#568: Affiliate Marketing 101: What I’ve Done To Earn $300K Per Quarter In Affiliate Revenue
Here's a quick fun fact before we dive into today's episode.
Did you know that 35% of all affiliate marketers earn at least $20,000 of affiliate revenue
every year?
$20,000.
And by affiliate marketers, I mean anyone who shares a resource or product that they love
with their audience and receive a portion of the sales.
It's one of the easiest ways to generate passive revenue in your business and you won't believe
how simple it is to immediately create an affiliate revenue stream no matter your audience
size.
So on May 16th at 1 p.m. Central Time, my friend Pat Flynn and I will be going live
together for a free training called how to generate more revenue faster without creating
new products.
Whether you're starting from scratch or you have an existing business, Pat's going to
share the exact process he uses for choosing and promoting products, the five point system
you know I love a five point system that he uses to ensure the products you're going
to promote will work and the one thing you can do to get the most people to follow your
recommendation.
So all you have to do to save your seat in this free training is go to amieportafield.com
forward slash money.
I know firsthand and from so many of my students that affiliate marketing can change how you
do business online and I want you to get into the game.
So amieportafield.com forward slash money.
See you there.
If you're multitasking come back to me.
I want you to hear this number one is this a tool that I actually use in my business or
a resource that I use or a program or whatever.
Am I using this in my business or my personal life?
Many of you are more lifestyle brand than me.
So maybe it's not your business.
Maybe you're using it in your personal life in your audience cares.
Like my beef sticks.
Is it something that my audience might use?
So it's one thing if you use but would your audience really find this valuable?
I'm Amy Porterfield.
Excorporate girl turned CEO of a multi seven figure business.
But it wasn't all that long ago that I lacked the confidence, the budget and the time to
focus on growing my small but mighty business.
I just forward passed many failed attempts and lessons learned and you'll see the business
I have today.
One that changes lives and gives me more freedom than I ever thought possible.
One that used to only exist has a daydream.
I created the online marketing made easy podcast to give you simple actionable step by step
strategies to help you do the same.
If you're an ambitious entrepreneur or one in the making who's looking to create a business
that makes an impact and a life you love, you're in the right place friend.
Let's get started.
I need to tell you about a podcast that I love.
It's called imperfect action.
It's hosted by Steph Taylor and it's brought to you by the HubSpot podcast network.
And it's a bite sized online marketing podcast for business owners.
So Steph is going to answer all of your business marketing questions and deep dives into all
things online marketing, content marketing, social media marketing and marketing strategy
for business owners.
So if you love online marketing made easy, I think you're going to love imperfect action
as well.
I loved her recent episode about how to turn your audience into paying clients.
Yes, please.
And she talks about how to use better call to actions, streamline your sales funnel and
so much more.
You can listen to imperfect action wherever you get your podcasts.
Hey there, friend.
Welcome to another episode of online marketing made easy.
Oh man, I'm so excited for today's episode.
It's all about how you can make money while you sleep through affiliate marketing.
I know, I know the whole make money while you sleep thing sounds so bro marketing, but
stick with me here.
Because I'll be honest, affiliate revenue is a pretty substantial and consistent part
of how my company makes money.
In fact, we bring in over $300,000 in commissions every single quarter.
And I don't say that to brag.
I say it to get you really excited because I'm going to tell you how you can start earning
affiliate revenue in your business now.
And that means I'm spilling the beans on how we do it in my company.
So if you are familiar with what affiliate marketing is, it's when content creators earn
a commission by promoting a product or a service from another company using what's called
an affiliate link.
When someone clicks on your affiliate link and makes a purchase, you'll receive a payout.
Now how much money you make from each purchase depends on the particular arrangement that
you have with that company.
Now affiliate marketing can be a great way to earn a passive income, but here's the thing.
You've got to do it the right way.
Unfortunately, affiliate marketing has earned a little bit of a reputation over the years
and not such a great one because with some affiliates misrepresenting the products they
promote in order to ramp up their commissions, it makes it all look bad.
I'm sure you've seen like the blog posts or articles that are packed with a million different
links and that sort of approach that just makes the reader question if they should be
trusting that source in the first place.
That's not the kind of affiliate marketing I'm talking about.
In order to be a successful affiliate marketer, one who your audience genuinely trusts, there
has to be intentionality behind your efforts.
You can't just throw out random links everywhere because the last thing you want to do is to
come off as scammy.
That my friend is a recipe for doing some serious damage to your brand.
But the good news is that I'm about to break down how you can get started with affiliate
marketing and do it the right way.
It's the strategy that I've used to make over $1 million in a year in commissions.
I'm also giving away a pitch email template that you can use when you start to reach out
to potential affiliate partners.
And there will be more on that as we get going.
So for now, you can go ahead and snag it at amieporterfield.com forward slash five six
eight.
That's amieporterfield.com forward slash five six eight.
All right.
So let's go ahead and dive in.
Okay.
So the first thing you need to do is identify the brands and companies that you could potentially
partner with.
And to do that, make a list of all the software and tools you use in your business.
Do you have a website platform you love?
What about a project management tool?
The site that houses your digital courses?
Is there a design platform you love working with?
Are there industry related brands or companies that you adore?
So for example, if you are a health and fitness entrepreneur, it probably probably makes sense
for you to promote a health related product or item.
Or maybe you teach people how to groom pets.
And it might make sense for you to be an affiliate of your favorite pet shampoo or pet
gut health company or something like that.
So it's not only the things that you use in your company because many of you don't teach
business like I do, right?
So like I love searchy, which is a great platform for your digital course or for your membership.
But I teach other people how to create courses and encourage them to create membership.
So of course, it would make sense to share my favorite tool for that.
But some of you do not teach business and the audience you have does not care what your
website platform is, right?
So that's when you have to start to think, what does my audience care about that I care
about as well?
Because it needs to be mutual.
And what I'm saying here is I don't want you promoting something you don't use or something
you wouldn't actively use in your own life or own business or whatever situation is around
your business.
You get what I'm saying?
I feel like I'm talking in circles, but I think you get the point.
So I want you to write out everything you can think of in a spreadsheet, even if you're
not totally sure if you want to promote them.
And then you're going to lean into the products and services that you think your audience
would be most into the things that they'd really trust your opinion on.
And think about the products or services that you would naturally talk about.
After all, again, you never want your promotion to feel forced.
You wanted to be in full alignment with who you are, what you stand for, what you believe.
So I got to be honest, for me, sharing lifestyle type products does not work.
I've tried it.
So for three or four years, I tested out promoting something from a company that has my favorite
beef sticks.
I know that sounds weird, right?
Totally flopped, did not work.
People don't care what beef sticks I like to eat as a snack.
Now they genuinely care what tool I recommend for email marketing.
It makes sense, right?
So when you write that list, then you need to go through and say like, what do my clients
genuinely care about in terms of my recommendations?
I think that's like a really great question.
Now when I was sharing those beef sticks, that sounds so ridiculous.
I wasn't being ingenuine.
I love them.
I literally just had one today.
And this was years ago when I shared those, but I ironically had one today.
But my audience isn't here to learn about my favorite on-the-go organic snacks.
And I don't talk about my personal stuff that much.
So I haven't even developed an audience that would care about stuff like that.
So my audience, again, wants the tools and resources I use to grow, maintain, scale, and
simplify my business.
So that works best for me.
So you got to know your audience and what they want and what they care about in terms
of your recommendations.
And making affiliate revenue is going to be so much easier when you do it that way.
So first things first, you'll want to create a spreadsheet listing everything out.
All the tools, all the resources, all the products, all the companies that you want to
be an affiliate for.
This spreadsheet is going to become your organization key as you build out your affiliates and
start generating revenue.
Now from there, it's time to do your research.
So go to each website and look for an affiliate link.
Some have a place right there on their website where you can easily apply and honestly is
very, very easy.
Or if you're not finding an affiliate application section, look for a contact to reach out to
and send them a pitch email.
Now in your pitch, you'll want to include what it is that you're looking for in the partnership.
For instance, do you want to commission on sales?
Or if it's a tool you use regularly, maybe you're simply interested in a discount for
you in exchange for your promotion.
Now this doesn't necessarily bring money in, but it will help you save a lot of money,
which is always excellent too.
Now you also want to include why the partnership would be a win-win for both parties.
So if you're sending a pitch email, why is it a win-win for both parties and what you're
going to do to promote it?
Which don't worry, we're going to go over that in a couple of minutes.
Another thing I highly recommend that you do is attach a media kit or even just a one
cheater with an overview of what you do, who you serve, along with some compelling stats
about your business.
You want to look very attractive to the people that you want to get an affiliate link from.
Now you might share how many people are on your email list or how many social media followers
you have or the number of people that subscribe to your podcast, again, who your audience is,
things like that.
Basically, it's a time to brag.
You can even tailor media kits for all the properties that you have, like your website
or your podcast.
Like for instance, I have a media kit specifically for online marketing made easy that I send
to potential podcast sponsors.
In it, I have an overview of what I do, what my podcast is all about, how many weekly downloads
I have, testimonials from my listeners, where I've been featured, where I promote my podcast,
and how much traffic goes to each of those places.
And then finally, at the end of your pitch email, you can suggest setting up a phone call or
a Zoom meeting.
You always want to try and get on a call with someone versus emailing back and forth, right?
So not only does connecting face to face help both parties determine whether or not it's
a good fit, but it sets the tone that you want this to be a relationship, not just something
that's totally transactional.
And guess what?
I'm giving you your very own template that you can use as a foundation to craft your
pitch emails and get started creating those oh so important affiliate relationships.
So just go to amieporterfield.com forward slash five six eight to grab it now.
Now speaking of relationships, I want to emphasize just how important they are when it comes to
affiliate marketing.
In fact, I have some really lucrative affiliate partnerships that have all stem from having
great relationships with other entrepreneurs.
People like Jenna Kutcher, Stu McLaren and Michael Hyatt just to name a few.
Well, we all do different things.
Our audiences are aligned.
So when Jenna's going to live launch a new course or Michael's about to publish a new
book, I can go to them and say, Hey, I'd love to help you promote this.
And then they do the same for me.
Then we can set something up that works for both of us.
It helps me.
It helps them.
And it also helps my audience.
Now, if you're thinking, but Amy, I don't have anyone like that or Amy, you know, you've
been around for a while.
You're a big name now.
So people are going to say yes to you, but they don't know me.
I want you to hold your horses and think about all the courses you've taken, all the people
you've learned from along the way.
It doesn't matter if they are a recognizable name or not.
The question is who are they?
Do you have any relational equity with them?
And if not, what are some ways that you could build it?
You really want to start strategically thinking about how you could establish and grow these
sorts of relationships and then take action.
Like I said in the very beginning, this is definitely a marathon, not a sprint.
So it's totally normal for this to take some time.
Now, one important note is that most course creators don't let non-students be affiliates.
So for example, I have some students who are affiliates for a digital course academy.
However, in order to be considered an affiliate, you have to have gone through my program.
To me, that's really important.
So some of the programs that you might want to be an affiliate for, you might need to
go through the program.
Plus it just makes you a way better affiliate.
It's really hard to sell something through affiliate links if you've never been a part
of it or you don't have your own success story.
So something to think about.
Also, I just want to put it out there that it doesn't always have to be reciprocated.
So I mentioned Jenna and Stu and Michael.
And yes, all three of us, we have reciprocal relationships, meaning I promote for them.
They promote for me.
But there's other people I've promoted for many, many years that have never promoted for
me.
And that's just the relationship.
I get a huge benefit from it.
I'm well aware.
Like I get commission.
And so it's more one-sided, but that's okay.
I have to tell myself, nobody owes me anything.
And just because I love promoting for them doesn't mean they always love promoting for
me.
And some of the big affiliates I promote for, they don't promote for anybody.
That's just how they run their business.
So you have to ask yourself, are you okay with a one-sided relationship if you benefit
from it?
And so do they?
Or are you only looking for affiliate deals that if you promote for them, they promote
for you?
It's your decision.
I just think when you set those kind of expectations, you're going to be disappointed
too much.
So let's not always look for, you scratch my back, I scratch yours, but instead just
look for great opportunities where number one, you can add great value to your audience
if you recommend another course or another person or company, but also that you can benefit
in your business monetarily.
So anyway, just something to think about.
Okay.
So the next thing you need to do is identify where you're going to promote your affiliate
links.
Now there are lots of strategies out there, but I'm going to run through two that have
worked really well for me.
The first is to create a dedicated page where you talk about the tool and or the resource
that you use.
So if you're a yoga instructor, list out your favorite equipment on a webpage, like a standalone
webpage.
If you're a chef, list out your favorite knives, your favorite pots and pans, things
like that.
Now you can even organize your tools based on the specific stage your audience might
be in.
So for instance, on my website, there's a place called tools of the trade.
And if you go there, it's like in the main navigation of my website.
If you go there, I have resources organized by stages.
Stage one is your new to the online marketing game.
Stage two is you're starting to see some momentum and stage three is for when you're starting
to scale fast.
So you'll see this on my website.
If you go there right now, right along the top, tools of the trade, and you'll see the
different stages.
I find that doing this really helps point people in the right direction, which of course leads
to a better conversion rate for those products that I'm promoting.
And in addition to the tools of the trade page on my website, I also have a resource
page for each of my courses.
Now one for my new book as well, two weeks notice, and you guessed it, I also have a resource
page for my podcast.
Now is there a product overlap on some of these?
Yes.
Like, so if I have a resource page for digital course academy, all the resources I suggest,
some of those resources might be very similar to the resources I recommend with my other
digital course list builder society.
So there's overlap on my resources pages, but it doesn't matter.
What I'm doing is meeting my audience where they're at, and that my sweet friend is the
name of the game.
Oh, and by the way, if you have a podcast, you should definitely include a list of resources
you mentioned in the episode at the bottom of your show notes.
It's just something that's really easy to do.
You're probably already doing it, but just in case.
So like if I mentioned a great resource I love and one of my podcast episodes, you can
bet you'll find a link, an affiliate link to that resource in my podcast show notes for
that specific episode.
Okay.
So the other strategy that's worked really well for me is to do specific promotions for
my affiliates.
Like for instance, I'll spend a week focusing on promoting convert kit.
I'll spend more than a week promoting Stu McLaren's program, the membership experience.
I'll spend a week promoting Jenna Kutcher's podcast program.
And I'll spend another week promoting Stu McLaren's software, Surchi, which is for digital courses
and memberships to house all your content and so much more.
One thing we all know is that marketers like us have a lot on our plates between keeping
up with the social media trends.
Don't even get me started launching lead gen campaigns and building more personalized
customer experiences.
There's no time for marketing software that stunts your growth.
So HubSpot, who I am transitioning to, is an all in one CRM, customer relationship management
platform, and it's built to scale with you.
So with thousands of customizable tools, including features like ad tracking, social media management
and email marketing tools, marketing teams have everything they need to convert skeptical
prospects to promising leads.
So as your organization grows to meet ever changing customer needs, HubSpot CRM will be
right by your side.
Plus their easy to use platform lets you add on tools and integrations at every stage
of your business journey.
Get started for free at HubSpot.com.
Now I want to point out that these promotions vary.
Some can include just a dedicated email or an email campaign, or they might include an
ad on my podcast, or I might run paid advertising.
So not all affiliate promotions are created the same, and I don't go all in for all of
them.
Some of them are light promotions.
Some of them are bigger promotions.
So by giving though a little extra love to my affiliate partners at strategic times that
I plan out the year before.
So every October and November I'm planning out my promotional schedules.
I'm planning these out in advance.
And this not only boosts traffic and conversion, but it also helps to build that relationship
even further.
So I believe if you have a list of affiliate partners that you would like to promote, planning
well in advance helps immensely.
And also deciding how much you're going to go all in or not is really important.
Like there's some affiliate promotions that don't even include me.
My team is able to run with them without me.
And those are like my favorite.
So I can't always show up everywhere and do all the webinars, all the live videos, all
the interviews.
So when my team can figure out how to do a week of promoting that does not include me
going live or interviewing, I'm like, bring it on.
So there's also different levels of promotion.
Okay.
So now that you know how to identify potential affiliate partners and how you can promote
your affiliate links, it's time to explore how you can keep track of incoming affiliate
requests and determine what partnerships you should consider adding to your roster.
Because after all, you will get to a point where people are reaching out to you to promote
their products and services.
So if you're just getting started in your business, this might not come right away.
Like you're actually looking for people to promote like, can I promote your digital course?
Can I promote your software?
But if you're in a more advanced stage of your business, you might find that you're already
fielding lots of requests.
I get anywhere between five and 15 affiliate partnership requests per week.
And while not every one of them is a good fit, I still make sure I document it in a spreadsheet
in case I ever want to come back to it.
And the general guidelines I use to determine whether something is going to be a good fit
is to ask myself these questions.
Are you ready?
If you're multitasking, come back to me.
I want you to hear this.
Number one, is this a tool that I actually use in my business or a resource that I use
or a program or whatever?
Am I using this in my business or my personal life?
Many of you are more lifestyle brand than me.
So maybe it's not your business.
Maybe you're using it in your personal life and your audience cares, unlike my beef sticks.
Is it something that my audience might use?
So it's one thing if you use, but would your audience really find this valuable?
Now here's something that I don't know how to make a judgment on this, but be aware,
price points matter.
So I've got this really expensive like ion mat in my office.
It's this mat that I got from higher dose and you lay on it.
And I swear to God, it makes you feel less stressed and more grounded.
And I try to lay on it for 15 to 20 minutes a day.
But it's really expensive.
And so I'd have to ask myself, is this something that if I'm marketing to my beginners, you're
just getting your business set up, every penny counts, and then I'm throwing out something
that it's like, yeah, it must be nice Amy that you have that, but I didn't buy it until
I was 14 years into my business.
And so I think price point should also like, does this price point fit my audience?
And maybe it's higher and it won't fit everybody, but some people will find it valuable, but
you got to ask yourself that one.
So that's another question I would think about.
Also do I have the space to promote it?
So I mentioned all those different promotions I'm doing, but it gets to the point that I
don't have any more room to promote somebody's pro, uh, how, uh, how am I having a hard
time saying that product program or service.
So sometimes I struggle with even finding the space to do so.
That's why not all promotions are built the same.
And also another question, would this fit into one of my course libraries?
So if you have a digital course, maybe those affiliate links can be used in some of your
digital courses that you mentioned.
Could it fit there?
And then also where would it fit into my overall content marketing strategy?
Because one thing I think Jenna Kutcher does this really well, she organically talks about
her affiliate partnerships.
She'll make it known that she's an affiliate.
She's not hiding that, but she finds a really cool way of talking about her personal life.
She's way more lifestyle than I am, but she talks about her personal life and weaves
in.
And by the way, I use this product because it does XYZ.
And so I guess coming back to like, how does it fit into the content you're already creating
online?
That's an important question.
Of course, there are things that come up from time to time that all make space for or
get creative with promotions, especially if it's a relationship where we see a bigger
ROI on the backend.
But again, these are all just questions that you need to ask yourself.
And to be clear, I don't have any hard and fast rules on this or criteria that are really
set in stone.
I kind of just have to take an individual look at each request and make a determination
of whether or not it feels right for me and my audience.
But I'm also very, very careful that I don't want to do too many.
And so if I have like way too many links flying here or there, one, I think you all would
stop trusting me as much because now all I'm doing is like just promoting every single
day.
And number two, I have this philosophy that I like to do less but make more a bigger impact
and more money.
And so I do better if let's say I just have a few tools like I really only recommend one
email marketing software.
So I recommend ConvertKit.
So I know that Kajabi has an email service embedded in what they do.
And so my students who are already using Kajabi, I'll say like if you love their email service
provider by all means, take advantage of that.
So it's an all-in-one solution.
But if someone were to ask me what email service provider should I use, ConvertKit?
I think it's fantastic.
And I think you can grow with it.
You can start for free.
They have great customer support.
They have great diversity in their business.
I love everything about them.
Now here's a little bit something that's interesting.
Well, before I tell you the interesting part.
So I like just to have one tool that I recommend for that.
There's other tools that I might have a few variations but email marketing, it's always
just ConvertKit.
And so the thing that's interesting though is I have never used ConvertKit.
So I just broke my golden rule that I tend not to promote anything unless I've used it
or have a direct experience with it.
Here's an example.
I didn't go through Jenna's podcasting course before I created my podcast because it came
after.
But I'm such a believer in podcast.
And years and years ago I did take a podcast course to learn and I'm a big stickler for
if you're going to do something new and technical like a podcast, learn from someone who's going
to teach you.
I learned from somebody and I encourage my audience to learn from someone and I think
Jenna has a great course.
That kind of thing.
So that totally feels right.
But why am I promoting ConvertKit if I've never used them?
Well, I used a different tool when I first started out that I wouldn't necessarily recommend
with for people that are just starting out and the tools have changed over the years dramatically.
So what I say is if I were starting from scratch and wanted to use a tool that I could grow
into over the years, I'd absolutely choose ConvertKit.
So if I was starting over, it's the tool that wasn't available when I was starting but I'd
absolutely use it if I was starting today.
And that feels right for me.
And I have a relationship with ConvertKit and I know it's a great tool.
So these are the kind of rules or guidelines that you have to create for yourself and what
feels right.
Okay.
So we've reached the home stretch of this episode and now I want to share with you some
of the documents I have on hand to stay organized.
Of course I do, right?
And to make this whole process as smooth as possible.
So you've heard about a couple of them already but there are some new ones too.
So listen closely.
The first one is an affiliate master spreadsheet.
I suggest you have the spreadsheet in three different tabs.
So tab one is where you list out your potential affiliate partners.
So a list of the tools and resources that you use in your business and the research that
you're going to do for each of them.
So it's just your running brainstorm list is tab one.
So it includes a link where you can apply for their partnership or an email address for
the contact person you're going to pitch to.
So it's the information on how to get in touch with these people if you want to promote them.
It also can include any specific notes you have about each of them.
So that's the first tab.
The second tab is going to have a list of the companies which you've established an
affiliate partnership with including the details like the actual commission percentage to the
contact information for their team, like all those kind of important details.
It should also have the actual affiliate link.
I've heard horror stories of people using the wrong affiliate link in promotions and not
getting any credit for their sales.
So include the actual affiliate link that you'll be promoting in your content.
And as a side note, I usually like to create pretty links because they're usually pretty
long if you don't.
So something as simple as Amy Porterfield dot com forward slash convert kit like something
like that makes it way easier because an affiliate link is going to look really long
and it's one of those gobbly goop like T1531.
No those.
We don't want that.
So I think creating pretty links is essential and it's easy for me to remember when I want
to talk about it on a podcast or on a live video or anything like that.
And then the third tab would be where you track your incoming request.
So if anyone's asking you to be an affiliate, that's where you can put those requests in
there.
Okay, so the next spreadsheet you'll want is an affiliate revenue spreadsheet, which
you guessed it tracks all the money that's coming in from your partnerships.
And this is a fun doc for the record.
Now you may have different preferences than I do, but I like to calculate the total that
each partnership brings in for the month for the quarter and then the year.
I can then compare that against the goals that I've set for each of those time periods.
So I have one tab tracking all the incoming money and then another that shows our percentage
to goal.
This also helps my team and I when we are revenue projecting for the upcoming year.
And I actually want to take a minute to point something out that I don't think most people
do.
We have a goal.
Did you catch that?
We haven't always.
This is something we started doing I think two or three years ago, but you know it without
a goal.
You don't really know what you're striving for.
So we actually made a goal to generate 300k each quarter and then we backed out before
we were making that we backed out how that could be possible.
So setting goals for your affiliate revenue.
If you take nothing but this one tip away from this episode, this is what I would do.
Set a goal.
How much each quarter or how much each year do you want to make from your affiliate marketing
deals and then reengineer how you would even do that.
Again, it helps me and my team really keep our eye on the prize.
Very helpful.
Okay.
Then lastly, when we're talking about these documents, I have media kits, which you heard
about earlier in this episode and I also have a pitch email template.
Now to be clear, it's really important that you personalize any pitch emails that you send
out for specific companies.
But it can be really helpful and save you tons of time if you have a template in a Google
Doc that includes some of the things that won't change very frequently.
Like an overview of who you are and what you do and some of those big wins that you've
had, you can copy and paste that into any pitch email.
So I like just to have that prepared so I don't have to always come back to it.
And like I mentioned, I'm giving away a free pitch email template that you can use and
make your own and make it part of your process for securing really great affiliate deals.
So again, you can get it at amiporterfield.com forward slash five, six, eight.
Okay.
So we've made it to the end and hopefully this crash course to affiliate marketing has you
really excited to start earning passive income and establishing partnerships that will serve
you and your audience for the long term.
And I'm going to give you a little hint into your future.
So imagine if you decided to become affiliate for a few different tools and resources that
people tend to use over and over again, like some of the best affiliate partnerships you
can do is with software that as long as people are using it every single month, you're getting
a cut of it.
So that recurring revenue is really valuable.
And imagine I'm just making up a scenario 10 years down the road.
You want to retire.
You don't want to be building your business anymore.
It's not something we all talk about in internet marketing, right?
Or building businesses online.
But one day you might want to retire.
What a concept, right?
The beautiful thing.
And I know this is many, many years from now, but even if you don't make money in your
business anymore, let's say you're like me and you sell digital courses and you don't
want to launch anymore.
You're not selling anymore courses.
You could literally be retired, but still making thousands of dollars a month from work you
did five, 10 years ago.
There's a tool I won't mention any names, but I used to recommend it.
But now technology has changed a lot and I do different things now and I support different
people and different tools.
But there's this one tool that I used to promote for years before I found a tool that
fits my audiences needs better is essentially what happened.
No, no weirdness.
That's just what happened.
But every month I still make thousands of dollars from that tool because people still
love it and still use it even though I don't actively promote it.
I will make thousands of dollars probably even 10 years from now from that tool.
That's powerful, right?
That's legacy stuff.
So I just wanted to put that out there that this isn't a quick hit kind of thing.
This is definitely around the longevity of you making money from your business.
Okay.
So, as you know, the only way to make progress in anything is to take action.
So I have some homework for you.
Open up a Google spreadsheet or even the notes app on your phone if you're not near
a computer and start brainstorming a list of tools and resources that you've used to
either grow your business or to enhance your personal life.
If you're more of a lifestyle brand, then that absolutely counts as well.
The sooner you get started, the closer you'll be to start earning money while you sleep
or catch up on the latest episode of Yellowstone or Emily in Paris or my very favorite right
now is Daisy Jones in the six.
Oh my gosh.
It's so good.
It's on prime.
Highly recommend it.
It's a book as well.
Read the book.
Watch the show.
It's good.
You can do those kind of fun things.
Thanks so much for another episode of the online marketing made easy podcast.
I'll see you next week.
Same time.
Same place.