Tradition is Over | Group Chat News Ep. 777

Ladies and gentlemen, welcome to Group Chat. It is our hump day episode halfway through the week. We're going to sail you into the rest of the week with a lot of good topics to talk about. For everyone that complained about, there wasn't a lot of you, but the ones that complained about, you know, still needing to hear the news from us, we got you today. We got a lot of news to talk about. Also shout out to everyone that showed up to our live event last night. It was amazing. It was such a good group of people. Shout out to Lociento for hosting, but man, it just, I'm sorry that I know we sound like a broken record here, but it really blows me away, like, how great are audiences. And like, you could have told me that that was like, I don't know, like a company party you were doing D and going to show up, or maybe even one of our friend's birthday parties. Like, it just felt like a group of people, you could almost couldn't differentiate like the people we knew versus the categories. The energy was just so, so good. Yeah, it was great. So thank you to everyone that showed up. We're going to do more of those. Make sure you come out. We got a lot to talk about today. I mean, sports is just maybe biggest sports story of the decade just dropped. Big, big tradition. We're big on tradition, and we're going to talk about it. We have some real estate news, specifically San Francisco. We actually get into a little bit of, what do you want to call it, political theory. You know, I think we figured out how to change the system. And we're going to go ahead and sort that out here on this episode. It's actually solved. Apple released a new headset. It's, you know, this is the episode where we now do our winners, losers, and content recommendations. So we're action packed today. Great episode. We're going to sail you through the rest of your week and into the weekend. Who's ready? Let's go. Let's do it. Let's go. Well, guys, when you're making a podcast, you know, I'm a, I'm a, I'm a spiritual guy. You know, okay. But back in the day, they used to believe in like the God of rain, maybe the God that would give you crops. And I believe in the God of content. And I think when you're making a podcast, sometimes you got to just hope that the content God's bless you. And we have just been blessed by the content gods in a way that is unmatched. I mean, we're on this golf kick, right? And last night, we had a live event, shout out to our audience. They are fucking incredible. It's so cool that like, we've said it a million times, but you invite the group chat, group chat, audience somewhere. And they're just all like cool, fun to talk to. Everyone's working on something. It really feels like a group of friends, right? Not like a fan and entertainer dynamic, right? It feels great. But all anyone wanted to talk about was golf. Yeah. Been a hot topic. I've been just roasting the world of golf. And then out of nowhere, yesterday morning, golf content of the last fucking decade falls into our lap. After all of this battle, which we've talked about very a lot between the PGA tour and live, they have merged with essentially, and I just want to be clear here, I don't really look at this as a merge. I look at this as the Saudis came in and took over the whole thing. Well, so see how you want to see it. But that's there. They're now are all one. And this is mental when it comes to content. I'll let Diego first. I have 100 thoughts on this. I would say that I would say it's not in business in the business of sports. I would say this is one of the biggest news ever, like not just golf, but like in the concept of the sports industry globally. You know, like it's like when an iconic team goes for sale and an owner gets it, that's one thing you own a team in a league. Yeah. Yeah. They own the sport. You bought the whole fucking league. Yeah. They bought the whole sport. There's nothing else. Yes. And I think people were very blindsided by it because like to give people context, if you don't follow golf or you don't know, you're not interested in golf. Golf in general, the sport of golf, the industry of golf, the concept of a country club has always been exclusive and exclusively white. Yeah. And exclusively not like for and not all white either. All whites don't matter here. Yeah. Jewish people aren't welcome at certain country clubs. Yeah. And so so when you think about, I mean, drama's a white male and he's talking about his experience. They don't like all this ink on the arms. You know, they get you out of the group real quick. I think the most fascinating thing and we're going to get into all the details of what happened. But it's a sport that just has not allowed for a lot of change has not ever been welcoming to a large group of people, of most people. And and now the craziest news, I would say in to me, sports history, I would say sports history and cultural history too because of what the impact it has and what the golf culture has represented. So if you go to any country club in America, 80, 90% white for the most part. Yeah. If not 99. Yeah. And you have a few token Indians. Yeah. You have a few token famous black athletes. Yeah. You'll have a few Asian doctors or you know, let me tell you they're going to be no L, no G, no B, no T, no Q. No plus. So that is golf culture. If we want to actually, especially at the highest level, which is what the PGA is. Yes. Right. It's representing because you hear like the masters, you can't have your phone. You know, it's impossible to get a membership. Condoleezza Rice is like their famous like minority, yeah, token minority. And it's a little, you have to be the secretary of state to get to the master or Augusta, yeah, to be in the member. So it's like the reflection. Look, I want to paint the picture of elite golf culture. Yes. And then I think that that's correct. And I think the to give people more context, live, if you don't know what live golf is, live is the Saudi backed golf league that launched last year. Yep. And they launched out of the gates by paying some of the best players in the PGA insane amount of money. And they offered basically everyone who basically every top 20 guy was offered a live contract. So the rumors was Tiger was offered $750 million. Rory was offered $400 million. Phil Mickelson took the bag, $200, $200. Yeah. I think Brooks got like $150. Yeah. Two things I heard real quick. Two things I heard was Rory's claiming he was never offered any dollars. I don't know if that sounds a little weird, but that's what he's claiming. Also, I heard that Hadecki Matsuyama, because he's so big internationally, he was offered close to Tiger money and turned it down. This guy flies spirit. Can you see that? That Phil Mickelson. And his famous footage of him after he won the Masters in the public airport, heading home with his Masters jacket in his hand. Like, you know, I mean, he could use the 700 million. I'm not saying he's broke, but I'm just saying. Yeah. Of course. Come on. So continue. Yeah. So I think what happened was when this whole thing happened last year, it caused panic in sports in general, because what happened was is that it showed that if you come with the money, the best talent in the world will join you. And it upset the establishment of golf that one, it was breaking like the one thing that irritates me in general about life is this word tradition. That word irritates me because it is implying that something that happened a long time ago, we have to keep fucking doing it. For what reason? Like, we're allowed to evolve. You know, it's like people like, oh, you grew up in L.A. You got to like the Lakers. No, if they suck, I do not like the Lakers. That's my tradition. My tradition is hopping on the team. I'm in Miami Heat fan. I am not a Laker fan anymore. They're losers. So the tradition concept, that's totally different than what we thought. I know that's true. That's fine. It's the thing is the tradition of like golf and sports, specifically like we follow sports. So that's something that impacts us. But like even in tech and finance and all these types of things, people say this is what we traditionally do. So I don't have to do that. And it's a free country and a free market. And so Saudi Arabia came in with a novel idea with something that Greg Norman has been pushing for like decades. And Phil Mickelson to be clear. He's the one that criticized the PGA saying that they're making so much money. They're corrupt. And they're not paying the players what the players deserve. Yes. And when the Saudis came and offered the money, he took the bag because he's like, I'm not getting compensated properly. Phil, there's like 10 guys that draw and professional golf. Phil's one of them. Yeah. And obviously Tiger, Rory, all these guys. But Phil's like, you guys are a corrupt organization. Phil's notoriously not liked in golf. So everyone wanted to shit on him. Don't go on it. Yeah. And here's the, this is what the craziest thing because the PGA commissioner, Jim Moynihan, and everyone that was pro PGA anti-lived used 9-11 as the reason why you shouldn't go to live. Here's the point is if you're going to say 9-11 and how like he said something along the lines of like, how would you explain this to a family member of someone who was killed in 9-11 that you're going to go work with it? Like he chose the most like emotional, like tried to really pull on the heartstrings. Yeah. You're essentially supporting 9-11 by joining lift. That's essentially what he was insinuating. And if you think about, if you go through the 4,100 companies, every single one has Saudi money. Yeah. And if US American companies. Yeah. And I think for his point at that moment, great marketing tactic. It worked. It, it polarized this movement that your anti-American if you supported live golf, which, which is funny because I was talking to my in-laws about it when it happened. And they're like, PGA is a bullshit organization. The players aren't getting played. Of course, it's capital. Capitalism. Someone gives offers you more money. Why wouldn't you take it? It's, and it could be a better experience. We don't know. It was year one. People were shitting on it because it was year one. We all, if we go back to golf 10 years ago, it's, it's much different than it is today. And I think this, the marketing tactic of what's his name? Jay Monahan? Yeah. What's the smart thing to do at that time? I get it. I get why you did it. What transpired after is absolutely insane. So they're in lawsuits against each other. So yeah. So the live golfers were blocked out of PGA events. So they sued in a class action lawsuit. They sued the PGA. Yeah. And so the PGA, what is kind of rumored and no one wants to publicly say it on ESPN is that when this lawsuit happens, they have to open up their books. And when you open up those books, it's not going to look very pretty. Yeah. And then you're going to see the corruption. You're going to see how much the officials are making. How much money has been skimmed off tournaments? Because PGA is technically a nonprofit organization. But you know, the head technically makes 15 million a year is what's being reported. And who knows he has a private jet. He's got all these different things. And that's probably on the low end if you actually uncovered the books of how many people were eating. And the players weren't. Yeah. That is what they were really scared of. Of course. I mean, I think in discovery, everything gets shown. And it's a wrap. And so people think like, oh, they just settled. No, I think like they got scared. I think whoever the lawyers were forced their hand and said, and then, and then, who knows strategically from the Saudi backing to be like, oh, fuck this. Yeah. We'll just buy the whole thing. Yeah, we're not coming for a piece. We're coming from the whole thing. What's that line from social network? This might be like the business move of the century. Yes. And look what they did. Look what if we were probably somewhere in the ballpark of reality, because here's the thing. If you're really all like superior, like PGA in our tradition and blah, blah, blah, I can't believe you try to destroy golf. We know PGA makes a lot of money, right? We know they're not like about to go bankrupt. So why else would you do this? Why wouldn't you just keep your quote unquote superior product, print your money? Like something had to have happened. The Saudis had some leverage point that they were able to exploit. And so to be able to come in, start live, pull the top guys to a year later, pull the whole thing and essentially own all of golf is the most savage business move that I have ever seen in my life. It's incredible. And it angers the golf establishment. Let's be clear. It has nothing to do with the 9-11 families. That was marketing like decent. Yeah. What it has to do with is now you have a Middle East Arab owner. Yeah. And that's who you report to. Yeah. White establishment. Everyone keeps saying Jay Monahan's the CEO. Jay, I hear Rory just did a press conference and he's like, well, Jay Monahan's the CEO's technically. No, so technically, Liv has to answer to Jay Monahan. No, dude. Yes, here all Ramayan is now the chairman's your daddy. He's the chairman of white America of PGA golf entity owns golf. Yes. He owns golf. And by the way, like I knew they took it seriously because they obviously are pouring a lot of money. This is the big dog they put. He is the governor of Saudi $620 billion investment fun. He's the chairman of Saudi Aramco, which is a multi trillion dollar company. He's the chairman of EPL's Newcastle United board member at Uber and Softbank and right hand to MBS. That means they're not messing around. They care. They're not messing around. Yeah, they care. This isn't a big, uh, you know, to the Western world, guess what? You guys will bow down when money matters. Yeah. So stop with your moral bullshit. Yeah. Across everything. Everything. Everything. It's just has to stop my problem with golf. I just want to say this is why this ties into what I've been ranting about is to fuck the fake moral superiority or the fake. It's a digital. It's a general sport. You're tucking and you're it's a no, we're different. You're not fucking different. You're just like everybody else. It's a fun game. Let's all relax and untuck our shirts, right? That's my problem is there's this fake like we're better. We're elite. We're and it's bullshit. And even at the top of the top of the PGA tour and we're different and you have to answer to 9-11 families and blah, blah, blah. A year later, you did the same shit. You are Phil Mikkelson. It's the same. If you go back and listen to what these guys said. Yeah. It's crazy and it's all fake. I hate when shit is fake and it's this fake holier than now shit. And that is my problem. I think that PGA should replace Jim Nance with DJ Khaled as the announcer for golf. Yeah. I mean, Yassir could do that. Yassir could do that. He is the boss. He's the boss. It's not Jay Moynihan. Yassir is the boss. The NBA is actually the boss, but sure. They're investing $3 billion into this new for-profit entity. They consolidated the European tour, the PGA and live. Yeah. He's the boss, what he says goes. Yeah. And Rory did a press conference this morning. I don't know if he saw it drama. I did. Yeah. Poor guy. I feel bad for him. Stop playing golf then. Yeah. He shitted on everything. I hate live. I hate this. I hate that. Don't show up. Yeah. I know. Yeah, that's fair. He just, I think he's just too, it's too much to swallow because Rory was the guy. But my point is like, if you want to be like, this is where like even Kyrie Irving gets credit. He didn't show up. Yeah. He didn't agree with the policies. He's like, I'm not showing up. I'm not going to take my check. And yeah, you can cut me. Whatever you guys see the poor guy trying to be like, well, technically, you know, Jay is the CEO and this is going to be good long term for the sport of golf. It's so sick of hearing that. Long term for the game of golf. Shut up. It's entertainment. It's a game just like anything else. We're all having fun and trying to make the best product or make the most money. Stop acting like it's this holier thing. It's not pisses me off, man. Yeah. You're the same. And that just got proved on a whole nother level. If the NBA sold to Saudi Arabia, that would be insane. And essentially the entire sport of golf just sold to Saudi Arabia. And you guys just spent the last two years acting holier than now. I love that. But Saudi did it strategically because the NBA is diverse fans. Yeah. It's it's not just an exclusively one race organization. They went to America. It took the widest thing possible and said we're buying it. Yeah. And you guys are going to say shit. Look. And I think I love it. Get Caled in their ASAP. Yeah. Caled needs to be on the broadcast for the US Open next week. All right. Caled. They're kicking it over to you. Yeah. They didn't believe in you, Phil. You didn't believe in you. You're worried and make the shot. But God did. Yeah. I mean, my fuck around and make him see what's he should be the face of golf. Yeah. It should do it. And look, here's what I honestly think. Financially, I think it's going to pay off for them. For sure. 100. It's going to be in marketing, marketing. So now you're going like, you know, if I'm, yeah, I see everyone on the tour, you got to wear a turban. 100%. You got to wear it. So the masters technically isn't a PGA event. And I was telling D last night when we're on the way to the event, I was like, the Saudi should make an event that weekend of masters. Winner gets a hundred million. Yeah. Last place, minimum gets 10 million. And just end the masters. Yeah. You absolutely go. Yeah. Roy would win. You finally win that. If you Roy versus Michael Block and Roy would win. Yeah. I think about it. If you competed on the same weekend of the masters and you said last place gets 10 million dollars. Look, I actually don't think if I look at it strategically, I don't think Saudi Arabia and this new establishment of golf is trying to go to war with the sport. Like, I actually think they're going to do, they're going to play ball. They're going to play ball. They're going to play ball. But I just wish they had a little fun with it, to be honest. Yeah. Look, I don't think of this going to. I think it's over. They own the sport. So what, there's what a few tournaments that they don't own. That's fun. You guys go. This is the funny thing about golf, which is so different than the NBA. As Moynihan did this all privately. Tiger didn't know, Rory didn't know. Well, I was talking to a friend who listens to the podcast and he's friends with players on the tour. And they they found out on Twitter. They didn't even tell the players. They knew the players were going to hate it because they they screwed them. They screwed all these players. And look, we'll have to see. I actually think, like, Rory's going to have to sit down with Yasir and Yasir will write him a check and say, you know what? You're going to start talking nicely about me and my country. Here's a little 75 piece for you. Shut the fuck up and go do that press conference when I tell you to go do it. I think they're going to pay everybody, give everyone like a part of the action. And they're going to because they want the stars. But what my brother point was it's kind of a reflection of golf culture. Like this one guy went privately and met in Venice and London and the Middle East with the Saudis to broker this deal the last two months without notifying Tiger. Tiger is golf. Yeah. Let's be very clear. No one should have called. They were a players league. Yeah. Nothing happens in the NBA without LeBron's approval. Yeah. The bubble almost shut down unless LeBron said he wanted to play. Yeah. Yeah. It's a joke. It's all a fucking joke. And it's just I'm so glad that they got handed this L to all the goal because you know who got the biggest L is all the golf like purist. That's who that's who's the most pissed. Oh yeah. All the fake like I said elite. It's just like I don't even I can't even think of another time that there has been a more public like reversal in business. They went so hard for so long about how terrible the Saudis are and Jamal Khashoggi that incident and all of these things and I can't believe you're going to touch that money. Even though we would always talk about like how much Saudi money is in American business. It's everywhere. But they would go so hard. They pulled out all the cheap shots. The 9-11, everything. And then you did it. You did the same thing. And it's it's better because of how elite golf culture thinks they are. Yes. That's the funny part about it. I mean golf proven now. It's the ultimate sellout. Ultimate. Yeah. This is this is like yes. A group of people that you have never included in in the. Yeah. I see you couldn't even get on 99% of country clubs until today. And now everyone has to let Yasserah. Yasser's just picked up his membership at Augusta. And I want to be clearly white guys. It's my locker now. Yeah. I want to be clear. What I'm a fan of is like I think golf is really fun. And when I go with my friends, we have fun. We're listening to music. Everybody's drinking. It's actually fun. What I don't like about it is this weird old tradition of all this proper, extra proper bullshit. It feels fake to me. It feels like not what the pros are actually doing. Not what we're actually doing. It's all a front. And that is what I think sort of got hit. I hope this movement. I like that. The Saudis also help Belair with their clubhouse since that seems to be falling behind. It seems a little slow, right? I bet Yasserah is that thing. Yasser is stretching. He's like, this is disgusting. Fix your country club. I have so many enemies of these fucking country clubs now. Yeah, man. I just, man, I guess it's supposedly not good to celebrate someone's you know, loss. But man, this one feels really funny. I think the loss is for the golf purists. They got their ass kicked today. The leaders got their ass kicked. But other than the books being opened and showing the massive corruption that the PJ golf business is, the other aspect of it is they apparently went to the sponsors to ask them to increase the purses because Liv was kicking their ass with all these guarantees. And the sponsors said in the short term, we'll do it, but not in the long term. So it wasn't even a viable business. Go forward. Yeah. Because they would just slowly leaked out all the stars to live because they would be like, if you're a person, isn't what it's supposed to be. Why would I keep playing? There's no reason for an athlete to do anything, to change anything for other than money. There just isn't. I'm sorry. Like I do not believe you should take a fucking pay cut for a team. I agree. That's why I like stuff. As much as you can disagree with Kyrie Irving, at least he was willing to give up his money. Yeah. For his belief. Yeah. Yeah. That's what you got to respect it. Man, it's just what a hell of a day. What a hell of a 2048. I was so happy. It was it made my morning. I saw the news and I went in all my text threads and all. They have a lot of golf purists. And I was saying, humdula. Yeah. Call me the peepee for now. I just like when I started learning how to speak Arabic, do you want to get a check? Yeah. Like a pattern I've learned. Is it anytime anything is like two like formal just because or too many rules just because there's usually some some hiding in there. I think all this like fake golf were so much better. How could you work with the Saudis? You just got so exposed. That was all fake. That was just all self-interest. There was no actual morals. There was no actual tradition. There was no actual love of the game. None of that. No. No. None of it was all fake. And instead you literally like worked up the emotions. Imagine if you had a family member close to you that died in 9-11 and someone tapped into that emotion and got you extra worked up this long after the fact. Yeah. You know what? That is fucked up that people were working with the Saudis. You used them. And then you did it. Yeah. And now the family is you know there's like a kind of an official like thing like they put out a statement about the new move like we'll never forget this and you know this is crazy. But you're just a piece of shit man. That was crazy. Yeah. It's also interesting that one of the most corrupt public figures of all time, Donald Trump, a year ago called this. He said the PGA's a bunch of corrupt people. They're going to end up merging. They have they have nothing. And I'm sure he was intimately new. I mean it's the CIA docket every every day for the last you know four years before. Probably there's some note like hey PGA official. He's good. I mean, he does business with them. So it's like he probably said hey we're going to make a play for this. Didn't Jared Kushner get like a billion dollar multi-billion dollar investment. Two billion dollar. Yeah. Yeah. So they know they know what's up. They probably pull him aside and said look we're going to own this whole shit just give it a year. Yeah. And so I think I think I think it's great for golf. I think it's great for the players. I think it's great for Saudi Arabia. Do you think it lowers the stiffness in country clubs in America? Country clubs? No. Absolutely not. But maybe public forces maybe like maybe the sport has a tone of a little bit of ease after like two years. I think that that could happen. I think DJ Khaled honestly could be lightly integrated. I think that you know, I think we can make this thing a little fun. I'm not saying he's actually like you know kicking off the tournament at the first tee. But like I think seeing how hard they went with live the other way of just like fuckery and craziness. You'd have to believe that the overall sport would get a little looser. Yeah. I think the tour does evolve and it focuses more around entertainment because the only way the sport's going to get really big is entertainment right. It's nothing else. It's like what NFL is about drinking, playing fantasy football, hang out with friends, gambling. It's like shows. Yeah. Cheerleader. You know, like there's yeah. The whole package of NFL is so good. Integrate that into golf now. Go higher. I mean, I would go higher. Everyone from the NFL. If I'm this new organization, be like, what did you guys do from a fan experience standpoint? Where it's the stickiest thing. Like think about it. We all want to watch all these games all day. But every stadium is back too. So it's like there's something they've done that no other sport has done. Higher those people. Higher some Hollywood people to make the entertainment experience at a higher level. And let the let Caled do a simulcast with Dave Portnoy. Who cares? Yeah. We'd all be watching it then. Yeah. I think if you made I think if you made public courses more like fun and inviting, right? Like they were, you know, there was the sports bar there. There was the it was a truly fun place to go be. I could see country clubs becoming like weird and almost like trapped in the past. You know, like they're these weird elitist things. I don't think that would ever go away. I think it's something that will always be a part of that culture. But like it just what kills me is now I've went to a lot of country clubs, decent amount of country clubs and a lot of public courses. And it kind of seems like public courses are just like cheap like wanting to be country clubs. Like they're following the same model. But it's just yeah, yeah. Whereas if you went a different road a little bit and it was more like a fun place. Like for example, if you were to go to a public golf course, the clubhouse center area should be like a Buffalo wild ones. Yeah, it should be like top golf. Yeah, like yeah, it should be top golf. Like imagine there's a big Buffalo wild. Everyone would go hang out there, watch games. You'd spend the afternoon evening there. But instead, they have like their shitty version of the fine dining restaurant sucks. It's stupid. And I think if you had that, like people would look at country clubs like who the fuck wants to go hang out there? Like that's for like snobby old dude. You know, like I think that the problem, the fundamental problem is that the public courses try to be country clubs. And yeah, I think the whole thing needs to be. I mean, even the whole process of getting the country clubs. You have to hobnob with the members. You have to play rounds. So stupid. Like it's so stupid. I have a friend who's a friend who's a pro skateboarder who's trying to get a membership at a nice country club, not one of the nicest in the city. And he has to like, like you just said, like go hang out with random members like random old dudes and make them sign off that his character is acceptable to be at this club. What did you have to do? Not yell three racial slurs. I guess so. And it's not LACC bell air. It's not any of those. And you still have to do that. And I just, I don't know. Maybe I'm wrong. And maybe this won't age well. But I can't picture myself ever being down to do that to go be judged on my character by three random old dudes. Yeah. And think about it. And if you like think about the self respect you have to have a lack of self respect for yourself, if you can afford one of these country clubs, you've already made a lot of money. Yeah. Because they're not cheap. So you're a wealthy person. That's like, I'm going to go kiss like three 55 year old ass. Yeah. Of this guy that's like a salesman at a fucking like, you know, a lead salesman selling fucking washers and dryers. No chance. You're going to fucking judge me. It's so we can play golf. And what else do you have? Well, you take a shower, you put your stuff in a locker in your golf. I'm not getting my character judged for that by some random dude and pay like a hundred grand. It's crazy. But it's crazy more than that. But it's crazy that how many people subject themselves to that. Yeah. All right. I think we should get to some news. Okay. Well, while we're on sports, there's one other big sports topic, Messi. What's going on with Messi? I'm not talking about the PGA live merch being Messi. I'm talking about Lionel Messi. So talk about being like progressive and structuring a deal. So Lionel Messi, PSG, right? That's the TBS beyond. He was also getting like, you know, $700 billion to go play for Saturday. The humor was like $450 million a year, $450 million. Crazy money. And so basically, if I'm messy, I'm like, buy whatever. Go play there. Who cares? They announced today that he is now coming to Miami to play for Inter Milan Miami, which is or Inter Miami. He's like, Inter Miami. Inter Miami. Yeah. Which is, you know, part owned by David Beckham, correct? Yep. And so I was like, okay, how does this club have the money to pay for it? This deal is nuts. Basically, they got Apple involved. And there is subscription revenue for the MLS. Messi is personally getting a percentage of subscription revenue. A deedus is paying him percentage revenue of all merch related. I think all MLS merch. I don't know if it's just his, his merch. And so basically these three, four entities got together and said like, this is going to be transformational for American soccer. We got to figure this out. And everyone pitched in and made a deal happen. We don't really know the specifics of it. But they must have figured out how to get pretty fucking close to that number. Yeah. You have to imagine they got within 20% and said, you get to live in Miami as a post-accessibility. Yeah. And he's Argentinian. Miami's close to Argentinian. Like, it's easy. It's like a, I don't know how close they got. But like the structure of the deal is pretty fascinating because it's Apple. It's a deedus. And then they're promising basically a team at the end of it. Yeah. So it's, here's the Messi effect. So as soon as this is, it's kind of rumored, he hasn't actually done the public announcement that he's, he's coming to Miami. On StubHub, L-A-F-C Miami, which is September 3rd, your birthday. Yeah. $81 was the entry level price. This Messi announcement comes 422. Yeah. And similar across every city where Miami's going to be showing up. Yeah. I mean, it's the, he's the biggest, you know, him and Ronaldo or the two biggest stars in this sport. But if you think about where Ronaldo did versus Messi because now Messi's going to be so culturally relevant. Yeah. I know Ronaldo got 200 million. So I'm sure he's happy. But in terms of just American culture, I'd say Messi has an opportunity, a very unique opportunity. Yeah. Now because he's the, I think he probably also factored in that there's this big debate. Messi Ronaldo, that's like the big soccer debate. And I'm, I don't play soccer. I don't know anything about soccer. So I'm not going to talk about it. But that's what everyone talks about. And I think he just positioned better being in America, getting, being in the, in bed with Apple, being in bed with Adidas and American corporations now. And he's one of the him and Ronaldo are probably the, have the two biggest global reach of any male star across any sport. Celebrity. Yep. And you'll make up that money. Yeah. I think he'll be able to make that up. Because now he could, you know, do American commercials. I'm sure that was also lined up too. Like David Beckham went to Calvin Klein, you know, Adidas. And they said, look, because it's so big for the sport of soccer in America to have a star like that. And you know, it's going to, when David Beckham came from, from the MLS back in the day, was a galaxy. Because where he came, it was like a pretty big impact that I think, you know, if you look at it, that was starting the rise of MLS. MLS is Blockbuster now, right? Like these teams are worth the fortune. Stadiums are packed. Like the people who follow the sport love it. And so now this is like this other transformational moment. I just think like this is an example of where PGA did not, this is a great page for like, I think all sports leagues to figure out is you know the end of the day, it's, it's all about the talent. Like you got to make sure the talent is happy. And so they figured it out. They did some voodoo math and got Apple involved. I mean, Tim Cook obviously is probably sitting down with Messi being like, all right, this is, we're going to recoup our investment on this. Yeah, and there's no rules against it. Like, yeah, Apple could have just written in the check separate from it could be a guarantee. Yeah. So like, hey, this is what we're projecting MLS revenue to be. He's going to drive ratings crazy. Yeah, globally, globally. Yeah, everyone's going to want to watch him. And yeah, smart. Yeah, it's pretty awesome. I like it. I just like the creativity of the deal. Yeah. Because I think people think everything is, this is back to like tradition. Yep. Like, oh, we have to, oh, no, you could like, if, if, if the Lakers want Ronaldo to be on the bench, you could figure it out. There's a way they could sign Ronaldo and they could put him on the bench. Yeah. Well, I also think leagues just need to be a little more open-minded because I think they're all going to be disrupted once everyone realizes streaming doesn't work and the cable bundle is dwindling. Yeah. The money's not going to be there. Outside NFL. Outside NFL. Yes. I think this is a great example. The PGA, Saudi, and then this soccer example are something that like MLB NBA should really take notice and being like, we got to change it up. Yeah. You can't be like the collective bargaining agreement, all that ripple that up. Yeah. You want to stay relevant or do you not? Yeah. Because like, I think, I think you got to like think, you got to think past the next TV deal. You know, I think they're all going to get the next one. I don't think they're getting the one after that unless things change. Well, you, you, uh, uh, well gone in here was listening to a podcast behind masculinity, right? Mm-hmm. And what was the statistics you were sharing? Every, uh, youth sport across the board is declining in America, except for golf, baseball, basketball, football, everything. Yeah. And so you asked me, what do you think they're doing? I actually don't know what they're doing. Is it because they've, there's so many other activities for kids or is just like this notion for boys to play sports is not like, you know, like, when we grew up, you're a boy, you play sports. Now you just do whatever you want. Well, in the, in the podcast, they, they broke it down to basically like, you know, after school programs and public schools have been cut. And that's where male, um, coaches and teachers were. Yeah. So kids aren't getting exposed to that anymore. If you look at the percentage of male teachers versus 15, 20 years ago today, it's down like 30, 40 percent. You look at the number of male psychologists. That's, uh, for kids is down 50 percent. So there's a lack of male influence in kids' lives. Yeah. Which is what they're attributing to this lack of male masculinity. Got it. This is Derek Thompson from the Atlantic. Got it. That's just. Yeah. If you add the whole new career path, this is never existed before, but of like, influencer, like, I just think if you're a kid, like sports are fucking hard, you know, like, even I remember like trying to do, like, whatever the lowest league of football was. And I remember, like, I, I must have been nine. And I remember being like, this fucking sucks. It's so hot. And I have all these pads on and like, I quit. And, um, if you look at like Drusky and like, these people and you're like, I want to go that route. You know, I don't need to be an NFL player. That's what I want to be. And why would I go sweat and get yelled at? I don't know. I just feel like that's also must be some part of it. I think this idea that like, you could be a creative also gives you an outlet that I'm like, I can. Like you can be David Dobrik. David Dobrik probably has a sweat in 10 years. When you talk to a lot of these folks, uh, the younger folks that have popped on social media, they're like, man, I grinded it out for six months and I popped six months. Six months. Yeah. Like, I've been trying to give my life to this. Yeah. But like, if you want to make, uh, the NBA, you have to basically grind it for 15 years. Right. And then hope you give your childhood. Yeah. You give up, you give up everything to make it or any professional sport, right? Like golf, tennis, whatever it is. It's basically decades of hard work to maybe get the slight opportunity to play professional, right? And so I think that has a big, um, part to do with it also. Like, imagine when you see these people, like, I don't know, Logan Paul and them are pretty crazy. Like you don't want to go be Jake Paul and get beat up. But like, if you see like David Dobrik or like those type of people, Druski's like the biggest thing in the world right now. He's in every commercial during the playoffs. He's, and like, you know, you compare what that path looks like to even little league sports. It's tough. And I also think that like, I don't know if you, if you do the math, like you just said, Dee, like, not a lot of people make it in sports, isn't actually like a good career choice. I think you learn life lessons that are invaluable. And I think you appreciate those when you get older and you appreciate the hard work and you appreciate all that stuff. But if you're a career path, yeah, you're like, none of these fucking kids are making it to the MLB. What are we all doing here? Let's go make some fun content. That should be the code because the, the speech for the coach. None of your kids are going to make it. It's not a debut. You know, it's funny. I'm, it'd be really curious to see what like a nine-year-old thinks because when I was eight or nine, the fantasy was like, oh, I'm going to be an NBA player. Then you realize a couple years later, it's not the changeable. When eight-year-olds dream about being the next Kobe Bryant, or they're like, I want to be the next David Dobry. I think they want to be David Dobry. I'll tell you, I'll tell you, I went to doing school tours. We, one school had all the six graders talk and it was two boys and these two boys both said they love basketball. They love the NBA. They would love to play professional basketball, but they know that that's not realistic. So we just want to be in the business of basketball. Like if we could be a commentator or I could be a coach or an agent or just something. So there is that. That's why I was shocked to hear that Ud Sports is declining because when I look at female Ud Sports, I feel like it's on fire. Yeah, maybe this was a masculinity pot. Maybe it's just a male sports. Like I have a friend, I can even speak to this. I have a friend who at the gym who's a boxing trainer who my guess would be he's young. He's early 30s. He would, if he kept on this same path, one day be in the boxing hall of fame as a trainer. I really believe that. Like incredible trainer. So awesome. Whatever. And he came to me the other day and said, hey, I think I'm going to like ease up on this stuff a little bit and start making content. Because it's like you see all these people that are like breaking down fights and doing commentary on what's going on in the boxing world and they're making money today. And you're like, yeah, I could invest the rest of my life and maybe like I get a big fighter and maybe you know, I don't know what's the holy grail is Freddie Roach. And maybe I'm in the boxing hall of fame when I'm 60, you know, or I could go today and start making YouTube ad revenue for breaking down the latest fight that just happened. Like I get it. Yeah, it's tough. I also think it's why like maybe I'm wrong here or misinformed, but you know, we just we talked about we start to see more and more athletes from other countries. And I think like one thing that's interesting is like, you know, all the biggest influencers and stuff are like that's an American thing that's happening in America. And I feel like in these other countries, those things are still a path. You know, in the Dominican Republic, baseball is still a path to get out and to make millions of dollars. I don't know that day as much look at like I could go be an influencer. Like I just wonder if that'll increase the international participation. I think American athletes are rap. Well, it's because like in America, an influencer could make athlete money. Yeah. Mm-hmm. And I think the problem with youth sports or at the most elite level, like in basketball, because of NIL, you can start getting paid 10th grade, 11th grade. So it's just how many Instagram followers do you have? Yeah. So they're doing the dances. They're focusing on content. Yeah. While the guy in Lithuania, there's two and three, three. Also, you got to see like where it's going to go. Like after all the years of basketball and Michael Jordan and all that stuff, we just look, I know Michael Jordan's a billionaire from shoes like way later, right? But essentially, LeBron James, I would say, is like the first like borderline billionaire while still on the court. Right? But after all of that time, that's what it took. I think in the next five years, we're going to see a handful of influencer billionaires. Like I think Mr. Beast will be a billionaire. I think Logan Paul will sell prime and be a billionaire. I think like I think you're going to see a few of them. And I think like... I mean, Kylie and Kim. They're both billionaires. Yep. Who? Kylie and Kim. Exactly. But I think, I mean, when Mr. Beast becomes a official billionaire, I think that's going to add a lot of fuel to this. Like, why would you go to Little League football and get the shit kicked out of you? This guy just became a billionaire fucking handing out money. The sick. Speaking of handing out money, San Francisco, my favorite city, it's full on under siege. Like, I don't think people appreciated when those retailers, 3, 4, 5, 6 months ago, just started closing their stores and say, yeah, we're at Nordstrom. We're out of here. Starbucks, Walgreens. We're out of here. We're out. We're just like closing locations. Yeah. And now people are even more surprised of what's happening. So this is insane. So if you've ever been to downtown San Francisco, specifically in Union Square, there is a Hilton that is massive. It's like a city block. Yeah. Maybe like literally the full city block. One of their iconic hotels, iconic humongous hotel. Like, I've stayed there so many times. The order of this hotel just gave him the keys. He had what? 750 million left on loans. Yeah. 750 million left. And it's just not a viable business. Yeah. That's ultimately, it's happening in San Francisco more than other places. But every real estate projects levered with debt. Interest payments are coming to you. Our interest payments are coming to you. And the debt needs to be refinanced. And what people are realizing is the equities worth less than the debt. Yeah. So the math doesn't make sense. So you can't even sell the property for as much as you're borrowing it. So the owners are just giving the keys back to the folks. And this is actually what the hell is going to happen because because now you, so whoever owned the Hilton, who's the equity, had a vision for the hotel and how to keep it up. And you know, how to like market this thing. Now you're just giving it to debt holders who aren't in the business of operating hotels. And he's basically said that like whoever represents the group, they said like between street safety, influx of people into the city, like no tourists. There's no tourism. It's basically like we, there's just not enough people to fill these rooms. And they don't want to come here anymore. And so I think like, you know, and you're seeing vibrance in other cities. You are seeing New York surge out of control, right? Like complete highest rents ever in terms of residential, that you walk around the city. The energy is packed hotels are so goddamn expensive in New York City right now. Everything but offices work at everything. Yeah, it's back to it's back. It's booming and traffic is bad. Yeah, traffic is bad. It feels like a bustling city. I do believe like when you look at San Francisco, you know, 10 year, I mean, I think people already have come into the conclusion. It is a function of like bad local political leadership that allowed the decay of the city. And the radical change that has to happen like through local politics to actually bring it back is so insane. Like it can happen fast in terms of like new leadership. But like to bring people back into the city is pretty fucking hard, especially given like, you know, like, um, Cathay Pacific is giving Hong Kong government is giving half a million free tickets to come to Hong Kong to kind of get the, we don't have resources like that. And you can make the call. You can't, you know, it's like, you got to call yes here. And he's going to say, I'll bring back San Francisco. Just bring back San Francisco. Yeah, he's a, he's two, he's two billion dollars for tourism. Go bring like if you were the mayor of San Francisco and let's say you had no political agenda except to bring the city back. What do you do? I mean, if you want to think outside the box, you basically, you hold a music festival and have the Beyonce Taylor Swift spend 500 million dollars and get people to travel from all around the country to come see this. And then they see, well, San Francisco's nice. Instantaneously clean up the crime in the homeless problem. I mean, that's, that's been one of the worst cities hit by this stuff. And also like, I feel like there's so much like willful blindness. Like one of the things that I saw, I'm sure this happens all day long. And they complain about it like on, um, doll in pod and stuff like that. I don't really pay that much attention to what's going on in San Francisco. But I did see that when that guy, the cash app guy was stabbed and people started obviously saying like, jeez, the crime in San Francisco is so bad. Like there was like a whole wave of people that were like, oh, shut up. Like it's not that bad. See, it was a personal dispute. Now do you feel stupid? Like there's this weird willful blindness. And like what other data do you need? Like, you know, Walgreens is out. Now the Hilton's out. The numbers are down. At what point are you going to say like, ah, yeah, we need to clean up Nordstrom's out. And you think about how much square feet that is to replace. Yeah. And there's so many videos on social where like every other retail store is vacant. Yeah. But by the way, we, we, the mob, the social media mob is so effective and, and tearing things down. You look, it took turn it around the momentum you need is insane. So like everyone now is dunking on San Francisco, right? For the last year because of crime, then all the stores start leaving. The office buildings are empty. The hotels are leaving. So now like if you're even inkling of coming into the city, what do you think in your head? You're like, why would I go to San Francisco? They got no hotels. They got no stores. They got nothing. Yeah. Even the target on social media. I don't know if you've seen the clips, the target in downtown San Francisco, everything's behind a glass box. Like you can't even get toothpaste without someone opening it for you. So like, it's becoming, like it's not a viable place to do like retail consumer business. So how, I just like, I'm baffled on like, how do you turn it around? Because San Francisco is one of the great cities of the world. And it just completely has collapsed because of the problem is it's not money. Like you put money in there tomorrow. Six months from now, it looks like nothing happened. Like, it's up. There's a fundamental belief system that has to change. And I don't know how that changed it. Like how do you change that? Did you guys see that the Lulu lemon CEO? Did you see all that? Yeah. Yeah. He fired employees for calling the police after the store was robbed. Yeah. I don't know man. Just merchandise. How do you? So then so now what just happened was the Lulu lemon CEO just essentially put out a newsletter that said, Hey, if you rob us, we won't do anything even call the police. So how good is that going to be for business? I just like, I don't understand how, like when does that belief system change? You know? Yeah. That's fair. And so that that's happened to local level because you have to, you have to use the self reflect that we have not done things right and we're open to changing them. Yeah. And they're definitely not there yet or even close. They're not there yet. And that's a problem because like, well, the politicians aren't. But the citizens, I think are. Yeah. And the citizen, but they look crazy. It's my closest friends live in San Francisco. No one's left. Yeah. But you know, the math shows that people have left. Yeah. No, I agree. And I was talking to our cousin, they have a place in a very nice neighborhood that they can't rent. Like, or had not been able to get anyone to rent it. And they're not even in the city. No, this is in San Francisco. Oh, oh, they're all places. Oh, yeah. That's in fucking phenomenal place with insanely view. Yes. The most insane view. And they said they literally cannot get a rent. Their neighbor may or may not be one of the founders of Google. May or may not. And they can't rent their place. That's insane. She was saying, like, I can't rent it. Like a not for anywhere near where we want. Yeah. That's just when it's like, it's so weird. And I feel like we keep. They keep doing things that are like doubling down. Like, didn't in Chicago. Wasn't that the winner of that mayor. Race was even more extreme in a lot of views than Lightfoot. Like, we're not going. We're not going in the right direction. Like, I feel like the day you acknowledge, okay, this isn't working. We're ready to dig out. That starts a long journey. But we're not even there yet. Yeah, we're not even at the point of accepting what's happened. So weird. That's what I hate about like this whole argument about like, you know, it's really hot right now to hate like big business. You know, but like every city, the country as a whole and then every city and every state is a business. The people that run it are the CEOs. And there are these completely incompetent. Like, if there was any business that the numbers were just continuously going down, everyone was leaving. It didn't make sense anymore. You used to have excess cash. Now you don't. You're gone. You're done. But now we reelect them and just pretend that it isn't happening. And then just talk about how we need to tax people more. It's really interesting that politics is actually ruled on beliefs. Not results. It's kind of insane because ultimately a high performing city probably yields a happier constituents. So like, for example, if you live in a city where crime is low, the education of the children is very high. Their unemployment is low. And they have places to be that are public community saying, my guess is that's a happier city than where people are afraid to go outside or people do not want to go to a downtown to go to work or under the guise of civil liberties. That's the problem, right? They virtue signal that they think they're in there. Well, that's my point is that like we always talk about like separated. There's a separation of church and state. But if you actually separated it, like where there's no like, you know, views that are infused by religion and politics was just run like a business, I think our cities would be better. For sure. And the only change, the only way we can change it and it'll never happen is if we use part of the budget and we 10x the salaries of all these positions, like if you're the mayor of LA, you're the CEO of a city with 12 million people. You shouldn't be making 170,000 or whatever the number is. I agree with that. You should be making $5 million easily. 10 million dollars. Yes. And then you have to have a bonus depending on benchmarks. You can make up to 20 million. Sure. If you turn the city around, take 100 million dollars, I don't care. Yeah. And I think I think if you as a for like a like the position of a mayor or president, imagine if you said there's certain requirements other than the only requirement is age and you're born in this country. That's it. Yeah. Yeah. And we have found the best one organizations in the world have realized talk about like American excellence, the sea hills are immigrant Indians. Yeah. I'd be down to get some Indians in here just to go. That's a singer. That's a Singapore does. Singapore pays their politicians a lot of money relative to what they would make in other industries. By the way, if they got paid a lot of money, they wouldn't have to day trade on stocks and insider information because they're getting paid well. The longer term problem is because of how dysfunctional politics is on both sides, no competent young persons going to go into it. Yeah. But if you were to wave a 10 million dollar salary, yeah, you'll get some smart people. Yeah. Rory. Sure. And I can imagine if you were like in charge of the city of LA and you did a good job, you had these metrics, you were making 10 million bucks a year and you were like loved because of the reaction that you were getting. That's a pretty good gig. Yeah. You can make more than 10 million dollars other places, but you get that little bit of like public love. Okay, that's great. But instead, we reward like the popularity contest and the charade of it all, not the actual, you know, they don't get paid more or less. If the if San Francisco tanks or San Francisco is the best place to live in the world in five years, nothing changes for them. And the incentives are actually even worse because the way we have it structured, we pair politicians, meager salaries for given the responsibility they have and they make money on the back end when they leave because they're the establishment. Yeah. So they all get rich when they leave. I can't imagine what Paul Ryan's making right now. Yeah. So I have a fortune. That's why you never see him anymore. Yeah, you're incentivized to like make relationships to make money later. You're not actually incentivized to do a good job doing your job. And that's just it's after like the Obama administration made a fortune. They're all rich. Everybody doesn't matter what you did. The people are going to get rich one way or another. So we might as well make them rich and incentivize them for doing a good job as opposed to having to be rich another way. That's not simple. Yeah. Like the president of the United States, you outperform, you get 200 million. What do I care? Right. In our country is booming. Like then you'll get it's like Roger Goodell. Yeah. He makes 60, 70 million dollars a year to run that effort. He deserves it. So think about that. We pay our president of the United States the most important person of $450,000 a year. We act. The crazy thing is we act like that's all they're going to make. Like we pretend we play this weird pretend game. We all know a rich. We all know like we know. But we act like oh, they're just civil servants. Just doing their job for the benefit of people. Like what the fuck are we doing, man? The incentives are so misaligned because if Obama made $400 million a year, he wouldn't be doing speeches for $500,000 a gig or a million to whatever he makes. And then you could say after you leave office, you're still haul the cannibal. We paid you all this money. You're fucking helping us. You're not working for private corporations after you leave office. Yeah. You're not working for lobbyists. You're not working for private equity firms, but you're going to make a fortune if you do your job well. Yeah. Yeah. Everyone talks about this. Like how do we keep money out of politics? That's how we do it. You can cut it off with that. You don't have to go to Pfizer and be like, hey, you guys need to stop. You just do that. And just align the incentives. Make a couple rules about what you can do and can't do after you get out of office. I mean, I always play this game. Imagine you were running a business and people were quitting. People were like getting sick. Numbers were declining. Everyone was leaving. But you were like, but isn't this an amazing place to work? Isn't this such a fair place to work? And like we all just pretended like, yeah, yeah, vote him back in. And no one pays attention to the actual results. It's so weird. Do you know who's made a fortune that no one even hears about is Dan Quayle? Yeah. Fortune is the vice president of one term president. I think it was an idiot. I think you're even he's kind of in the ballpark and you can make a living. Oh, yeah. A really good living. Like you get, I would love to see Paul Ryan 2022 tax return. Like the PGA Bowman. Bowman. Yeah. Yeah. Okay. Last but not least, let's talk about, you know, Apple did their big developers conference where they unveiled all their new stuff. They've been working on. And I think the thing, there's a lot of stuff. No new iPhone. But a new MacBook Air, a lot of new software updates, stuff like that. I think the thing that is getting the most attention is the VR headset. So they have the Apple Vision Pro. There's some hilarious memes online because it's $3,500 and it generated some amazing content. But you know, it's their Oculus. And who knows, but the way that it looked on their presentation looked insane. It looks like forget all this. You might as well just buy a studio apartment and a Vision Pro and you can travel the world and work out of an executive office and watch movies in theater in the theaters only. It looked fucking incredible. What do you guys think? So I think if you just look at it through the lens of like what it can do and how it was designed, I think it's incredible. Like it really did. And I think the headlines people are saying it's not a VR headset. It actually is more way more practical. Like it's basically your phone on your eyes, right? It's that's that's like what they've built. I don't know how good that is for your eyes if you're just looking at a fucking screen all day. Like what I probably have to be solved later. But I think I like that app. This is the first actual new product launch under Tim Cook, which is bananas. Yeah, because AirPods are still jobs, right? Yeah, I think so. And so it's pretty wild that this is like his big new launch. The features are incredible. Like what you could do with your even just your motion of your eyes and head movement and face time voicemails. They're all very novel features. I didn't see anything there to me that was a must-have. Like where you know, like I don't I could like I have no reason to buy it. It's $3,500. The charger is a thousand thousand. It lasts for two hours. I'm going to buy it. The only reason I'm going to buy it. Number one is just to see what it's all about. But I think for flights, it would be incredible. I think you're going to fly in two hours. If you're good at Vegas, I think being in there watching a movie and just in your own little world, I think it'd be great. So that's what I struggled with as like that kind of money. I don't it's it is like a such a novel item. And I know they're going to build. They'll be an app store around it and they'll build these use cases of why you're going to have to need it. But I and look, I'm like everything Apple does has fucking basically worked. So even when the watch came out, I was like, yeah, whatever, it's super watch number watch at all times. Yeah, that's far. So there's no doubt my mind. They're going to sell billions and billions of dollars of this item. I just don't see why I need to have it. Yeah. So that's my question is adoption. Like how many people, I think from a technological perspective, it seems like a marvel. It seems like something that is like a real breakthrough. But I have a different hot take. Okay. And most of my friends are in technology, either as operators or investors in some way of shape or form in Silicon Valley. What do they say? Everyone's obsessed, obsessed, obsessed. Really? They're like, like yesterday, my chat thread with all my San Francisco friends, it was just nonstop. This is such, this is a new platform, blah, blah, blah. Here's my hot take. I think everyone in tech has taken such a beating the last three years. They're just between the between private companies that are impending to be marked down by 60, 70% public companies that are already down 70, 80% and the same enthusiasm was for AI is now for Apple. And it's just feeling people are just trying to hold on as glimmer of hope that there's something next. Maybe it is. Maybe it isn't. It just seems a little biased. I mean, yeah, they don't listen. So I can say it. Yeah. But if I if I was going to make a bet and I had to pick between AI and this cock-a-may-me headset, I'm definitely doing AI, right? Like the headset to me is so it's such a bubble thing. Like you're going to get fucking robbed for this headset. You're going to walk around like an idiot down the street and you're punched in the stomach and they're going to take your headset. Yeah. It's not. I mean, it doesn't. I just don't I think the technology and all the demos were super cool. Yeah. It just doesn't seem practical. And at scale, the way an iPhone is. Maybe I'm just not a visionary. Maybe I can't see it because Apple doesn't do the physical. Apple doesn't do things unless they think they're going to make tens of billions dollars off of it. I mean, but did you sell 10 billion? Was that like 50? It's so fucking expensive. Yeah. There probably be a subscription to it too. It's you know, I'm just taking a grain of salt from everyone. Everything I hear from people in technology because everyone wants to know that there's the next Uber, the next Airbnb, the next. Yeah. I mean, you haven't heard the word metaverse in like two years. Yeah. Yeah. I think to be honest, like the urgency of launching this was probably around when metaverse was the hottest topic. You know, like I think the idea of like, I just think the hardest part is like getting the behavior change of people to strap on big-ass goggles is fucking hard. Like an Apple watch. Yeah. Everyone wears a watch. You put a watch on. An iPad is a bigger iPhone. Macbook works. AirPods, different type of headphones. Like I other than a flight, I can't picture where I would want to sit down and strap a massive headset under my face to do anything. Yeah. But look, I think if you assume there's this enormous workforce that's going to be hybrid, maybe it's a corporate thing where they sell to businesses hundreds of thousands of units. This is go presents. What's it called? Yeah. The for conference rooms. Yeah. So maybe it's that. It's like we go to IBM, stick them with 50,000 units. Yeah. And sell them as a subscription business. They're B to C. But they may find that this is where the opportunity is. Like I just don't see the consumer today. I think I think the novelty of it is it will be like everyone's going to have it and like it's going to be cool. And then you'd be like, I want to just fucking thing all day. And if we're talking headsets, I'm betting on my Jiu-Jitsu Indian beating hero, Mark Zuckerberg. I mean, I'm not betting on headset either and anything. And I'm not saying on Zuck for product, you know, I bet on Apple for product. Yeah. Yeah. It's dumb to leave the audience alone. If Apple came up first and all Zuck had to do is copy it, then I'd bet on Zuck. Yeah. Yeah. Yeah. If Apple won't work, then Zuck will figure it out. Yeah. Yeah. He's not the one creating it that's going to work. They were doing the memes about Meta's demo of him in like his fake cartoon character and then like what Apple's demo was. Like so it looked like minority report. Yeah. It was so good. It looked incredible. I mean, I don't and who knows. I think maybe we're wrong and they built out such a suite of apps and developers make things and you just can't not have one of these things. But I just I can't picture myself sitting on the couch with this fucking headset on and living in a virtual world. I just yeah. Tough. But we'll see. I mean, we have no idea. They've done this before. They've been right. They've been wrong. We'll see. 3,500 bucks is tough though. 4,500 because you're gonna need the charger. It's the extra charger. I'm assuming the 3,500 come you can't lose that charger now. I wouldn't assume he never know. He might need a download. It's an obnoxious price. It is obnoxious. Yeah. How much is a like a top line Oculus? 700, 800. Yeah. Look, to me, Apple was always a luxury brand. So I don't think the price is off brand. You know, like if you want a Chanel bag, you're paying five grand. You know, you're not getting a bag for 800 bucks. I'm curious what happens. You don't have to sell that many is my point. Yeah. You have to sell 100,000. It's a humongous business. 6x less than Facebook. Yeah. Okay. You guys want to wrap it up? Winners losers content? Yep. Do you who's your winner? My winner is Adidas and Kanye West. They have found a way to sell off all of this Yeezy products sitting in Adidas warehouse. And last week on Yeezy Day, they sold 798,000 pairs of Yeezy's $200 million sold. In one day? The estimated Kanye's royalty was $30 million. And you know, look, Adidas says they're donating the profits, but that means they got their cost out. Right. So they needed a way to get it out. Kanye got paid. Consumers got their shoes. I mean, it's good to win win for everyone, but it's just like same like there's a big charade of like what to do with the inventory and it's sold. And clearly the consumer does not give a fuck, which is wild. Yep. Your 200 million in a day is when it comes to shoes. I mean, everyone's gonna be wearing fuck. Everyone's gonna be wearing tights soon after that Kanye photo leaked. Oh, yeah. I think every youth this ring tights your tights on. Yeah. Full on tights. Yeah. Tights tight. The last night at our event, I noticed everyone was drinking. Lots of alcohol flow and everything was good all over the place. I noticed on the kitchen counter two completely untouched cases of Bud Light. No one cracked it. So we bought three cases. I saw one get one got taken down by Andre. He's the only one that I know that took a buttlight. Yeah. But man, they really got a that was almost like an experience. They're like go to party. Drop a case of Bud Light. See how long it lasts. They were sitting there untouched. And we have a progressive listening audience. Yes. No one wanted to be the first. I mean, I even saw Eric Deluxe. I think he chose the other brand that was available. That's amazing. I don't even think people are like people are not drinking it because they're like homophobic. I think it's just like, whoa, it's not. We just can't drink it. You don't want to say now. You don't want to get made fun of. I think that's actually the bigger thing that you don't want to have that conversation. Oh, you're drinking a Bud Light. Yeah. But think about how much worse that is when it gets to that level. You're now not doing it because you have want to take a political stand. You're not doing because you just don't want to get made fun of at the party. Yeah. Yeah. That's crazy. Okay. On who's your winner? I hate to say it. Tucker Carlson. So he released his 10-minute monologue. I've listened to a couple minutes. Most of it's, you mean his new story or your story on Twitter? It's all fake news. Yeah. People are like, why aren't community notes on it? Yeah. And there's no community notes on it. Yeah. 89 million views. That's a tough. You know what? On it. Woke on and that's a, I respect for putting your your pride aside and giving Tucker the win. I know that's not easy. But I'm curious. Do they count a win of you just someone clicking on it? Because I clicked on it and clicked out immediately because it was just all nonsense. Yeah. I don't know. That's a view. And I'm sure. I'm sure. I'm sure you contributed. You're one of those. And I'm sure they're pushing it to the top to make sure that everyone sees it. Yeah. There's definitely some algorithmic things going on, but either way, 89 million people finished the entire 10 minutes. But 89 million people know this show exists. Yeah. Which is crazy. Because I don't think 89 million people knew Tucker Carlson had a show every night. Yeah. And I saw people dunking on it like, oh, it's not well-produced. I'm like, if you get 89 million views, it's going to get better. Not only that. Yeah. In my view, the best video content is Dave Portnoy. None of that's produced. Yeah. It's raw. But you know what? 2023. Like the dumbest thing you can do is see a video. Like literally the dumbest thing that you can possibly do in the world is to see a video with 89 million views and critique the way it's produced. Yeah. Yeah. I mean, it's just if you haven't learned anything yet, you should learn that. Okay. Well, I didn't know that. I can't wait to check it out. Yeah. I mean, my winner, I just went too easy on this one, but it's obviously the PIF. I mean, I just haven't seen such a ruthless, effective business maneuvering in probably my lifetime. So congrats. They are now the proud owners of golf and the happiness of a lot of golf purists. A lot of people are really pissed today and great business move. Okay. I like you. Who's your loser? Well, I think this is just a recent update that just happened in the last couple of hours. So it could be a NFL purist. Saudi Arabia could potentially acquire an NFL team in the future. That's going to be much tougher. It's amazing. After talking to a couple NFL team president types, a reporter, Albert Breer speculates that it's not out of the line to consider the idea that Saudis will buy an NFL team. You know why you let them buy a team? Everyone's everything gets marked up. Because what are they paying? 20 billion? 15 billion? Doesn't matter. It's irrelevant. Yeah. Buy the cowboys. Yeah. They bought the cowboys. I mean, if you gave Jerry Jones 15 billion dollars, he's out. It's just amazing to me. This cow is a car dealership. It's just by NASCAR. They just keep going down the same race. I know, but like the same prestige. No, you got to own the cowboys. It's pretty crazy to me that if you have all the money in the world, endless money, and you're trying to think about how to make that money last over a long period of time invested into things and also how to just control, you know, culture to a degree sports, like it's sports. You know, like just I don't know the fact that like we talk about this like Saudi takeover stuff, but they are, they're not stupid and they're putting an ungodly amount of money into golf. Because whatever they're doing, they see that owning sports long term is a good bet or what they're doing with the soccer players or what they're potentially doing with the NFL. Like sports is just unbeatable on it. Yeah, those are the SEC. So they formally filed a lawsuit against Coinbase and Coinbase came back on social media and listed the number of times they've met with SEC. The number of times they mentioned staking in their S1 before they went public. So the same organization that let Coinbase go public is suing them for the same things they said they were already doing. So why'd you let them go public in the first place? So I was, I read, I saw that video. I think it's a really good defense strategy. And the problem is that it's good, it's obviously I think it's going to go to like the fucking Supreme Court. It's I think it's and the thing is like with Coinbase is they've worked with the regulators since 2011. Yeah, since they actually like launched. Why doesn't Coinbase just leave America? He's threatening. Yeah, I think he has to. I don't think the United States government wants to play ball on crypto. And he lists the list of the number of countries that are crypto-friendly. I think it was 33. Yeah. And it's just stupid because as you know, crypto, whatever your belief is, it's a scam fraud. I don't care. It's around. It's around. It's here. Yeah. So why wouldn't you want that tax revenue, that industry, that business to stay within the US and force it elsewhere? I mean, that's why why did you let San Francisco crumble? I don't know. And then another loser is I don't know if you guys saw this, but there was a breakdown of how the CCP had a backdoor into all US TikTok usage. Why is that? I would, I would, I would be a little shocking. I'm shocked. I would say they're winners. But now it's like publicly known. Yeah. Yeah. So we we want to let China surveil a hundred million people in America daily for hours upon hours upon hours a day. But we don't let Facebook acquire Roomba. Because we're too busy. We're going to collect a bag after our term, as opposed to know what the fuck our job is. I'm sorry, Amazon. Whoever's buying Roomba, who's buying Roomba, that's an antitrust. A fucking trash collector. It's so crazy. We're fucking it's so crazy. It's dumb. Okay. I don't know. I'm just I'm too busy celebrating a loss here. I mean, my loser, I just have to this is the last time I'll do it. Maybe this week, but just double down on the golf purists, you know, I think it's just it's over. It's officially over the days of I understand golf used to be, you know, this thing pure all about the love of the game. We got our button ups on things are changing and I think at LA Country Club, they need to put Yassir right next to Ronald Reagan. Yeah. I agree. It's the right thing to do. So that's an easy one. Content. Do you got any content recommendations? Yeah. I have I love music. I'm obsessed with this kid that is like blown up on TikTok. Little Mabu. I haven't seen him. I don't know. 17 year old. He's rapper. His song is called mathematical disrespect. You'll see it now. You got to serve the video. I get to know. We just ticked. Yeah. Yeah. She's going to make sure I see this 17 year old kid basically like wraps like he's from the worst city, worst life. You know, he's like violence, drugs, all that. He goes to like an elite private school in New York city. It's like a rich white kid. Oh, interesting. Plot twist. Okay. And he just on like he's obviously like manipulating this situation. It's unbelievable. It's so funny to watch in the video. Yeah. And he wraps like he's like a adult like the way he talks. And he just noticeably rich and white very noticeably. Yeah. And he just owns it. He just doesn't care. He doesn't care. He just like basically like the internet's clowning him. And he just gets more popular. And the songs are actually good. Yeah. This song is good. It's clever. It's a clever, clever song. He says he's the king of New York. Sure. Why not? Which I think is amazing. Great. Yeah. Him for him. Good for him. He I saw his on Tik Tok him going to prom. It's hilarious. It's only a 17 year old's life. Maybe he was prom king. King of New York and prom king. Oh, okay. All right. Well, I won't have any choice because it's going to get served to me, but I'll check it out. I can't believe I don't know it. On in content. A Joe Rogan episode with Bruce Bryan and Josh Dubin. Bruce Bryan was wrongfully convicted of murder 27 years ago. Was spent 27 years in jail for murder. He didn't commit. Josh Dubin helped him basically get exonerated with evidence and showing the judge. And the reason why I want to bring up the episode is very powerful. I highly recommend everyone listening to it. But this like notion that Joe Rogan is this like alt-right Republican puppet. Yeah. Like that is the most progressive podcast that I've heard in a long time. These are like two grown men, Josh and Joe Rogan crying on the podcast about a wrongfully convicted black person. Yeah. And he brings Dubin on all the time to expose how corrupt the prison's industrial complex is how corrupt all this like and it's all black people that are wrongfully in prison. And he's helping bring awareness to this. This is why like while I argue with you on certain things that like you'll say is like oh maga whatever like there is you you have to have a nuanced approach to every every single view because it's too complex. You can have a typically conservative view on something and still be someone that is liberal in a lot of other areas. And that's I think very hard for most people because it's one or the other. That's how but I think Joe Rogan he says this on his podcast all the time like if you think I'm right wing like go suck my dick. That's what my views are progressive. That's that's my what I would say to you if you think I'm right wing suck my dick. Oh my god. Yeah I agree. I look I will continue to say I think that it's the biggest fumble by the Democrats. It let's say in the media landscape like in the last five years. I was so stupid. You listen to you listen to that episode right? Yeah. It wasn't as as progressive of a podcast like you would think that's an episode that pod saver america would have put out. Yeah 100% and the thing is they don't like the thing that blows my mind is like we hate on people because we think they look a certain way or they think they blood it whatever it's about like what are you actually doing like the guy Josh Dubin said on that episode here are some of the actual impacts that you having me on your podcast has had like we actually got a guy freed because I was on your podcast an attorney hit me up we figured it out we got a guy like there has been actual changes made from your actions whereas so many people just like virtue signal and try to act like they care about like what are you actually doing and then there's a guy who's actually doing something and everyone wants to like try to tear him to the ground it's so dumb it's the dumbest yeah so that attorney that he brought up so this attorney listen to one of Dubin's podcasts on Rogan about a case that was very troubling to in this kid Pierre rushing up in Alameda I think it's near Oakland yeah wrongfully convicted of murder and that attorney is actually a partner at my sister-in-law's law firm huh so once that case is settled I think we have built a get them on yeah that's amazing yeah it's such a fumble it's so frustrating it's like we were talking about in politics with mayors and it's all just a game of like what you believe or what you feel or what feels right as opposed to like what's actually happening but seeing people that social justice warriors post stuff on Instagram and criticize Rogan and Rogan's getting black prisoners free yeah and the funny thing is to me I think a lot of people hate on Rogan because of the way he looks I think a lot of Democrat which is silly right like that's kind of isn't that ironic like I think you see him and you stereotype him as a right-wing guy yeah and that's supposed to be the whole thing we're not doing here right crazy time but I agree great episode totally agree mine hey on the topic of Joe Rogan this weekend is UFC 289 some big fights Charles Olivera but you know Darius you have seen never stops huh now they're just printing money there's also a big boxing match to your female Lopez Josh Taylor the big weekend for fighting so for all my fight fans out there we got a big weekend yeah okay anything else we got a shout out we're good shout out to everyone who came out last night yeah Kathy meetup was awesome uh shout to low santo crew for hosting us big time uh it was awesome it's fun great to meet everybody people came from all over yeah I mean we had people flying in driving from all over which was awesome and I I felt bad and didn't get to meet every single person but next time if you come to meet up just walk up to us yeah like don't feel shy yeah agree please love it okay everyone have a great weekend uh we'll be in studio on Sunday