, it would just be a dorkfest in there. Yeah, it would be good. Holy cow. Okay, I agree. I think you're right on this one out. You know what, I'm more than happy to give Elon the the L on this one. And you know, Zach must feel like a fucking killer. You know, like with the type of people he's around all day, I bet you they like talk to him a little differently. I bet you he has like a new type of respect, especially when he did that tournament. And you know, rolled against those like, you know, regular guys, not some set up thing. I just, I bet you he feels like fucking John Wick in his circles with those. Of course, you know, great for the confidence. My loser, I think my loser is just sort of all of us at the moment that are digesting media. You know, I was looking for my loser. I was looking through some of the biggest news stories to try to find my loser. And it was just like, Trump and Dited, Hunter Biden, you know, charges this that like, it is just fucking chaos. And it's only beginning. You know, we're still pretty far out from the election. So, you know, I think we're all potentially the loser. I just, I want to give everyone a reminder. You know, keep track of your screen time. Look out for your mental health here for the next year because this shit is, if you really look at it and like everyone's fucking and Dited and has charges against them and like, it's just nuts. And we're still so far out. I agree. I don't want to get into politics. But did you see that interview with Brett Bear and Donald Trump on Fox? No. Holy smokes on Fox News. And the interview with Brett Bear goes, you know, you said you're going to have the greatest people around you. And this is why you should be president, despite not having political experience. Yeah. And then he lists all the people that have basically disowned their name from Trump. And it's like a list of like eight people. Yeah. And then he listed off all the insults. Some call these people. Yeah. It's fucking wild. Like you said, this guy has a small brain. You said this guy shouldn't be allowed to do this. Yeah. And just like the craze. It's like basically like a fifth grade like playground. This is like how you're insulting people. Like all of them. Yeah. Was it this week? When was it on? It was like two days ago. But I agree. It's toxic. All of this is toxic. Yeah, just be careful out there, Cathy's. When you see it's easy to get emotional for. I don't know. It's you're right. It's not good. Yeah, it's not good. We got to be careful. It doesn't matter who you're rooting for, who you support. Either side, no one's going home. No one's going to win. No one's going home feeling more positive about the next day than the day before if you consume all this content. Yeah. Yeah, you got to be careful. And of course, we're going to talk about it here on the pod. But we always try to make it fun or you know, have a good comedic twist to it. Because if you really get invest. Like I find myself getting sucked in. You can get sucked into like how vaccines were handled. Everyone being arrested, 100 Biden's of foreign age and didn't register this that way. It's just like, like Trump is indicted for all this stuff. He did, but look what everyone else has done in the past. Oh my gosh, everyone should have been arrested. Like it's so crazy. And we're so far from election day. So we're in close. Primary's haven't even started. Yeah. So just, you know, approach with caution. That being said, other than political, what's your content recommendation on it? We touched it on the, on the top of the pod. I think just go on social and search the LVMH show and the after party. Yeah. You can get 30 minutes of content. It'll be the equivalent of a Netflix show. It gets sucked into the celebrity, the hype, the luxury, the fantasy world that we all aspire to be in. Yeah, totally. I love it. Okay, I'm going to do that tonight actually. Um, mine is, I just saw that the, the righteous gemstones is back with a new season on HBO. So I don't know on it. If you've ever watched that, it's a Danny McBride show. Really great, completely mindless television to not pay attention to who just got arrested in our politics. And I'm excited to watch it this weekend. Oh, I need one more loser before we go. Take it. Take it. Megan Markle. What'd she do? Jesus. You literally haven't opened your phone the last three days. I haven't been on social really this week. So Megan Markle and Harry, I think it's Megan Markle actually, a $20 million Spotify deal to do a podcast for arch types. And she was 12 episodes in. I don't know what was contractually obligated to get the 20 million. I don't know what you got up front. And on Sunday night on Bill Simmons's podcast, sports podcasts, top five podcasts. And he's the ringers owned by Spotify. So he's a Spotify employee. And in the middle of like talking about the NBA, he just goes on a tangent. How Prince Harry and Megan Markle are the biggest grifters he's ever seen. And he doesn't go into detail. And then he says, I want to get drunk. This is, I mean, he's reaching millions of people. He goes, I want to get drunk one day and go on a podcast and talk about the zoom I had with Prince Harry. Yeah. And his buddy, Joe House, who's on the pod just starts laughing. Like you got to do it. Do it now. But he obviously didn't do it. And I was just like, what happened? Like what? Here's Spotify employee. You clearly know something about what's going on. He's very senior. Obviously they bought it for like $250 million. Yeah. So you're just taking shots at Harry and Markle. He took shots at them a year before, while they were still employed by Spotify. Yeah. And then news leaks that Spotify ended the Meghan Markle contract. And then it reports start saying that she, it's an interview show. And she has all these famous people on the 12 episodes that have released. And it leaks that her staffers were doing the interview with these famous people and important people. Then she would just come in and do a voice over of the question without doing the interview. And they would edit her voice into the interview. As if she was doing the interview. Oh my God. And they dropped her. And they dropped her. Can you imagine the amount of shit they talk about the royal family? Yeah. And you get a $20 million dollar Spotify deal because you're ex royal family. Yeah. And you can't even show up to the interview. Yeah. And they just like, I just feel like they really monetize like all of the struggles in, you know, culture. Like whether it be racial struggles or these different things. Like I just feel like every time you hear from them, they like, there's such victims, you know, of like what happened to them and how they were treated. You could treat me like shit if you want to give me a $20 million dollar Spotify deal. Yeah, especially if you don't need to be there. Call me names. Call me names. Call me whatever you want. Oh my God. And R.E. just interviews them and then you just record voice overs for 10 minutes. Jesus. I think about how much privilege you have that you think you could pull that off. Yeah. Well, look, I will say your people, you're going against your people right now because they, the super wokies just love Harry and Meghan. They've really pulled one over on them, I think, over the last couple years. Yeah, I mean, they've get to sit down with Obama, Oprah, everyone. I wonder if they still would now. I don't think so. I think it's going to start to fade. Yeah, yeah. Okay, well, that's a great one. I love that one. I just, man, it seems like the biggest, like it kind of reminds me of how mad I was about Monahan from the PGA talking about the 9-11 families. It just felt like kind of a cheap shot and it feels to me similar with the way that they talk about social issues and I don't know the things like racism. And like racism is very real for a lot of people and they really struggle with it. And I'm not saying that there weren't some like weird encounters or some bad encounters, but like you're getting paid 20 million to do a PGA. You get like your life is so such a cakewalk. And I just feel like they kind of exploit issues that a lot of people actually deal with and kind of like try to sound like they deal with it too. You know, or they monetize it. It just is how it feels. And it minimizes the people that are actually dealing with it on a daily basis. Let's hear those stories. Like the story we heard on Rogan about the guy who was incarcerated and like that's a real story of a guy who was in prison for 30 years unjustly. Yep. You know, not someone who just collected a 20 million dollar check to do some voiceovers. Have you heard Chris Rock's last special? Yeah, the Netflix one. Yeah, the one where he told me. He did go in on me. Yeah, you're right. Yeah, he's like, you're complaining about the racism. You married into the world family. What did you not know? Yeah, that's funny. That's funny. That's why comedy is so important, man. I just feel like maybe that had like a little bit of, you know, like it starts kind of the conversation of like unraveling some bullshit. Because that was considered like brave when he did that, you know? For sure. Like people were talking like, oh my gosh, he bashed the royal family. Or bashed Megan and Harry. How dare he? Anyway, that's a great one. Great addition. Okay, uh, that's it. We went a little long. We'll do some more questions on Sunday when we're all together. Is D back on Sunday? Yeah. Have you? There'd be. That's a good deal. Okay. So, okay, great episode. If you want to be mega, go, uh, uh, I'm kidding. If you support America, no matter, no matter what side you're on, it is a walk on and approved. Yeah. Newhat shop new republic dot com. Yeah. Um, everyone have a great rest of your week. Yeah. And we'll see you Sunday.