Making it Rain with Real Estate and Mortgage Tips That Save Deals w/ Derrick Evens

Welcome to Real Estate Uncensored, the place for actionable ideas to reach people online, build your personal brand, and get more clients. That is Greg Mutant, the junior grandmaster of sales in the co-pilot seat. And that is Matt Johnson, agency owner, author of Microfamous and Certified Greg Garandora. Each week you're going to hear from some of the best coaches, leaders, brokers, top producing agents and social media experts all with one goal. Give you the sales and marketing tactics to up your game today. Okay, now let's jump back into the latest episode of Real Estate Uncensored. Hey, guys. Welcome back. This is Real Estate Uncensored. I have a returning guest, Mr. Derek Evans. He's a mortgage phenomenon. Out of San Diego, he's an ex-real estate TV show star, ex radio mortgage star. Out of San Diego, he has gracing us with his presence here today. I had a big, I had to plead. I had to bribe him to come on to the show. He finally agreed after Jean would wash his car with rocks a couple of times a week. He's going to fly all the way in from Philly. It's phenomenal. But you know, all joking aside, Derek is going to really talk about kind of what he's seen successful in the mortgage side with agents can put into success for the real estate side. It's going to be a lot of fun. Hang on to your hats, a lot of stuff to take notes on. First, Mr. Jean, what would you be able to buy me? What's up, dude? What's up, big dog? I guess I hope on this episode, if I get anything out of it, I want to know what a phenomenon is. That would be good. No, a phenomenon. It's phenomenal, but sure. Come on. No, no, no, no, no. A phenomenon is. Come on. Hello, well. You know, FM, fuck my life, FML, whatever it is. I mean, it's an abbreviation for being amazing. He's a phenomenon. He's a phenomenon. He's a phenomenally. Got it. Alright, we'll see you. Yeah, we'll see you. That actually really is just water, by the way. Mr. Derek Evans, welcome to the show. My friend, thanks for coming back on. Thanks, guys. Yeah, it's good to be here. I always have a lot to say, so let me know. And I'm alright. We're going to unleash the beast in you really quickly. You know, some of the stuff we're talking about in pre-show, there's a lot of things that I didn't even know. We talked for five or six minutes in regards to kind of lending the mortgage side with your old TV shows and radio shows and stuff along those lines. You've made a pivot to something that everybody has access to, even with your media background, you're slightly hesitant in regards to if this is going to work. I want to get into that in a second, but I really want to tackle something that maybe I didn't know this. On the mortgage side, the lenders are, they're in trouble. Walk us through that a little bit. So we know how to potentially help our clients work with good lenders like yourself to air codes opt out if something went wrong. So why are the mortgage houses in trouble and how do you opt out? So essentially volumes down, right? And if you're a big mortgage company, then you're making a volume play. You're expecting to do lots of loans. And so when volume is down, first thing that happens is you have to lay off operations. People have to figure out how to make things work. You have fixed costs for office space and things like that that you have to sort out. And so on a macro scale, a lot of these lenders are in really big trouble. We've seen it on the real estate side too. A lot of the big companies are not profitable. That's not usually true on the mortgage end. And it's starting to become that way, even like the biggest mortgage broker in the nation, UWM, lost like $90 million last quarter. So, you know, even the people who are doing good things and doing things right, losing money at this stage, what does that mean? That means that a lot of the mid to smaller, mid small shops are really strong. These are the ones that have higher costs because they have office space, they have lots of employees, call centers, that kind of thing. So, what's happening right now is they're really fighting for their lives. And what's called trigger leads have become a really, really big thing again. And this is where if you are on a credit bureau marketing list. In other words, if you have not opted out, you are opted in. Hate to break the news. Don't shoot the messenger here. This is just how it works. You're opted in until you opt out. They'll get your name somewhere along the lines. Some point you, you know, signed up for a credit card or something and they got your permission to go on this list. Now you're on this list. So, when you get your credit pulled for a mortgage, boom. They sell your information to other mortgage companies saying, hey, this person is looking for a mortgage. Might want to give him a call. These call centers all bombard you. When I pull someone's credit, 100 people will call them within 24 hours. I mean, absolutely not their phone. Drive them crazy. Push this virus away. In some cases, like, whoa, this is insane. What is going on? They blame me. Some cases. They're like, hey, it wasn't until I gave my information to you that this started. The truth is, it's the credit bureaus that are selling your information. And they have the legal permission to do so until you opt out. And so you have to go to optoutprescreen.com. That's the website optoutprescreen.com. Opt yourself out of this. It'll reduce your junk mail. It'll keep them from sending you prescreen offers. It'll keep them from melting your phone when you apply for a mortgage. It'll keep your information safe as well. You can electronically opt out for five years by just going to that website. You can do it in like two minutes. Okay, you do have to put your information in there that is a credit bureau website. So you have to put your social and stuff like that in there. It's okay to do that, right? It's alright to do that at that site is say optoutprescreen.com. Put your information in there. You can opt out for five years. Then you have to print out a sheet and mail it in to do a lifetime optout. And that's the hack. So that will help protect your information, your privacy, all your financial vitals, your social, all that stuff, goes to these people, your credit scores, your income. They know everything whenever they sell this data to these individuals. So I highly recommend that everyone do that. Whether you're applying for mortgage right now or not, everyone should opt out. So that your information cannot be sold to the highest bidder. Yeah, that does not sound fun in the absolute slightest. I'm actually pulling up the screen right now for optout. That's the one that's the one we're looking at, right? Dotcom, Equifax, Experian, Trans Union, everyone's kind of been there. So I'm on the site right now, walk me through what I would do next to make sure I do not get hassled this month. Yeah, so scroll down at the bottom of the thing. Something like click here to opt in or opt out like anyone wants to opt in. Okay, these any of your name, your address, social security number and data birth. For example, it's automatically clicked to opt in right there. So you have to make sure that you select electronic opt out for five years and do that one. And then come back and do the permanent opt out by mail after you do that one. So you click that one, you go and put your information, confirm it, boom. And you can do it right there electronically. It doesn't take very long. Is there any negative that comes from that? Is there any reason you would want to stay pre screen? The only reason you'd want to is if you want to be hassled for like credit offers. If you're getting postcards, let's say you're pre qualified for a loan from this for a business loan or whatever. You know, like all that stuff, that's what comes from it. And so there is no benefit other than just being hassled. So let me ask you this because I have a buddy mine in San Francisco that he's like the points king of points kings. He probably has 15 plus credit cards and he'll go buy a stick of gum, you think a gas, whatever it is. Just to keep those points and once it's time to get rid of that credit card, he'll close his account, keep his points and move on. So he loves getting those notices. Does that help when it comes to getting the mortgage to say, hey, Derek, I have 211 credit cards, but I've killed 200 of them. I only have 11 more. Is that a good thing? Not necessarily good or bad. You can open credit card accounts and close them. It's okay. There's nothing wrong with that. It may not help you. It may not hurt you much. What you really want to see on your credit is long standing accounts that have good payment history and low balances. That's what the credit scoring algorithm wants to see. But you can do stuff like that. It's fine. As long as you're not carrying a balance on your credit cards, that can really bring your credit score down sort of unnecessarily. Now, the hack with that is if you are going to do points and we use a Southwest card and it's been amazing. You have a companion, a list. It's amazing. We pay for everything with that. I recommend just using one card and doing it that way so you can get the maximum benefits that they offer. But the main thing with doing that is if you're going to use a credit card for everything every month, you have to pay attention to the statement ending date. Because let's say you have a $10,000 balance and you rack up $10,000 limit, you rack up $8,000 during the month. If you wait until you get the bill, they've already reported it to credit. So when you get your bill and it says, hey, you owe $8,000 and you go and you pay it off, the credit bureau and your credit score never sees that. The credit bureau gets your bill showing that you owe $8,000 out of the $10,000 limit. So that hurts your credit score. It looks like you have 80% utilization even though you paid it off one day later. So what you really want to do is you want to pay it off before the statement ending date so that it's reported to the bureaus that you have a zero balance when the statement ends. And that will help your credit score stay higher. Well, I'm screwed. I have a bank account statements right here and I'm like, well, fuck what is he talking about? I'm up here. It says ending $6,16. Well, shit, I'm going to check my mail more. They think I'm going to have which I've already paid off. What is this like a $2,000 part of my credit card? I'm like, oh, guess I guess I now I know. So if you think if you know you're going to get your ending statement on the 20th, make a conscious decision with the 18th, the 19th, the morning of the 20th, the 10th. I mean, what are we talking about here? A couple of business days before. What I do is set a reminder for each one because I have a couple others as well that we use sparingly. And I'll set a reminder five days, five calendar days before the statement ending date for each one. So I can go check it, see, okay, when you need to make the payment, go wipe it out, and just have plenty of time to make sure the balance is actually zero on the statement ending date. And it gets reported to zero. It still shows activity on the account. You know, the credit scoring model doesn't just want to see a zero balance. It wants to see activity too. If you don't have any activity on the account for six months, then you're not going to get credit for that account anymore. So once the activity, but also the low balance, that's how you win on both ends. It's like putting a chest piece, a puzzle together being blind and no hands. I really don't know what puzzle piece to put where until they have guidance from someone like yourself. And Eugene does a lot of work with the bunch of lenders as well. You know, you've seen something similar. You've kind of seen these lending shops kind of pivot a little bit right now. What are you seeing on your side? Not a little bit. Yeah, no, a whole lot. I mean, it's, yeah, he nailed it. I mean, Derek nailed it. They're cutting back staff, underwriters, marketing, you know, dinners. You know what I mean? Like when you, you see the credit cards get squeezed a little bit. Now, this is a crazy time. I say, Greg, you know, this we talked about this cyclical nature of real estate before. This is the cleansing moment. This is one of those cleansing moments that comes along every 10 to 15 years work. You know, you'll see a huge drop in number of real estate agents that are active. You'll see a huge number of drops of loan officers that are active. It weeds out the bottom of the barrel, if you will. Folks that aren't making enough money to cover their dues, right? So yeah, I mean, that's what that's kind of where we're at. This seems to me like this is the long play. The economy is messing with everybody. It feels to me like it's taken longer than past events, but I think after, you know, 12 to 24 months, we're going to see that the loan officer field is thinned to the best of the brightest and the real estate agent field is thinned to the best of the brightest, I think. Interesting. You know, that I would tend to agree with you guys. I didn't know the mortgage side was in such a dire straight at this moment. I know the real estate agent's mindset is panic. Guys, we are recording this on 628-23. So take that into respect whoever's listening to this down the road. But as of this recording, I mean, people are losing their marbles because everyone's like, oh, my God, I have no deals. And Derek, you know, we're talking off air about how a lot of, you know, the pipelines for a lot of lenders are pretty, pretty short. And so I call my group of assassins are dear good friend and a very good friend of mine, Mr. Aaron Whitenstein, who founded the lead gen script and objections Facebook page. He got together a couple of us callers. And we have this secret little group that we call that like we're literally running all day long doing call someone's doing calls somewhere and we all encourage each other. And in that group, and then the last probably four to five weeks, every single person is taking listings and the pipeline is growing to the point where a lot are our youngest one mark with a sea. Mr. Mark Green. He's hilarious. He's 21 years old, full of spit and vinegar. And he actually just got two listings, three listings actually from doing cold calls. Point of this long, you know, drawn out, you know, comment here is this is that with the lack minds that a lot of people are having. I'm seeing agents come together in ways I've never seen them come together and encourage each other and legitimately pass off information to get the next person's business to grow is lending scene that and if you guys aren't, how should it start? Derek, I'm going to defer to you on that one real quick. I mean, I don't think there is the same level of camaraderie in general in the mortgage business and what actually ends up happening in times like this is you may notice this as an agent agent start getting calls all kinds of calls, not just from lenders, but from companies make calls on behalf of lenders. I mean, Greg, you know, I'm calling on behalf of Derek who wants to meet with you for coffee, blah, blah, blah. You know, and you start seeing stuff like that, which to me is just, it's, it's people not understanding a market cycle. You know, if you are sitting here right now and going, well, the market is soft. So I'm going to put more money. I'm going to just do more of everything. I'm going to, you know, spend more money on marketing. I'm going to make more calls to people. I'm going to be more annoying. I don't think that is the proper way to approach it personally. Now, should you go deeper? Should you touch your share more? So you look for ways to add more value to your high value partners, 100%. But trying to cast a wider net is a really difficult way to go. It's a very risky way to go. Some people who have billboard money, you know, might be able to go and do that and try to cast a wide net, try to try to cast a small amount of fish. You need to sell their home in the next 30 days or buy a home in the next 30 days. But for the most part, I think that what people actually really need to do in times like these is be more careful with their budget, be more careful with their money, try to be more efficient, use more elbow grease. Like in your case, make, you can make more calls to homeowners. You could say, okay, well, I'm making 100 calls a day. I'll do 150. And that's not really doing anything crazy, but it's, you're, you're amping things up a little bit. You know your return is going to be less. Your, you know, your conversion rate is going to be down. A lot of the big marketing guys that I know big agents and lenders have cut their marketing budgets back 50 to 75%. You know, they're not going to sit there and just throw money at it, but I can't tell you how many individual agents you're probably never spend money on marketing. I reached out to him, I'm like, hey, I want to throw five grand at something. Like, I'd rather put it on black, to be honest with you, because basically what you're doing, except for your, your wanting to do a whole bunch of work to lose this money probably. And so I would rather just toss it on the table and see if we win. But it's, it's not the right time to say, let's develop a marketing plan. However, it is a good time to look at plans that are elbow grease. Hey, am I touching my sphere? Am I touching my past clients? You know, whenever I get an alert that, hey, your past client has a birthday today, I always tell the agent, hey, just so you know, Bob Smith's birthdays today. Just so I'm making the touch. I know I'm reaching out. I'm not sure if you are not, are we doing all those things? Maybe it's the right time to take a step back and go, what are the things I'm not doing that I wish I was doing? What are the ideas that I had when the market was good? Because that's when you have your best marketing ideas. That's when marketing is the best when the market when the market's good. Not one sentiments bad, not when there's no inventory. Not one rates are up, not one buyers are discouraged. That's not the best time, you know, to go in and try to spend money on marketing. So I would just say, look at how can you spend your time and energy on your sphere, on your past clients, on the people that you can touch for free, just with your own effort and not throw money at stuff right here because we don't know how long volume will be scarce. It could be a while, it could be years. Okay, guys and gals, let's take a quick, quick break from our show. Thank you for watching and listening to everything we put out there. Let's talk about EXP. Let's talk about how to build legacy wealth. Let's talk about how to put money in your pocket without having to do with the work on daily grind. The grind is what kills all of us and it hurts our souls. Let us help you and show you how you can take that out of what you do consistently right now. Go ahead and reach out to me at 925 915 1978 and just in case you didn't get that is 925 915 1978 and I personally look forward to talking with you now back to the show. So what you're saying is I think it's really powerful. I know I don't want people to understand this and maybe I misunderstood that. I hope I didn't. You're not saying stop marketing. You're saying stop throwing money at marketing. So build the relationships, go deeper, find that pain point for the individuals, exercise a plan of attack and then solve that problem for them. And like for my calls it right. So we're we're seeing the same thing that you're saying, Jean, what are you playing like invisible man over there? You see your eyes and my kind of weird Mike's camera student, my cam studios going nuts. I just had to kill that too, right? I was freaking out, man. Wait, hold on. I think this was it. Let me give. Oh my god. What's this? No. No. No. Okay. Okay. Tiger princess. Put it away. What is dancing in your head? That's frog. Talk to cat. Okay. God. Damn it. Jean. Get the cat off your head. Derek's like, this is the most unprofessional, professional conversation I've ever had in my life. I got in that. So that later. Anyways. The thing is that we're doing is that we're seeing for like for several owners, for employee owners, expires. Those were hot buttons for a while. We have seen a dramatic shift in what a lot of people don't know they can call around. So they're doing years ago. And now my whole assassin squad, I call my assassin squad, but the assassin squad. They're calling it. And what we do is a very simple methodology is if you don't have a listing you're renewing the business, you haven't had a clothing. And while you don't have a new listing, you're like, what the heck am I going to call about? Here's the trick, guys. Go look into your MLS. Find the highest priced home in the shortest amount of days on market. Pull that out. Pull that information out. Call the listing agents. Hey, Jean. I saw you put 12 Maple Street pending broke. Congratulations. That was a kick and looking house. Hey, Mike, by any chance, how many offered did you guys get on that? One, three, five, 10, a thousand doesn't matter what the number is. Take that information. Then do use your that that home as a center point. I do 300 homes in a radius around it. And I call say, I call and say, Hey, my name is Greg McDaniel of the exp royalty. I'm sure you've seen the home at 11 or 12 Maple Street for sale. Actually, when pending yesterday, they had four offers on it. And as you know, one family can get it. That means we have three active buyers hunting your neighborhood, you know, like a drop of bag of cash at your feet. What would that number look like? And people go, well, you know, if those buyers have been hearing about it and the conversation starts. And for us at this moment, that seems to be the go deeper play and then build in with your relationship continuing build. Through database and then stage consistent, stage strong. I mean, Derek and Jane, both of you guys, I mean, if you stop, you die. So is there even blend there? Gene, with your marketing side, are you seeing that a lot of people are still marketing, but marketing in a different way? Or are they frozen in time right now? Are they running like a scared cat in a rainstorm? What are they doing? Yeah, I think it differs. So you got me thinking I'm all over, I'm all across the board, right? This economy is affecting everybody, all businesses everywhere, not just real estate and mortgage. So I don't know. I mean, I think it depends on who you are. Like I know we go back to this a lot. It's like the folks that are flush with cash continue to do what they do. And in certain cases, they do it harder because they know that there's going to be an opening in the market, right? We talked about that before. It's like Pepsi makes X amount of billions of dollars a year. They don't stop advertising. They get the top spot on the Super Bowl commercial. That's because they know they run a business the right way. And they know how to put marketing dollars aside when things are good. So they can continue to spend marketing dollars when things aren't so great. So, you know, the top, the top echelon right now is in change in the way they do business. The folks at the bottom are scrambling. I mean, and that's goes, that's for your pizza shop down the street. All the way up to your real estate agent. I mean, you know, it differs, I think. I think it depends on who you're dealing with. Greg, you remember we went through this whole thing with in the beginning of COVID. And I, you know, as as a marketing agency. I feel like a marketing agency is always the second thing to get cut behind. Probably the first thing to get cut before insurance. Like when things get tough. What I always say insurance policy goes, right? So first thing you let go when you don't have enough cash. Marketing, marketing services are one of those things too for companies that don't, don't believe they need it or don't have in house. So when this whole thing happened with COVID in 2019, 2020, I started getting phone calls. And the phone calls made me nervous because I was like within two weeks, my whole. Gravenous dream could be gone, right? There were two people, two types of people that made the phone calls. The first one was, hey, listen, I got to cut back. The marketing, not for me, is too heavy to carry. And the other folks, I just thought it was going to keep coming like that. And then the other folks were like, no, no, no, no. I'm doubling down on the marketing, dude. People are getting weak in the space. And I need to get my name out there more often. And they're, I made it at differentiation in the space. And I think we talked about this on a show where I was like, I, I am going to start focusing my business towards. What the hell were they called? I am not a somebody who was required to keep running in the central. They had that essential business, yeah, essential business. I could think of the word. So in my world, there's, there's always going to be essential businesses. And there's those are the ones I'm targeting to. But in a time where there's not a catastrophe like COVID, my definition of essential business is somebody who's running their business properly. So they have cash stashed for when things get slim. Does that make sense? Yeah. That makes total sense. No, Derek, you, you pivoted from mainstream radio and TV. But you went somewhere and you find it very, very, very profitable and easy to kind of implement into your business. What is that tool that you put into business? For, for the mortgage side. Yeah, for the mortgage side that we, we talked about in precia that has just been incredible for you. Oh, yeah, doing reels for sure. I also have an idea for you on the real estate side. Don't let me forget. I won't trust me. Buddy of mine gave me permission to share it. So I shared it with all of my people a couple weeks ago. Yeah, for, for me, reels have been a, a very big deal. And I, I'm a long form guy. I did radio, did TV. I used to go into studio. I built a studio. I got rid of it. But I had for a long time. I would go in. I would do my show. I would do all this long form stuff. It just took a lot of time. And I realized that, you know, time is crucial from an execution standpoint. And people are really taking information and bite size, you know, snippets these days. Everyone, what I noticed was, when you go to the airport, you will look around. People look under phones. People are scrolling through reels. TikToks. I call it the TikTok phenomenon. Maybe it is. They want short form, you know, videos. And so I was like, okay, you know what? I'm going to give this a shot. So I just did a couple like random ones. And immediately they were just lighting up. So I was like, okay, I got to do this. So I started doing my little update. I basically just do mortgage rates in my opinion. Here's what mortgage rates are today. Here's my opinion on what's going to happen next with that, the real estate market, or this article that everyone's talking about, whatever. And I keep it to 60 seconds or less. And that's been really, really good for me to get visibility, to stay in touch with people. I think the nice thing about doing those, if you do them, is that you can also use those as a touch point. So like, for example, yesterday was a follow-up day for me. I followed up with all my hot leads on Tuesdays. Well, I made a video of what's going on in the market, which I'm posting on all my social media. And then I'm sending that to all those people. I'm using it as a, hey, I just bid a market update today. We want to check it out here. It is that way people, those people also subscribe and like and do things like that. So I'm getting multiple use cases out of it. You can do the same thing with your sphere, past clients. Well, you can do five or ten of those a day when you make a video. Use that, market that, text that out to those people. Email that to people because it gets you more views coming in from different directions, which is good for the algorithm. And it's also helpful for you to build followers, get likes, comments, et cetera. So I think just, you know, it takes me, and I taught a class, by the way, Greg, for realtors here in San Diego. And I showed them live. I said, okay, it's a cold class about how to do reels. And I did it live. I recorded it. And I posted it to six different places in less than seven minutes. While I was explaining it. So I shot the video. Edited it, posted it to six different places. While I was explaining every step of the way, all in under seven minutes. So, and I said I would be able to do it under five, but I think because I was explaining it, it took me a couple extra minutes, but it takes almost no time to do it. If you're already doing the research and already paying attention to the content that you're going to be creating. So I think that is something that if you're not doing, that's one of those things I would say now is the time. Okay, you have a little bit of extra time. You know, don't get antsy to go write a bunch of checks. But think about how can I do something that I know I should be doing. That I've always said I should be doing this. And I finally have the time to develop a strategy for it. Now's the time to do it. Dude, okay. I really hate you right now because you're totally speaking the truth. I went and did. I did it was a Facebook reels, right? Yeah. Right? Yeah. I think it's right. Anyways. I went and did one yesterday about something like just eight words to live by. I was messing around, right? I have, I mean, for me, it's kind of a lot. 544 views. But I got those within an hour, two, two, three hours and then kind of about 300 and then kind of rolled in for the other 500. I don't really do them a lot. So I'm not going to get a good response. But I mean, we only have a few more minutes left on the show. Uh, for guys who are who can, who have been this far or just getting in Derek at Derek Evans.com against Derek at Derek Evans.com. If you give them a mortgage, he'll give you a tactic to stay, keep your, keep your mortgage flowing. AKA yours and your clients. There you go. I just came up with that. Pretty good. So for your reels, here's something that Jean introduced me to. This is a little microphone setup. It's called the Hollyland microphone set. This is your microphone. There's two of them comes in this little case, right? So you can do, you can, you can have two people wireless up to like 600 feet. This is all that you attach to your phone or to your camera. And you can have almost professional grade audio for about 115 bucks, 150 bucks. Wow. Yeah. You can have your, you can be on camera with somebody sitting in the, in the lend shot. Having a discussion like a news, like a news or radio show. And be, you know, for 150 bucks, you can create and shoot something to that Derek. I know you have all the equipment over there that someone would need. But these things for 150 bucks are just insane. So I've never seen anyone do reels that could be 60 seconds long with a two person shoot. That's sick. I love that. I mean, how cool that be, right? Yeah. Anything. Thank the bald ninja for that one. He's the one that told me about these mics. First shot, we should get paid for this. One more idea for you, Greg. Yeah. If you want it. So do it. So this is, this is one that will resonate with a lot of agents and others. So some people would just be like, oh my god. And others would be like, oh, I don't have that. During COVID, a lot of people did a lot of real estate business. A lot of realtors were doing well selling a lot of homes during that time. But what wasn't happening, which was happening prior to that was housewarming parties. So I have a buddy who had been following up. He took this slow time. Basically took my advice. I was like, oh, what's my wish list? What are the things that I wish I was doing that I had built up when I was busy. And now I'm not busy so I can do it. It's housewarming party. So he started circling back to all the people that he did. He sold homes to during COVID who never probably had a housewarming party. He said, hey, did you ever have a housewarming party? You know, COVID's over now. And what he's getting overwhelming response was no because of COVID. Or we did, but a bunch of people didn't come because of COVID. And so, hey, let me, let's do it right. Let's do it. Let's get you a real housewarming party. I know it's two years later. Three years later. Let's throw an actual housewarming party. Let's get your friends there. All bartend. All bring drinks. And I'll send the invitations. So he gets all of their friends data. He gets to meet everybody because everyone is going to get a drink. And he gets to be the guy who put this together and made this hack, made this house hack. And it's been working really well for him. He did four. He's done four of them. He has several other scheduled. He's absolutely buried in real estate conversations. It's constantly very little. And he's got all the data. So, like, you know, when you go to some of those things and you're like, Oh, I remember talking to this guy's name was Matt. I can't remember who he was or what. He's already has all the data. So he can be like, OK, who do I have in here that's Matt? All right. I know Matt is. I had a conversation with him. Here's his phone number. Here's his email. I'm reached. I hate Matt. Great to chat with you. He's already got it. And that has been something that's really, really working for him. And I shared that with my peeps recently. Correct. Some people are starting down the execution path on that. But a lot of people didn't have housewarming parties back to the old school stuff, right? Rub and elbows, getting in front of people, talking to people, getting credit for being the one to make this all happen. I think it's stuff like that. Ideas like that that right now could work really well. So that is awesome. Go ahead, Jean. Then we're going to wrap with your planner. Drinker and eater while you hand out your business cards. It sounds fun to me. Seriously. Can you imagine me making drinks at somebody's house? Like we would just have a line of ubers lined up. All right, Steve. Back in the Uber. Let's go buddy. I know it was Jean again. I know. Look, Derek's got to run. I got to run. We both got to do some stuff. But I'm going to have him back, guys. He has a lot of ideas. But we're going to leave it on one last thought. Is what are the reals for real estate agents? And that was be a hook that you can either tell him or they have to get hold of you. What would you be? What would you prefer? Reels for real estate agents? Yeah, you said that you have an idea for reels. And he said, don't let me forget. Oh, yeah, I know that. So I actually have a whole. If you want a copy of the presentation. So I did a whole event around this, which is literally a, it's called a step by step guide for how to do reels for real estate. I have it. It's a PDF. I can send it to you. Email me if you like a copy of it. I'll send it to you along with my notes in the presentation. It's all very, very step by step. So it's a lot of slides. It showed you exactly what to do. How to create it. How to post it. What to say. How to come up with what to say. I have like 60 different links of where to get ideas for content. For different real estate blogs and things like that. So it's basically everything you need right there. I'll take two. Yeah, right. I appreciate that. Oh, my God. All right, guys. If you guys want to get a hold of him, please go to Derek at Derek Evans dot com. That's where he has a bear. Derek up there. Not email savvy. Is that the only way to get a hold of you? Or is it a QR code phone number? Carrier pigeon. You know, what, what, what do you, what do you prefer? You can always call it text me 619-952-2046. That's it, guys. Gene, how can we get a hold of you? I'm busy, man. You're the worst fucking marketer. You're not coming back on the show. God damn it. All right. Goodbye. Fuck him. All right. No, sorry. I love him. I love him. I can't do it. I love him. Um, guys, go to Gene Volby. The Gene Volby. Check it out. He's a phenomenal marketer. He doesn't talk about it, but he really freaking showed up in the LNN for six plus years. He still doesn't listen to the worst 13 year old ever. True. But, um, Derek, again, phone number email where they can reach you. I think, thank you for coming on. Thank you, guys. Go ahead and get that download for baby Jesus sake. Get that download. Um, because that is something truly interesting and you will stand out. If you don't do it, you can be an average agent or you can be an outstanding agent like Derek, like, well, soon to be myself. So I'm going to follow Derek's lead and do these reels the way it's supposed to be done. And we get the visibility that you deserve ladies and gentlemen because you guys are worth it. Gene, quickly, bow on the show. Derek, think about our color on the vote for the show and we are out of here. Gene, you're a worst. We're talking mortgages. So let's go money green. Money green. All right. Work for me. Derek, what's a good color for you? I like orange. You're looking behind Gene, aren't you? I just like orange. I do too. I'm with you. I'm totally with you. All right. There it is, guys. Thanks for watching. Thanks for listening. We cannot do this show without you. So, you know, it's honestly, I appreciate every single one of you. Please like, share and follow all of us on all of our different platforms. If you have any questions, please reach out to me. There we go. 925-915-1978. You've heard it for seven years. So hopefully you guys remember it by now. I get to hold a gene at the Jane Volpy and get some information there. Derek, you're an awesome human being. Thank you for your very, very expensive time. And boys and girls, we will see you guys on the next show. Peace out. And you guys, you can tell us where you go. Thanks for listening to today's episode. I hope you take action immediately with the tactics and the takeaways that you've learned. Now, if you'd like to take the relationship to the next level with me, which I strongly encourage that you do, by the way, I want you guys to go ahead and shoot me a text. You know, it's 925-915-1978. A lot of times, if people are feeling stuck or they just need a third party to listen and kind of throw some ideas at them, then we'd love to be there for you. Take the McDaniel Challenge. Well, over 400 people have taken the challenge. You know what? It's been a positive result. 99.9% of the time. No, I'm kidding. It's about 100% of the time it's been a blast. And I would encourage you guys to reach out to me. I really would love to talk with you. If you're feeling a little stuck, then you guys need a third party to kind of just bounce my ideas off. I'm here for you. Getting that number's 925-915-1978. And as always, peace out. We got it!