Hello, CEO teachers. Welcome back to our
SEO secrets series,
hard three. That was a lot of S's.
SEO stands for search engine optimization.
And today I'm going to give you all the secrets inside of today's show.
What's so amazing about this series that we have going on for the month of July is that
we're gearing you up for back to school, which means that
what I'm going to teach you today and what I have taught you the past two weeks and then what I'll
teach you next week is your ace in the hole.
What we call your Willy Wonka's golden ticket.
I'll be honest, I don't love recording these podcasts because
they don't bring me as much joy as me sitting here just chatting about life with you guys
or just chatting about new and fun things that we're trying out.
But this is the part that is not necessarily the fun stuff.
But this is the most important thing that I could ever teach you.
And it is exactly how you move the needle forward.
You find what you're meant to do.
And you find the perfect marriage between a very successful business,
which is what brings you joy and what you're passionate about.
Plus what people are searching for.
If you can marry those two things together,
you're going to live a life happily ever after.
So stick around in today's show. You don't want to miss it.
Hey teachers, welcome to your home away from the classroom.
Whether you are a full-time educator just getting started
and thinking about the possibilities to advance past your current day scale
or you're a seasoned CEO teacher looking for extra strategies to make money online,
you're in the right place.
No impressive tech skills or marketing experience necessary.
Just the passion and desire to transform your life by doing what you love,
leaning in to your unique teaching magic.
I'm Casey Morris, a former 8th grade ELA teacher myself,
Mama-to-5 teacher marketing expert.
And while I am the visionary behind the CEO teacher movement,
this amazing community is continually being built by you.
One beautiful dream at a time.
Coming your way every Wednesday as an extra credit bonus
exclusively for teachers, welcome to the CEO teacher podcast.
Teachers now that schools out for the summer,
I want to let you in on a special secret.
The most successful teachers looking to make extra income online
all have a few things in common.
A rock salad foundation, a beautiful supportive community,
and a proven path to follow.
And it's time for you to be able to get it all done.
And that's exactly what you're going to be doing this summer inside
of the CEO teacher membership.
Whether you choose to make a bigger impact in the classroom next year
or you decide it's time to let the sunshine
on some hidden depths of your heart and influence education
in a unique and non-traditional way.
The CEO teacher membership was made just for you,
a vibrant educational rock star who was looking to turn their passion
into profit online.
The complete CEO teacher membership now includes
the teacher income challenge plus over 300 on demand,
bingeable lessons to help you get started
creating your very own teacher business this summer.
Every summer has a story and it's time that you make this one yours.
When you're ready to finally make your worth and go from
hashtag teacher tired to creator of your own future,
this will be the moment that you always remember.
All you have to do is grab your proven pathway for success
or be inspired to blaze your own trail and it's all at your fingertips
inside of this one stop business school for teachers.
Grab your poolside summer school seat now by going to Casey Morris.com
and start making extra income before we close down the doors
when school starts back and break into your next school year.
And we'll see you inside of the membership.
Just a quick little reminder that you can't just
set it and forget it when it comes to SEO.
You really have to constantly be evolving and changing
and that's the fun part about marketing.
So what's cool about SEO and what's like the the blessing in the curse
is that it's ever changing ever evolving
and that is the world of marketing.
That's why I love my job.
That's why I love teaching teachers is because I never get bored.
Every morning there's some new goal.
There's some new thing I have to learn out.
Last year it was TikTok.
This year it is that Google is changing its algorithm
because AI has exploded.
The years before it was understanding about keywords and usage
and so it's never going to stay the same
which for some people could be an issue
but it's always going to evolve.
And remember that you must speak the language of the computers
and the search engines in order to have a successful business period.
Back in the day when I used to get on my space
I just want to take a moment for my space right now.
I really think that my space has more to do with my success
and on the online world than a lot of other things.
Does anyone else feel that way?
Because back in the day my space had a generic template
that you could put up and have your top eight friends.
And if you wanted your my space to be cool
you had to learn how to code.
And I have a friend shout out to Deva
who's still a friend of mine I could call up in any hour
and I could talk to her for a feel like we haven't missed a moment
but we were internet besties in like middle school and high school
and we were coding nerds.
Like we figured out how to code.
We didn't tell anybody like that was our secret
because our my space has looked better than everyone else's.
Like we could have music playing in the background.
We could change it from our top eight friends to our top three.
And she was always like you know what?
I didn't even hang out with Deva at her house
but she was always like that top four friend on my space.
And I still would consider her that today
and now that we're older and I've watched her babies being born
she's a great mom she's a great human.
But anyways I say all of that to say is that
we learned how to speak the language of our computers
way back in like middle school and high school
and over time that language from coding
to understanding behind the scenes has paid itself 10 fold.
And so today I want to share with you how you can speak the language
of your computer but just know this isn't something you're going to get overnight
this isn't something you're going to listen to this episode and be like
got it I'm ready let's do this it's going to be a lot like our copywriting
episode where so many of you reached out and said
Casey I took notes and I have like five pages of notes
I have enough information that I can go back and try to
implement in my business for the next couple months thank you
so I hope that if you're where you can you can take notes today
and if you're looking for tried and true strategies to test
over the next couple weeks before school starts back
I just want to remind you that our membership is closing at the end of the summer
for the remainder of 2023 that is the CEO teacher membership
home to over 300 video lessons for you it's like netflix for teachers it's
going to show you step by step the world's only business school for teachers
go to caseymores.com before the summer ends
so that you can make the money that you deserve as a teacher and you can finally
make your worth so let's jump in to our SEO secrets
series part three how to be number one on google
in every single search every single time and it's not a lie
I'm not even joking it's not a lie
the average first page google result leads to content of about
1,400 words in length a linked table of contents can help google better
understand your pages content remember the more you give the more you get
period and that's with being a good human in life but it's also with sharing
your information to google identical or duplicate content on the same
website even if it's slightly modified can negatively
influence a site's search engine visibility that's worth me repeating
identical or duplicate content on the same website
even slightly modified so if you're creating resources that are pretty
similar that only have a little bit of modification
can negatively influence a site's search engine visibility one of the most
important things that i'll tell you today
frequency of page updates play a role in online
freshness meaning importantness not a word
meaning how google views you as someone that really knows their stuff
a higher domain authority which I shared about the last few weeks means your
page will show up higher in search then a page on a domain with
less authority than you have excessively long URLs something that's
Casey Morris dot com slash how to be a teacher
online business personality that's too long
could hurt your page search engines visibility short and to the point
typically your keyword title or less although google prefers fresh content
an older page that's regularly updated may outperform a newer page
and 91% of pages will never get organic traffic from google
because they haven't been optimized meaning that 91% of teachers
in our world selling their resources online right now
are not going to get organic traffic aka free traffic to their website
because they don't know how to optimize them
and we teach a how to do all that our membership just saying okay
so let's talk about our action tips on how to be number one in google
here are a few strategies and tips to help you get seen on google every time
and it all goes back to that very last tip I just gave you and that is
how to optimize your content if you want to optimize your content on your own
website you must check these things your page load times meaning
how quickly people can come to your page and get what they need
users want to get information quickly and they need it streamlined
and are you hitting people with pop-ups and add content this could
hinder the user experience and it could not be optimized for mobile which is a big no-no
because users are no longer going to stick around if you don't have it
optimized for mobile a huge thing that we teach in our membership and one of
my favorite things to develop is cornerstone content
and this is a post that showcases your niche and becomes something that people
know you for we have one piece of cornerstone content we are currently
creating about 10 pieces of cornerstone content
which is amazing but this is what's going to bring traffic to your website
primarily these are posts that are specific to what you teach so if you are
eighth grade ELA you want cornerstone content to be revolved around eighth
grade English and language arts if you teach AP language arts you want your
cornerstone piece to be about that topic so whatever your niche is you need a
heck of a blog post that takes you a couple weeks to develop where people can
find you in this be like the number one driver of traffic cornerstone content
posts have an average of 2,000 words and are much longer than just a resource walk
through or just a really quick worded blog post to help someone on their day
a post of 2100 to 2400 words is an ideal length for search engine optimization we
love tools like Yoast or Google Sheets to help you keep track of your keywords
and we also teach our students about hot words and what words are most
important right now for back to school or for the holidays because every 30
days or so SEO terms flip and you'll know that this might be popular in August but
it's not necessarily popular in January you don't want to repeat your main
keywords ever on any single platform it's important to remember that
a long-tailed keyword isn't necessarily just a single word it is a string of words
or an entire phrase that you put together that will help people find you like how can
kindergarten centers help increase learning that could be a term that could be your long-tailed
keyword i haven't looked at how well that performs so i'm just giving that as an example
off my head you can revisit any of our search engine optimization lessons as you if you are a
member in our membership and i show you exactly how we find what we call the gaps in the marketplace
and choose niche specific words depending on what your topic is and we speak the language of
the computers in all of the places so that we optimize our content universally we become omnipresent
you want to create a larger web or a list of words that you can rank for last week we talked
about throw and spaghetti on the wall and we really want to create like almost like a crime scene
of clues that come back to each other so that your website becomes the indicator of everything
in your world brainstorm all the ways to say what you need to say and find all the different
avenues that people can reach you through for example grade three third grade primary education
elementary lessons those are all ways that people can search for you using long-tailed keywords
you want to run a site audit we love uber suggest and that will help you optimize your platform
and show you any duplicate content you may have it'll tell you your broken links it'll help you
optimize your 404 errors if i'm talking Spanish or a language you don't understand don't worry
this is a huge learning curve for so many people and you're not behind you're exactly where you
need to be i'm just giving you as much as i can give you in a very very very very very very short
amount of time so don't stress out just remember you can come back to this episode at any time or
join us before the summer ends in our membership to get all of this and so much more when it comes to
coaching and hand holding really when it comes to SEO because we all need that we show you step by
step how to utilize each of these strategies and our community is there to support you because
sometimes you don't know what you don't know right and you get inside of doing all these SEO
things and then you realize okay and what i what i'm doing working it's like oh i want a weight
loss plan but i don't have any accountability no one cares if i go to the gym i'm not going to a
doctor once a month to check in on my weight loss if you don't have a way to track what you're doing
and if it's working it's really hard to stay committed but if you find a plan or a game plan
or a doctor or a coach that it's going to help you and hold your hand and say no i want to see
this through or when it's not working or you have a bad week we're not giving up we're not going
in the towel we're just going to reassess and reapply that's really what you need in order to make
SEO as successful keep it evolving so that it always changes as the algorithms change too
on social media you can update refresh and optimize your content that will help you rank now
social media is such an easy place to rank on google utilizing reels and posts don't ignore social
platforms because this is where your people live i talk a lot about your website but social media
is still a prime place for you to grow your business so look for when it comes to search engine
optimization on socials related groups that you can join hashtags that people in your community
use communities that will help you begin a conversation about your work but just make sure that you
watch the rules you don't add links you share value because connection marketing is key when you
are working toward building your no like and trust factor and ultimately connection marketing is how
you will rank when it comes to hashtags we like to use the three by three strategy find up to three
hashtags that explain what your product or service is three that describe who it is for and three
that showcase the problem it solves we also use direct messages to our advantage we love to send new
followers messages and we don't use auto responders because we feel like it doesn't see personable
we have before we don't like them and we get out of the like for like groups so if you're in a
direct message with people that's a go like my recent post i forget that people actually do that
that actually hurts you and the social platforms know that you're doing that so don't try to get fake
likes from people that aren't really interested in your content no matter where you shared this summer
always have a CTA or a call to action you need those inside of your blog posts your social media
posts Pinterest posts have a written call to action have a verbal call to action plus added on
the screen whenever necessary the main idea of sharing value should be to get people on your email
always so that you can continue to nurture them and ranking number one on google will help you
do all of these things and the way that you rank number one on google is by understanding the
gaps in the marketplace figuring out what people are searching for plus what you're passionate about
understanding when the right time is to post these types of things because remember search engine
terms they flip flop every 30 days and joining the CEO teacher membership so we can coach guide you
have some accountability show you why it worked why it didn't and have thousands of other
teachers that you can ping pong your ideas off of if you need any swipe file ideas or marketing how to
remember all of that is also inside of our membership before the doors close very very soon if
you're already in there don't worry you have all of this inside of the tools section in your
membership and we have an entire module robust full of lessons that is constantly being updated
for educators that want to master SEO grow their email list and also have something like a
subscription based business strategies you can use to turn that into profit today in addition
there's also an entire library of content for teachers looking to create physical products to
sell online digital products to sell online t-shirts mug stickers monthly and quarterly boxes
and so much more thanks so much for listening to week three of SEO secrets series how to be number one
on google i cannot wait for you to join us next week and to be part of this amazing CEO teacher
revolution thanks so much for listening as always remember the best is yet to come and i'll see you
soon the most successful teachers looking to make extra income online all have a few things in
common a rock salad foundation a beautiful supportive community and a proof of path to follow
and it's time for you to be able to get it all done and that's exactly what you're going to be
doing this summer inside of the CEO teacher membership whether you choose to make a bigger impact
in the classroom next year or you decide it's time to let the sunshine on to the hidden
depths of your heart and influence education in a unique and non-traditional way the CEO teacher
membership was made just for you the complete CEO teacher membership now includes the teacher
income challenge plus over 300 on demand bingeable lessons to help you get started creating your
very own teacher business this summer when you're ready to finally make your worth and go from
hashtag teacher tired to creator of your own future this will be the moment that you always
all you have to do is grab your proven pathway for success or be inspired to blazer own trail
and it's all at your fingertips inside of this one-stop business school for teachers grab
your poolside summer school seat now by going to caseymores.com and start making extra income before
we close down the doors when school starts back and break into your next school year