TopHap: Reshaping Success for Agents w/ Anton Danilovich

Welcome to Real Estate Uncensored, the place for actionable ideas to reach people online, build your personal brand and get more clients. That is Greg McDant, the Junior Grand Master of Sales in the Co-Pilot Seat. That is Matt Johnson, agency owner, author of Microfamous and Certified Greg Garandora. Each week you're going to hear from some of the best coaches, leaders, brokers, top producing agents and social media experts, all with one goal. Give you the sales and marketing tactics to up your game today. Okay, now let's jump back into the latest episode of Real Estate Uncensored. Welcome. This is Real Estate Uncensored. We have an amazing guest with us. We have Top Hat. Now, if you guys don't know what Top Hat is just yet, we have an amazing couple of guests. We're going to let's go into the back areas and see some avid notes. You guys are going to reach out. I have any questions. Lex with Top Hat is going to be your go-to guide. So Lex, we'll see on the flip side, but we're going to bring in Anton, the one of the founders, here very quickly. But I got to bring in Nick because on our pre-show, we were having a funny story about something where you pull the oh shit moment. So tell us a little bit about your oh shit moment as a husband. It's like the dichotomy at your house, right? You do stupid shit. People come to me, pay me lots of money every single day to extract knowledge out of my brain and find me very intelligent when it comes to business and marketing. And then I come home and I do stupid shit at home. My wife's like, are you the biggest idiot that anybody's ever seen? So here's and here's what happened. We're all playing lottery. Everybody, I mean, it's fun, fun coupons, as what was that one movie? Anyway, so there were two tickets. Wife told me she goes, hey, I bought these lottery tickets. Two of them were like four dollar winners. Go ahead next time you go to Publix and just, you know, get the four dollars and go get some more tickets. So there's two piles in the table. I walk by the table. I get the five tickets that are not winners and take that to Publix. And I scan them and I'm arguing with the lady of Publix like, no, they have to winters. My wife told me they have to winters. She's like, no sir, there's no winners here. So I get home, I'm like, why would you send me to Publix? I look like an idiot with no tickets. She goes, you are an idiot because the other stack was the two winners were right here that you didn't, you need to move one piece of paper to which my argument back was, why would you keep the losers? Yeah. Why? Why have two stacks? Why aren't the five losers right in the garbage anyway? Glimps into married life. You've been with somebody for 10 plus years. It's always interesting and fun. So if you're that person, go ahead and put in the comments. Maybe we'll have some guest stories from people, but I just thought I was entering. That is one hell of a way to start off a podcast, but I feel bad for you to do the same damn thing. But we have Anton in here. He's a founder of Top App. And so Anton, I want you to come on in. Introduce yourself. Give us a brief back history of Top App. And let's talk about what you guys, what you're doing and where you're going to be going, how you're going to be changing the industry as a whole. So welcome to show my friend. Thanks for having me guys. I really appreciate it. So my name is Anton Danielovich. I'm the co-founder and the CEO of Top App. Top App stands for Top Phones and Properties. And we are a data visualization platform that aids in real estate research. And the way this this came about was as a real estate agent of 15 years before starting Top App. I was having a lot of issues assessing areas that I wasn't familiar with. I worked with a lot of builders and investors. I've developed and invested into real estate for many years in my own. And there was always a challenge in assessing an opportunity in an area that as a real estate agent, I wasn't familiar with. As real estate agents, as investors, appraisers, anybody within the real estate field, we're highly localized based on the region that we serve. We start our journey in a specific city and we grow within it. And even 10, 15 years into our career, if we are faced to assess a property in an area that we're not familiar with, which by the way could be three or four or five miles away, it doesn't have to be that far. You feel like your fish are a lot. And at that time, I was desperately looking for solutions that would help assess properties in different parts of California. That's where we're from, different parts of the nation and the ages didn't exist. So out of my own, you know, pain, I got together with my good friend Dennis and who is my co-founder and our CTO. And we started brainstorming ideas around, you know, a platform that helps with real estate research and allows you to quickly understand any market. And that's what we've done at the very PC level. Yeah, it's a fascinating product. Really, when the answer run and I didn't know that you were behind it, you know, it really intrigued me because you built it out in hexagons. And so anyone who's done any kind of mapping, you know, everything on the map is done in the hexagon. And so he's really unique how in depth you guys can look. One of the things I want to talk about it, and then when I want to kind of go over some of the other products and different things and Nick, this is going to pertain to you. So when I was talking with Anton, and he's like, dude, you got to show me everything about this product. He's like, okay, not a problem. So he got me signed in, got my subscription up and running, and they said, okay, look at this. Let's say you're in Danville, California. And you want to move to Florida, right? I want to live right next to Nick in Florida. Well, you could take my characteristics of my home and then search in your area. Now Anton, now I miss speaking on that or is that, is that what I understood it to be? Is that correct? Yeah. So let me kind of double click into that. What we've done is we've created around 200 different filter search criteria. So you can search the entire nation by a lot more than just your basic property size and lot size and values. You can now include things like lot slow schools, hazards, noise, walkability. All of these data points that make us feel a certain way about a location. And that's why we're drawn to specific areas. You've now digitized it and give you an ability to search for similar locations that you're looking for specifically in regions you're not familiar with. And that's one of the things about, you're talking about like when you don't know in a neighborhood that you spoke about earlier, I have two new listings and they're in neighborhoods that I traditionally do not sell a lot of homes in. And utilizing top apps and its ability to really understand the slope of the area, the what's going on, the evaluations, noise implications and impacts. You name it, it's there. And I was able to very easily and very quickly by the way, be able to come back with a value saying, look, based upon these data points and I ripped down the different data points, my destination based upon comps and so forth, your home could be worth X, Y and Z based upon the last couple of the sold. It's not me guessing or me kind of feeling my way through it with Braille. I actually had something there concrete that can create a report and then send out to the client going, this is what I was talking about and the reports are wonderful. They have QR codes all over them so you can take your phone and zap it and get more information. It's it's very, very intuitive to the point where top app right now has been able to white label their systems for all of rillator.com. So yeah, as rillator.com is using top app and they're in their systems because it's so in-depth and so on point for everything that agents need in a trending, turning industry where it's becoming more than just all tech industry and tech people that make commercials that maybe everyone's going to sell houses and so Anton and top app are really solving one of those problems. Nick, I see you licking your lips. What's up? Yeah, I don't know how so many questions because that was my first. Well, I'll let Anton, he'd look like you get ready to read. Yeah, let me just want clarification. We are going through an integration process with rillator.com for our map, our map and component. So the day some of the data will be presented and the rillator.com map including the heat map players and things like that. So that test actually supposed to be starting today and it's going to be ongoing for about four weeks and we're in conversation with in in in in other matters as well. So for everyone who's listening this later, this is taking place on 719 of 23. So because you'll listen to a live skimper over there and check it out. Breaking news only for you. Yeah, so my when you first started talking about that, my I haven't had as much experience. I didn't meet Anton until right now. So I haven't gone through the whole platform. I looked at it from a forward facing view like my first thought process when I saw this system and I know you geared it towards real estate. I had two thoughts in my mind. One was this looks like a product that insurance companies should use to like, hey, let's assess the risk of these different areas. So I was like, that's the first question when Greg told me we're having this guy on. I'm like, have you asked him if he's in the insurance space because that seems like a no-brainer. I'm obviously not telling him anything. He probably doesn't know, but that was where my head went first. And then now you're explaining the more detailed view. I think that's so powerful from a consumer side like us as real estate agents. If I in my marketing hat, my advertising hat directly goes on directly like, if I'm more running ads for relocation, right? YouTube pre-roll is really good for that. Even Facebook, we do Facebook ads for relocation. If I'm advertising to somebody who's at a state, how can I become the absolute authority? I let that person know that every single thing that you're accustomed to in your area that you love, I can identify and show you like that. So not there isn't going to be other agents that are going to be advertising that level of detail. And so that's why just immediately that's where my head goes as a marketer, how can I utilize this top app? And it's funny. He said, I keep thinking top map because mapping data, and then you said app for anyway. So can you kind of expand on that? Do you guys sell this to insurance? Is that like a primary revenue generator? Or are you really focused in just real estate agents? And now this partnership with realtor.com. So in the great observation, real estate research is what we came to market to aid with, but research for what? Research analysis around valuation, investment opportunity, hazard, like insurance. And the common thread with the different real estate verticals that we can serve is the research and analysis aspect that we assist with. So even though we're not focusing on insurance companies yet, we will, as the company withdraws and grows into other real estate verticals that we're going to go after. Right now we're working with the Frazier's, Lenders, Banks, real estate agents and investors. And insurance is a vertical. I do want to focus on in a year term. Yeah, it seems like there'd be a no-brainer. It's a very obvious application. You know what? I'm glad you guys brought this up right now because I've been looking for a good calculator, a good evaluator for investors. I have my little black book of leads I get from doing my code calls on a daily basis. And I have on this one sheet in front of me, I have one, two, three, I have four investors right here looking for four units, you know, two units for units looking to spend some big money. So I appreciate that. And I'm going to go deeper with Anton and Lex off air on how to use this because I think that is an incredible tool when you do calls and you do marketing. You're going to pick up all types of different people. And it's better to go to one tool than going to multiple tools to get the same result in a shorter amount of time. So what is top up right now from its inception? What have you guys seen as kind of the natural progression and growth and what something to kind of surprise you if there is one that you found that agents like and was easy to provide for them or any kind of information like that? So, you know, the one thing that surprises is actually the inbound demand from other prop tech companies that were interested in parts of our product as a deliverable. So the maps, the heat map players, our data, our APIs and other things. So what we've done over the course of the last eight to ten months at this point is actually componentize different parts of our own product and now offer it as separate products to other given that are building tools on their own. So that's not my question. Do you view yourself more as an enterprise solution or more direct to realtor? Like, if I'm a realtor listening to this podcast, I'm like, this sounds cool, but what exactly can I use this for right now to get more leads and sales in my business? Like, or should I just wait for chime to get this integrated or another, you know, IDX company that I work with? So we have a, we call it the consumer-facing product, which is top-cap studio, which is great. This is what we've been playing around with, and this is what I'm talking about here. And that's individual agents can hop on, sign up, they can invite their customers onto the platform, and then get involved in this type of data and the critical research process. Okay, so time out quick. So you invite your customers, you can share the platform as Greg McDaniel is inviting you to this advanced research tool. All right. Okay. That makes sense. Perfect. All right. And what this allows you to do is, well, let me give you an example. I am touring a 150-acre parcel with an investor customer of mine, and it's an event space and plus they grow wine there. And we go up to this city called a cool California. I know. Cool. Yeah. And here's something. Does it still only have one stop sign, or do they actually get to stop like these days? I think they just put the stop sign in. Okay. I actually had a friend that lived there. So I know I actually know where cool is. Yeah. So we meet the listing agent, and she, you know, loads us up on this hill for person golf cart, and we're touring the property. And through this maybe 30 to 45-minute tour, my client is asking various questions. Okay. Who are the neighbors to the left and to the right of me? And how long have they been there for? Well, I'm in the back with my phone with top half open, and I'm just scrolling through the different sections of the property detail page, and I'm naming off who the owners are to the left, to the right, along they been there for, or this is a trust, this is an LLC. Okay. The listing agent can answer those questions in the flash. She doesn't know. She doesn't have top half. As you continue on, he's wondering, tell me about the permit activity on this property. You know, what was the last permit pool, you know, giving you the details. Again, I'm going through top half, right? I'm answering these questions. We get to a corner of the lot, he's the worst of boundary, you know, far away, there are a lot of boundary from what we're standing. Again, I pull out on top half, I can answer these questions. And there was probably another seven or eight other examples of him just being curious about the subject property itself and the surrounding neighbors. And finally, the listing agent looks back and says, are you answering all of this? You know more about this property than I do. And they say, well, I'm on top half. That's when there's a little rainbow, like that's the component, right? So what happens here is is, you know, sure real estate agents can go out to different sources at different times and pull this information in and follow up with an email to answer all those questions that are related. But the power of top half with one of the value propositions is all of the data is in the one place. It's all in your phone, in your hand. So any question that your customer might have, you can actually start the conversation now instead of writing it down and getting back to it. So like, it's like the attack. So like, if you had access to all the attached documents to a listing to pull up immediately, that's usually where you find the question. If you're listed, if you're buyer and you're showing a property and you don't know, it's always like the first response is, well, let me check the attached addendums on the property. When we get back home, and I'll tell you all the information you need to know, right? You have all the data now through the SAP. It's like there. It's, and where this is going, it's actually a good segue to jump ahead and and we'll come back is, you know, our AI that we're launching within the next couple of weeks. I wouldn't even need to scroll through the property detail page anymore. I'll be able to ask it simple questions in natural language. No, my God. This is no freaking brainer. Are you kidding me? That is, okay. So here's, we're talking about success stories using top app. And guys, if you're going to listen to this, go to the Apple store or Android store and pick up this top app explorer. You can download it. One of the coolest things I love, which I used the other day without walking in a neighborhood and I saw this property that really needs some help. But, you know, they have properties with the buildings you can push them, but they fall over and there's chain link fence around the properties. That one, no address. Jumped on top app, because like what you can do there when you're you pointed, you point the top of your phone towards a property, it'll pick up that property, then you can hit this button, says fly around. So it goes up, goes 3D, flies around the properties, they've got to see the whole property and where the boundaries were instantaneously with the information about the, about the listing. So guess what I did? I reached out to the listing agent and I'm like, dude, or the owner now and I said, dude, what are you doing with this? You bought it in 2009, you haven't done anything with this thing. I got investors looking to buy. I mean, you're obviously just burning, burning time here. So let's put a deal together. And it was because I got to see the entire property and that thing tickles me pink. I'm a door knocker. I always have been a door knocker. Found my cup my teeth door knocking. I don't have to guess anymore what's on the back side of a house anymore. I literally can see the entire thing. So I have a client that might like this neighborhood, but they need a big backyard for a pool and a trampoline. This guy got a tiny backyard, but a big front yard, not going to fit. That's one of the simpler aspects of this app that I truly love because I'm a visual guy. So it's a very fun thing. I now shut up and let me actually say something. Let me add to that door knocking, you know, one of the things you did is that you did the fly around, but you can also get the owner info along the vendor for is there a mortgage in the property? What are the permits? Is it owner occupied? Is it out of the state owner? Not owner occupied? And many other things that you typically would have to go in research when you get to the office. It's all in the pump of your hand. And what you're referencing is with our app, the top type explorer app, which is the companion version to the full blown tool on top. You find the top type.com. You simply point your phone at any property and it selects it and you need to type on address. Funny use cases, how many times have we been driving down the street and we see a four sales sign up? Typically, you slow down, you got to make sure you drive right to address down. But you simply whip your phone out and point at the property and it'll select it. And it's a fun feature. So every real estate agent needs a top-hap app. Correct. At the end of the day. It already sounds like an unfair advantage. I don't have it on my phone yet. I'm going to download it. You should. But you should before the end of this show, Nick. Yeah. It's going to happen. Gosh. Maybe let me spend a minute talking about the data set that powers all of this. So if we have data for every single parcel in a nation, commercial, agricultural, residential, that doesn't matter what it is. And we have records in some cases going back to the 50s and the 60s. So it's a very comprehensive data library. And you can pull up your basic information around ownership, property, characteristics, a lot of characteristics, schools, neighborhood information. And we've built a lot of proprietary data models on top of that. So data points like clock elevation, view potential, 3D topography, visualization, and census data where you can really understand what makes up a community, which is people. That's the most important thing. And many other data sets, which equal to a 47 trillion record data library. So if we don't have a particular data point that you're looking for, it's probably very difficult to get because we brought in the Department of Transportation data, census data, permit data, loan data for closure data, owner data, building data, all of this is available on top of. So why hasn't someone come out with this like one of the big, big, giant names in real estate tech? And I'm glad they haven't. Let me be very clear on that because you guys are coming at it with consumer mindsets. You are a real estate agent. So you kind of think how we think. I mean, it has tech just evolved or is nobody just did everybody just not look at such a phenomenal opportunity that obviously has been has came to fruition through you. Just why was it never done before? I'm just so curious on that one. You know, that's a good question. So it's a combination of over a number of things. One of them is the technological ability to be able to do what we do with such amounts of data. But even to be able to build a data warehouse that is able to access all of that data all at the same time as you're zooming around our map and the colors are changing, all of that is happening live. That performance is our secret sauce is what we've been able to stitch together and create for an individual to interact with all of the data at the same time. Another important fact is up until recently and nobody's really done this after us, the real estate environment has always been really focused on lead generation. So a lot of these big built companies that are out there like the zillows and the trullias and the red fins right and the realtors, they are phenomenal real estate catalogs of homes for sale. They show you what properties are available to give you some basic information around the neighborhoods and the regions, but nobody's taking this investor grade approach into the research and analysis process like we have. So what we wanted to do is build and I'm going to say this kind of laughing about it at this point, but the initial idea was a zillow for investors. Yeah, yeah. And it grew into so much more than that. So it has to do with the organization's business model and use case focus, you know, and nobody's really went after the research aspect for individuals. Similar tools probably do exist within organizations where they keep them behind closed doors for very analytical analysis of, you know, real estate opportunities or regions and markets. I mean, how did the Starbucks locations do their site selection? You know, I'm sure the island cable teams doing some form of data science like we've made it available to the public. Yeah, yeah. That's so cool. All right, let's take a quick break from the show. If you want to turn your real estate career into a lifestyle of freedom and passive income, then reach out to us. The best way to do it is to just text Greg at 925 915 1978. That's 925 915 1978. And he will take a call day or night. In fact, you can send him anything you want, voice messages, pictures, whatever. No, I'm kidding. Just text Greg and set up a time to chat about EXP because if you've heard about it and you're not sure whether you should pull the trigger and move over, we want to help you make that decision to be as supportive as we can and give you the information that you truly need to make the best decision about where you hang your license. So reach out to us and we'll talk to you soon. So I mean, can you, can you, if you were to do an investment for like up to four units, five units or whatever the number is, can you go in and analyze cap rates? Do you have rental data, rental roles coming in? Is that integrated as well or not? So actually, that's the only thing we don't have right now. We don't have commercial lease comps. So we have individual rental data as far as single family resident properties go up to, you know, four units, but if you're looking, if you're looking for a rental data on the building that's four units and up, we don't have that yet. Way to go, Greg. The only thing he doesn't have, you have to bring up. I know, I feel like a dick now, but thanks. Okay. But you know, that actually really helps out a lot because I mean, us as real estate agents, and that's what I was saying, like, we have kind of been more or less cut out of the investment side because we've been trained since birth as a real estate agent that you sell one to four home. This is all yourself. You never learn how to look through the investor lens. And so to get people kind of looking through the ROI, you know, what's your, what are your rent role, what are your cap rates? What do people look for, right? And how do they, how the investors are viewing it? And if this is makes it very simple for those two to four units, you know, if there's professional grade stuff, and I'm sure top Apple get there whenever they are ready to get there, but the data to learn how to talk effectively, efficiently, and with knowledge to investors buying two to four units is a massive, massive feather in your cap. I think that is a good, cool, freaking thing. Let's talk about off market property searching, right? So I feel like that's, if I was to say, okay, competitive advantage, again, I'm speaking out of my ass because I don't know, I haven't tried the platform yet, but like, that's the first place my mind goes, I'm with a customer, markets tight, you see what's available in Zillow, I, but I have this advanced solution where we can identify properties based on not just, hey, this is just listed or just reduced or bedrooms or bathrooms or whatever, like, what's your lifestyle? What do you actually want? Let's identify 100, 200, 500 properties in the area that aren't actually even for sale, but we can identify them, and then I can help you as your professional advisor to market to those people, whether it's direct mail, co-calling, help we can throw them in a Facebook ad audience and run some ads to them, that you have a buyer looking for property just like yours. Is that something that people are doing with this app? Oh, absolutely. It's one of the more popular use cases, because what we've done is we give our user and ability to filter the entire area, every single parcel in that area, down by your specific filters, as you would filter a active listings on the property, but in this case, instead of filtering active listings, you're filtering the entire area and power. That's, I think we need to, like, you need to say that twice. So we can filter on all properties, not just active property. Correct. Correct. So let's say zip code has 50,000 residential parcels, residential homes. You can filter every single that entire 50,000 parcel or 150 million nationwide that doesn't matter which zoom level. And now you can say home that matches this type of a price point, this type of a lot, and a lot of sizing characteristics. I don't want it to be in a noisy part of the neighborhood. I needed to be these specific schools and 200 or so other filters. And you can hit one simple button that says map filter heat map. And all of the sudden, only the parcel that match your criteria light up. And then you can see the results on the left. And you can download it to CSV. And that's wild. But I have a question. So the first question is all kinds of questions. But the first one is the estimated value that you're searching. Is that based on tax role, or is that based on estimated like a Zestimate AVM score or something like that? Correct. Correct. We have a couple of different AVMs that we've been testing out and always have been always been in a hunt for a more accurate valuation number. And that actually let us on the journey to build our own AVM that will be launching within the next 60 to 90 days. Nice. I obviously, like most real estate agents, I have not utilized this tool to the to the limits, or even close to the limits, this is offering. When you guys see me looking down and it's not that I'm bored, I am actively picking notes on things that are popping into my brain because when I'm doing my cold calls throughout door knocking or you get a postcard response or you get ad sign call or call from a Facebook ad or whatever, fill in the blank. You can at this point go to one source and answer in-depth questions that the seller, the buyers of the sellers don't even know to ask, but you can come across with actual knowledge that they can't get anywhere else with one click of a button like Anton just said. Think about the time savings that this is most likely going to save for you if you use it. You can have, well let me ask this Anton, can you set up like different types of profiles, like an investor profile, a one-to-four, two-to-four, can you set up different search-saved, search cues or queries I might say, where you don't have to really kind of do too much hunting and packing, more generals and then kind of scrunch them down for the buyer seller's needs. Can you do that? Yeah, so save search is probably will be released in the next 30 to 45 days, so we're working on it. We have saved properties. We've also talked about creating different profile types based on your job role as we call it, but then that would require to limit some functionalities of the tool, depending on the job role that you're searching yourself within, but we just haven't done that. We think we feel like we want to offer all of these functionalities to everybody. Yeah, that's so cool. I mean, it really comes down to like, what can't you do? That's the real question, and that's a very short list with probably zero lines filled in so far from what we're hearing. Is this going to be something that is going to be a competitor for Zillow and Trulia and Redfin and Rilliter and everything else, but Rilliter, you're in business with, but I mean to other people, you think they're going to make models like this to compete with you, because once they see the power of this, and I guarantee you the words already spreading around these different intrepid leaders going though, like, dude, you got to take a look at this guy, because he's doing something pretty cool. I mean, where do you guys think you know how efficient? Yeah, the surface, you would think so, but as you dig a bit deeper into those individual business models, you'll see that they don't align with the UI experience that we offer. So for example, the big portals are into generating as much traffic and getting as many eyeballs on the ads that they're posting and getting as many contact agent type of things. So the whole site is optimized for the users to connect with somebody through their portal. We don't do that, right? Our focus is for you to get into the map and start flicking around. There's no advertising going on. So if they are to introduce what we do into their environments in the way that we do it, it's going to cannibalize what how they're existing, how they're making money. Now, you're like a blog before advertising, right? What it was cool. But you could actually read something without a pop-up. Anyway, there you go, exactly. But parts of us can be introduced into those environments, and that's the integration we're working on with realtor.com, where you could introduce a few data points, heat map players here and there without destructing the entire user flow of that organization, and have it be complimentary and not take away from what they're doing. And at the end of the day, you've got to think about the big guys as I call them. They're online source portals. They're here to help you show your property that just came up for sale and you go ahead and get in this journey of research with your real estate agent or on your own. And we offer that research functionality. So there's search word research. So in the disk profile, I'm a high d and a high i. So I'm very direct into the point, but I also like to be the social butterfly of the urban event, right? And so what I like about this is it gives me the the ability with data that is bullet pointed for me to then go into a social setting and have something I can talk about very succinctly with what's going on in the marketplace around me with real numbers. And I can do it very quickly. And I mean, the essence, the C personality, she went along, drawn out explanation. This works well for them as well, because you can go layer up the layer of the layer of the layer of the layer of the layer of the layer. To the point where it's so refined, it's a fine, fine piece of linen in regards to just the quality of what you're going to be able to give back to your clientele and into the marketplace. It's, this is why I had to have you guys on, Anton, because I see the value on this thing. And I guess one of the real questions that a lot of folks are asking right now, if I have a CSV file, can I upload it and can your system tell me about that or those properties, different attributes? I'm sure you can, right? Because it just makes me imagine what you already have in your system, or is that not possible for the second time back of questions. So actually, what we've done is we've created a CSV plugin, where you don't even need to upload the properties into top-up. You can bring the top-up functionality to your CSV file. And let's go on. So, okay. What? Well, well, well, back the bus up here for the only non-techy here. What the heck did you just came out of your mouth? What? So I probably have a dozen of more of those for you, but we'll need a few podcasts to talk about all the different integration functionalities that we offer. So let's say you are working within an Excel spreadsheet, and let's say you have 100 addresses, or a thousand, or 10,000. It doesn't matter. And based on your use case, you're looking for specific data points per property. Could be all lots with a 5% or less rate, and one acres, and ownership, this type of ownership time and value, and whatever else, you know, that you're looking to do. You can simply apply our formula over those addresses, and it's just highlighted, and your whole sheet will be auto-populated, but all of the data points that are only of interest to you. Well, Nick, you know exactly where my mind going with this. Yeah. That is amazing. So what's happening now is we've created this ability to take the power of top app and introduce it into our customers' environment. Yeah, yeah. The sales force would be Excel, where it could be some other product, and we can now bring all of our data, you know, standard and non-standard, right, proprietary and publicly available, into your cool, and power you on that front. Yeah, go ahead, Nick. I got one. So that immediately makes me think of my own personal database. People that I already have sold in the past, or just people that I know, or I have their addresses, can I run better than just home valuation reports or equity reports on a consistent basis to my people? A more, like a really nerdy detailed report of like, here's the updated things that happen with your property in the past quarter year, you know, whatever, as like a drip, so I could say, hey, all these things at this school of change, all these environmental things have changed, all the, you know, that might infect your insurance. Like, is there anything like that from a reporting standpoint that can make you look like a pro with a button clicker? Yeah, so now we're getting into the enterprise solutions, where we do the step of custom, we, you know, fulfill the step of custom requests, because we have the data, we're a geospatial data science company, and we focus on residential real estate with some commercial capabilities stuff we're growing into. So anything that you can really come up with, we can create a solution for. Yeah, I think that would be like, listen, anytime you can make a real estate agent look good, you're going to win, right? So if I can be, if I can send a report to all my people, and now I look like an absolute stud, I win, everybody wins, right? So how do I, how do I click that button and give you your top half report on a monthly basis for your property that is so much better than an assessment, or an AVM, or any kind of home valuation, it's like, yeah, that's cool, we have that one piece, like here's the one piece, but here's the 47 other things that you might be also interested in. Based on data, you can only get through me as your professional real estate agent. Yeah, you know, there, it's a couple of concepts we're throwing around. Right now we can create this type of reporting with a custom request, you know, where we would go through a discovery period and really understand what the customer needs and how often. Yeah, but what we're thinking about is creating a report that an agent can now put their customer list on a drip system and show them what's going on within their community and a monthly basis. Here are the things that have a who moved in, who moved out, if there's new businesses coming in or not, if there's an increase in permit activity, yeah, is there a sign of a market slowing down or growing where you live and other very informative things. And what would be cool too is if you had that kind of like, so if I'm somebody, so I'm sitting in Tampa, Florida right now, right? Everybody's moving to Florida. I'm like, I need to get the fuck out of here. Anyway, so if I had a report of somebody would send me, so I know the same way that you said you cover the whole United States, if I had a report that said, here's not just like the best places that you think you should live, but here's all the most relevant to the scenarios that you live in right now. This city town is very similar to where you live because of this reason. So like you could add that layer of, hey, if you actually didn't want to relocate to another state, I'm going to give you everything that you could possibly need to know on other states based on your environment you're currently living in, that would be super dope. So this is where our new AI functionality will shine right now. You can create, you can create your own searches based on understanding your own market and looking for similar markets with those data points on your own, but where this is all going, and this type of capability is probably 90 days away, where you can ask the AI, I live in Dandel California, find me Dandel's of, you know, Florida, Washington, Texas, and it'll go out and find you look alike neighborhoods. It'll tell you, and then it'll also be able to compare those neighborhoods for you, just like you, we compare homes, our AI will compare these properties for you, it'll tell you what's different about them, what's the same, and about schools, about zip codes, anything you can really encode. It becomes your personal assistant. That's launching in the next couple of weeks. What we've done is we built the ChatGPT plugin, where ChatGPT users can now get unlimited data access, and if you guys are familiar with ChatGPT, natural language model is pretty fun, right? You cannot talk to it about real estate things powered by top-cap data, and what we've done over the last month is actually built our own in-house top-up.ai environment where users will be able to interact with the top-cap as if it's their personal assistant. Tell me who lives at this address, you know, what kind of permits are being pulled at this address, you know? Show me the parcel outlines, what about the schools? But that, you're calling that inside your app, right? So that's which, you built ChatGPT integration, the plugins, and the app, so that's how you get to talk natural language. Okay. There's just so many layers, it's a giant awesome onion that as soon as you think you got to the core, but this is all you get, there's another layer. Then when you get through that and you're head blown, you got another layer, and then you just go into nuclear zone, you've got another layer. I've messed around with it, but I gotta tell you guys, it's so powerful, like you go down so many rabbit holes because there's so much fun data to find. I spent probably two hours on top-app, just inspecting my condo, Jackie's new house in Alamo, my parents house, just going super door status, like I'm talking like I'm wearing taped glasses door status, and it was amazing to come out of it because I came out feeling refreshed and knowledgeable, so anybody asked me anything about those properties of that area. It was easy data to remember, I could rip it out of my brain, and I felt empowered, so I gotta tell you that, that's a legitimate thing I felt so far. Thank you, Greg, and we called up a shortcut to market intelligence. Yes, and market intelligence, we define that as what agents evolve over time, the more deals that you do in a particular area, the more familiar you are with it. Ten years into your career, you're a pro. You know what a more expensive street is in a particular neighborhood, of course, is a less expensive street, and you know why, right? You know, the values go up as the elevation increases or if the values actually go down as the elevation of the neighborhood increases. On the west side, the values go down. In a place like Auckland Hills or Berkeley Hills, it will go up because of the nice views. Here, everybody wants walkability, push the baby stroller down to downtown. They don't want to walk down. So it's this market intelligence, the shortcut to market knowledge is one of the value propositions that we offer to our agent users. You can now be a nationwide real estate professional, not one that is hyper localized so that it'll fight square mile radius that you're working with there. Maybe then. So just in the power what you just said, you just took the chains off people mentally if they're paying attention. No, no longer because a lot of folks, and this includes me, Nick and I, you and I've talked about this off air a billion trillion times, is the fact that once you're a, because every year you're told the niche, niche, niche, niche, niche, niche, get into a niche, that's where the riches are, right? But what you just said was the opposite, and you have the ability to, you know, stand up to that saying, I'm not just your local agent, I'm your national, you know, real estate professional. And you're like, they're like, okay, prove it. You're like, great, what are you looking for? Where are you looking for it? Hey, these are your options, these are their addresses. Here's the list. Go take a look at it. You know, Tinkerbell. See, told you. Now listen to me. Let's go. You have a cousin moving to, you know, Dallas, Texas, you can now help them assess a area to move into. Yeah, what we just found out, there's going to be a new home in Tampa available. Yeah. So, so I have, I have a question on the app, right? So if, if the goal of sharing an app to one of your consumer for like up to this point, you would, you would share maybe your personal MLS app, maybe you have like one home or something like, and you share that to your consumer, every call to action in the app is to connect with the agent, call the agent for more info. Like, you're still perceived as the resource with most info. You give people top app. Now they have more information than the agent even knows. So is there, I'm putting my other hat on my, my, my opposite of this awesomeness. We just talked about 40 minutes. How do people inherently get back to the agent if they have all the information from their hand, they don't really need the agent anymore, right? Or is there still calls to action in the app to hey, you know, let the agent know that you're interested in this property. Is there any kind of two way feedback? What does that look like? Great question. Great question. I like to use the cooking analogy, right? You guys are master chefs, and I'm just an innocent, you know, foodie. You could give me your recipe for the best dish, right? Written on half of it, I won't even understand, you know? And if I try to make sense of it, right, and put it together, it is not going to taste like like what you would put together. So there is agents have an ability to process data in a very special way, because they understand how data really flows within their environment. So what I mean by this is a consumer can see that this home is located in the hills of a specific location, but they don't understand why their specific home in the hill is cheaper than the one that's just maybe an eighth of a mile away in a flat with a flat a lot. So you not only need to have the power of the data, you need to be able to understand how to translate interpret, right? So if you're a doctor reading an x-ray is different than you reading an x-ray. Correct, right? Yeah. So I'm sorry, I made doctor. I know every realtor says I, you know, same amount of money as a doctor that's always like a cliche real estate agent thing, sorry, but yeah, that was just what came to mind. No worries. So there's always going to be a very small percentage of the prosumers as we call them. Those are the data, you know, hungry, very intelligent, you know, individuals that are sitting there and they'll just kick out at this information and are able to make some sense of it. But for the majority, they really just want to understand that the real estate agent is competent, right? And another example that I like to use when there's always a debate between a potential listing agent and a customer, right? Or a potential buyer and a customer. And the debate always is your opinion versus their opinion. Your opinion is probably more intelligent as the real estate professional because you have a lot more data. There may be buying their second or third home, you've represented 30, maybe 300. But that tension is always there, right? So the art of the conversation as a professional is to almost talk them into believing you, right? Well, when you spice up that conversation with data and data visualization, so now your opinion is now powered by a visual representation of the topic you guys are discussing, it becomes opinion versus data, right? And you will win. So when you can show them a map and you can turn on the elevation layer and you can show all of the recent sales on the map and you can say, you see how the elevations going up and how the prices are coming down, the higher you know, this is what I'm talking about. You know, opinion versus opinion or data versus opinion. Yeah, that right there is one of the bigger takeaways because there is always that, well, my house is the best house attitude of every seller. And I'm selling my condo, guys, and I got to tell you when I'm getting my house ready for sale, I'm like, fuck, I got a damn good looking place. I got the best house here. I like, damn it, I'm a typical seller. But with this data and let's say I want to sell, I got a one bed one bath, 909 square feet, love this damn wolf thing, because my wolf castles on the sky, right? But there is only so much equity you can squeeze out of a property at any given time. And you have the competition out there. So no matter how much you like your home, how much you put into it, you got to look at what the market is talking to you for about because the buyer's only going to pay for what the market's going to allow. You can't just say, well, my condos were $10 billion. Well, Mr. McDaniel, you're in a one bedroom one bath. That's a little unrealistic. This comes in with stats behind it saying, this is what I mean when I say we need to price it at X, Y, and Z, not a billion dollars. Okay, that makes sense. It's not, again, opinion versus data. This is the data. This is the market. It's just not going to, it's almost a a bulletproof shield going in against someone who's super analytical because they can tear the part or report the part and have a blast come out at the end of the day. You're smelling like roses. I want to give you guys an example and it would be much easier to visualize this example on talk app. Just use it as a demo, but picture this, right? You have Stone Dally Oaks. Greg, you're familiar. Stone Dally Oaks, yeah. Stone Dally Oaks or Stone Dally, but if you zoom out and you look at this main street, right, on the north side of the street, you have pockets of communities that were all built around the same time. So a market of maybe 10 homes that were built 15 years ago, pocket of 30 homes that were built 30 years ago in other pockets, right? So subdivisions. Now, on the south side of the street, you have a neighborhood that was originally built all in the 40s and over 30 years, people have remodeled their properties, right? So when you look at the colors, the representing age of homes, you have a lot of conformity and similarity up above and you have colors all over the place down below because the color will represent, you know, a higher low data point. And when you are in conversation with your consumer or a potential seller that has a home for sale down below in a neighborhood that is widely different in age of properties, and they're trying to pool comps from across the street in a neighborhood that's been built 10 years ago. And just because the size of the property matches and the size of the lot, you can actually visualize and show them why those comparables in that neighborhood are not a good comp for your property because they're all built around the same time. And you can visualize that with just one one button. Well, I'll say it for the 10th time, I've definitely not been using this app to the highest of the best levels. Good Lord. Smack Bad McDonald. This is obvious. We're going to have Anton back. We're running up on time mode here, guys. And if we talk anymore, your heads are going to explode. We don't want that. We want you to go out there and get ahold of Anton and get ahold of his team. Get in this ecosystem of top app. Take a look at it. Kick the tires. Now, here's a cool thing. I don't make a damn dime from top app. There's no affiliate agreement with top app that would meet me or Nick. I want to because I want to try to make Nick a pretty bastard shut up. Do this for the people. Yeah. But you know, go take a look at it. Download the app top app Explorer. Just mess around. You know, they got some great features. Staffers phenomenal. Very easy to communicate with. And take a look at this and see how could impact your business. I personally am using this system and have been and I'm going to step up my game significantly with a lot of these different tools. And next time we talk Anton, I'll be able to give you some success stories. Wonderful. So let me let me clarify a couple of things really. We have three ways of foreign real estate agent to digest, you know, type the top app utilize it. Number one is the app top app Explorer. This is the companion app, as I mentioned earlier, which is has limited functionality, but still very powerful. Then there's topapp.com. This is when you have your laptop, your iPad open, you're ready to do some serious research. You go to topapp.com. And what we're launching in a week or two, but I'll give you access to it now, you guys, is top.com.ai. And this is this chat GPT type of a environment, start asking your questions. It's a limited data set and it's limited to what you can ask it, but over the next 60 days, it's going to grow into something very, very comprehensive. So ask away because every time you ask a question, the AI itself logs it, and if it doesn't have an answer, it logs that as well. So we can go ahead and create, make sure that next time you ask the same thing, the answer is there. Yeah, wow. That's awesome. Let's do this. Nick, give us some final thoughts and then where people can get a hold of you in the color for the battle in the show. Final thoughts are we are in a very competitive market. There are hundreds of thousands of agents at this point exiting because they can't produce enough business to stay in business. And I can't think of a better way. And this is coming from somebody who has a really good product that's artificial intelligence and Facebook ads and lead generation. But there's only so much you can do from a lead generation standpoint to stand out, right? You have to spend a lot of money to stand out in the market. The other way to stand out in the market is to niche yourself as a specific thing. And why not niche yourself as the absolute authority and expert on all things real estate in your market? And I think the way that you can do that is with top app. I'm really interested in diving into it a little bit more. If I was a real estate agent making videos right now, building my brand, talking to my people, it would be based around the knowledge and expertise that I have versus other agents in my market. And I don't ever disparage anybody. But I know more about the Tampa Bay market than most people because I've had a real estate license as 2005. Top app is your shortcut to that. You can get a license yesterday and have almost as much information as me having a license and so forth. So that's really scary and really cool at the same time. So yeah, I'm really looking forward to that. As far as myself, get a hold of me at leadmax.ai, you can book a call with me if you're interested in Facebook ads. If you're tired of paying marketing agencies to run Facebook ads on your behalf or set up fees, my solution is a one-stop shop. So you can launch your own ads that are proven by me. I've run across the country since 2017. And then we also have our own artificial intelligence that books appointments for you at a price that you won't believe. So go to leadmax.ai and check it out. And I think the color for the bow and the show, I'm going to go with like peach because I think my brain exploded. I think you can probably see some of my brain leaking out of my ear right now. It did. There's a mini-explosure explosion. There's a dirty bomb in Florida. It was next brain exploding. Yeah. Okay, and that's Max with 2X's gentlemen and ladies. And we're going with the peach color on that one. Anton, give us some final thoughts here, some takeaways, and then a color for the bow and the show, please. And where people can get a hold of color. Let's do blue. Okay. My contact information is Anton at pophap.com. That's T-O-P-H-A-P dot com. And you know, my final thought is the role of the real estate agent is changing, right? Zillow came in what 20 years ago almost and took away our responsibility of providing available homes for sale to our buyer. And since then, not much has changed, right? But technology is evolving. AI is here. So in my opinion, the agents that will survive over the next five years or so are the data-driven agents, are the true market experts, and not just their own market, any market that are able to have these type of very direct discussions with their potential buyers and sellers using data as the background for their assumptions, assessments, and advice. So which is, in my opinion, which is phenomenal, right? We need to provide our buyer community with a lot more market knowledge and expertise. Yeah. We really do. And going to one place, it's intimidating to kind of hunt and pack and look around. You don't know if you're getting the right information from one site to another. Maybe you're embarrassed because you don't want to look like a fool to ask a simple question in your opinion. This program gives you the ability to ask the questions to the keyboard, and the keyboard will then give you the answers, and you can grow your knowledge set in your market places that you choose to work in. My final takeaway on this is that we are scratching the surface on the ability for getting very comprehensive data in your, literally, in your pocket on your smartphone, on your desktop or tablet for the full, full-blown version. I encourage you guys to go take a look at it. It is really fun to play with. And you can get these some of these reports, like Nick who you were saying, building videos, getting the different reports, do some green screen videos on Instagram, pushing those out there, showing that you're a market master. Endless opportunities here. And I love, love, love, love, love, love, love, the idea of being able to take the top half and, you know, program and bring it over onto a CSV file and be able to sparse out that very, very quickly with the data you already have in your program. So we're putting a peach in a blue bow on this show. Anton, dude, thank you for coming. Talk about a knowledge bomb drop. That was some good shit. We went 58 minutes and you could probably go for another two days without taking a break. So guys, go back, rewatch, reach out to Anton. Nick, I have launched two coming soon with a lead max with double X's dot AI. It is impressively simple. It's three clicks and do like triple, triple click, baby, triple click that bitch. Click, click, boom, money maker. So we'll check him out. Go check out Anton on the top half guys and gals. Thank you for coming. Thank you for watching. We cannot do this show without you. So please like, share, subscribe, follow, stock in a good way. All of us and guys be well. Have fun. Until next time, peace out. And just we go. Thanks for listening to today's episode. I hope you take action immediately with the tactics and the takeaways that you've learned. Now, if you'd like to take the relationship to the next level with me, which I strongly encourage that you do, by the way, I want you guys to go ahead and shoot me a text. You know, it's 925, 915, 1978. A lot of times, if people are feeling stuck or they just need a third party to listen and kind of throw some ideas at them, we'd love to be that. Where you take the McDaniel challenge, well over 400 people have taken the challenge. You know, it's been a positive result 99.9% of the time. No, I'm kidding. It's about 100% of the time it's been a blast. And I would encourage you guys to reach out to me. I really would love to talk with you. If you feel a little stuck, if you guys need a third party to kind of just bounce my ideas off, I'm here for you. Getting that number is 925, 915, 1978. And as always, peace out,