Noah Tepperberg and Jason Strauss

Hi, this is Melissa Wood-Teperberg and this is the Move With Heart podcast. Are you ready? Just breathe it all in. I want to talk. I can't lie. I was like, it's going to be short, sweet and very spicy. And we're going to get right into it because apparently something you're going to talk too much. I did a meditation and so did Noah by himself. Very impressive. Zero influence, unless it was like... I think I had to do it before this. Yeah, it was before this or... Yeah, make sure you're focused. To be on the same wavelength as you two. A couple minutes of meditation on my own. We're so happy. Those that know us know that Melissa and I always try to get Noah to jump on our wellness bandwagon as much as we can, even without all the tools he's stronger than the both of us in a lot of ways. It's so true. It's so annoying. Okay, you two, first of all, the fact that I both got you here is pretty impressive on my part or I still don't know what I am going to owe for this, but you guys are my favorite, my favorite men, and what I love even more than you individually is your relationship. It's one of the most special relationships I've ever witnessed, truly, and to have this opportunity to really share more about how you guys do, everything you do, is it's an honor and a privilege to have you both. We love being here too. Yeah. We're off the plane from Miami and we're excited to be here. Good. I'm so happy to have you. So I find the, like how you guys met and how you started working together, one of the most interesting stories. So I think that was probably one of the most asked questions when I asked people to. So if you can share really from both of your perspectives though, because they're so different when I hear them from both of you. I told this story four times in Miami, by the way. You did. You get asked this one a lot. It's really good. We try to give a different answer every time. So no one will ever know the real story about us. Who wants to take it away first? I'll say how I first met you and you see if it was a different perspective. I was playing a high school football that was my entire life at Riverdale here in New York. I thought my whole life was football. So being the captain of the team, I had to, I was tasked with doing the homecoming party. Instead of doing at somebody's house, like it normally always was, that was always broken up by like some cops or some parents calling it in. I decided to trick an Irish pub owner on the Upper West Side that I was a Columbia grad student and that I needed to throw a graduate party for Columbia students. So he ended up giving me the bar. He was in the back. I was able to charge a cover at the door and invite all of the kids for the homecoming party, all the alumni, all the kids. And I was, this summer before I had gone to a football camp, so I met all the other captains of other football teams, so I invited all the other schools. So I had about eight, nine hundred people in this Irish pub on the Upper West Side. For my first time, I've ever dove into like nightlife or doing anything and I was 18 years old. My co-captain was collecting the door. He was about five, 11, 250 pounds and he was collecting five dollars at the door, ten dollars, whatever it was. And I was inside and he said, we got about 15 guys outside that want to come in, we're at capacity and we don't know these guys. So I came out at the door and that's when I met Noah. Was that true? I think that was the first time we actually had Matt in person, but Jason's being very politically correct here. Just give it away. I think other people called that group of 15 a gang, but it wasn't. There was a group of 15 guys that were not invited to the party and were kind of there crashing. And as the politician, I am, I was tasked with being the spokesperson or negotiator. And I had to negotiate our way in with Jason and his door guy, thanks. That was the first time we met. You got to understand the brevity of this. We were in our hush puppies and our gapped sweaters. Noah was in a radar starter jacket with 15 guys that looked like they could tear the place apart. So that's the brevity of it. Nevertheless, we made it in. Everything was good. And I knew Jason Strauss was after that. And we had been hearing each other's names through mutual friends. I had friends that went to his school. We were both throwing parties. I had been promoting clubs and downtown, Jason was the, you know, Riverdale guy that knew all the older Riverdale students. And after that night, we started to talk. And I think I approached him about combining forces on a party that we would kind of get our two different crowds together. There was also older promoters seen that you could do it and we could do it. And before then, there was a really idying at the door. So they were doing high school parties, college parties, and they put us together. So Jay and I started working together 30 years ago around this month. So it's really our anniversary. I was trying to get the numbers together. We were seniors from the numbers together. I was 17. And I think one of the first parties we did was a prom party. It was an after-prom party for a prom. Jason was going to. And I convinced him to make a deal to bring everybody from this prom to the place I was working coordinating prom parties from different schools. Country Club Upper East Side. Yep. And he didn't even show up. He didn't even show other Matt to collect his money. And he took a limo to the Hamptons. But it was okay. Enough kids showed up that we were fine. And then from there, we just started talking. We both, we found places to promote together. We were doing things separately. But we kept running into each other. And then we got to college in the fall of 93 and realized that we both had a lot of mutual friends, a lot of new mutual friends, kids that we've been met in our dorms and our fraternities. Oh, when he went to Miami University, I went to Boston University, a majority of our fraternity came from the Tri-State area. We were just drawn to like being together. And we had like, when you got there, like the kids from Long Island or Westchester found the kids from New York and vice versa. So we both landed there. Our fraternity brothers, our pledge brothers were all friends. So we were keeping in touch that way and like kind of realizing that we had a lot of college friends that were gonna be our friends for a long time. So when was the moment though that I know there was one story that is the best story you have to share it? When you had like you threw a party together and then when it came to collecting the money at the end, there was a bit of an issue. No, it was more than that. But that was the- You're getting the drama of it. What happened was, and you'll take over half of it. But when we came home for New Year's Eve, instead of going with our parents to like some trip like the rest of our friends, we stayed in an older promoter, put us together. Yeah. And his name was Paul. I won't mention the last name. I was about to do it. Anyway, he put us together. There was a place was called Mr. Fuji's Tropicana and he said, why don't you throw a New Year's Eve party for the college kids that stayed. And we were just freshmen. We were still pledging at the time. This is only about six months after we first met. Yeah. We barely finished the last time. So that's not a freshman year of college, probably the first big event that we combined forces for. And we're 18, 19 years old at the time. So we, this older promoter puts us together, sell these tickets, sell out this club for the kids that don't go away for New Year's Eve whose parents can't take them to Aspen or whatever was going on then. And we ended up saying, okay, we decided to do the party. And we realized we had this whole collegiate network now, like just by tapping into our fraternities and what we knew before. And we sold the tickets really fast and really quick. We sold out so fast that people started calling the venue directly, trying to figure out if they could get in. And the venue unbeknownst to us was playing to close. So the smart or... Sudden back club owner at the time. Not very smart. So the venue started to sell their own tickets and they kept selling their own tickets. And what ended up happening was about 2,000 people showed up for a venue that only held 1,000. And at 1145 that night, the fire marshal showed up close the entire place. I actually declared it the biggest fire hazard in the history of the United States. It shut us down. And there was 2,000 plus kids on the street. Kidding their girlfriends at midnight in the, and it was snowing to add insult to the community. Thinking it was all Jason and who the hell are Jason and no? They ever sold a party and ruined their night. So Jason and I, the next morning, woke up with lots of angry calls. People were really upset. They all wanted their money back. And rather than kind of like point fingers at the other one or try and make excuses. We made a plan to give everyone their money back. And I didn't blame Jason and he didn't blame me. We stood together. And that was how our amazing partnership started through an amazing tragedy where we just realized we could trust each other and that we had the same values. The fact that we both agreed to return everyone's money and lose all that we had invested in the party, I think was the real foundational moment for us where we really kind of realized, okay, this is the kind of person I want to work with. And we were kids, but from there it grew and grew and we started running clubs all over. We'll stop there for a minute because it wasn't fully that. Obviously, the tragedy created the trust. But so we went back to our respective colleges. We became brothers in our fraternities and we went on the summer soon came and I went to go get an internship and I'm about to start getting an internship. No goes, hey, let's start throwing parties going to go. No one's going to come to our party again. We were laughing stocks. And so many people's new year's eve. He's like, no, we're famous for throwing one of the most famous parties in college history. Let's try it. I go, there's no way anyone's going to come. So we start throwing party at like a place called China Club or one of these places. And sure enough, I didn't get a summer internship that job because we started doing four nights a week and that was our summer job for the next four years in college. Yeah, Jason was definitely shook up and we show up all throughout college. I kind of had to keep pushing Jason to like to do more and more. Sounds familiar today. Eight years later. Fast forward to our senior year. Jason actually was ready to. I was out by the senior. I was pushing you to own a place. No, but senior year of college, you had already taken a job. You had accepted a job selling home theaters for Adam Frank, a full time job. And I remember specifically. I was badgering you into doing. Into promoting full time and you actually decided not to take the job. And I showed up for this job like for three days and he was thinking about going to law school, to grad school grad school. You were? Yeah, he was a law school. I didn't know that. I was thinking about law, but I had enrolled at Baruch. He was a man and a lawyer by the way. He's kind of. And we both just decided to put our plans on hold within weeks of our, you know, returning back to New York after college. And I think he was like, all of our friends just went back to college. The only ones that are left are the seniors. They'll have to work. No one's going to come. And then again, we did it and they came and people came and we figured out ways and we started doing a Tuesday night with some older promoters that were in town. We started doing a still college party Friday and we're and then we're like, all right, we'll do it for a year. And our parents were like, what do you think? I know that's what I just find. Fantastic. My mom is like, we did, we just put you through BU for all that. And I'm sure Noah's mom was giving him a tough time. No, I know his mom. Yes. Our parents were not very happy that we decided to kind of glide. What if something's running? No. Like, there's a nightclubs full time, you know, right out of college, they had just put us through four years of private college and, you know, they were, they were not thrilled. But I think both Jason and I were able to make enough money within the first few months of doing that full time that we actually both bought our own apartments in New York City. How old were you? I was 22. I was actually 20. It was still 21. You were younger. And Jay was 22. And we both put deposits down on studio co-ops in Dormand buildings in downtown Manhattan. And I think our parents were like, wow, like they both realized like that's pretty impressive for our kids at this age to not only have earned and saved enough money, but to have the, to think responsibly that they're not going to just go out and like buy a car or spend the money on a trip that they actually wanted to invest in real estate. But from that point on, we were like full on into this. We were fully, and we took both of our studio apartments and turned them into offices. We had three or four people working them at all times doing phone calls. There's no emails back then. There was no social media. So it was all phone calls and collecting numbers at your last party and then inviting people back in this whole sort of grassroots way. We were garnering all these people together. I love this part of it. That's what I wanted to ask you because it was so different when you started and what the like creative concept was because I've seen some of the invites that are literally 30 years old that you still have saved Noah. How did you guys like creatively come up with like the concepts for the invites? Because I think knowing you both now and like understanding how you work together, I would argue that you're both amazing at marketing. It's just like you have this understanding of what called people in. So like what was the methodology behind like getting people to come? It was all really intuition. You know, it was just having good intuition to know sort of where people would want to go, what places on what nights and sort of putting together the right packaging that would help make them want to go like week after week. So whether it was having the right teams of promoters or having DJs, understanding the location, knowing how much you could charge. Like we had this intuition at a really early age that enabled us to really kind of create these events that people would come to. And what was wild is that we always thought we weren't going to do well. We always thought that we would have like low attendance or you know, the venue wouldn't be, you know, it wouldn't work. And the more we doubted ourselves, the better we did. And it was the less came that came with our work ethic. Like that created the work ethic. Yeah. Because we always thought we were going to like not not figure it out. But you know, to Noah's point also, we had the instinct. But it came from if we weren't doing a party, we were going to five other parties. If we weren't at a party, we were looking at what the older guys were doing. If we weren't at a party, we were flying to a visa with whatever money we had left, which we barely had any money after we paid for our apartments to go to a visa and took 15, 20 flyers at the, you know, in town and then came back and tried to figure out our own way of like doing it. There's also not a good idea you can't copy sometimes. So we would do our own versions of it. I have been raving about seeds, DS01 daily symbiotic. Since it came out because it works. This is a broad spectrum, two in one probiotic and prebiotic, you guys. This really gets things flowing. If you know what I mean, and we've got to have that flow, that is just essential in life. And this is a proprietary formulation of 24 distinct probiotic strains in scientifically studied dosages. This has systemic benefits beyond the gut. 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Another thing I love about seed is that when you first sign up, you get the bottle. And every month you get the 30 day supply in a recyclable container and it's just better for the planet and better for your health. I feel like you guys to this day, you're just always thinking and seeing things. Jason and I traveled a lot when we were in our early 20s. And I think we would just kind of like get on a plane and hop go to LA, go to London, go to cities where we would get inspired, where we would go out, we would meet other people in the industry. We would just go to venues. And I think even to this day, that's one of the things that kind of kept us going these last 30 years is we're always willing to jump on a plane, go somewhere new, go get ideas. And we travel even at this stage in the game where at least half of us have children. We're still out and about waiting for that one. We're still out and about, even when we're traveling, looking for inspiration, for new creating new places, creating new concepts. Look at the full circle. We were just in Miami now. And one of the first nightclubs we went to Miami for inspo was Mint. And we walked by, Mint is still there 30 years later. Or maybe 25 years later. It's still there. Yeah, I remember going there. But he was in Miami before him. But when we started going together after we became like, we treated this like a business, it's still there. Right. Like we walked by there. We were walking down, is that what road is that? Washington. Washington. And we're just like, I can't please. I can't please. And now you're. Now we're opening our first place. We're opening your first place in Miami. Yeah. Yeah. Finally Miami. That is full circle. Since he went to Miami and cut his teeth a lot, he was banning and funneling and shipping people in from Miami University and having like the top football players that all ended up becoming like the biggest NFL players all coming in to do all sorts of events down there. So for him to finally have his venue there, it really is a true story to like the narrative of how he started. Yeah. When we opened Casa Dona next month, it's definitely going to be full circle for me. Twenty six years after I graduated. And I don't think we're going to open up anything in Boston. So I'll enjoy Miami with him. Okay. You never know. You never know. We are going by it. We do go to Boston. We're going to Boston tomorrow. Yeah. Yeah. That's true. When you were first traveling, Noah, you've like told me stories that you guys like would stay in like you'd have to like get rooms because you didn't have enough money for your own hotel rooms. Can I share that? Jason. I don't share hotel rooms. Not beds, but rooms. Not beds. I remember the first time, the first couple, I mean, this is the first time we went to LA. We got a room at the Mondrian, right? It was a way to help make sure we can get into Skybar. And we remember. Skybar was the hottest club. It was a Randy Gerber owned. I remember sharing a room and we got the bed that they had a bedroom and had a couch with a pullout bed. Who got the pullout? I think I took the pullout. That first trip. Yeah. How do we remember this? I remember the first time we went to Vegas. It was actually Jason, Andrew and I, three of us together. Andrew, Seth, Son and I, and Jason became a hospitality-a-one room. I tell the whole audience, you know, that's how long ago. The three of us. It was a sleep, but still it was three of us sharing it because at the time, you know, those types of business expenses were things that we were really careful about. We, you know, we've come a long way. Let's just say that. So how do you, I think, like, to even wrap my head around how you took it from, you know, throwing parties to opening your first venue together, which was, what was the name of the conscious point? The conscious point. The venue that we opened as owners was called conscious point. Yes. And what was the first place in the city? Luan. Luan. And Luan was a great restaurant, though. I mean, a great lesson for us because it was a restaurant that we ended up doing with the Baldwin Brothers. And it was us, you know, being young guys that were able to fill up clubs, but then thinking we could fill up a restaurant and learning the ins and outs of how difficult the restaurant business is. And when I went to Boston University and they teach nine out of ten restaurants fail within the first year, you never think that's going to be you. But we got smacked in the face and hit in the stomach really hard early where we learned how tough that business is. And we failed within the first year of opening up our first restaurant and we put a lot of our personal money. And I think Noah's dad used to joke that it was like our graduate school that we paid for because we learned so much. And that was a really big lesson and a big lesson in humility because we, we, we failed pretty badly. I don't think I've ever really heard you guys share that story. Yeah. We always talk about it when we talk at Harvard and some of our other, you know, you have people that you ever even you, you know, you guys ever fail. And we always say, yeah, I mean, the first real place that we did in Manhattan was, I mean, it was a failure by our standards, right? Because it wasn't profitable. You know, it was publicly very popular, very trendy. You know, at the time it had a really chic crowd of people love going there. But for us, it was a failure. We actually, not only did we not make money when we, when we ended, we, we didn't even make our investment back. So Jane, I always talked about like that that was our sort of version of grad school. We always said, you know, Luon, while it was, you know, great lesson, you know, it was expensive. So how do you come from facing a failure like that to deciding like you're going to keep going? I think this was one of the biggest questions people asked. After we had that failure, we started, we still were working doing parties. And at the time, soon after we got approached by a lot of corporate people to do, corporate companies to do events, launch brands, integrate the brands into different ways. And we started doing liquor marketing promotions and got really good at that. And then we were also doing promotion. We sort of slowed down on the nightclub stuff, built a liquor marketing company, an events company and sort of corporate promotions company. But then other nightclub owners came to us with opportunities. And then with Sweet 16 was our opportunity to do another ultra lounge again, where we had taken some time off, built this sort of side business as a marketing company and had another shot to get back in like sort of an ownership partnership with another group. And that was a smashed success. It was a small little lounge on 16th Street. And we took it over. My brother was the GM and Sweet 16. That was the first club I ever stepped foot in in New York. And we didn't even know you then. And I remember walking in and seeing two famous people on being like, it was like 2000 square feet or price smaller and was packed seven nights a week. And that really kind of brought us back into that world and showed us that we could do more and more and more. And you know, I think Jason and I had this sort of mantra when we were in our early 20s, we were in mid 20s and really building our business mostly in New York, a little bit in the Hamptons where every year we felt like we had to like up our game. You know, we had to do something bigger and better. And we were driven by that as much as we were by any financial sort of reward. So we always, you know, we always approached our business strategy from that perspective like, okay, what are we going to do this year that's bigger and better than what we did in our accountable and we would have this conversation. And by thinking that way, you know, the financial side of the business always flourished as well. But it was always about just trying to push ourselves and do bigger projects and take on, you know, challenge ourselves. And you know, and it wasn't just business. It was, you know, you know, we used to rent houses that we would, you know, share beds and then we bought our own house and turn that into our own share houses, bought us our house. We used to promote it. What did you do? We used to promote it venues and then it became, well, let's own our own venues. And then we had a small venue and then it was like, okay, let's do a big venue. And that's when Marquis came because at that point, we had owned a couple of smaller clubs in New York and we're like, okay, now it's time to go back. And we found a fairly large space. And at that moment for us, you know, raising a couple million dollars was a much bigger task than anything we had done before. But we knew that that was, you know, we had to keep pushing ourselves. So we took this space and hey, 20 years later, it's still rocking. And we're talking about Marquis, obviously. I'll tell you the garbage story. You guys. I was in a garage on 10th Avenue in an area that was desolate, that was just broken down warehouses and tenement housing. It was really the Wild West. There was a small little mess. It was West Chelsea. And then it was Chelsea. It was really like an area that, you know, not many people, how many businesses were open there. And Jane and I were, you know, we were pretty ambitious. You know, we thought, you know what, we had been looking around for a long time for space. We hadn't been able to find it. And then this fell in our lap, which was on the outskirts, but go ahead. And we kind of had the, we took the approach, you know, if you build it, they will come, right? And we just figured if we build something great, people would come. And, you know, it's been an amazing run. I definitely, you know, credit Marquis, first and foremost, for meeting you and being the true, true launching pad of our, our truly adult professional career. I think everything we did up to Marquis, while it was fun and mostly profitable, it wasn't at the level that Marquis was. And that really put us on a new level, on a new map, you know, it opened the doors for us to then also, you know, partner with Mark Packer and Rich and do Tao and go to Vegas and everything else. But, you know, the concept behind Marquis really was how do we take all of these things we've done now and do it on a bigger stage? And that's really what got us there. And, you know, I think, and all the learnings we had from going to all the clubs, we applied all that there. You've got to understand, when we first walked into Marquis, our lawyer, Ron Fisherman got us the listening, it had no roof. There was 15 pigeons playing in. There was no water in there. It was a completely raw space. It was a completely raw space. And we started to raise money for it hand to mouth, point by point, going to people. And halfway through the project, we realized that the way to really compete in New York was to do two floors and have a hip hop room and a house room, which was the smartest move we did. But to put that mezzanine and get a structural engineer to build a mezzanine was an extra how much at the time? A couple hundred, a couple hundred grand that we didn't have. And we were almost at the point where we couldn't finish the job, where we were literally really looking for people. And one or two people came in last minute, we finished the job. The beauty of the story is we paid back all the investors in 11 months, which was a major win. And one of those investors was Mark Packer, the owner of Tau Group. And he was so amazed by what we thought was Tau Restaurant. Tau Restaurant, right? Tau Restaurant. He was so intrigued by the return and sort of our work ethic and what we were able to do marketing wise and bringing people that that was the move forward to go to Vegas with him to do Tau. That's what brought you to Vegas. Where do you credit your worth ethics? For me, and no one knows this and you know this, I have dramatic dyslexia, barely got through school, got through school by the whim and through just finding ways up and around it, which is what most people I've learned from that have dyslexia go through. So the whole time I was in school, I was like, how am I ever going to survive out there with this? So when we found something I could be passionate about and connect with and have a partner like him that could handle- You can help write his emails. Right, I have my emails, right? Good point. It was like, this is the only path. So you have to be selfless about it and have that work ethic. I think I get my work ethic from my family. I think always my parents always pushed me to be an achiever and to be just really good at whatever it was that I wanted to do, to find things that I liked and just try and be great at them. I definitely think that's where I got it. So taking a look at the big picture of opening your first places to now fast forwarding to where you guys are today and how many venues you have, can you say? Almost 80. Almost 80 venues. How many employees? 6,000 in the US, roughly about 500 in the UK and you know, you're in 26 cities. Tons of other people that work with us around the world in different capacities. So 6,500 actual employees at the moment with the outgroup. There's so many other than like other capacities working with us as independent contractors and partnerships. So just taking that in, I feel like even for myself with like having a business now, I always say it's helped me understand you more and really both of you. And I mean, I can't even imagine the undertaking of that. Like where do you find in your dynamic that it works? Like being able to be partners for this long and deal with all the challenges that come on a day to day basis, but to be able to like persevere and continue to move forward and like like each other because you guys are best friends. Like you guys talk every single day. You like to be with each other. Like it's so much more than just like a working relationship. Well, I think understanding each other's like strengths and weaknesses is really I think the key part to having a great partnership, you know, knowing what Jason's good at and pushing him to kind of focus on what he's good at and knowing where I have to compliment him on what he's not good at and vice versa, I think is what creates a good partnership. And then I just think there's such a unique history, you know, just starting something so young like literally 17, 18 years old together and like kind of staying with it and having so many different partners and so many ups and downs, so many wins and losses that when you've kind of gone that long and you're still with that same person that, you know, just creates a bond like a real bond and you know, you we've just become a team, you know, and what we always say in our what makes a great team is people that accentuates every each other's positives and eliminates everyone's negative weakness and that's what we do, you know, but it's also like, you know, all the wins if you didn't have somebody to share it with at the level we were at, it doesn't really wouldn't even equate to the gratitude the gratification of getting the wins from us handing out flyers to now having this many menus around the country around the world is really just it's incredible. But the way I think we manage is that we have been in all those positions. We were bartenders, we were doormen, we were managers and so when we manage down, we know what it's like to be at that level and then grow because we've grown it from the from the beginning. My die hard love for this product is so real. You guys have heard me rave about a ray bloat supplement for a really long time and nothing has changed because I'm just so obsessed with this product and the reason is because it works. It is so clean. The ingredients are minimal. It literally consists of bromelain ginger root lemon balm dandelion root peppermint slippery elm and I will tell you that this little concoction is the formula to get things moving. 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Definitely try it on for yourself and experience some real movement if you know what I'm saying. At what point did you know that someone AKA Jason had to go to Vegas and how was that decision made? That was a bit of a conspiracy. That was a big conspiracy. I was a conspiracy. I was a conspiracy. We have such a booming thing going on in New York that at the time not Marquis couldn't have been hotter that that Marquis know we can't we can't we can't both leave. And I said to I remember saying if you want to do Vegas then you're going to be the one that has to go and spend the bulk of the time out there and I'll stay here in New York and I'll help you know I'll step up and spend more time at Marquis and and Jason had the vision you know he was he was the one who really saw the opportunity in Vegas and and said you know what I'll step up I'll go out there I'll get it done and here we are almost you know 20 years later he's still there was a couple times that he'll to go with Vegas with Mark when sideways almost didn't happen a few times because I don't think Noah really had the passion for it was going to be a lot of work and I just I had seen what was happening out there I think I'd maybe done one more trip or something connected with me and I pushed him to do it and it kind of got to the point where he's like well if we do it you're the one that's going to take the lead and go out there and live there and I'm supposed to live there for three months. What? Yeah and years later and then I'm still a resident of Las Vegas Nevada. It wasn't that I didn't want to go to Vegas or I didn't see the vision I just was so nervous to lose what we had to to risk what we had to do to New York and I knew that my our personal presence was so critical at that time to to our success and I would I'm always been the one to like kind of you know the burden of the hand you know like to is is that's what a lot of young entrepreneurs make the mistake of they all think it's them it's them you have to be there you have to be there and not delegating down to create the layers to like do the handoff which is what I think both of us were nervous about about the expansion that's like something I think every young entrepreneur goes through letting go and Noah was just toiling with that at the time. Yeah but that's also you know we I remember specifically saying if you go to Vegas I need any doubt I need help sort of filling some of the stuff you did day to day that's when we brought Rich Thomas in to be a full-time part of the team and you said alright well I'm going to take Goldberg with me to Vegas so we kind of had two people that had been working side by side with us together up until that time and Jay took one to Vegas that are still a part of the team. Rich stayed in New York and the plan was originally for Andrew Goldberg to stay in Vegas and Jay was going to come back and when Jason decided to stay there I said well you got a single Goldberg pack so I actually and I asked you for my brother and my brother. Elevated two people that ended up you know kind of not filling in for Jason but just sort of being people that I could delegate the stuff that I had previously delegated to Jason and that's how Andrew and Rich came in to sort of the fold with me day to day early on so you know it was definitely it was a big step for us to like separate and be together and then find new people to layer in what we did and fill in the holes and then I think that gave us the confidence to bring that model and have the confidence to do more and then obviously grow the company. What do you love most about each other? Like what's your favorite thing? You want me to give you the whole speech? What's your favorite? Actually no I really do. I could probably recite some of that. Just so you know I almost brought the gift that you gave us after the wedding which Jason this was the sweetest gift. He printed his entire speech by the way that he literally spoke from his heart. No notes. No notes nothing and it was hands down Noah I think you can definitely back this up. The best wedding speech of all time. It was one of the best. One of the best. It was the best speech I think I've ever heard. It also inspired me very much ever since now when I speak I don't I really don't read or hold cards anymore. You got to give yourself you got to give it the respect it deserves to memorize it or at least have the flow or the key points if it's a moment like that for both of you. I couldn't give you guys the respect to like do it that way then that was like I shouldn't have been the guy. Right that's kind of how I feel too which I understand it's scary. It's scary to get up and to really. Oh I was I was fully hyperventilating beforehand. I ran in the back area had full breath work going on even back then I was doing breath work and got through it. You took a shot right? No I just took a shot right after. Oh right after. I'd never been so drunk after. I went all in after. So what was the original question? I just think it's such an interesting dynamic that you guys have and the fact that you I mean I've never I've never seen you like fight or argue. I mean you'll have differences but. We'll be bigger but we'll be bigger like. But you guys there's you just have a great respect for one another and I think. Because when you bled in the trenches for this long. How else are you going to be. But what are you like what is it about Jason that even to this day after all these years you're like. It's still your guy. I mean I think it really it comes just comes down to to 100% you know trust and loyalty you know at the end of the day. Jason's the one person that I know like no matter what will never you know will never. I'll never screw me over like he'll always be loyal and I can always trust him and I think in business you know just really so hard to find that in a partner. So when you do you just have to hold on to it. Yeah I think the history sets the whole tone for the trust the respect. And I'm in awe of him every day of what he does and all and I then my role is really just to kind of like support him as a consolary because I know him so well. Like sometimes give it gut checking him and so forth and but like that becomes my role but in the fact I'm in just in awe of what he does every day. It's my favorite one Jason sends me a tax and he's like you don't even know how your man just crushed this meeting. You guys are each other's like biggest support system. Back to the point if you don't have anyone to share it with. Yeah it's I admire it so much and you both have really taught me to like know what you always say no matter what you choose to do just be the best at it. Like be the best that you can be give it everything that you have and I mean you guys have been like the biggest role models for me to really step into my own power. Well for what you've accomplished I think we've done quite a job here. You have to always challenge like the growth element where it's like okay you've done this great thing how can we expand it even more and I think just the way you play off of each other now still to this day is it's really inspiring and you inspired a lot of people you guys because when I asked people questions I was like so blown away they were so good we've covered a lot of them just organically. Oh you Melissa from the trenches of Marquis he out. I was in the trenches. We've been able to help inspire you. And Jason definitely got some competition when you came into the picture. Now I have two people that I can trust with everything and two people I can talk to about everything. So it's been amazing how you guys met and that's probably a whole other podcast you did the other podcast and how your relationship is which is incredible and I'm a part of it with you guys and it's all it's all the proper family that we came up together. I always say Jason's just the second husband I got into his marriage. No one I could not be more proud of what you've done. You guys don't make me cry. Thank you. Come on. Be a podcast without a couple of tears. No I said I wouldn't cry. I said I wouldn't cry. It's actually funny Jason because I feel like I think I told you this before but when we first like when no one I first started dating our relationship was so different. You were so different. I think you've really you really just shifted into. I just think you were like softer and more mindful person. I think a lot of it is the work that you do but I feel like it was also like I was Noah's girlfriend like who knew you know if I was going to be around and not that you didn't like me but I think you were so like sarcastic and sometimes I like didn't think you liked me but we were on this trip. I don't know if you remember this you probably do and I was so broken out. My skin was like covered in acne and I wouldn't leave the room. You were definitely suffering. You were suffering a pretty bad. Yeah I was like crying in the room. I didn't want to go to like a party and Jason came into the room. I'll never forget this and you were like come into my bathroom and you like made me put on this. Fresh mask. Fresh. Fresh clear mask. I really did help. I'm really hungry. I'm going to play something. Literally gave me your skincare and I like to ever sense that day I was like okay he's a sweetheart like I love this guy the fact that he was like trying to help me with my skin. I remember there was one time I think on that trip or another trip you and Noah had a little bit of a spat and you came to me and I we were walking like on a pier or something and he was ahead and I you and I had our yes. We had our bond. I was like no he's like this because of this you had to understand this side and I gave you a perspective and you found a quick middle ground and Jason stole that person for me. He checks me. Yeah checks me real quick and now seeing you with Benjamin and Eleanor and just with your nieces it's beautiful. You're so so good. Very blessed. Very blessed. And just softer. Isn't he Noah? Don't you think? Definitely. I definitely have seen a big shift in Jason over the last probably 10 years. I think you're going to see me through me to Vegas. I was I was part of the rock. I was in that club on the floor every night in a crazy city. What do you want me to be? I had to regroup. No you didn't. You actually did. Like you had to reset. I had to reset. I think Jason having a front row seat and our relationship has also you know it's given him a good perspective and a good sort of guide you know to see you know to see you know just to see how it can work and you know I think it's. You know while he hasn't had a relationship like ours and he's still not married you know I think it's shown him the other side of like being able to work and balanced family and and and being of how he does it because I live with it but like both of you obviously it's the juggling act and the balancing and still having the closeness and the camaraderie and the love that you guys have it's it's it's amazing to watch. So hopefully by waiting a little longer than us at least it'll be a little easier for him because he's had all these years of learning from my dad didn't get married till he was 50. And your dad was quite a stud. Yeah. But you know it's the man. I just have to say that when I did the Q&A there were a lot of questions asking about Jason but we'll leave that there. Okay so because you're so big in wellness can you share just some things that are like you're go to to manage stress. I think we shared some of yours Noah but just like because you're so passionate about taking care of yourself and you really live it and you breathe it like give us like the supplement breakdown too. I think it's I think it's a lot of you mentioned this a lot of times routine you have to you have to be religious and non-negotiable about your routine. I probably go a little bit too far because I dive in and I get into the vortex a little bit on the biohacking but some of the key things that have helped me a lot listen when I first wake up. I scrape my tongue because I just erravatically want to get that out of my mouth. Then I go up and I get sunlight right away. I have a trampoline in my outside area of Vegas and in Venice where I do lymphatic jumping on the trampoline while I'm getting sunlight to set the clock. Then I go in and I do my meditation. I do TM. I've been practicing that for 10 years. I've talked about that. I'm pretty religious about that. Non-negotiable and then non-negotiable is a one minute freezing cold shower every morning. Just the benefits from that, the dopamine spike, just the feeling I get from it and then the discipline that comes from that is again non-negotiable. I've recently started doing a gratitude journal which I think is helpful after that. During the day when I really need energy or if I've been stressed out or if we had a rough day or if I was out the night before, I've been doing yoga nitra which has been really helpful which I think to me is the most restful way to reset any energy level and then TM later on as well. Then obviously working out is important. Five, six days of resistance training, two days of study-stay cardio, that kind of stuff. I have a great sleep stack. Give it to us. We are on. Well, I take my probiotic at night on an empty stomach, I'm taking a glycine magnesium tharinate which is the only magnesium that breaks the blood barrier, blood brain barrier and then I take a little bit of melatonin. That together is my sleep stack. So you take the magnesium at night? Yeah. Yeah. I have it with caffeine in the morning. Taking health. Is it the phyotica? No, I take something different. I take a gyro but taking a ltheanine with your coffee also. It helps balance. Yeah. Yes. I take the freezing cold shower too. I mean does the morning routine sound familiar? I believe a lot of it out because I don't want to freak out your gas and everyone's different. But I'm just giving you the basics. That's why the calendars won't do morning. My morning routine has hugged the kids, hugged my wife, having a stress. You did have a meditation. You meditated today. Just admit it. On his own. Some days I meditate, especially on days that I'm spending time with you too. You're a way funny. I think no need to meditate to just catch the positive odds. Okay. I do think we answered everything like I said organically but people really wanted to know who calls Melissa out on her stuff more. Who calls? I mean, thank you. No. I don't. You're pretty like you'll be like, hey, you're acting a little like you've done. If I was here more than it would be me obviously, but I think definitely know it now. But if I'm around more, I think I would call you. I think we'd be pretty equal. I would agree with that. Yeah. Well, thank you guys so much. I know you had a crazy day and your days are always insane. So to take time out, to be here, to share, you're going to inspire so many people. And thank you. I love you guys. We love you. I love you so much. Glad we came. Glad you came. Okay. I ordered you food too. All right. All right. Good. Thanks. I really hope you enjoyed that episode. You can follow me on Instagram at molesawoodhealth. And if you are new to me, you can sign up for the MWH 7-Day Free Trial with access to over 300 plus categorized workouts and guided meditations all available on Melissawoodhealth.com. Thank you. Bye. ♪♪♪♪ ♪♪♪