How Ramon Lomeli successfully went from paid ads to organic video

Welcome to Real Estate Uncensored, the place for actionable ideas to reach people online, build your personal brand, and get more clients. That is Greg McDant, the junior grandmaster of sales in the co-pilot seat. That is Matt Johnson, agency owner, author of Microfemus and Certified Greg Garandola. Each week you're going to hear from some of the best coaches, leaders, brokers, top producing agents and social media experts all with one goal. Give you the sales and marketing tactics to up your game today. Okay, now let's jump back into the latest episode of Real Estate Uncensored. Everybody, welcome back to Real Estate Uncensored. We have an amazing show. Mr. Ramon is back with us. We're going to talk about how he went from paid ads to organic video and he is just raking. And I mean, raking, crushing the leads, crushing it when it comes to lead generation. I mean, this man is like a bionic man of lead generation and he's going to share all his tips and tricks for you so that you can go out there and be the legend and follow in Ramon's footsteps before we get to our legendary guest. First, I have Mr. Nick Sackas, the ever shrinking man. How are you, brother? Listen, I'm doing great Ramon blast from the past and I'm excited to talk to him because we talk all the time through messenger and chat and I've seen his evolution in the past couple of years of short form video. It's really, really inspiring to watch because I know his story because he was actually a client of mine running paid advertising years ago. So I know that he's kind of transitioned which is the title going from paid ads to organic video which is what everybody wants to do. Not everybody is successful in doing so. So I'm happy to have him on the show and he's going to probably convince me to move to North Carolina too because all the videos that I watch of his make me want to move there more and more every day. And especially the food ones, those are, I sit there and I'm like, wait, what is he ordering again? Oh, the gang that looks good. I've got to close with us today. We are. So Nick, do you do the intro for our esteemed guest please? Yeah, Mr. Ramon Lamelli, EXP Realty out of North Carolina, Winston Salem, right, area. It's a tri-county. What's the tri-add is what they call it? Tri-add. So I want to hear, I want everybody to hear your story, how you kind of basically started on a team and then ventured out on your own, your transition from, you know, the rat race of cold calling and paid advertising to really evolving with the market and knowing that video was the thing. Yeah. And then latching on to video and how you've built your team and just kind of your story over the past five years. Everybody kind of up to speed with what you're doing. Okay. Yeah. So I was been licensed for 11 September will be 12 years, which is hard to believe that the time has gone by so fast. I started off on a team knowing nothing. I went to a small mom and pop shop and there was really no, you know, training or education. It was just like, you know, they would print out those little leads that would come in on a three ring binder. And, you know, they were super old. Now we try to call them and get nowhere. So started kind of googling and YouTube being out of lead generate and eventually stumbled upon my buddy Nick Sackis, who was doing Facebook leads back then. And kind of a trend set of really because there were some people doing Facebook leads, but he really had that system kind of honed in and really knew what he was doing. So I started being really successful doing those paid Facebook ads and just calling, you know, back then, you know, you kind of balanced the time versus money thing and that leads were cheap. But you had to call a hundred of them to get one sale. But if you get the time, you know, it kind of really does make sense to to actually make the take the time to make the calls and you're you're getting hung up on you're getting cursed out. You're getting wrong numbers, you're getting, you know, numbers not connecting and but I did it. I did it for many years and I built a, you know, very successful business doing it. That kind of started changing after I left that small firm, I went to exp realty because I saw the technology and I really loved the model. And then as soon as right around the time the pandemic started, I started kind of getting really, really burnt out on essentially calling all these leads and and being hung up. I just, you know, heartbreaking soul wrenching stuff to just constant rejection and, you know, honestly, for a long time, I just let it slide. I would just hang up on the person that cuts me out called the next person. And like I said, it worked for a long time, but eventually I just kind of had enough of it. I just kept thinking there's got to be a better way. So I started experimenting with with YouTube videos at first. And I didn't really take it too seriously, but I would, I would see some success, but, you know, I remember I wasn't doing it right. And I remember people calling me and thanking me for telling them, I went to Salem, they bought a house with someone else. Because I wasn't like called actions, you know, I wasn't using the right things. And so I, you know, I paid for a couple of training courses on YouTube and then I really honed in on it. But I got kind of busy and I kind of put that on the back burner. And it wasn't until November of this past year that I really just kind of double down on short form video, mainly using TikTok primarily and then repurposing that content for Instagram, Snapchat, Facebook Reels, I linked in and then YouTube and sometimes Twitter, although Twitter only allows you to do short, you know, very few second clips. And everything I have into contact right now is either referral or directly from YouTube or TikTok. And that's kind of basically in a nutshell, you know, my last five, six years. Love it. Absolutely love it. So the transition. So you started off doing regular YouTube videos, like you said. And that was the first realization that, hey, I need to, I need to kind of jump on this trend, right, and do this long form stuff. Well, people don't necessarily really realize is how much work it takes to do a really good YouTube video. Yeah. And to really do long form content, right. So I don't, I'm not saying this as an excuse or what, like, why you should focus on short form only because YouTube is a very long term play for sure. And it's a place where everybody's going to find you. But the fact that you've doubled down on your short form, which is where the world is, right. Where the eyeballs and attention are definitely on short form. So if you could only get good at one thing right now. And as far as you're an individual person, you don't have a team of editors, you're not paying for a team of editors. When you do long form content, there's a lot of editing involved versus short form is probably your fastest path to get started because you can use an app editing. TikTok editor or the Facebook editor or whatever, right. And you can just get started. And that's the biggest thing. But what I want to pull away from from this, you're listening to this and you're going, oh, well, you know, you just heard the last thing he said, which is the last 12 deals is referral and or from the short form videos that you've been doing. Don't negate the fact that Ramon does the hard work, right. He did the hard work on the paid lead generation side. For years. And it was, if I remember right, you were one of the first guys that I remember hearing back then when I was, because you like, I had all these clients, right, doing paid ads and Ramon would crush it every month. And we talk and I'd be like, dude, what you know, and I talk, I would get follow up scripts from Ramon to tell my other clients, like, here's what you should be doing, right. But the whole thing was like, I make 50 calls a day. It was either 50 or 100. And then I had to scale it down the busier I got. Yeah. So it was like, I'm making 100 calls a day. Every day without fail. Now that mentality's turned into I'm doing two hours of video a day. I don't know, three hours of video. Like you are just as bullish on a daily routine for video as you are with your calling. So I think there's a lot of people that look right now at video is still like a luxury. They don't they don't view it as a necessity and or something that I should just do when I feel like doing it. So how did that that transition because it's one of the hardest thing. I really think it's one of the hardest things to do because you can make calls when you don't feel good. Right. You can make calls with a sour face and you're pissed off or whatever. But it's hard to get on video and be a bubbly person and or like make a really good video when you're feeling like shit or when you're you just had a deal fall apart. And now you're okay. Now here's my time block for my video hour. So are there any tips that you can give people from the consistency side of things like what's helped you get over that hump and or just come up with enough content ideas. Right. So a lot of that has to do like I do use TikTok social. I do love scrolling through videos and seeing what the heck it took shows me but when I first started doing those TikTok videos, my process was I knew I had to do it. I just have a specific process for it. So what I would do essentially was a scroll through TikTok find one after 20 to 30 minutes of scrolling and go set up my like set up my microphone copy that video or that trend and then post it and then try to do that again and it was taking too long. So what I started doing was I essentially have a group chat with some of the members of my team that we're all really big into to TikTok. So we just send each other all day. I don't even watch them until I'm ready to start creating TikToks. And those are mostly the trends or like say an agent in Florida or California or New York or wherever they do a really cool way of showing a house or really cool way of, you know, presenting that they showed a close on home or something. We'll share those as well. So I try to have something specific to post about every single day of the week. So I'll usually if I'm unless I'm really, really busy, I'm doing two to three videos a day. So Mondays I usually do like a neighborhood tour, whether that's a new construction neighborhood or a already existing neighborhood just highlighting and a lot of times while Drew's on my way to the office, I'll just take my phone out and drive by with my phone out the window. Yeah. And just do it and do a voiceover. Yeah, and then do a voiceover. Hey, this is so and so neighborhood last three months, the average sales price is this, the price for square foot is this, there's this many homes available. And then on Tuesdays, I will usually do like an education for buyers on Wednesdays, I post a, I call it Winston Salem eats Wednesday, which is a video about different local restaurants mom and pop usually owned locally owned restaurants. Has that if I had to pick one thing that had to stick when do that, that would be the one. Then Thursdays, I usually do seller advice, seller tips, sell or something, and then Fridays, sometimes throughout the week at you, you know, congratulations to when you was home buyer, when you was home seller, they just close on this house or that house. So once I got into a rhythm that works pretty well and they all do decently, it was really easy. So, you know, I think what I would say to people is instead of just trying to scroll and find a video and then copy it just right down one for Monday, one for Tuesday, one for Wednesday. And then supplement that with some of those little short five to 10 second funny audios and related to your niche, your real estate niche. So what I'm what I'm hearing is you created a framework right so in marketing, we would call it a framework right so it's not about. It's like one level up from the content ideas, so we get if we get stuck on all the different possibilities of all the different type or all the different videos that you can make. If you go one level above that like Ramon did he says Monday, I'm doing this category. I think in your videos, your, your lead generation is, you know, Monday's category is this and then that way in my mind, I know that as you go throughout the week and all of our minds are always thinking about business anyway, you think about different content ideas, right. And I always sell this to people too when you're most of the time, even if you're not posting on TikTok or Facebook, Reels or whatever you enjoy watching, there's very few people I've ever met that are like, I don't, you know, I don't like TikTok videos or whatever. Everybody is watching them whether you're producing them as another as another story. If you can get into the habit of while you're watching videos like Ramon's doing with his team, you know, if you're not sharing it with other people, at least save it for later. Right. So that way you know, you know, as the week progresses, you've saved 10, 15 videos and then Monday morning comes around. It's time to do some video creation. You know that what your category is now from Monday, and then you can go back in your log and see those 15 videos, it just makes the speed of all of this much, much faster. Yeah, not having to worry about what you're not planning what you're going to do that day, but already having in mind what you're going to do. There's also ways like inside of TikTok to bookmark or save them or you can, I used to just send them and text them to myself or send them to my email. But I like the community aspect of it too, because you know, we're all talking like how what would I do what what caption did I use on this video or what should I do on that video. So I think it's helpful to, you know, have a group of two or three friends or other agents, rather that you can share back and forth TikTok ideas. One thing that I'll say that I had to actively stop myself from that I believe I feel like, you know, I could be wrong, but in my opinion, I think it's hurting agents more than helping agents is two things really one is when you're posting a TikTok. And you're talking your audiences like another agent so like the frustrations of showing up to the house and the lockbox is nowhere to be found things of that nature. I see a lot of that and I'm like, if I want agents to follow me, I'll do content geared towards them. But if I want buyers, so that's it's a little bit harder to come up with ideas because my mind instantly goes to the the woes of being a realtor or the, you know, the issues to the trials and tribulations that we go through, but you guys, I feel like you just stay away from that because no one can really understand. I love that insight because that that couldn't be farther from like everybody's when you ask realtors who their favorite TikTok person is nine times that intense another realtor. But you don't want that you don't want to be the favorite right unless you're unless you want it to be a guru and you know, Ramon and Mel is not selling TikTok courses yet. Maybe he will probably be a different profile, but his primary purpose. So that's a really good thought pattern or thought process of know who your audience is. Yeah, right. You might have seen another agent do a video that's really funny to other realtors, but is that really going to bring you business. It's getting a hundred likes from other realtors across the country going to pay your electric bill next month, probably not right. You might get a referral, but the I'd rather stick with people locally here. And then the other thing that I see a lot that I had to tell some of the even the members on my team to kind of quit doing is. Kind of complaining about their buyers are complaining about their sellers to I feel like you don't really want to put that out there because no. Who's going to want to work with you if you're they feel like you're going to talk about them as soon as the deal closes or something. Yeah. So it's another thing that I've seen out there that that I would advise against. But basically just being consistent. I see a question from Adam House. Should I respond to it or you want to hop on it but go ahead. Sorry. I didn't know how that works, but Adam hope you're doing good. So yeah, I've heard that as well that. Well, we're not let's let's read the question really quickly. So Adam, what he wrote is someone told me that if you have a YouTube channel and there are shorts and long videos that that were actually hurt your channel. This ain't true, right? I've heard the same exact thing and I decided that I have a couple of different reason is why I personally do it on the same channel. I think there's people out there that do different channels for long form of short form. Essentially what I found is that there's a TikTok community. And inside of like YouTube, right? So there's your YouTube shorts. There's people that go on there and just watch YouTube shorts. I'm getting leads from people that watch my YouTube shorts. They could care less about my long form videos. And then I'm getting leads from the because of the different links that I use. I can tell where they're coming from the shorts or the long form or TikTok or Instagram. And that's a whole nother deeper level that we can talk about. But essentially what I found is now I'm getting like people that casually scroll on YouTube shorts as if it were TikTok or as if it were Instagram reels or Facebook reels. I'm getting those people and then I'm getting I'm still getting it. It hasn't affected my views in any, you know, that I can tell. So I like it. I think that that you should do it. Also YouTube wouldn't have put so much resources into in my belief, I should say, into creating YouTube shorts and competing with TikTok. If they weren't going to they don't they never they're never going to damage their main product, which is the long form videos, right? So they're going to find a way to consolidate them or unite them, whether it's separation on your YouTube channel between the long form and the short form. So in my opinion, I've heard that people say it could damage your YouTube, your, you know, your YouTube videos, but or your YouTube channel rather, but I just I don't see it. It hasn't affected me and I'm getting like I just treated as another platform essentially I have my long form and then I have my short form. So here's the origin behind that the break down from the beginning, right? And this is I'll start off by saying this doesn't apply to realtors. That that what he said about short form and long form. I'm going to infatically say that it doesn't apply to 99.9% of realtors and here's why the reason that argument came about is if you had an already established YouTube channel. If you had a banger, if you were Joe Rogan or Mr. Beast or a channel that had hundreds of thousands of subscribers. All in algorithm is is the user behavior of people, right? So if you have a long form channel that all you do is two hour long podcasts. And then you start introducing this short form stuff onto an already established channel that can cannibalize the people that already like you because they don't like short form. They came to your channel. They've been a viewer of your channel for long form content. So when it first happened, people were like, oh, you should treat YouTube shorts, just like you treat a YouTube clip show channel. So if you look at all the biggest creators, their their channel is their identity for one specific show. They've gotten really popular for one specific show. If they have an offshoot of that show, it's a whole other channel because that's a whole other audience and a whole other algorithm to train on the right people to find that channel. Same thing for shorts and the same thing for YouTube clips. So that's the that's the pyramid of like YouTube in general. No real estate agent is there. Like note, like if you're going to start a YouTube. So Adam, if you have a channel now and you have 100 subscribers and you're worried about putting short form and long form, don't. Don't worry about it. Just do it. Have one channel for all your content right now because you're better off. You're not going to be consistent. Most people are going to be consistent enough to post on a YouTube channel every single day. You're way better off to just have all of your content in one place because that YouTube channel, the best thing for that YouTube channel is just your online resume. So people that find you that want to do business with you in your market, let them find that online resume in one place. Let them know you can do all those things. It's not going to affect you at all. He said 14 subs. He's big time. Yeah, you are big time. That's a very well put and I can agree more. Yeah, I know I agree completely. Greg, you today, I can actually say that you're kind of scared me because you've been really quiet today. Normally when you're all at us to talk. He's in awe by everything. I am in awe. I mean, I'm in celebrity. I mean around celebrities today. So I'm actually taking notes on timestamps. I'm going to go back and relisten to a lot of this stuff because I think, I'm going to promote what you put together is very logical, very achievable. I think a lot of people like you and I were talking off air about this and you're like, why are you afraid of doing X, Y and Z? I'm like, I don't know, I'm just afraid, can't explain it. And the thing is the lack of just any kind of clarity because you see all these big, big, big names out there that are doing a lot of, you know, big production and you're like, well, I'm just not, I can't compete with them. I'm not even going to start. And it's weird that I have that mindset because when I started this podcast, I didn't care who had what kind of kind of podcast. I just want to go dip in my toe in the big pool and see, but I'm going to make any kind of a ripple. But it wasn't even going to listen. See what happens. And my mindset has shifted since then, and I don't know why. So maybe that's affecting a lot of other folks. So guys back at minute 10 of this of this podcast, 10 minutes ago right now. Go back and re-listen to remote break down kind of his calendar and kind of his mindset on how he does these different videos. And then don't worry about all the right technical equipment. Just get out there and just start shooting, turn your phone sideways. These iPhones, these Android, these pixels. These things are powerful little devices. Okay, guys and gals. Let's take a quick quick break from our show. Thank you for watching and listening to everything we put out there. Let's talk about EXP. Let's talk about how to build legacy wealth. Let's talk about how to put money in your pocket without having to do with the work on daily grind. The grind is what kills all of us and it hurts our souls. Let us help you and show you how you can take that out of what you do consistently right now. Go ahead and reach out to me at 925 915 1978 and just in case you didn't get that is 925 915 1978 and I personally look forward to talking with you now back to the show. This is the only thing I would recommend that you buy it is I think it was 20 or 30 bucks is a ceremony. Microphone with the lightning adapter or lightning case thing. Clip it here put it on your phone that we have good audio because honestly the I was really I mean I have like nicer cameras that I thought I was going to need you know I went really deep into it and 99% of what a shoot is on this. It's got to be easier. You won't do it. Yeah exactly. I have a lavalero mic that I clip on as well. You know take your good audio to great audio for like yours is like 20 30 bucks you said. Yeah. I mean there's a lot of very affordable mics out there. I agree with the remote on that 100% if you really want to get really really fancy. If I can find it in a short amount of time here it is. Hold on. I have a drawer of tech junk that I keep around. This is yes very manly color pink little person comes in. But this is a little light that I put around my camera. So if I want to shoot with this thing right I'm going to shoot front forward. That's why I think this is for beauty creators. That's right. That's exactly right. This little light. This little light with a little mic attached to it. Now you got a light and a mic. And this thing I haven't powered this thing in probably four years and it's still a charge light and a mic. Light and the mic you go out and talk. And you know we're going to couple of things that I see you doing is you're doing some very interesting things in your area. I ran across another group out of Portland that is called Portland real estate. And these guys don't talk about real estate just like you don't talk about real estate. You talk about like different restaurants what you and your wife went out and ordered about that you know the community. And content like you think you mentioned earlier in the show is that a lot of folks get they think that they run out of content. Well look at your local news. Why don't you become a local news aggregator for your local communities that are going to be affected by. You know hey guys keep in mind that the storms are rolling in this is what's going to happen. So you take everything that the mainstream media is doing bar for back out with your opinion on to your channel. Especially if there is a homicide or if there's something like God forbid knock on wood a kidnapping or anything that's going to affect the community right. A good or bad and then bring it to them interview local businesses go to your chamber commerce get a list of all the local businesses do a five minute interview with them. You know where three minute interview you know get a promotion get out the door wash repeat do it every single month. But a lot of us just don't ever do it because it's scary because we don't want to be told no by the local businesses. But a lot of them are not going to turn down any kind of opportunity for free publicity. I mean that would just be bad move by somebody if you're a business owner even for an employee. And you tell them tell someone they don't want the owner doesn't want to be publicity if you're an idiot fired. But we're known with you with the leads that you're getting right now. I'm not going to dive deep in your numbers. But I'll say you have ten leads out of those ten leads obviously come down to you using being able to convert them. But if you were to win you convert them what kind of percentages are you looking at when it comes to tire kickers. So I'm just interested or we have to execute on a on a plan immediately because I'm buying or selling because of X Y and Z in my life is changing. What was it look like? That's a that's not a good question. So let me break this down. I'm usually on just specifically short form context. So that's that's TikTok, YouTube shorts, Instagram, Facebook. I'm getting one to two leads a day usually and that's usually through a DM or a they click directly on one of the links that makes them end up on my KV core website. And then I've captured their information because you're giving a you're doing a buyer's guide called action, right? So for the buyers information I do the buyers guide for the sellers day I do the seller call to action. The people one out of ten that click and end up on my website that I end up having to call or what I actually do is they already know my face I just send them a video. I just record myself by the way a little nugget there but those are like one in ten will convert the ones that are reaching out to me directly. I have a really high turnover rate those are more people because I also tell them you can just call me directly or shoot me a text and those are people are either demon DM me on those different social media websites or they're texting me or calling me directly those are usually. It's hard to track how many of those I get because you know sometimes it's hard to track where the phone calls are coming from. But I would say I get at least five a week of those as well and those are usually the ones that are hey I need to buy tomorrow I need to be in Winston Salem in June for example I'm working with one right now they were trying to find her new construction to move into ready by June. So those are a lot more very very motivated their price ranges are usually at or above the average price point. I've had a couple in the higher price ranges but most of them are you know there's not going to be a lot of those you know super cheap home lookers in this and because I don't make myself move for investors or for things of that nature so yeah does that answer your question Greg. Yeah yeah it does and I think a lot of folks you need to look at it and just kind of say look not every single lead is going to turn out to a sale but it turns into an opportunity to build a relationship. Yeah because let's say Steve and Stacey are thinking about making a move to you know to North Carolina from California they they start searching they see you but then you know maybe something happens they have to stay here for another couple of months but now you're in relationship with them and you're building the trust in the bond. So you're not losing you're just delaying and a lot of folks get frustrated with the delay because I everyone they're called the microwave generation because they want being done here's your hot bucket aka by our seller. It's not how the ship goes you have to be always it's time. So a very interesting point in fact a lot of people you know from early on on YouTube had to rent for six months to a year so to get the experience of the city know where they want to be. So now they're coming back and buying after they've rented for six months for a year then you know I go back to my roots and follow up with the with the leads that way every you know a couple months I'm calling touching everybody about once every two months. Yeah as well so so yeah follow up is still important for those leads that you don't want to fall through the cracks. Yeah 100 something that I found a lot of people do buyer seminars do you do buyer seminars. I've thought about it recently I haven't done one in man's been five six years I had I did a few back then I had a couple that went you know 15 16 people then I did one that no one showed up to and it was really embarrassing and so I was like I'll never do this again I was traumatized. I've been there. So I don't really do them. I tried this one on for size so I was talking with this is about two years ago I was talking with an individual and they're like oh my gosh I'm so nervous and didn't they didn't know shit about shit when it comes to selling the home their own property. And all of a sudden it dawned on me like a avalanche landing on my head I'm like holy crap the buyers don't know how to buy but what people don't ever think about the sellers don't know how to sell for the majority of the time. Why have been at home for 20 30 40 plus year so they don't know. I mean back when they bought it was a one to three page contract. Like a 27 to 47 page contracts these days only a dendoms and disclosures. And so I threw a sellers you know sellers seminar phenomenal response people ask great question I partner up with with a lender. And I had different you know stats from the city in the county and different you know the towns around and people loved kind of reading through that data. And you can get it you know for free everywhere I mean I'm going to start you've encouraged me to actually go out there and you know do a monthly seller update with all the numbers that I'm using with red X. I also get email addresses so I'm going to see if I can send out a you know monthly update for the country across the county. You know with this is what we've been doing in the last you know 30 days here's what the market is shipped it was a bunch in the last 30 60 90 120 day shifts. Have you guys thought about selling cover our seminars digital you can log in anywhere here's a timeframe and I just record it. Nick and I will post it up and will be able to blast it out to these folks and build a core so. I've heard of people that sounds like a great yeah I've heard of people recently doing online buyer so like zoom buyer 1700s and zoom. So I think I'd be really interested in doing something like that. You know maybe advertising it for a couple weeks and then having one big day where I have a lot of people they can be anonymous or they can put their name in there and just. Ask all the questions I think that'd be great and I think traditionally that was done for buyers mostly because you have the lender there to help offset the costs a lot of times. But if if you're doing sellers those hypothetically speaking those sellers are probably going to need somewhere to buy anyway so it's still the seller so that makes sense. Yeah it's killing two birds of one stone and if they're going to buy let's say they're selling in North Carolina and moving down to Nick and in Florida great call Nick up and get our 25% referral fee and I'm like hey this guy came from my seller seminar and we're off and running but that's just you know side subject because they doing what you're doing. There's a girl named Alyssa Glets she goes by color my credit she's a lender out of Arizona. I've ran I've ran into her tick tucks yeah she's a good friend of mine and she might she'll probably watch this show by the way. But she does the same thing she she crushes it on tip talk. And a lot of people just overlook it so what made you really take a hard look at it and say okay this is an actual vertical I want to explore it on deeper basis. So I saw a lot of people having success especially some people close to he like concord to Charlotte there was some agents doing really amazing having good followers and having you know they were saying they were having a lot of success with it and I always let the fear of. You know it never kind of went away when you first get licensed and you have this idea of what the stereotypical real estate agent looks like and you don't want to be seen drinking you don't want to have tattoos you don't want to. You know where I'm screwed right and that's why I mean you get along so well that's why I gravitate with you. But yeah and essentially I was afraid that what other agents in my market would say that I realize that if I jump on this i'm probably going to be one of the first to do it at least super consistently. And Nick knows this about me I like to be the first on the cutting edge of technology if I think it's going to be worth it if I think it's going to be doing good I think i'm going to jump in it I want to be the first one in my area to do it and kill it and then everyone's going to be following my train. So you know right now it's tick tock in five years it's probably going to be some other app or some other regeneration the AI stuff in there should I was just about to say bro you haven't jumped over to AI yet i'm waiting. So anyway I like to be on the cutting edge of technology and things that I think will work so that's why I finally decided to make a schedule take time off. I'd already been posting take talks and decent take talks just not consistently in the more things I learned about it the more things I read and watched on YouTube and things of that nature the more I really decided that this was the right way to go. Obviously you know I'll tell this to everyone watching it didn't it wasn't overnight, especially with with short form it was probably a month and a half to two months of me literally jonesing from not calling leads because I know what pays the bills is calling leads and getting hung up on getting cast out and hoping that you can get an appointment get someone pre qualified to a showing. But I stopped doing that because like I said I was dedicating the two to three hours a day I was using to call people now i'm using that same time to feel silly in front of a camera and keep remaking videos that I keep messing up and editing and. posted to learning about the right hashtags i'm sorry. So what what software are you using to edit and a lot of folks are meaning because there's so many options yeah first of what phone you shooting with what kind of computer do you have and what's the software that you're using so. 14 pro max that's one thing about me some people make fun of me but as soon as the new iPhone hits i'm a big iPhone guy and Nick is probably rolling his eyes he's a big joy guy right if I remember. But no matter what's going on i'm getting the new iPhone it's the number one tool we use as realtor so you got to have nice one the best one it's got the two tear one terabyte you know it's a big big storage. iPhone I have the Macbook pro the m1 chip one for editing the YouTube videos it's really helpful and that's about two year old Macbook and then I use cap cut so most of the videos I will shoot on my traditional camera app not the native I don't shoot inside of tiktok. Unless it's a trend the trends I do do in tiktok but essentially i'll shoot on my native camera and then throw them in cap cut and edit it and then there's another app called captions that the name of the app is literally captions and I find it is a paid app I think it's like $5 a month or something like that but I use it every day so it's super worth it to me it makes the captions like bubble up and come up and there's other software that do it for free but I just really like the way that this system does it. It's very accurate so to me it's worth the $5 a month at that app cost and then from there I posted in tiktok and then I mean we can get kind of detailed for briefly but you also want to have the captions auto generated on tiktok because search for key terms and things of that nature so you auto generate the captions but then you make them tiny and then you move them just outside the screen not delete them but just outside the screen so that you're still getting credit for the captions but you have the nice captions from. Captions from from that app sorry if I lost you guys but we're back there back back in the last city sorry yeah but then you post not the tiktok video but the original video that you added in cap cut to your Instagram to your Facebook to your Snapchat to your YouTube to your LinkedIn to your Twitter whatever you got. And then V E E D dot IO captions is free kit have you used that one before me personally have not of not if it does it as well as captions that maybe I should cancel my captions subscription and go that way. There's so much on top of the $5 you got a good workflow yeah yeah I think I think I got a good workflow and it edits it quick it renders fast it's it's I like it I like it. But yeah that's not bad right yeah I agree you I tried shooting initially on a nicer camera than editing inside of final cut pro and semi computer and doing the vertical form video on there and it just takes too much time to upload it's so much better even if you're losing a little bit of quality most people can't even tell just do it on your phone. Interesting well I mean there's some more sun pack here I mean if we keep going I think we're going to get lost in the weeds unfortunately because I love this stuff I love to dork out with this and really kind of go deep on and have some fun. But Ramon if you could leave us with a couple of tips give us like maybe three to five tips that you found to be the most useful could be different technology it could be different mindset kind of how you go talk to people to get on camera. They could be content areas of of wealth we can really get good stuff you don't have to overthink just for someone to make the first three videos in the next three to five days how would you coach them. The first thing is going to be not being worried about what you look like on camera people are going to see you in real life eventually I'm fat I have a scraggly beard but I'm already married I'm not looking for another woman. So you know it's like why care why do I care what I look like obviously if I've dirt on my face I'm going to wipe it off but other than that I you know I'm surprised you haven't gotten any marriage proposals yet. Come on I'm with I'm with Nick on this one. That would be the first thing like listen it took me a long time to get over the way that I sound and look on camera and that's every single person you're ever going to meet just get over it and do it that's number one. Number two I would say start some kind of local centric videos so like for me the I said earlier the one video that if I had to only do one that gets me the most probably exposure is the food videos so I literally I call it Winston Salem meets Wednesday I go around to every local restaurant in town I'm running out of town's my out of restaurants by now. And people love that and they start following you and you use the right hashtags that you know North Carolina foodie that wins the Salem meets foods and people start following you for those reasons and then you post a you saw the house or you have someone sell a house behind that and now people know that not only are you a great food review video guide you also sell houses here locally in their area. So I would say pick one local thing to do and don't miss a week don't do a daily that's too much do it weekly but don't miss it if you can if you can help it don't miss it whether it's a best bars in town best local parks activities going on this weekend whatever it is. Number three don't worry about the quality as much I was really hung up on the quality of the video before used to have kind of like the lights that Nick has behind them in this other room here. You know I can change the colors I got a light I got a hair light I got a light on my face I got a different color in the background. It just takes so long to set up and break down there's just not worth it and unless you're this is your only thing you do all day it's probably not going to get the results you want so just you know don't worry about the quality as much as actually putting it out there good enough is good enough kind of thing. What else would I say yeah try to start with if when I first really got into it I was doing one trend and one purposeful video whether it's a neighborhood tour whether it's a food video a buyer information they sell information a local highlights local events coming up this weekend news like you said Greg or even national news and how it affects us here locally. But the trends are super easy oh and then sorry I just remembered earlier Nick was saying you know sometimes you don't feel good or you don't look good or you're sick or whatever or your own vacation for example while I was on vacation I was still posting on tiktok almost every day because I have 47 drafts in my tiktok folder just ready to go just to keep people thinking I'm still in town you know just they still go out because I've already shot them. Well plus you saw I'll add on that and something that you do really well and it's not something that I can tell you that you can get it's kind of learned as you keep going which is don't take yourself too seriously yeah and so not everybody's funny obviously but like I've seen Ramon do a few videos where it was like when I said you know I made the comment of not feeling like doing video I've seen a few of his videos where he's like I'm doing a video today. Even though I just lost a deal or like there was one where it was like I saw you do it was like when you think you did a video that got that's going to get really good views and you get five people to follow you and you're like all sad right like yeah. It there's something to be said like the short form video stuff like video in general helps people get to know who you are like that's the point of video you can have that communication. So when you do meet these leads are like I feel like I've known you forever right people that let listen to real set and sense it forever like when I get on the phone with Nick I feel like I know who you are and I've never talked to this person right it's like videos powerful in that sense with short form video it's even more powerful to be relatable so the more relatable you can be the better off you will be and that goes to like this fancy shit right. Like Ramon said it's more relatable for you to be in app on your cell phone without fancy stuff because that's what's normal in the app and and the more that you can morph into what's normal on the app and look like you like you want to stand out but you also want to blend in at the same time and you don't want to be the stuffy realtor making fun of buyers and sellers and day of life and like so if that's your content strategy now to make other realtors laugh. You've already lost right yeah be relatable be authentic don't take yourself too seriously and just tell people why you love where you live. You became a realtor because you probably really like real estate you probably really like where you live right so just talk about that that's infectious that's a great point that's a really great point. Oh yeah Greg I feel like you're thinking what's going on behind those eyes. I'm actually looking at different things to start doing some videos on so I was taking a look at group on what I've done is I've gone out to group on.com I go to different different local businesses that have like a 10% 20% discount or whatever you can go because you don't you may not know this but group on will take a 50% of the proceeds after the fact any deal that comes through their through their system. So they're making the businesses pay then they're taking a 50% of the proceeds so basically the poor business owners there's just a visibility play but they don't know any better they can do it a lot cheaper but they just don't know. So I contact these businesses and I'll go and I'll say look I want to do if you guys offer me the same discount you're giving the group on I won't take any money of your proceeds and I just want the same option and I want to come out and interview for my channel 100% at the time they say yes for that opportunity. And then there's we have thing I think in here in San Francisco called fun and cheap and so you can go to fun and cheap.com and you can see what fun and or cheap events are taking place here in San Francisco or the East Bay South Bay North Bay. And then you can like what I usually do on Fridays is I would go read through them be like I'm not going to miss pretty pink kitty event in San Francisco not doing that but there's a beer fast I'll be the first one in line I'll see you guys there. You stop like that and I stopped doing it because it was working so well people would actually be waiting for the video to come out to figure out what they're going to do this weekend with their family. Yeah, you can't do that if you got a stalker. Yeah, well, I have next up it's close enough. Yeah, yeah, we got a joke. Ramon, where can people reach out to you? How do they get in your in your sphere of influence? If they're thinking about EXP and they're anywhere in the US or Canada or we're got knows we opened up a Portugal I think just opened up there. How can they reach out if they want to get into your you know your view like how can they be in your sphere? Like so you can follow me on TikTok Ramon underscore the underscore real term our AMO in Nick keep put that on the screen somewhere. Probably we have the capabilities do we have the technology for that you can also I would say maybe not you can text me anytime probably don't call me today because I got a bunch of stuff to get done today but you can text me don't call me today. Yeah, tomorrow just today happens to be a crazy busy day I got to get a couple things I got some fires to put out after you get out the phone and then I got to go make some TikToks. A food video I got to edit and do a voice over. But yeah, you can text me do you have the can I show I say my number or you're gonna put it up. Yeah, dude say your number for all the folks are listening at home. Thanks. It's the area code is 3369091492. Say it again for all of us slow dyslexics. Yeah, 3369091492. The year that Christopher Columbus sold the ocean blue. That's. I've said that so many times it hurts every time I say. So I'm on Ramon's TikTok right now and dude, I like what I like what it looks like. I'm looking at some tacos right now and all of a sudden. That's it. I'm. Damn, but even Bolton Ninja does show up. Yes, you must have been burning. My God. All right, Nick, how do people get a hold of you? Nick Sackers dot com has all my links. If you want to learn more about artificial intelligence, join our Facebook group. AI empowered agents. We are giving away free 14 day trials to artificial intelligence. Which is helping a lot of people right now crush and Ramon is going to be one of those. People I just have to talk to him more often. Between artificial intelligence and short form video. There's no reason why people can't crush it right now in this market. So yeah, that's that's basically it. Nick Sackers dot com all the links are there. Man, that's about SAKK. I.S. That's it. Guys, viewers won't follow me. Please follow me anywhere. So Greg McDaniel on Facebook. Greg McDaniel R.E.U. on Instagram. In TikTok, I think it's just Greg McDaniel. I don't know what my TikTok handle is. Let's figure it out. I don't know. It doesn't really matter. I post about 100% zero on there at this point. He's zero zero zero seven four three. I'm like, no, I don't think that's me. You guys won't follow me on TikTok. It's extremely extremely boring at the moment. But come and hang out with me. It's at real estate uncensored. So it's real estate uncensored on TikTok. Go find me there guys. I can't believe I'm what they love you guys. It's unbelievable. I'm not doing this without you. Ramon, you are an inspiration to everybody who's heard your voice today. And senior beautiful, beautiful face without just monster beard going on. Okay. You stepped out of a wood cap and out there. It's awesome. That's right. I'm I'm matching you, by the way, with the hair holy crap. Yeah. So Nick, you have one job and one job only at this point in life. And as put a color on the bow for the show, what will that color be? Because Ramon's going to have a color too. Man, I think we, I feel like we got to go with like the TikTok and glitch color. Pink purple. Black. What's the TikTok color? It's like a call it the glitch. We'll call it the glitch. Okay, TikTok glitch. Okay. We'll do that. Don't even have this color. Ramon, what's the color you want to put on the bow in the show? Let's go pink like the little bag you have for your beauty light. Nah. Nice. All right. I deserve that. All right, boys and girls ladies and gentlemen, thank you for hanging out with us. This is real estate uncensored. Ramon was talking about kind of going through a database. And Nick was talking about joining the Facebook group for AI. Definitely take a look at the AI system and likely dot, likely dot AI, upload your database to them, watch what it'll kick back at to you. I make no money on this at all. I've just been using the product for a long period of time. And it will blow your friggin mind. So we'll take a look at it and then get back to us and let us know your responses. But we love you. We appreciate you. We cannot. And I mean, we cannot do this show without you guys hanging out with us. So thank you very much for hanging out with us again. Thanks for watching on the back show. We can do anything for any of you. Reach out to us. We'll see you guys in the next show. Till then, peace out. And then just we go. Thanks for listening to today's episode. I hope you take action immediately with the tactics and the takeaways that you've learned. Now, if you'd like to take the relationship to the next level with me, which I strongly encourage that you do, by the way. I want you guys to go ahead and shoot me a text. You know, it's 925-915-1978. A lot of the times people are feeling stuck or they just need a third party to listen and kind of throw some ideas at them. And we'd love to be that boy. You take the machine to challenge. Well, over 400 people have taken the challenge. And you know what? It's been a positive result. 99.9% of the time. No, I'm kidding. It's about 100% of the time it's been a blast. And I would encourage you guys to reach out to me. I really would love to talk with you. If you feel a little stuck, you guys need a third party to kind of just bounce my ideas off. I'm here for you. Getting that number's 925-915-1978 in as always. Peace out, you bitches. We got it!