Who What Wear with Hillary Kerr: Charlotte Palermino on Creating Dieux Skin and How to Layer Products Like a Pro

Whether you're searching for the latest sneaker drop, that iconic handbag, a timeless watch, or your next piece of classic jewelry, eBay Authenticators are there, verifying every detail of your purchase. With years of experience, they're making sure the piece you're searching for is worthy of your collection. eBay's Authenticators are experts in their craft, true connoisseurs, and, as leaders in their fields, they're making sure your items always arrive as authentic, as your style. In a world full of fakes, it's time to get real with eBay's Authenticity Guarantee. Everyone deserves real. Visit eBay.com for terms. Welcome to Who Up Where with Hillary Kerr, your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the ever-evolving world of fashion. I'm your host, Hillary Kerr, and today, I'm chatting with Charlotte Palermino, the CEO and co-founder of Dew Skin. If you've been on Instagram in the past few years, chances are you've seen Dew's forever eye masks, or their best-selling Deliverance Serum Grace Your Timeline. With an emphasis on sustainable packaging, results-driven formulas, and ingredients backed by clinical studies, Dew has gone absolutely viral. Today, Charlotte's breaking down her personal product routine. We discussed the only things that you actually need, plus the research behind cannabinoids in skincare. That's all coming up on Who Up Where. All right, Charlotte, are you ready? I'm ready. Okay, good. So, Charlotte, first of all, welcome to the pod. I am personally and professionally, so very glad that you're here. We obviously have a lot to cover today. So let's start with your brand. Can you give me a little bit of the Dew backstory, please? Yeah, absolutely. It's funny because the way that you think your company is going to go is never how your company actually goes, and so you have to be able to pivot. And as long as you stay core to your values, you're going to be in a good spot, but it's pretty wild how quickly things change would do. So, basically, how it started is that Martin, I started a newsletter about cannabis and psychedelics and psilocybin and the science behind it, and also being, I would say lovingly critical of an industry that was basically trying to find an ingredient that a lot of people use as medicine, that a lot of people, largely black and brown people are incarcerated for, and really trying to destigmatize it while also just raising awareness that all these things are happening concurrently while shelves were just opening up for all these products that were promising all these miracles. And so, this actually led to March and I meeting our third co-founder, Joyce Dilemmos, who is a cosmetic chemist with over a decade of experience at skin suitables, doing some of their patents, Vichy, and Arosh Pozy. She's even worked with Korean brands, like she's really done kind of the gamut of cosmetic formulation, and prior to that actually did drug development, so has this really well-rounded background, and she rolled her eyes a little bit of us when we first mentioned cannabinoids, but I was like, oh, I love it. I was like, okay, here's all the research that I've read, all the literature. I would love your take on it, and we'd love to do a clinical study on cannabinoids and see if it does anything for skin care. And so, that's kind of where the path started, and the next iteration came about when 2020 happened, pandemic, we're still in it, but things changed drastically. And so, our formula, which was taking a really long time to bring to market, we launched the Forever Eye Mask. And so, that was an idea that we'd been kind of thinking about, and I was like, we have to pull the trigger on this because it is something that I think is going to really change the market and change how people think about products, right, where you don't have to throw something out, you can buy things once, and brands should be tasked to create things that last. That's how it do really took off, and our formula didn't launch until eight or nine months after we officially launched, so we'd been working on it for years, because we wanted to get those clinicals right on cannabinoid dosing, stabilizing it, all of that, because, you know, as you're seeing with cannabinoids now, and CBD people are like, oh, it's BS, and I'm like, no, not really, it just needs to be studied more. Are some of the products BS? Yes. But be nice to the ingredients. It's not their fault that humans misrepresented them. Right. Like, the ingredient is the ingredient, there are so many other factors that go into something like that. Also, on a side note, I love that you thought you were going to start with one product, and then it ended up being a very different product, but a product that also I feel like is an excellent entry point for a variety of reasons, one of which is that you can market it very easily, because you can see someone wearing it and raise awareness in that way. Did you think about that at the time, or was that a happy benefit after the fact? I mean, let's be real. So I worked at Snapchat, and I worked at Hurst, and I was familiar with social media. I had a feeling that it was going to do really well, but I also had a feeling it was going to do really well, because it really did give you that satisfaction of using a product, using it every single day, not feeling like you're being wasteful, but still having that nice treatment. And, you know, the fact that it lasts for years, $25 was a really great price point. And so we were just really excited about that, but also it helped me perfect my cat eye. It helped me with eye shadow fallout, like it was just very versatile and multi-use. And so it was just a fun thing to launch with, and so we were so happy that we did. Well, I love it, too, because you're making it an everyday occasion, which I think is so wonderful on so many levels. Exactly. I have to say the product that probably feels nearest and nearest to my heart personally is Deliverance Serum. I think it is so remarkable. It makes my skin so happy in a way that is different from my entire shelf of other products. So can you talk a little bit about the formulation process, the efficacy? How does it work? How does it work, Charlotte? Right. So it's really hard to formulate a product because you want to include as many people as possible. And I think from my background, it's like, I want everybody to be able to use this. I want everybody to benefit from this because I don't want to exclude anybody, and I want people to find like their hero product. And Joyce really had to pull me back and as the Titian School taught me this as well. No product is going to be for everyone. The goal of going on a website or understanding, you know, if you want a product is really researching what the product does and seeing if your skin needs kind of fall into that. I am someone who has more reactive skin. I do treatments, right? So when I say treatments, it's like, I will use Tret Noen. I will use chemical peels mostly at home. I don't really go to the dermatologist too, too much. So it's like, but I still would say using Tret Noen and anything characteristic, anything that's resurfacing, I want to calm my skin down. So really soothe my skin. And then another thing is I live in a city. So I am constantly assaulted with everything that is just floating around in the air out there, which anyone who's been to New York, they're like, good luck, right? Because I love the city. But it's like, it's not the cleanest. True. They protect our faces. And so, you know, when I was talking to Joyce, we're like, what is really missing from the market? And this was before 2020, really, because we started the formulation process in 2019. And we really realized that there were so many resurfacing agents, so many chemical peels, so many retinoids, Tret Noen, really intense formulas that were all about resurfacing because they do give you very fast results. And they are very effective. I'm not saying they aren't fantastic for the right people. But there was nothing to really reinforce the skin and support the skin. And then still do some of the things that these other products are doing. So for deliverance, we wanted to go after three main skin concerns. One is even tone. Obviously soothing the skin is going to help with things that cause hyperpigmentation and things like that. But also nice and amide is very well studied in this. It's very gentle. It's a slower burn than maybe another product, which is going to maybe have faster results. Because you don't burn your face off, you can use it more consistently. But there's also a water lily complex that was shown to help with hyperpigmentation as well. And then we did clinicals on the final formula. And it also was shown to help with hyperpigmentation. And so that's like the baseline, right? So we're looking at that pigmentation, evening out skin tone, calming and soothing the skin, which is really, really important to us because when you have an intact and healthy barrier, your skin glows. And then the third thing that we were focusing on is I'm almost 36. And things start to change, you know, I am of less malignation. So it's getting much more studied at this point that, you know, when you have less malignation, you age faster. And so I'm just trying to keep what I got, right? Like I have a lot of issues with how a lot of brands market to ages them and the fear of aging. And that's something that we never want to get across. But I also don't think there's anything wrong with being like, I don't want to speed anything up either. So looking at peptides that are very, very gentle. But that are signaling to basically plump out and firm up the skin. And so it's really like a three-pronged approach. And it can be a great hero, hero product in your routine, but is it for everyone now? So let's unpack that. How do I determine what is for me? Would you say like start with a derm? Would you say start with your TikTok? Because I feel like there's so much information there. Where should someone go for that basics? I think the first thing before buying skincare is what do I actually want to achieve with my skin? Because if a product is targeting hyperpigmentation, and that's the only thing it targets, and you don't have hyperpigmentation, why would you buy that product? And then I would say another thing is like, if you have breakout prone skin, right? If you keep breaking out over and over again, and you want to tackle the hyperpigmentation, you're going to want to tackle that breakout first before you get to the hyperpigmentation. Because the hyperpigmentation is going to keep happening because you're going to keep breaking out. And so, you know, for example, for me, if you're somebody who uses treadmill and loves treadmill, but you're quite sensitive to it, deliverance can be a really good pairing for that because we have a lot of anecdotal data. Myself personally, I was never able to tolerate treadmill or retinoids before. And so using something like a deliverance with a treadmill can be kind of a powerhouse or with like a Mandelic acid. It's a really nice addition to a routine, in my opinion, for if you're using kind of these treatments, right? So if you have treatments and you have like 16 serums and you're like, I don't know which one, this is a product that kind of replaces a lot of the other ones. And then also, if you are too reactive to try these other products, Joyce actually created a deliverance because she's like, I can't use treadmill and not in any way, shape or form. And she's not willing to try it because she has eczema. And so that's another way that you can look at it. So I would say figure out what you actually want to achieve, see if the product actually achieves it. If you only want to address one of the things that deliverance is tackling, I wouldn't buy the $69 serum. I would look at another brand that's maybe doing less ingredients, targeting the one thing that you're looking for. This is a product that is meant to kind of put a few serums into one, but not everybody needs that. So the other piece in all of this is that, especially today, everyone wants everything to work and to work five hours ago. How long do you really think you need to commit to a single ingredient or a single product to figure out, does this work for me? Do I want to keep going with it? Or I need to exit this bus because this is not taking me to the right destination. The thing is for us, we want you to be consistent with your routine and we want you to love and feel good while you're using your routine. So if something stings and burns, that's not necessarily going to make you consistent and you might actually never use it again. Or if it's so strong that you get a reaction from it, you're not going to want to use it again, even though maybe if you manipulated somehow, it might work out for you. So I think that's one of the things with deliverance is that it's easy to be consistent with because it doesn't pill, it layers well with other things, all that stuff. But what I would say is that for some products, you're going to see a result pretty quickly. And that's going to be the peels. You're going to see results almost instantaneously with glycolic acid. Like colic acid, it's a very small molecule. So it really can resurface the skin and it's going to give you like that smooth, shiny glow to your skin almost. Are we talking about peel pads here? Peel pads, toners, have them, creams, have them now. There's like masks now. And I think that's another thing that's so confusing is that there are so many categories. So it's like for me, I'm like, go to what you want to target and then you can fit in products, right? Versus being like, I need a toner. Do you? That doesn't mean anything. A toner can be hydrating. It can be an exfoliant. It means whatever you want it to be. So chemical exfoliants will be fast, are pretty fast. And if you have like blackheads, like BHA is kind of a gold standard because it's actually more oil soluble and so it'll basically munch away the oil and dead skin cells while also turning over cell turnover. And so basically it's going to help unclog the pore because what happens with the blackhead is that it's just oxidized like dead skin cells and sebum. And then you don't want that to get bacteria and inflamed because that's how it actually turns into like a popular repustal. And so to get rid of that, you just want to basically clear out the area, right? And so instead of using a pore strip, which you can use if it's satisfying, I don't love them because it can be a little bit aggressive. People with sensitive skin, but basically what a salicylic acid will do is that it's really effective at that. And so there's so many different ways that you can get salicylic acid, but that's one's quite effective for blackheads in particular if you have very oily skin. Okay, so that's a faster one. What else is on the faster side and then what products do you just need to be a little patient with? I would even say with Tredo and you need to be patient or retinol, okay? Let's say vitamin A. They're all vitamin A derivatives. So basically retinol with an O, it's just a few conversion steps away from the active ingredient, which is retinolic acid, then you have retinol with an A, which you're starting to see everywhere. It's just a stronger version, but in my opinion, if you can use any of those consistently and it's stable, that's actually what matters because where you're going to see the biggest results with vitamin A is over like two or three years. Four weeks is a little bit short. It might help a little bit. You might have a period where you're actually purging so you might be breaking out a little bit more, but they should heal faster. That's a sign of if it's purging or an allergic reaction. And so I would say four weeks to know if like you're going to have an allergic reaction to a product, unless if it's red blotchiness and your face gets hot, that means that you are allergic and wash it off immediately and get a refund. So for retinol, wait 12 weeks, honestly, because you're going to see a huge difference. But I've been using it for like four years now. I've been going off between retinol, retinol, you know, ultimately they all kind of have the same effect. Tretts obviously the most potent and it's also if you can get a prescription, it can be quite reasonably priced, right? It's for the most effective one. And so, you know, it's just whether you can tolerate it or not. How often do you use it two to three times a week? I have so many other things I like trying and with a threat night, I can only use deliverance and threat on the same night. But yeah, I mean, you can use it four times a week, depending on whether it's actually used for a medical purpose, right, for acne, you might have to use it every day. And that's why my routine will not be your routine, because everyone's skin is different. And I feel like it changes, right? It's so interesting, even just like over the last 10 years, because so much of it depends on what's going on hormonally as well, like how your skin's reacting and what it's going through in age and stress and all of the other outside factors. The thing that works today might not work tomorrow, but we'll work again in three months. It's wild. You snatched the words out of my mouth because you've had customers be like, I've used this product for a year, and now my skin's reacting. Did you change the formula? You know, sometimes like a little bit like accusatorially, and I'm like, have you gone through anything that would change your stress levels, have you changed your diet, have you moved, have you done anything that would change your hormone levels? And they're like, yeah, I don't like you might just be not able to use the product anymore. And we will refund you. But it's like, no, we don't change the formula. Like the inky is there. Right. Okay. So I also want to talk about layering because I feel like the order in which one does things is so critical on so many levels. And I always love it when there is a product that says like, okay, apply this, let it fully dry, wait five minutes, and then add your moisturizer or whatever it is. I think that we have gotten to a place where there's more transparency in layering times, weight times in between whether your skin should be damp, whether your skin should be completely dry, all of that stuff. So what questions do you get the most about do's and don'ts of layering and also really proper application? So again, it's like my mantra is it depends, but one rule that I have is don't cock block your ingredients. Just don't let your ingredients get to where they need to go. And I say this because I see so many people using really thick, rich products and then applying their serum and they're like, you've just created an impenetrable barrier. And now you want these sensitive actives, these like ingredients to somehow get through that. It can't. And so start with your water based products. That's like the easiest way to think of it and then work your way to oil. It's kind of like if you drop a glass of water on the floor, it's going to evaporate eventually. Drop oil on the floor. It's not going to evaporate. You want to put the hydrating stuff first and then you're going to trap it in with the oil based products. So water based serums, if you have really, really light oils, I guess you can put those on. I'm going to do my moisturizer. So I'll do what's like watery based serums, then my moisturizer, then an oil. If I'm going to do really insane, I'll do like a bomb and then something else on top of that. And then sunscreen has always last before makeup. You should never really be mixing your products, right? So if you're going to be talking about a serum, people are like, oh, I like to mix my serum with my moisturizer. I'm like, well, that hasn't been tested in terms of efficacy. Another one that I'm like, words like they mix their sunscreen into their moisturizer. And I'm like, I don't know if that's sunscreen anymore. You're not supposed to be mixing things really, let the products sit on their own. And if you're, you know, like skincare always breaks me out, complicated skincare routines just aren't for you. Three steps is more than enough, as long as if you're cleansing, moisturizing and using sunscreen, there's really, you know, nothing that you need to be doing on top of that, unless if you want to get into the treatment area of stuff. What about time in between? So like, do you need deliverance, for example, to really soak into the skin before you put your moisturizer on? Do you want to apply your moisturizer while it's still a little dewy so that you're like, feel like you're locking it in? Or does it not matter? I like to wait because I think of it this way. If I don't let it dry, then if I put on my moisturizer, I am moving around where the actives are going. So it's not going to be evenly distributed. But I do like applying my moisturizer on damp skin, damp skin allows for permeability. So basically, there was a study done in the 70s. And it just showed that if your skin was damp when you applied products, it just absorbed more of it. You don't want that for everything. You do not want that with, for example, the very strong ingredients. And then obviously, there are exceptions, right? And this is where it's like, it depends because if you put a glycolic acid on a damp face, you might actually be reducing the efficacy of it because it actually can be neutralized by water. So it really depends. It also shifts the pH. And so, yeah, I would say that I like to usually wait. And then I used to not care and I used to just go in with stuff, but I actually do see better results when I wait a little bit for things to dry down. And then if I want to dampen my skin, I'll use like one of those like rose water sprays, just to kind of dampen my face in between steps. So I was relatively late to the moisturizing game because I had that very oily teenage skin. So getting the right levels of skin hydration where you're not greasy, but you are properly hydrated is obviously personal to everyone. And such a process that is unique to every different skin, I get that. But are there some like overall things where you're like, okay, if you don't know anything about moisturizers, here's my 101, here's my 201, if you know a little bit. And then if you're an expert, this is what you should know worth to consider. So when you have oily skin, sometimes it's because your skin actually isn't hydrated, so your skin's producing more oil to overcompensate for it. But the reality is that when you have oily skin, you can be sometimes more prone to breaking out because you have oil. And then if you use a really rich product on top of that, you're going to trap that oil, which is food for bacteria to then get trapped in your pores. And then that's going to create an infection, right? That is what breakouts are. So you do have to be careful when you're selecting a moisturizer. And so we have a moisturizer I do, instant angel. And while for some people like, oh, this helped my breakouts, I'm like, that's great. But I would not say that this is the product that I would reach for if I was really break out prone and if rich products break me out, right? Because it does have a lot of oils. And so when I say oils, so that's a really large category because oil-free moisturizer is actually a bit of a misnomer. Basically, they're just using a different kind of oil. Silicones are technically considered oils. And so if you have really oily skin, I would say use light water moisturizers because what you really, really need is hydration. And so you can use a hydrating serum and then a hydrating moisturizer and then use a sunscreen that isn't too rich. And actually, you may like zinc sunscreens. I don't like zinc sunscreens because I have really dry skin. And zinc is an astringent. So what are astringents? They're things that wick oil away from the face. And so I really like things that are very dewy and juicy and then putting like Vaseline on top of that so that it stays there. But if you have a oily skin, you can use things that are really, really hydrating and then can control that oil. And so there are so many great moisturizers out there for you that do that. They're typically called gel moisturizers or water moisturizers. And you're never going to be looking for anything that's too rich or creamy unless if you say move to New York in the winter when the radiators just are like, you know what? We don't want you to have any moisturization in your body. Okay. So if you have oily skin, look for gel moisturizers or like anything that has that more water-based approach. What if someone's like you and really their skin loves moisture, but maybe they want to update their routine where they want to improve it or they just want to try something different that's still efficacious. Yeah. Absolutely. So if you have drier skin, which is typically if it maybe gets a little bit flaky, if maybe when you smile, it's like, this is like my tell-tell sign when my skin is like really dry. It's like I smile and I can feel my smile, which is a really uncomfortable thing. You know, oily skin could be tight too if it's dehydrated, but it's going to be really shiny, right? Like your skin tends to be really matte when you have like true dry skin, which is no oil production. And so when you have that, you're really going to want to hydrate the skin, but then you're going to want to thirst trap that. And that's where you get put on the richer creams. So user hydrating products, use whatever treatment serums you have that are more water based and that you're going to go in with a much richer cream. And at night, that's where I recommend, if you live in a place like New York, I can put Vaseline all over my face as the last step in my routine. I'll never get an area breakout, but if you have more acne skin, the last thing I would recommend is to basically do a seal of like a rich product over your skin, especially because acne is also, you may have an issue with like how your skin sheds and it might just shed at a faster rate, which means that it can basically plug the pores a little bit more quickly. And if you were more breakout prone, I would skip the whole, it's called slugging where you put, you know, Vaseline as the last step, you know, something that's very occlusive. I say Vaseline because it's a 99% reduction in trends at the dermal water loss, but if you want to use something else, because you're just like, oh, I don't like how it feels or it gets out my pillows or whatever it is, that would just be your last step. And I would reserve that for people who have really, really dry skin or if you get your breakouts under control and your dermatologist green lights you because the last thing you want after you get your breakouts under control is a breakout. And also I'm imagining you can spot tree with that too, right? So like if you have combo skin, like I leave my chin alone still to this day, generally speaking, because she's a little bit fussy, but other parts of my face are like, oh, bring it on. We love things. Exactly. And then you can even just do it around your lips, right? That's like what a chapstick essentially is, but imagine if you put moisturizer and then chapstick on top, it's a game changer. Okay, so can we talk about microcurrent devices because I feel like everyone is talking about them and have been for a minute. And I mean, it's a very desirable idea, like I have this device at home and I'm suddenly going to have Bella Hadid's cheekbones. You all have that level. It's subtle. But what's really interesting is how a company sells their products is really, really important because anybody that tells you that you're going to go from my face to Bella Hadid's face in terms of snatch, like you would have to do surgery on me and I shall not be doing that. But what I will say that microcurrent does, I would say it gives a moderate lift and tone that will wear off with time, right? It's not a permanent fix. It's something that if you are a skincare maximalist, it's a nice add to your routine. I still do it four to five times a week because it's become so ingrained as like a habit. And what I find is that it just makes my cheekbones look a little bit more sculpted. It definitely wakes up my eye area and I like using it on my forehead as well because I feel like it just like wakes up my skin. I'm using it with the zip of current jaw as well, the silver one. There's a lot of humectants in it, right? So it's really plumping up my skin and it feels really hydrodaphrie, even though you do wash off the serum, you're still getting some effect there. And so I think overall it's just like a slight waking up and that's the expectation that it should be giving. I still use microcurrent. I still love it. I am cognizant of the fact that, you know, a machine costs they are between 300 to 500 dollars. And so I'm cautious about how I recommend it. That makes sense. We also talk about sunscreen because must have been on TikTok. I was enjoying your amazing content somewhere and you were talking about your frustrations about the way that the FDA approves certain sunscreens and about how America is basically quite far behind all of the leaders in the rest of the world. But can you talk to me a little bit about the sunscreens that you love and also anything that you've heard on like what's to come or what some of those problems are? So I would say that the best way to think about the differences in US sunscreens internationally is that internationally sunscreens are considered cosmetics and in the United States they are an OTC drug. You cannot sell sunscreen with sun protection factor under the guise of anything but an OTC drug. Anyone who does that who doesn't have the drug fax label who isn't registered with ndc.com, which is basically the database where you put in all of your drugs that are OTC. They are doing a risk that I would never do as a business. And so in order to make a sunscreen in the United States, you have to make your sunscreen with an OTC registered facility. So that can be in the United States and that can be abroad. So when you go abroad, there are newer filters that have been on the market for sometimes two decades that are not approved in the United States because they have not gone through drug testing. And so drug testing is going to be really interesting to see how these filters come onto the market because in order to do drug testing, this is a drug, this is not a cosmetic. You have to do animal testing. You have to. No. Yeah. But in Europe, it's considered a cosmetic. You do not have to test cosmetics on animals. This is a drug. You must test drugs on animals, every drug, aspirin, Advil, all of it. It's at one point been tested on animals. But I do think that there are going to be some new filters in the next couple of years that are going to be coming down the pipe, but it's going to be really complicated. I think that people are going to be finding really different ways of producing and manufacturing stuff. But yeah, it's a tough spot. And so some of the great filters that I love internationally would be the EMT. That's the one that I really, really love because it gives really nice stabilization for the other filters in your sunscreen. Tennis Orb M is another one. And there are all these great filters that we do not have access to because they haven't gone through that drug piece. And so I don't know how we do that in the United States and continue to innovate and then also do things that are cruelty free. So it's a little bit of a catch 22 conundrum. And so what you see is there's a huge secondary market or underground market for Korean sunscreen in particular in the United States. And so you have these sunscreens that aren't tested on animals that are incredible, that are made internationally and are personally what I use or when I'm in France, it's much harder to buy French sunscreens in the United States. It's an ox is one sunscreen that I really love, it actually has zinc in it, but at a very low percentage. So it's not too drying. It has lots of other chemical filters in there as well that are fantastic, the newer ones. I love a lot of the sunscreens from La Roche-Pose, but particularly the hydrating, the blue one. It has a blue stripe on it. And that, oh my god, their body sunscreens, they're just so delicious. There's like this milk gel from Vichy capitol salay, capitol salay, sorry, it's like my brain doesn't work when I switch between languages, look, I have to pronounce things in French. If I learned the word originally in that way, but there's Vichy capitol today, it's in that big orange bottle, this one just melts into the skin. And so the reason why these filters are fantastic is because they have better safety profiles, they have better irritation profiles, they don't irritate your skin, they have better profiles for burning your eyes, right? So they're not going to burn your eyes in the same way that some of the filters here do, but again, these are filters from the 70s, like be nice to them. It's not their fault, but they're a little dated, they're vintage. They're vintage. And it's like, I love when people like demonizing gradients don't like, it's people that demonize things. Ingredients are inert materials, they don't have morality. And then the other thing is, is that they blend better. They aren't greasy. A lot of the sunscreens that we have now aren't as cosmetically elegant. And people always say cosmetically elegant, that doesn't matter. And I'm like, yeah, it does liking the application of something absolutely matters. Maybe not to everyone, but to the average person, if it feels terrible going on, they're not going to be like, oh, sign me up for this every day and to reapply in the middle of the day. And so these are just more advanced, they're more elegant, and then another great thing about them is that they provide better protection against UVA, UVB, and sometimes even HEV, which is visible light, right? So not blue light from your phone or cameras or things like that. I wouldn't worry too much about that, but more from like the sun. That makes sense. Okay. So I'd like to talk about trends because there are always different trends going on in skin care in the world. Are there any trends that you're seeing people talk about that you actually are really excited about? You're like, wow, I'm so glad that people suddenly understand that they need sunscreen every day or whatever it might be. I think it's the advent of so many dermatologists and chemists and scientists being on social media and creating content, and I'm very grateful for them joining the conversation and giving context and some sanity at times and things that really break people out and scare people. And so I really love that, you know, even something as simple as barrier repair. A barrier repair is not like a real term. It's like barrier repair just means that you're preventing trans epidermal water loss. You're preventing water from evaporating from your skin. This is what we've been talking about though. It's really important to do that. So I'm actually very happy with that, but basically what barrier repair means is like moisturize your skin and make sure it doesn't go anywhere. And then your skin will heal itself, Vaseline is the goat barrier repair product because it prevents 99% of trans epidermal water loss. And also when you're looking at it from an environmental standpoint, you know, people always like to dunk on petrol atom, but you know, plants are not the answer until we find a solution other than plants. It's like, you're using a byproduct of the petroleum industry, which yeah, it sucks. But it's either that or you're using all this gas to farm, to process, to ship these plants. So, you know, I don't think that we really have a great sustainability solution yet. But barrier repair to me, that's a great trend. I like that. Be nice to your skin. Make sure it's protected and let your skin do its thing. Exactly. Make sure that your skin is strong. That's a good thing because I think Rinala, a dermatologist that I adore, she always talks about like things being the balancer to your skin. And I'm like, yeah, you want a balancer. You want to be exclusive about what gets in and what gets out. Okay. So, I know that you are always innovating for due and formulating and thinking about new things. I'm wondering if there's anything that you can give us a sneak peek on or a hint of what you're thinking about or what's to come. We're really excited about a lighter moisturizer that we're coming out with that could technically be a hydrating serum. If you're like me, where you've really dry skin or it could be enough to be a moisturizer. But there's a new to market ingredient. We're really excited by biotech. And biotech is basically when you take ingredients and you basically grow them in a bioreactor. So you're not using farmland, you're not using animals, you're not using petrolata. Maybe to like keep the factory lights on and do all that, but sometimes there's like solar panels, especially when you go to Europe, it's pretty wild. How they're trying to measure lowered water use, but also energy use, which obviously was expedited by everything that's happening with Ukraine and Russia's no longer supplying oil. So it's really fascinating talking to suppliers out there because it's something that they're very motivated by. And I really want to see more of that in the United States, like that same level of like urgency. And so I'm very excited about this active ingredient. It's going to help not only with hydration, but also with the structure of your skin. So hopefully that one's going to be launching this year. Okay. So my last question is if any of our listeners are in Asia or in Europe or in Australia or anywhere that isn't the United States this summer, and they find themselves in a pharmacy, are there any products that you really love that they should look out for ingredients anything? Yeah. So many. What's so funny is that the brands that are popular here for Korean brands are actually not the brands that are usually popular in Korea. So when you're in Korea, just dive into that and see if you can find somebody to like tell you what the good sunscreens are because it's like a whole side market like Korean companies launch here with like formulas that they actually don't really have in Korea. So it's pretty fascinating. Like subpar formulas? No, not subpar, but it's like it's such a competitive market that it's really hard to build your brand. Whereas here it's actually maybe not easier, but you know, people love Korean products because they're so innovative, the textures are I think best in class. So I actually don't know what like Koreans like when it comes to sunscreen. I don't even know if you could find Purito in the way that you find it all over the place here or beauty of Joe Sun or all these brands. I'm actually not sure. Like I'll go to Korea and I'll report back. Please do. I actually wrote down because I wanted to make sure that I gave you all the good ones for Europe. So I love Isden as a brand. And so Isden as a brand that was actually founded in Barcelona. So when you go to Spanish pharmacies, right? So say you're a Barcelona Madrid, Sensibascia, wherever you are, you go into a pharmacy Isden. Usually have like these beautiful like end caps and stuff like that. Great skincare, great makeup removers, other oil cleanser is to die for. It's so good. And then they also have very, very fantastic sunscreens I would say. And then there's also this event sunscreen. It's very, very rich. So it's not for everyone. But I love it because I'm so dry. It comes in an orange tube. But they actually did some incredible testing on visible lights. So talking about my melasma babies and things like that where sometimes visible light can actually exacerbate it along with heat. So be careful with heat. I love Nuke's deodorant, delicious scent. Like this body oil that's like pudillas, very, very iconic in France. But their deodorants are amazing. I love them. The obvious one is B.A.F.E.N. Do not use it as a moisturizer. It has basically an ingredient in a tromelene, which is like a pain reducer. Like just I wouldn't use it on my face every day. But if for whatever reason you happen to get a sunburn or if you burn your hand on the like the oven or curling iron burns, gets rid of it, gets rid of the pain. It's so soothing. And then the last one, I love playing arbitrage, right, where you try to save based off of currencies. And so Caudalie, I love that brand, but they're body butters. Yeah. If you come to New York, they stay on the test of New York. They're beautiful body butters. The fragrance is like so scrumptious. I love the lavender one and then the darker purple one. But having cozy skin is a very big priority for me. I hate being uncomfortable. I'm a tourist, thorough and thorough. No wonder I like you. Charlotte, thank you so much. This was just such a pleasure and such a delight. And I'm so excited for everything that you're doing. You do such an incredible job of really like helping all of us level up our understanding. And I just find that so incredibly useful and inspiring. So thank you. Thank you so much. You're going to make me cry. That really does mean a lot. So thank you so much. A huge thank you to the CEO and co-founder of Dew Skin, Charlotte Palarmino. Make sure to subscribe to our show wherever you listen to podcasts so you don't miss an episode. And while you're there, I'd also be so grateful if you would rate and review us. If you have any guest suggestions or any other feedback, drop us a line at podcast at HuatWare.com or you can find us on social at HuatWare. See you next Wednesday on HuatWare with Hillary Kerr. This episode was produced by Hillary Kerr and Olivia Capilletti. Editing is by Natalie Thurman. Our audio engineers are at Treehouse Recording in Los Angeles, California. And our music is by Jonathan Leahy. Thank you to eBay for sponsoring today's episode. eBay Authenticity Guarantee is all about making sure you never get faked over. eBay's authenticators are leaders in their field with meticulous eyes making sure your pieces, whether they're sneakers, watches, handbags or jewelry, arrive as authentic as your style and worthy of your collection. As experts, they know the true difference between a real and a fake. Real carries that rare, distinguished feel, the weight of pure platinum, exquisite scent of togo leather, the tight stitching on a pair of dunks, the brilliance of real diamonds. So rest assured, your Rolex moves just like a Rolex should. And that color way on your Jordan Royals will always be on point. The details, inspected, the fakes rejected. Ensure your next purchase is the real deal with the eBay Authenticity Guarantee. Everyone deserves real. Visit eBay.com for terms.