260 Nineteen More Creative Ways to Say "We can save you money"

You are listening to the art of sales. Everyone sells every day, and this is your source for conversational, real-world sales and prospecting methods that you are comfortable using and that get results. You'll help people buy instead of pushing them into being sold. Here's your host, Art Subject. Sitting in my email inbox right now, there are at least, I'd say four subject lines, that pretty much say, we can save you money. Well, we can save you money. Is the term that's become meaningless to many people? It's used so often in ads and by salespeople that when we hear it, it's like white noise. It's like listening to Charlie Brown's teacher in the Peanuts cartoons. Wow, wow, wow. But everyone wants to save money, right? Yeah, absolutely. Well, here's an example of a headline that I saw the other day in an online ad. Eliminate the monthly recurring charges on your business credit card for unneeded marketing software subscriptions. That one got my attention and pulled me into the ad copy. So what does all this mean? What can we do? Well, as always, how about getting creative with your messaging so it is relevant. Now in specific sales and prospecting situations, we want to tailor and customize our messaging so it resonates with an individual who is experiencing something that will be affected by that messaging that we're using as it relates to saving money. But we want to say it in a different way. And as I always preach, we first need to get information so that we can find out where do they need to save money or cut costs. So we can get information from anyone and everyone before speaking with our decision maker. Do social engineering to ask questions of admins or others in your prospects department. We can ask things such as, are there any cost cutting initiatives in your division or your group or your department? Has there been any emphasis on cutting spending lately? So if you learn that cost cutting and expense control is in fact important, work this into your sales strategy. You can use it to create interest with your emails, your LinkedIn messaging, voice mails and of course your opening statement. But instead of using the tired old, I can save you money, I'm going to give you 19 ideas that you can adapt for your own situations. Now of course you'll need to put these in context, but I'll give you the idea starters and then you can mold them to fit your situation. So for example, you might start out with Mr. Prospect, we help companies to number one, cut the costs of and then you fill in the blank with whatever it is that you're helping them cut the costs on. Next, very similar, reduce expenses on trim the fat from lower the payments on, lessen the, again whatever it might be, control the costs of, reduce interest rates on, eliminate the waste in, minimize the number of, prevent increases in, pay less for, take advantage of discounts on, increase the amount of X for the same price you're paying now, find the best prices for, reduce spending on, delay increases in, consolidate the bills for, take advantage of credits for, reduce your debt on. So if you're counting, there were 19 there, by no means is this an all inclusive list and certainly you can mix and match or maybe you thought of your own as you were listening to these. And by the way, saving time is of course another major area and you could adapt these as well to time savings if that is something that you affect. So think of all the ways that you might be able to get creative with your messaging so you can make it more relevant, more visual and more impactful. Bottom line, the, see what I did there, bottom line, the language of cost is universal. It touches a nerve and if you can help a buyer with costs and it's something that's important to them strategically using one of these types of phrases as a recipe for your sales success. All right. Hey, you know what time it is. You ran into a B.I.N. Never will, you'll never feel what this is. The art of the sales. The quote of the day. That's right. And for the quote of the day, today's quote comes from Brian Jolyner and Brian said, real benefits come when managers begin to understand the profound difference between cost cutting and eliminate the causes of cost. And of course, if you can affect the causes of cost, it has the same effect. Hey, would you like to help other people benefit in their sales success? Well, how about recommending this show or a specific episode on your social media channels? Specifically, how about posting something on LinkedIn about this episode or an episode that you have found especially beneficial? And if you do that, please do tag me and I will be sure to like it, comment on it and I will share it as well to find a specific episode. Go to our show site, theartofsales.com. And then you can just find the link and put that up as a LinkedIn post. They will appreciate you being your audience and I already do. Thank you so much for investing your valuable sales time with me today. Until next time, go ahead and make it your best sales day ever. I'm Art Subcheck. ♪ My enemy, my friend ♪ Thank you.