Hey, friends, and welcome back to the CEO Teacher Podcast.
We are going to extend our conversation about SEO
in case you missed it.
July is going to be a focus on search engine optimization,
where we go into detail about why and how you need
search engine optimization to work in your favor
over the next year.
We're playing the long game here.
I like to think of it as learning and training
for a marathon, not a sprint.
Sprints are really quick.
They don't last very long marathons.
Take 26 miles to complete.
And you can't just go out there and run a marathon
when you haven't practiced.
So think about search engine optimization
and what I'm going to teach you today
as a way to make your business last like a marathon
for a long, long time.
So this is part two in our SEO secrets series.
And today I'm going to share with you
exactly how you can make an instant revenue
boost in your business.
So stick around, you don't want to miss it.
Hey teachers, welcome to your home away from the classroom,
whether you are a full-time educator just getting started
and thinking about the possibilities
to advance past your current pay scale
or you're a seasoned CEO teacher looking for extra strategies
to make money online, you're in the right place.
No impressive tech skills or marketing experience necessary.
Just the passion and desire to transform your life
by doing what you love.
Leading in to your unique teaching magic.
I'm Casey Morris, a former eighth grade ELA teacher myself,
mom at a five, teacher marketing expert.
And while I am the visionary behind the CEO teacher movement,
this amazing community is continually being built by you,
one beautiful dream at a time.
Coming your way every Wednesday
as an extra credit bonus exclusively for teachers,
welcome to the CEO teacher podcast.
Teachers, now that school's out for the summer,
I want to let you in on a special secret.
The most successful teachers looking to make extra income
online all have a few things in common.
A rock salad foundation, a beautiful, supportive community,
and a proven path to follow.
And it's time for you to be able to get it all done.
And that's exactly what you're going to be doing this summer
inside of the CEO teacher membership.
Whether you choose to make a bigger impact
in the classroom next year,
or you decide it's time to let the sunshine
on some hidden depths of your heart
and influence education in a unique and non-traditional way.
The CEO teacher membership was made just for you,
a vibrant educational rock star
who was looking to turn their passion into profit online.
The complete CEO teacher membership.
Now includes the teacher income challenge.
Plus over 300 on demand,
bingeable lessons to help you get started
creating your very own teacher business this summer.
Every summer has a story,
and it's time that you make this one yours.
When you're ready to finally make your worth
and go from hashtag teacher tired
to creator of your own future,
this will be the moment that you always remember.
All you have to do is grab your proven pathway for success
or be inspired to blaze your own trail
and it's all at your fingertips
inside of this one stop business school for teachers.
Grab your poolside summer school seat now
by going to Casey Morris.com
and start making extra income
before we close down the doors when school starts back
and break into your next school year.
And we'll see you inside of the membership.
Neil Patel is the owner of Uber Suggest,
which is our favorite SEO tool.
He says no website can stand without a strong backbone.
And that backbone is technical SEO.
But my favorite quote is by Tom Pick
and he said social may be sexy,
but search still pays the bills.
And I could not agree with that more.
We get caught up in how people look on social media
and the ways that they teach us
and how many followers they have and it looks sexy,
but it doesn't actually pay the bills.
I don't believe that my social media channels
have that much of an emphasis on
if people think I'm legit or not.
I think that they go to our website
and they say, oh wait, this person does have social proof.
They have been doing this for a long time
or they come listen to our podcast.
15% of all queries are unique to Google,
which we chatted about last week,
meaning that you really need to start working on
your teacher website because people
are going to be searching for you
and finding you based on your website.
Anyone that I've seen in our world
or in other places online that have grown
to success very quickly,
usually have a background on a website
that's been running in the background for a very long time.
Did you know that 75% of people will never go
to the second page of Google search?
Google does such a great job of giving them what they need.
So if you understand how to get your posts to rank
on the first page of Google,
you are much more likely to have
your products or services seen.
The average page on the top 10 of Google search
is two plus years old,
meaning that someone has put in the work
for two plus years with SEO,
they've allowed it to grow over time
and that has helped them get into the top 10.
Now, as your domain authority grows on your website
and you have more of these top 10 things,
it doesn't take nearly that long.
8% of search queries are phrased as question,
meaning that people go to Google to ask a question
and that's really helpful when you're naming your products,
your services, your blog posts,
knowing exactly what people are asked for.
The top three Google search results will get you 54.4%
of all clicks, meaning that if you can get your stuff
in the top 3%, not including the sponsored post,
a lot more people are going to see your stuff.
58.99% of all website traffic worldwide
comes from a mobile device.
So making your stuff mobile friendly is no longer an option,
it is something that you must do.
And finally, 39% of purchasers are influenced
by relevant searches, meaning if yours pops up
as something that might interest them as a relevant search.
So let's get into how to spend summer right now
in your teacher business optimizing your content
and why you need to make everything SEO friendly
if you want to bring more organic traffic
and ultimately more revenue.
Now, when I say organic traffic,
I mean things that don't cost you anything,
you don't have to pay for advertising.
This is just a way that people find you for free
every single day.
But first, I want to ask you a really tough question.
Do you have a teacher website?
This is something that you would build on your own land.
It's a hub where you can send your audience to
when they're looking for specific things
and most importantly, it belongs to you.
We go over all the ways to create your very own hub
inside of the CEO teacher membership
with a step-by-step business lesson plan
made especially for teacher educators.
We also show you the importance of why you need your own hub
on your own land so that your business
can last a lifetime rather than just a few short months
or a few short years.
And remember, we're closing down the membership
at the end of this SEO series for the remainder of 2023.
So if you want to get in, join us at CaseyMores.com.
So on your website, let me explain the places
where you can begin to optimize your content.
First, you want to start optimizing
each and every single page.
If you only have one right now, that's okay.
You want to optimize your posts, your images,
especially that mobile view that we were talking about
because most of our viewers are coming to us
on their mobile devices.
So first things first is let's create a plan
for which long-toe keywords will help you
in each of these sections and how you can rank
for specific terms that people are searching for.
Every post can rank for a word
and every image can also rank for a word.
If it sounds like a lot, it is,
but remember that this is a journey.
It's not a destination.
And when you begin to optimize your content,
we're gonna think of it as one step at a time.
We're gonna create a seamless customer experience
where people are gonna come back
and purchase from you again and again.
For me, the customer journey is not just one time.
It's, if you join our membership and leave,
I hope you come back.
We're still here.
We don't want people to leave.
We want them to find us in relevant search
and be like, oh, I forgot about Casey
or oh, I forgot about this podcast
and just come right back in again.
For your resources or maybe an online course
or some type of offer that you wanna share with the world,
you need to make sure that you optimize the description.
You wanna make sure that your keywords
have natural language in them throughout the description
and you're not just stuffing a bunch of things
like first grade teacher or math centers or center time.
You wanna make sure that you're utilizing your descriptions
and natural language that people can find you that way.
You also want to make sure that you save your images
for your resources, your courses, your offers
and name them with their very own long till keyword.
We do a lot of different ones.
That way we are able to reach more people
instead of just honing in.
I can show you what happens if you just use one.
It could be beneficial, but people are searching
for things in so many ways.
Why not be able to find them in multiple searches?
In your titles, we wanna make sure
that your titles are clear and they're also searchable.
But it's very important to note
that close captioning is vital right now with video content.
All of our videos and all of our programs
have complete closed captioning with them
and I encourage you, even though it is frustrating,
it is an extra step for you to be accessible to all learners.
Not only that is that most,
a lot of people now are utilizing closed captioning
when they're in a quiet room or they're rocking their babies
and adding video previews to your resources
with closed captioning will help them find you better in search
because AI is picking up on those words
that are flashing on the screen.
AI can read the screen and so can many search engines now.
We don't know everything there is
to know about algorithms on certain sites,
but what we do know is a lot about Google
because it's been around the longest.
Optimize your products for Google
and they will begin to show up
when someone types in a specific long till keyword.
Inside of Pinterest, which is also a search engine,
you want to make sure that you're adding fresh pins
every single day if you can.
You're already doing the work,
so creating images for blog posts, social media
and even your website every single year
to freshen those up will help you rank.
Create images for Pinterest and increase your brand awareness.
You could also create pin templates and add those to the mix.
Those are really fun.
And would you like to get your hands on some teacher-inspired
Pinterest templates plus templates for your resources,
your blog images and even more.
We have rotating bonuses that are inside of our membership
every single month and we give you those templates
where you can just plug and play
so that you don't have to do all of the creation process.
We've already done it for you.
Next is that you want to make sure
that you're optimizing your Pinterest boards.
Now, people may say that Pinterest is dead.
We don't believe that.
We are seeing a lot of traffic again from Pinterest
and we do this by optimizing our Pinterest boards
through their titles, their descriptions and their content.
Also confirming your website on Pinterest is a big deal.
If you don't have the time or energy that it takes this summer,
I get it, but before you say,
I can't do another platform.
Let me share a few reasons why I believe
you should put your focus on Pinterest.
Pinterest trends take off 20% faster in the first six months
than trends on social platforms.
Pinterest trends sustain 21% longer than any other online trend.
I'm giving you a lot of good information,
but I know it's coming to you very quickly.
So I hope you're taking all the notes
and getting as much information about SEO down as possible.
For social media, I want you to clean up your posts.
Create a branded feed.
We're going into that right now
and on our Instagram as well.
Remove all posts that lead to outdated or expired offers
so that people don't jump in and then jump right back out.
And remember that video content is king on social media.
Add chapters to your YouTube videos.
Add videos to your blog posts.
Remember, make sure that your videos have closed captioning
and that the description for those videos are SEO focused.
You want to make sure that you optimize your captions
by adding text overlays or updating your captions
to include those long-tail keywords
and also use captions in your Instagram stories
or on your Instagram reels.
People are 80% more likely to watch an entire video
if it includes captions.
If I forget my husband messages me
and he's like, I can't read your,
I can't listen to your Instagram stories,
make sure you're captioning it for me.
The big takeaway here is that you should be optimizing
all the things and I know that I told you a lot today
but if you only have the mental space to do one, then do it.
Start with your current content.
Clean it up.
Remove outdated posts and content.
Optimize what you already have
and then drive traffic to it by mentioning
that it has been updated.
Then come join us in our CEO teacher community.
We want to inspire you to expand your reach.
Show you exactly step by step how to make everything
I chatted about in today's show work for you
and give you some concrete strategies for marketing
and optimizing everything in your business.
Go to Casey Morris dot com before the end of the summer.
Thanks so much for listening to today's show.
I'll see you next week as we continue
our SEO secrets series and as always remember
the next is yet to come and I'll see you soon.
The most successful teachers looking to make extra
income online all have a few things in common.
Iraq salad foundation, a beautiful supportive community
and a proof of path to follow and it's time for you
to be able to get it all done.
And that's exactly what you're going to be doing this summer
inside of the CEO teacher membership.
Whether you choose to make a bigger impact
in the classroom next year or you decide it's time
to let the sunshine on to the hidden depths of your heart
and influence education in a unique and non-traditional way.
The CEO teacher membership was made just for you.
The complete CEO teacher membership now includes
the teacher income challenge plus over 300 on demand
bingeable lessons to help you get started
creating your very own teacher business this summer.
When you're ready to finally make your worth
and go from hashtag teacher tired to creator of your own future
this will be the moment that you always remember.
All you have to do is grab your proven pathway for success
or be inspired to blaze your own trail
and it's all at your fingertips inside
of this one stop business school for teachers.
Grab your poolside summer school seat now
by going to CaseyMores.com and start making extra income.
Before we close down the doors when school starts back
and break into your next school year.