Coming up next, I'll share the fascinating secret to Patrick Bette David's success.
And then, American workers want a four-day work week, but they have a condition.
We'll unpack that in more next.
Helping you win in your work life so that you're winning in the rest of your life, I'm
Ken.
This is the Ken Coleman Show.
I want you to be energized by your work, not exhausted by it.
So I have had the extreme privilege, and I mean, I say that with the greatest amount of gratitude
I can summon.
For years and years and years, I was host of the Entree Leadership Podcast, which remains
to this day, one of the best leadership podcasts in the world.
My colleague and my mentor and my leader, Dave Ramsey, is now taking over the program,
as I obviously came this direction several years ago, and so my role as host of the Entree
Leadership Podcast was I did the interviews and the conversations and did almost 400 interviews
in three and a half years.
So a lot of fun times, a lot of great conversations, and so every once in a while I like to go back
into the way back machine and it's not that very far back.
But I'm going to pull just a brief moment, if you will, that I think is really going to
entertain you and challenge you from my conversation with Patrick Beck David.
Now Patrick Beck David is in a phrase, a force of nature coming to this nation as an immigrant
with his family when he's at the age of 10, had some traditional jobs and has become
a giant in the financial marketplace and now has really become a taste maker, a trend
setter, a conversation, a guy who has tremendous influence with his with his podcast and
YouTube presence and social media presence and beyond.
And he really represents in my mind the American dream.
His entire story is the American dream and he's not bashful about it.
And I find him to be an absolutely impressive individual and it was a great joy to have
a conversation with him on the Entree Leadership Podcast.
If you want to listen to the whole interview, you can go get it there.
But I'm going to pull just an excerpt and I want you to listen to this and this is going
to unpack for you.
What I believe is the fascinating secret behind Patrick, bet David success and actually
something that you can emulate is not limited to Patrick.
I mean, he's a he's a rock star, he's unique as are you.
But I think there's a great lesson from this bit of our conversation.
Let's roll it.
So I looked at my resume, can't please do not laugh at this resume, but this was my resume.
Let me tell you my resume, what it looked like.
I worked at a Hagen Doss.
I had Burger King.
I had Bob's big boy and I had the military and a little bit of experience at Balis and
I'm trying to get a job at Morgan Stanley Dean with her.
So I knew my resume was weak.
I made a cover letter back in the days, weeks to facts.
There wasn't monster jobs or any of this stuff.
You remember the facts days.
So I said, I'm going to, I got 100 facts numbers from the yellow pages and it was Morgan Stanley,
Merrill and Smith Barney, Goldman Sachs, all these guys.
I knew nothing about it, but I knew their financial services.
So I made a cover letter.
My cover letter is what got me the job.
Here's what the cover letter was.
I took the best joke that I had and I put it on the cover letter and then I send it to
100 places.
Followed on my joke was the following line.
I said, if you're laughing after reading this joke, this is exactly how my clients are
going to feel when they do business with me.
They're going to love me.
If you want someone like this part of your team, give me an offer, help me work for your
company.
I sent 100, I got 30 calls, 15 were just laughing on my joke.
They thought it was funny.
The other 15 gave me interviews and finally I started working on Morgan Stanley Dean
with her and then after Morgan Stanley Dean with her, my first day was 9, 10 a day before
9, 11 and then I left Morgan Stanley.
I went to Trans-America and then we started our firm in October of 09 PHP agency with
about 66 agents out of one office in Northridge, California and now we're at 3200 licensed
insurance agents in America, 49 states were the fastest grown financial firm in America.
We went from zero to a hundred million dollar valuation in seven years and we write more
insurance with companies like AIG and Foresters and many others and any other marketing organization
in America.
This is how the progression took place from me getting out of the army to where we're out
now today.
Fascinating, isn't it?
You thought that I was going to drop some amazing strategy on you.
But dude took a joke.
He put it on a cover letter and then he faxed the cover letter and the resume to all these
different people and that yielded a breakthrough moment.
Sometimes we overthink opportunity, sometimes we overthink success.
We get in our head and we'll come up with a couple ideas and then we edit it.
Patrick Bett David is a force of nature.
The guy is one of the most influential people in the personal growth space and this is
how he got from the army, from the military into the private sector.
All he had in his resume, you heard him, were a bunch of fast food, retail and the military
and he's trying to go for a big time finance job and most of us, me included, if I was
trying to make that jump, I'd be overthinking.
Come up with a strategy, I would certainly be connecting and I believe in connecting.
But that's a lot of work.
And I love that he just went, you know what?
I'm going to stand out.
How can I stand out?
And he comes up with a joke and then he gives you the explanation.
If you laughed at this joke, imagine what it's going to be like for my clients.
And here's what he did.
It's a very simple formula.
So here's the fascinating and it's a little bit odd and strange, yes, to go about it
that way.
It is.
Because, you know, the cover letter, if you go online and go, the strategy behind a good
cover letter.
I mean, it'll be pages upon pages upon pages of experts.
I mean, I've written an article about cover letters, throw it in the trash.
Unless you're going to do something like this, a cover letter is nothing more than a formality.
I get it.
If it's required, of course, you got to play the rules, play by the rules.
But this guy got the rule and he went, I'm going to stand out.
And so here's the formula, Patrick Bette David was bold.
And because he was bold, he was unique.
So few people are willing to be bold.
Think about it.
Bold involves risk.
It could backfire.
He knew that could backfire.
Dude said 100 facts has got 30 responses.
That's phenomenal.
Talk to a marketer day and say, hey, if I could guarantee you 30% return on this market
strategy, would you do it?
They'd say, are you kidding me?
When do we start?
He was bold.
He was bold in his approach.
He was bold.
And because he was bold, he was unique.
In other words, he stood out.
It's the first impression factor.
It still matters.
And when you are competing for an opportunity, whether you're switching industries, whether
you're trying to move up in an industry, listen, whether you're trying to get the girl
or get the guy, can I just tell you, boldness will always be rewarded.
Is it rewarded every time?
No.
But is it rewarded eventually?
Absolutely.
And I love that.
I'm so glad we gave you that little bit of advice from Patrick McDavid.
There's boldness there.
Why?
Because he was like, hey, I got to stand out.
I got to do it differently.
I don't have a resume that is going to make me stand out.
So my cover letter's got to stand out.
And in doing so, I got to be different.
And so he was.
I love it.
Boldness leads to you standing out.
If I'm bold, I'm unique.
Because so very few people in this world today are bold.
Most are cautious.
Most are absolutely fearful.
Be fearless.
Be bold.
That makes you unique.
And opportunities will open for you.
If you feel trapped in a dead end job, know this.
You don't have to stay there.
You're meant for so much more.
One of our listeners, Michael W. went through Bethel Tech's
nine month tech bootcamp.
I got the foundation.
He needed to land a great job here at Ramsay Solutions
within a month of graduation.
You can find something better.
A great tech job that you love.
Right now, Bethel Tech will give you $1,000 off your tuition.
Just go to BethelTech.net slash Ken Coleman to get started.
Rules and restrictions apply.
That's BethelTech.net slash Ken Coleman.
All right folks, if you're enjoying the show,
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All right, I have been telling you about the trend
of the four day work week.
And I've told you that I believe it is coming.
I don't know to what level the four day work week
will be adopted in the United States
because it has a whole bunch of logistical nightmares
attached to it.
It is not a one size fit all.
It will not work for some companies.
It will be a disaster and it will work well for others.
And that I am sure of.
I'm sure of that, but when it's going to be adopted
to what level, not sure.
But so more update on the CNBC has got an article here
that sites a new study on four day work week
is now this becomes a topic that is out there.
And I don't think these results are going to surprise you
that much.
But there's a lot of good data here.
So let's dive in and remember,
as you're watching this or you're listening to this,
feel free to give us your comment, share.
Let's get the conversation started.
An overwhelming majority of workers say
they'd be interested in a four day work week, duh.
No surprise there.
It's 87%.
This is a new survey from morning consult, 87%.
So they'd be interested.
Okay, I'll kick the tires, tell me more.
Interested in a four day work week, 82% believe
that widespread adoption in the US would be successful.
I think that's too positive.
I don't think that the four day work week
will be widespread at first.
I just don't, and I'll tell you why I believe that.
I'll go ahead and dive into this.
If you look at where we are on remote work right now,
remote work was heavily adopted in the pandemic,
coming out of the pandemic.
But now it is swung back to pre-pandemic levels
and even big time companies that were pro remote work,
and I'll talk about that later in the program,
they're pulling back.
So that's why I don't know that the four day work week
is truly gonna be widely,
I mean, just across the board, 99%.
I don't know if it ever gets there, we'll see.
75% of workers say they'd be interested in a shorter work week
if remote work is allowed all or nearly
all of the time, so make sure you understand
there's the one condition.
I'm in, if I'm remote almost all of the time,
that's 75%.
51% support a shorter work week
if coupled with no remote work at all.
So now that's interesting too.
So 51% said, I'll do it.
If we say no remote work, which is fascinating to me.
Now, keep in mind what a four day work week
as it is now being proposed and studied
is a four day work week 10 hour days.
So you have a longer day.
93% of millennials and 88% of gen Xers leave the way
and being interested in a shorter work week,
no surprise there.
They crave flexibility, floating freedom.
That's what their life has been like.
They have less time in the workforce
in the traditional manner that we know it.
Baby boomers show the least amount of interest,
but 72% are still favorite.
Not surprising here, because when you pull somebody
and you ask this question, hey,
I'm gonna give you one extra day off.
They don't even have to process that.
It's just like, sure, I'm in.
There's no thought process.
They're not thinking through how that changes
their workflow, they're not thinking through
how that affects their stress, expectations.
They're not thinking through that.
They're just going, I only work four days a week.
Yeah, sure.
Where do I sign?
That's how that goes.
So interestingly enough, this is the new conversation.
No demographic group reported interest
and confidence levels below 70%.
So there's overwhelming popularity for this idea
for the reasons I just gave you.
It's like, okay, sure, I'm in.
I'll figure it out.
I don't care how stressful it is.
I don't care what it does to me.
They're just thinking surface only,
sure, four days a week.
I'm in.
I'll do it.
The study also found that, excuse me,
four and five millennials say they're always often
or sometimes too tired after work
to enjoy things in their personal lives.
Now, this to me is the bigger piece of the data.
This is just mentioned briefly in the CMBC article
as one of the findings of the study.
To me, it's the most important piece of data.
Because I think it's probably,
now they don't give us in this article
any other demographic in the workforce
other than millennials.
But it's across the board.
Now, what'd you just think about this?
Four out of five millennials say,
I'm often too tired after work to enjoy things
in their personal lives.
Now, I want to really unpack that for a second.
I'm going somewhere with this.
Because if you're in a leadership position
and you have any kind of influence or say over
workflow, work arrangements like a four day work week
and things like this,
and you are in a leadership position
and you lead millennials, let's just,
and we're just leaving it at millennials.
It's the only piece of data I have to go off of.
But this would be probably very true of
of gen Xers and boomers alike.
Too tired, often they are too tired.
After work to enjoy things in their personal life.
Now, let's just process that.
What do you enjoy doing after work?
Let me just fill in the blank.
Let's tell you what I enjoy.
I enjoy catching up with my wife and kids
to see how their day goes.
We got a nice little rhythm.
I don't, of course I got three teenagers
so you know I get about six words out of each kid.
But still, I like catching up.
At least think it, I'm catching up.
I like getting caught up with my wife.
What's going on?
I like a little bit of just rest, catching up,
reconnecting with everybody.
I enjoy watching sports at night.
I enjoy watching the occasional show.
I enjoy reading almost every night.
I'm on my back porch.
Unless it's really miserable out there.
I'm reading at least one to two chapters a night
out of a book that's challenging me and I'm taking notes.
Alex can attest.
If you see books on my desk with sticky notes
sticking out of all the time, that's what I do.
I read, I make notes, I put a sticky note in there
and I come back to it later.
I enjoy that.
I enjoy good cigar.
I enjoy a good cocktail with my friends, my wife.
I enjoy pickleball.
I enjoy golf.
I'm just telling you my list and I know I'm boring you.
But I'm walking through the things that I enjoy doing
and if I am often too tired to do any of those things,
this ought to be a massive viral alarm in your life.
If you're just walking in the house
and you are disengaged to the point
that you are so mentally, emotionally,
and physically exhausted that you can't do those things,
you need to change locations.
You need to change the type of work you do.
You need to wake up and go, life is too short
and too precious to live this way.
Now, you start running through this
and my brain goes deeper.
If the person is too tired for this,
how much hypertension do they have?
Set you up for a heart attack.
How much stress do you have to be that exhausted?
That stress, that high, is weakening your immune system.
What's happening to your relationships when you're isolated
or you're so tired, you're just like a big old bullfrog
sitting on a log.
Bad, bad.
Life is too short to work this way, folks.
Change it.
.
Welcome back to the Cuencolman show
thrilled to have you with us.
Let's get to the phones.
Michael joined us in the Big Apple New York city
York City, Michael, you're on the Ken Coleman show.
Can happy to be speaking with you.
Nice to take on my call.
Well, I'm happy to talk to you, sir.
What's up?
So, I'm at a job, I hate it, don't enjoy it whatsoever.
I'm pretty much just on 36.
What's the job?
I'm trying to see, it's for insurance.
Okay, what are you doing specifically?
Unadjuster, okay, got you.
All right, go ahead.
Yeah, it's actually a completely different,
field from what I used to be in.
I kind of just took it because I was actually
terminated from my prior employment
due to the COVID mandates.
So, wanted to try something new, but yeah, now,
I don't enjoy it and I'm trying to figure out
what the next move should be.
Okay, do you got any ideas?
Well, I've always enjoyed working with kids,
but I don't know that I want to be a teacher
in a public school setting.
I know there's a private school out,
but then pays an issue.
Yeah, what do you make right now?
Right now, I made 65,000 a year.
Okay.
And was there ever a point in your career to this day?
So, it doesn't, I don't want you just limit
this answer to your insurance work.
But have there been types of work,
even roles that were enjoyable?
I want you to pull out, like I always enjoyed this task
or there was a time in my life when I enjoyed doing this.
I want to pull some of those out right now
and see if we can tie them into this passion piece
of the people you want to help,
the problem they have and the solution
that would help that problem.
So, let's go back.
What do we know that you were, that you enjoyed before?
Anything?
Um, just on top of my head, I guess,
I've worked with kids before and just,
I would say teaching, I guess.
I mean, I, I do enjoy that.
What were you, what were you in when you did that?
It was at a treatment facility.
So kids with psychological and behavioral issues.
Aha.
And what was, what were you doing?
What were you teaching them?
It was pretty much, so from day to day,
I was pretty much the, I think, supervisor
just making sure all the daily task chores were complete
and I ran some groups with them.
So just teaching them about money, hygiene.
Okay, good, like that.
Some life skills, right?
Okay.
And so you enjoyed that largely.
Yes.
Okay.
And what's the personal connection to these kids?
There's something from your story that's made these kids
stick out to you.
I would say, I guess, I mean, myself as a kid,
I mean, I wasn't the greatest kid out there.
You know, I had a lot of behavioral issues.
So maybe that's it.
Yeah, what caused those behavioral issues in your mind?
I'm not sure, I mean, maybe not having,
my father was always involved with my life,
but I didn't go up with him in the home,
so I don't know if that contributed to it.
Big contributor, big, trying to find out,
why is my dad not around?
Am I not enough?
Am I not good enough?
It's wrong with me.
My dad doesn't, didn't want to live with me.
And that's really natural.
And so the reason I'm going back a little bit
is because I think the clues to your future
are in your past to go.
There's a reason why I've always been drawn to kids
that are troubled or kids that are behind the ape all of life
because that's what you felt like
and you made some decisions that you shouldn't have made.
But here you are, and you want to help kids
avoid those decisions or you want to help kids
and or help kids that have made those decisions,
you want to help them see themselves now,
maybe probably the way you see yourself,
that you are a productive member of society
and you can do good things.
And so the reason I'm telling all of this to you about you
is because I think that informs the passion and the mission.
Passion is work I love and mission means
the results that matter deeply to me.
I want to produce these results in the world.
And so what we got to figure out is, all right,
am I going to deliver these results to help kids
and young people?
Am I going to do that directly or indirectly?
Because I've got the reality here that,
I need to make at least 65,000, I'd like to make more.
So as we're ideating, Michael, we've got to see
what the future could be
and then you'll decide what the future should be.
Does that make sense?
And that's that's lining up for your brain.
Yes.
So if you could describe a job to, like you'd start tomorrow
and I'd give you, let me say I gave you a bump of 20,000s,
put you at 85,000, what would you be doing all day?
Come on, man, the money's there.
What would you be doing?
What would your day look like from a work standpoint?
I've always thought about just, you know, maybe like starting
or running some type of, you know, Christian school,
something of that nature.
Interesting.
Interesting.
So now, let's just put that for this discussion
because I'm doing an exercise that you're going to be able
to repeat after we're off the phone.
And let's put the, you're the founder of a Christian school
and let's put that up as a mountain that we're interested
in climbing.
We're not saying it's the one, we're saying it is a possible one.
Agreed?
Right.
Okay.
So now you've got to ask yourself, what would have to be true?
What would I have to accomplish?
What would need to happen?
This is action list here in order for that to be a reality.
Okay, well, there's money that has to be raised.
You'd have to launch it.
You got to start with a smaller group of families of students.
You got to build it.
And you got to go, is that something I'm willing to do?
Because that's a journey.
Do I have the credit, do I have the creditations or the certifications?
I mean, what are the limitations that I have right now?
They're limitations.
They don't, that doesn't mean that they're lids.
It's just right now I'd have to overcome that.
And you begin to walk through that.
Then you go, okay, well, I don't want to go to public school
because it's not going to pay me very well.
And it's not a great environment.
But what about a charter school, a private school?
Could I, or do I get involved with a nonprofit or a larger ministry
where I can make things happen?
And I coordinate and I'm making the operations run smoothly.
And as a result of that, which I've done that before,
and that's a skill set and an experience I've got.
And then on top of that, I may mentor a group of kids.
You know, maybe it starts with, I hate insurance right now,
but is there something in a different industry
or the insurance industry that I can do that's a little bit more enjoyable?
And I go, well, I'm good at it.
And I do enjoy this type of work.
But that takes a lot of the angst and a lot of the dread out of the job.
And then you start volunteering in a different area.
And you begin to get your feet wet that way.
And you bridge, here's what I'm doing.
I'm getting your brain to work there are multiple paths.
But what you have to figure out is, how can I?
How can I do the work that I really enjoy,
create the results that matter to me,
and make a decent, too good living?
And so we've got to figure out first the things that I'd like to do
that would give me joy and meaning.
And then you go, all right now, what's that ladder look like?
What can someone make?
What are all the different ways someone can be attached to that work?
So for instance, if someone called me, Michael, and said,
I've always loved the game of baseball.
But I'm not good enough to play pro baseball.
And I want to be around the sport, but I can't be a player.
I can't be a manager.
And then I'd say, all right, what are you good at?
And let's say that person said, I'm really good at numbers.
Good with accounting, all that.
All right, you know what I do?
I'd be working myself into accounting.
And I'd be looking for an opportunity to eventually join a Major League franchise
as an accountant.
And I'm on the team, baby.
I'm an employee of a Major League baseball team.
I love baseball.
I'm not directly involved in the baseball operations,
but I am as close as you can get to it without having a uniform on.
And that's the, I know that's a little metaphor,
but that's the idea right now.
That's what you're looking for.
I want to do this.
Can I do it?
What would it take to do it?
Would it pay me what I need to make?
If the answer's no, or no, then how else can I get close to it?
And be a part of it.
Because that's what it's really about.
Mission and work greater than yourself.
This is the Ken Coleman Show.
Thanks for listening to the Ken Coleman Show.
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and watch the show on YouTube.
You can also find Ken across all social media by following at Ken Coleman.
Ken Coleman Show.