RWH027: High-Quality Investing w/ Christopher Begg
You're listening to TIP.
Hi there.
I'm really excited about today's episode of the podcast.
This is a very rare in-depth conversation with one of the most thoughtful people in the investing
world.
His name is Christopher Begg and he's the co-founder and chief investment officer of
a phone called East Coast Asset Management, which is based in the suburbs of Boston.
This manages a hedge fund that owns a highly concentrated portfolio of about seven great
businesses.
He tries to buy them at attractive prices when they're out of favor because there's
some kind of temporary cloud hanging over them that he believes will ultimately disperse.
This is the type of ultra-selective stock-picking strategy that's also practiced by famous investors
like Charlie Munger, Nick Sleep and Monish Pabrai.
As I wrote in my book, Richard Weiserhappier, Munger says that an investor should be like
a spearfisherman, standing with a spear beside a stream.
Most of the time the spearfisherman does nothing at all.
Then, when a fat juicy salmon swims by, he leaps into action and spears it.
Then he goes back to doing nothing at all and it might be six months or more before the
next fat juicy salmon swims by.
Chris Beggars thought very deeply about how to play this game of identifying truly exceptional
businesses and waiting patiently for the right moment to spear them.
But the truth is Chris is much more than a great stock picker with a discerning eye for
high quality businesses.
As you'll hear in this conversation, his whole life is built around the pursuit of quality.
This passion for quality drives the way he constantly compounds his knowledge by studying
many different disciplines.
It also drives the way he structures his time so that he can optimize his performance.
And there's a similarly powerful commitment to quality in his passion for writing, for
drawing and even for surfing which he practices in Central America where he lives for several
months of the year.
There's one other thing you ought to know about Chris.
He's also an extraordinary teacher.
For the last decade or so, he's taught a class on security analysis at Columbia Business School.
This is actually the same class that was originally taught by Benjamin Graham, who as
you know was the father of value investing and the author of a classic book titled The
Intelligent Investor.
Graham's most famous student back in 1951 was none other than Warren Buffett, who was
20 years old at the time and looked about 13.
Apparently Buffett was such a dazzling student that Graham gave him an A+, which I gather was
the first time he'd awarded an A+, to any student in something like 22 years that he'd
been teaching at Columbia.
In any case, I love the fact that Ben Graham's class on security analysis still exists more
than 70 years after Buffett took it.
And I love the fact that the class is now taught by Chris Begg, who certainly belongs
in this noble tradition of great value investors and great teachers.
I hope you enjoy our conversation.
Thanks so much for joining us.
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Where your host, William Green, interviews the world's greatest investors and explores
how to win in markets and life.
Hi, folks.
I'm absolutely thrilled to welcome our guest, Chris Begg.
I've been looking forward to this conversation literally for months.
And so it's lovely to see you finally, Chris.
Thanks so much for joining us.
William, thanks for having me on.
It's a real delight.
I wanted to start by asking you about the class you teach at Columbia Business School,
which I think you've taught since 2011.
It has such an extraordinary history that involves all these investing legends like Warren Buffett
and his great teacher and mentor Ben Graham.
Can you give us a sense of the history of the class and how you came to be involved in
it and how in a sense it's become this research laboratory for the deep study of what works
in investing?
Brilliant.
Great place to start, William.
Yeah, it was about 12 years ago, not about 14 years ago now that we got involved with
the Hobbourn School of Value Investing at Columbia Business School.
We were there because some of the best students that were really passionate about this craft
of investing were there.
The Value Investing program takes about 40 students each year that are self-selected
and then they apply in.
So those were the cream of the crop students that we felt in the world.
We wanted to invite them in to have internships into our organization.
So we would take two a year and got to know Bruce Greenwald.
Bruce asked me to be a professor or he was the professor and I was the independent work
study companion to what he did at the time.
So we kind of worked together on a few students and at the end of I think the second one where
I did this, he said, hey, would you like to do something with the school in the form
of teaching?
I said, I said, B, what would I teach?
He's like, I don't know, just teach what you do.
He's like, don't worry, I'll put you in front of just a handful of students in the beginning
and we'll see how it goes.
And then there was an opening for security analysis that came up and this is now 11 years
ago and that was my first year and I looked to Michael Mobison's class in the spring and
I said, you know, I looked at his framework and kind of developed something that really
matched how we were implementing the art of investing and value investing and one thing
led to another and that first year I was pretty nervous, kind of a little bit imposter syndrome
and you're just doing your best and really wanting the students to have a great experience
and then little by little the class has evolved and as you alluded to, the class took attack
of really inviting in the best, what I thought were the best investors, not just the way
I invested but had a real deep understanding of their niche in value investing as well.
As well as bringing in great operators, great operators would be CEOs, great capital allocators
and the third bucket would be great philosophers or thinkers or writers that were interdisciplinary
and kind of bringing all of those three types of speakers in so the students would get this
over the course of the semester they would get not only the foundational principles that
I could, you know, introduce them to in the beginning of the class but they would get
out of this perspective as if the class was a laboratory of different ways and I think
what has occurred since is these students have, each one of them takes something from
the classes where you need to their temperament, the type of investor that they might be best
suited to become.
So like you said, you know, I use it as a, I kind of invert the classroom, use it as
a laboratory but back to your initial question of the history, you know, Ben Graham taught
the class from 1930 to 1960 and he would kind of come up from Wall Street, he would put
a white lab coat on so he didn't get chalk on his, you know, on his suit and he would
sit in front of the classroom and really talk about practical examples of what he was working
on real time and that really inspired me because it was, it made the classroom much more of
a laboratory than me kind of communicating what I thought was truth and so that's the
way it's always been.
And presumably he was a great Irving Kahn as his teaching assistant, right?
Because didn't Irving Kahn, who I interviewed very shortly before he died at the age of
109, he, he I think was originally Graham's teaching assistant.
And so I mean presumably also this is the class that people like Bill Ruhane went through,
I mean an amazing assortment of the greatest investors.
Absolutely.
And you know, the most famous of course in 1951, the spring of 1951 was Warren Buffett
and you know Warren had recently read the intelligent investor, he had read the 1934
edition of Security Analysis which Ben wrote.
But that 1948 intelligent investor, you know, that he read in the Omaha Public Library,
you know, really inspired Warren to kind of come to Columbia, to apply to Columbia, to
take the course from Ben which would now his hero and at the end of that, that class which
was I believe to be the only A plus that Ben had ever given a student.
And he had asked Warren immediately asked, I want to work for you Ben, would you hire
me?
And at the time, the way I understand the story is Ben was only taking Jewish students because
they weren't getting the same opportunities.
So he said Warren no and Warren said I'll work for free and he said that's still too
expensive.
So, but one thing I did another and Ben did offer him a position and at Grand Newman and
you know that was the beginning of Warren's career and maybe a couple years, three years
after that, you know, Warren went back to Omaha and then shortly after that, you know,
launched the Buffett Partnership which then became Berkshire Hathaway.
You know that 1951 inflection, I think Ben taught the class for another nine years.
But I was appreciated about Ben and I learned this in a video that the school put together
on the 85th anniversary is he would open the class with a Spinoza quote and the Spinoza,
he said, if you already be successful on Wall Street, you must see things under the aspect
of eternity.
And when I heard that, I was like, oh, that is so brilliant.
And what he meant by seeing things under the aspect of eternity, I believe, is seeing
the whole picture, not just one piece of it.
How do I see the whole picture?
So I've taken that as a mantra of our course.
So you'll see that SSA, which is a litre, I turn and taught this, is that it's kind
of an overwhelming mantra of kind of what we're trying to accomplish in this research
laboratory is seeing the whole picture of investing, not just one piece of it, to try
to understand business creation, value creation and the evolution of what value investing
means and how we define it.
And you've had an astonishing array of guests.
I was looking at your guest list for a few different years, and you've had people like
Seth Klarman, who I remember Bruce Greenwald once telling me many years ago, was the best
student he had ever had.
Todd Combs from Bunch Hathaway, Nick Sleep, then you've had these amazing business operators
like Mark Leonard, the CEO of Constellation Software, or Peter Kauffman, who is the CEO
of Glennair, and a sort of a prophet of multidisciplinary learning and a very close friend of Charlie
Munga's, Mitch Rails, the co-founder of Dan and her.
And then these great authors like Ian McGillcrest, who wrote this extraordinary book, The
Matter with Things, and James Kast, who's obsessed with finite and infinite games, and
Will Sondike, the author of The Outsiders.
So I just wanted to mention this because it gives our listeners a sense of what you've
been able to put together in a way by drawing on the fact that it's part of this incredible
lineage that you've inherited this mantle from Ben Graham.
I think it's the most wonderful calling card you could have to invite a lot of people that
wouldn't naturally say yes to an invitation to at least contemplate it and hopefully say
yes.
Todd Combs has been, I guess, we've done a fireside chat now for 10 of the last 11 years, which
is a wonderful streak given his schedule has only gotten more busier, but he looks forward
to it every year.
It's one of the few things that he does say yes to, and we have so much fun with the
conversation and it's evolved so dynamically over time as he's gone from investor to investor
operator and a CEO of GEICO now, and it's a give back for him because he sat in the
same seat, Warren sat in all the students that when he graduated from Columbia Business
School.
He actually took Michael Mobison's class in the spring of security analysis.
So he can appreciate and I think empathize where the students are and how important it
is to have this practical application of investing principles, and that's what the class is
I always stood for.
So if you think of one kind of practical take home from hearing someone like a Todd Combs
speak, Todd, who I guess he's running Guy kind of now, is that right?
Correct.
And obviously one of the designated successes of Buffett to run the investment portfolio,
what would be a memorable take home from a decade or so of listening to Todd speak?
Yeah, you know, one thing that comes to mind that I, that always resonated with me when
I think of team size, you know, Todd, when he ran his fund, he said he had about five
analysts.
And during his opening interview with Charlie Munger, he had shared that, you know, Charlie
had asked the question, you know, how many analysts do you think you would need at Berkshire?
He said, I could probably do with three.
He's like, how about none or.
And it was just very clear and the more that he contemplated the importance of the team
size, he realized that the more that he would separate himself from the actual source material,
the more he was outsourcing judgment.
And it's something that I've always come back to myself and with my team is that usually
when we're coming up to speed on something that's really important, we all want to be
touching the source material.
We always want to be reading the important things because each of us are going to garner
an insight that might be a little different.
We may hear it differently from our own perspectives.
And so, you know, one of the things that Todd always says, you know, you can't outsource
judgment.
And so that has always resonated me.
And, and as far as like what is effective at, you know, generating true insight into,
you know, especially if you're running a concentrated portfolio that's going to lead to that one
of those, you know, 10 or 20 punch card ideas that you might hopefully find in your lifetime.
You've met many of the most successful and eminent investors of our time, whether it's
a Seth Klama nor or a Nick Sleep or Todd Combs or countless others.
And they obviously approach the game of investing in strikingly different ways, whether it's
a matter of diversification versus concentration or high quality companies or less high quality
companies, so many differences in in how to, how to slice this.
You also did a 10 year apprenticeship before setting up your own investment firm, East
Coast Asset Management back in 2008.
So you had sought for a tremendous amount of time about what works in investing before
you even got into this laboratory to study it up close at Columbia.
And I'm wondering when you think of the solution to the puzzle that you came up with, how it
fits your personality.
Why you, why you solved the puzzle this particular way, because you've ended up with this very
concentrated portfolio of very high quality compounders.
Much more likely approach of say a Charlie Munger who described himself as a spear fisherman
waiting by the side of the stream, kind of waiting for a fat juicy salmon to swim by.
And then he would spear the salmon and then go back to doing nothing for months.
It seems like there's a, there's a real parallel in your approach.
How did you come up with that solution?
Yeah.
What a great introductory question to that.
Like you said, that 10 year apprenticeship that I had prior to launching East Coast.
You know, I had this luxury of sitting in a, a place where I could read a lot.
And I was hired as a research analyst, but I was hired by someone that really was trying
to figure out what, what the evolution of the firm might be.
And I was able to contribute a lot.
And so in my reading, the probably most lucky discovery of my in career was, was discovering
the letters of, of Warren and Charlie.
And I say that because I looked at a lot of things and when I read, when I read those
letters, it, it just resonated that this wasn't, this wasn't something that was separate from
building businesses, that this was very much about how do we find great businesses act
in a business like way and then a vest alongside these businesses in a way that, that's intelligent
by paying close attention to how much you pay, what the compounding return would be or could
be based on that, based on that price.
And so all these, you know, things were, were coming together that, you know, that aligned
me with, wow, my temperament was much more about finding a handful of great businesses,
exceptional business, businesses that I could then kind of follow along that journey with
them and pay close attention to this basket of, of companies that I thought were exceptional
in the world.
And you know, if I had an idea of what they were valued at, what the IRRs would be at
a certain price, you know, I could align a concentrated portfolio around the ones that
I thought were going to be the most attractive compounders over time.
And that's kind of what we've done now for the better part of 20 plus years.
And you know, that means not a lot of trading, you know, looking for that one or two exceptional
ideas that may come along per year that you have a, you know, you've completed enough
work that you can act with some level of confidence when, when an opportunity presented
yourself. You've, you've talked a lot about clouds, which is, I guess your, your image
for these, or almost like a storm system coming in with uncertainty that kind of obscures
the beauty of a, of a company's long term process for a while.
Can you talk about that about how, how, how clouds, this sort of stormy weather seems
actually an important part of, of helping you actually to, to find these great opportunities.
This is actually something that's in the, in the current letter that I'm trying to articulate
right now. And, you know, internally, you know, with my team, my partner Scott, with,
with our analyst, Jimmy, we kind of talk about this vernacular of clouds, like where
are the clouds today? And clouds are just things that are obscuring, it may obscure
in your short term vision, but as I'm scaring the long term, really extraordinary parts
of the business. And so the focus is on this thing and it's obscuring something about the
business at the time, which giving, it gives us evaluation opportunity. So when you think
at any one time, you might just say, you know, where, where's the fear today? Where's the
anxiety today? If we're going into a milder or severe recession, what are those things
that would be uncomfortable to own? And you kind of look at that basket and you'd say,
Oh, okay, this area, the market's down 50%, or down 40%, that makes sense. This is kind
of a scary place. Are there, is there anything in there that is really attractive long term
if we live through the uncomfortableness of this period? And so I call this, there's
actually this wonderful Christian mystic book by an anonymous author called The Clouds
of Unknowing. And it's a wonderful piece. I think it was written around 1375. And I think
a lot about the clouds of knowing, right, the things that we know to be true, or think
we know to be true, which is kind of based on our knowledge and our wisdom. You know,
it's looking backwards at this pattern recognition of experience. And that's really valuable.
I think most of what we're doing when we model a business out is we're taking all of those
things that we know. And those clouds of knowing, and maybe we're getting an investment opportunity
around the clouds that exist around the business at the time. When you look forward, you kind
of look forward at what might happen in the business is kind of a cloud of unknowing. And
I think those clouds of unknowing create asymmetry, you know, especially, and that's when you
look at how we deconstruct setting ourselves up for a lot of asymmetry in a business or
asymmetry in the IRR of an investment opportunity is we want to set ourselves up for a lot of
inevitabilities in the unknowing that I think could present themselves. An example of that
would be something like, you know, we've been longtime investors in a company called Transtime.
You know, in Transtime, it was an aerospace parts company. They have sole source, often
on most of their products. And, you know, if you were to underwrite that on what you know
to be true, like the current businesses that they own, you know, you may have a certain
IRR profile. And over the years, the return profile of what has actually been about 10%
better than what you might have modeled from the existing businesses. And that's come from
really, really good cap allocation among the team, the things they have been able to buy,
a crude value creation out of. And now you go from something that might have looked like
a 15% IRR and something that ended up being a 25% IRR. So, you know, clouds of unknowing are...
And for people who don't know what an IRR is, can you just explain for the non-business
school students here? Absolutely. What it is in the significance.
Yeah, so, you know, when we look back at an investing holding period from the day we buy
something to the day that we... You know, so, I'll take the way that we actually build
our IRR assumptions. So, what we're looking at in any business is we're kind of trying
to assess what the 10-year free cash flow growth of the company is going to be. And
if we understand, if the company is going to grow 15% free cash flow growth from top
line assumptions to margin improvement to financial leverage, if they have any... And
that's a 15% growth rate of free cash flow. You know, what is today's price that we're
paying for that? And what is our terminal value or our future price based on what we
think is a fair multiple for those free cash flows in year 10? And then what you derive
from that equation is what is your compounded annual return from that purchase price to
that future price based on the free cash flow growth? And that's basically your IRR, your
internal return, internal rate of return of the holding period. And what we try to do
at entry is buy things that are 15% or better IRR. And, you know, if things... If price gets
bid up over time and now we're looking at a portfolio holding that may have, you know,
a single digit IRR, you know, that's going to be something that might, you know, suggest
that it could be replaced, trimmed, and just something that could be brought in that we
could improve on that. And that's kind of the process with which we are always upgrading
the portfolio for higher IRRs that are going to lead to, you know, great, hopefully superior
compounded returns over time.
And one of the challenges, obviously, is to buy these very high quality companies with
high rates of return, potential rates of return is really difficult in terms of valuations
because they tend to be bid up. And so part of the insight here is that you're not waiting
for good weather. You're actually waiting for bad weather where these short-term clouds
are temporarily obscuring the fact that these future cash flows are likely to be very, very
strong.
And so there's a kind of important lesson here, right, that during a lot of times when there's
despair in the market or a lot of uncertainty, people tend to think, well, let me just wait
for the clouds to dissipate. And you're doing something very different, right? You said
at one point in one of your investment letters, we are consistently looking to venture where
short-term clouds are present in a business or industry as a source of opportunity. We
then assess the probability of when, if, and to what extreme these clouds will dissipate.
Correct. Yeah, and I think there's two types of clouds that we're looking at today. We
have macro clouds and we have micro clouds. Macro clouds today are recession, China, Taiwan,
Russia, Ukraine. You have potential estagflation. You have interest rates, how high will they
rise, the persistency of inflation. And all of those things are contributing to volatility
in markets as well as industries. The micro clouds are all often business or industry
specifics. But if you look at the advertising businesses, they're thinking about what's
the length of a recession? What does that look like for business that's associated with their
revenue from advertising? Housing related businesses. So these are all areas that are
producing what we're seeing in our 10-year models is taking up of those IRRs that are,
in general, we're not seeing a lot of things that are above 15. We still think we're in a
middling period of valuation given the uncertainties that still exist. And that means we're just
working off, I think, some of the excesses that still are here from a period of very low and
interest rates or zero interest rates. There wasn't a lot of, I think, focus on free cash flow over
that period of easy money. And so that's still unwinding in our opinion. If you were to ask us
from a universe of businesses that we'd like to own, where do we think things are on a quality
of IRR basis right now? We're kind of in that, if it's zero to 10, we're kind of in a six as far
as attractiveness on IRR for that universe. It doesn't mean that we can't own, right now we own
seven companies. And we found seven companies that we think are really attractive. But I think we
think the overall market is somewhat fairly valued. When COVID struck in early 2020, I guess it was,
you invested heavily in TransDime, I think, in another airline parts manufacturer at a time when
airlines were grounding their planes. And it was the last place you wanted to invest for most people.
And that's obviously been a very attractive way to exploit the clouds that were there. Then,
I remember you were looking at things like meta more recently when people had turned against
these big companies that were sort of ripe for regulation. And there was a sense that the
recession was going to hit them. Can you talk us through how something like a meta or a Google,
which I know have been kind of in your wheelhouse, or I don't know whether they're in your portfolio.
Now, whether those would be good examples of how you go through this process of looking at the
clouds and trying to tell whether this is really an opportunity or whether it doesn't really
merit being in your very concentrated portfolio. Yeah. And since you brought up that March 2020,
because I think that was a really good example of what we look for and how we act.
So in March of 2020, when we had the shutdowns escalating, everyone was fearful of travel.
And we basically went through TSA visits dropped 96% very quickly. And all the aerospace stocks were
being sold out. So TransTime, I think went from 650 to shared 206-inch a day in March of 2020.
And we're immediately on the phone with the investor relations. We're just working through
the balance sheet because we really wanted to understand the duration of pain. If this was a
three-year shutdown, what was our exposure to maturities on debt? We just really wanted to
understand and more or less in a course of a couple of days. So once we got more comfortable
with the balance sheet, they had a small capital raise. We allocated 25% of our portfolio over a
course of two weeks to aerospace parsnames. And the reason I bring that up is just an example of
how quick a portfolio can change based on events and clouds that are, if you have kind of done
some work, understand it. In the case of TransTime, we had owned it in size in previous years based
on different valuation profiles. And that's kind of what we're trying to do with this universal
companies where we do have a pretty thorough understanding. So you brought up, we have had exposure to
the two platform advertising businesses that we think have durable competitive advantages,
Google and meta both have different both macro and micro clouds associated with them. So when
you look at the start of last year with meta, I think we identified seven clouds, I mean seven.
Usually there's one or two, there were seven, and we had them in order. And actually, as we looked at
each seven, we dissected what does this look like? What is the real risk of impairment here?
And we actually got comfortable with almost all of them. And as the year played out, almost all of
them became the clouds dissipated. But the one thought that didn't dissipate with meta was the
size and cadence of the spending. And it was the third quarter of 2022, where I think, you know,
investors are through in the towel because it made no sense where they came out that
earnings were for. And they said that not only are they not lowering the spending, they were
increasing it. The stock, I think, fell off another 15 or 20%. We were quite frustrated as well, to be
honest, it didn't make sense. But you saw a quick reversal from management in how they would be
communicating what kind of cuts they were going to make. And it felt much more aligned with the
current environment. And what we've seen since, since that intraday low of, you know, in the third
quarter, you know, meta is now up 100% or so from that period. So they're getting the little ground
back. They've gained some, I think, some credibility back among investors. And, you know, so that's
been an interesting one. Plenty of macro and microplas to follow. You know, start this year,
you know, we've had a sizable position in Google. And I think that's, you know, one of the more
attractive businesses in our universe to start the year. You know, we have a big micro cloud there,
with chat GBT. You know, and chat GBT is a very real threat to search, at least perceived threat
to the search monopoly. And, you know, it's something that's deserved a lot of time,
understanding what, you know, the large language models mean, what does it mean to search, how does
this evolve? And I think as the, as investors have gained more understanding of what open AI is
solution here versus what Google has already had built and now released with Bard, it's becoming
clear that, you know, the, the LLMs are not necessarily different. They're quite commoditized. And now
there's probably five or six or seven of these. But we don't think that they're going to take
material share from the monetization of core Google search. And so that's something that we
continue to work through. It's a, it's something that's topical daily with us and, you know,
we're always, you know, want to ask the questions and not, not believe we have answers, but just ask
better and better questions. Let's take a quick break here from today's sponsors.
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All right, back to the show. Part of your philosophical focus, I think, is on entropy,
the fact that things are on a path towards decay and destruction. It seems like you're looking
for a handful of companies that somehow can defy this great force of the universe.
I'm wondering when you look at companies, when you look at the businesses in your portfolio or in
what you call the grove of titans of these couple of hundred stocks that you follow, that you think
are great businesses that you would take advantage of if the price got attractive, if the clouds
seemed likely to disperse. When you look at all of those companies, what are the traits that they
have in common that allow them to defy this overwhelming force of entropy?
I love the term entropy. I'm glad you brought it up. The way that I thought about entropy,
I think about it as a coin. If you had a coin and you had entropy on one side,
an information on the other, these are two sides at the same coin. When you reduce entropy,
you increase information through a system. While entropy is often defined as being this natural
course of going from something beneficial to something average. I think about it differently.
I think all value creation is the source of reducing entropy and actually increasing
information and therefore creating value. How do you reduce entropy? Will you do something cheaper,
better or faster? Think of Amazon. When Amazon decided to sell books online,
well, that was way cheaper, way better, and way faster in the vertical books. Then can we expand
that? When they developed a 1P marketplace, then created a portal that was cheaper, better,
faster, and then a bridge to third-party sellers. Then what I call a dome, which was prime,
where you reduce search costs for people by giving them a trusted place to find things online that
is going to be at or better priced than anywhere else and have it available to your house in two
days and now one day. Enormous entropy reduction. What's on the other side of entropy direction?
Enormous value creation. When we think about the eight layers of moat that a company might have,
we're looking for layers of competitive advantage. The first one we look for is entropy reduction
or better or more evolved mouse trap. It's always the one that we're in the
scheme of making life better for customers by creating something better.
So this is something like most of card or visa would be good examples?
It's great. The entropy reduction also lends to just our second pillar beyond competitive
advantage, which is secular tailwinds. So what MasterCard and Visa were doing is they were doing
something cheaper, better, faster because you were taking cash and check and creating a means to
transact through credit and debit, which had enormous entropy reduction, information flowed
more easily through their network, and therefore created enormous value, which could be attributed
to the value creation of MasterCard and Visa, which is something that we've owned on and off for
almost 20 years. D-Hock was a speaker in the class by the way, William, who was one of the
architects of the network. One of my favorite speakers of all time, he's since passed away,
but I remember on his last years, he did a Zoom call with us. One of the most special
people I've ever encountered as far as his heart. If any of your listeners want to,
his book One for Many is one of my favorite books of all time.
I have it and I've totally forgotten to read it. Someone told me to get it. So yeah,
I have to find it on my bookshelf, which is always a challenge. So sorry, so I interrupted you as
you were going through these seven or eight layers of notes, right? So Evolve Mouse Trap is the first
one we talked about, which really cuts down to entry reduction. The second one is Structural
Competitive Advantages. So what are Structural Competitive Advantages? We have four that we look
for, five actually, Duapalese. So when you think of MasterCard and Visa, you have this,
the competition evolves to, you have two players that are acting rationally with each other,
most of the time rationally. So Duapalese is actually one of the first assignments that we
do in the classes. I ask the students to make a list of all the Duapalese that exist in the world,
because it's a wonderful place to look for, you know, a place where value creation, where you have
two parties acting rationally splitting a large market. The second is all Agapalese, which is also
very similar to Apalese, but more than two. Generally three, when you get over three,
gets a little competitive, you have, you know, more chance for one player to act irrationally.
Monopolies, you know, we talked about TransTime, they have sole source position in many of their
markets, small monopolies. You have exclusive rights where you have an exclusive right to sell
something over a period of time, which you could call a corner resource. And then the fourth one,
or fifth one now, is we call Switzerland of X. So when you think of what's, when Snowflake,
you know, really came into the market in the data cloud, you know, they say it sat on top of the
three public clouds, which was, you know, AWS Azure GCP. And it allowed for a customer to say,
I don't have to choose or do all of my data layer through one of the three. I can use Snowflake.
They're the Switzerland of all my data. And I can unsilom my data through that. So, you know,
certain industries, we like that Switzerland of X position. Third layer of competitive
advantage that we look for is scale. Scale is pretty obvious. You gain scale, and you scale on your
R&D, you scare on advertising, you can sell on distribution logistics, information and data.
So we kind of walk through those and see how scale advantages manifest in businesses.
The next one, which is one of my favorite chapters that you wrote, I give full credit to Nick Sleep
for the fourth one, which is scale economic share. Businesses that have a scaled advantage,
but instead of taking more profit, return those scale advantages in the way of lower prices,
or more goods and services available to the customer, which widens the moat. And it delays
gratification on the free cash flow, perhaps in the short years, for a bigger reward down the road.
I think Nick did such a beautiful job explaining kind of how Amazon was patterning after Costco
in his letters and articulated the scale economic share. It was such a brilliant insight and
epiphany for him. And in reading that real time, it helped me illuminate on the subject as well.
So it's funny. You know, when Monish Parbri read the book the first time, I sent it to him before
it came out. And he sent me this very lovely note about it. And he said, yeah, it's actually
going to change the way I invest. And I said, how come? And he said, well, because of that chapter,
and he said, the three most important words in your book are scale economies share, which is kind
of funny, because I think there are more important things in the book. But it was interesting that
that one concept really, really shifted Monish's attitude to how he would play this game going forward.
Yeah, it's a beautiful concept. And that's a little aside, you know, when I had Nick in this year,
he was trying to communicate short-term, or long-term thinking to his
business that he was helping, you know, evolve their culture. And he just started making a list of
short-term, long-term thinking. He's since published this to his Foundation website. But it was so
such a beautiful example of what that delayed gratification or long-shelf life of a business
looks like versus the norm. And it was one of my favorite exercises that, you know, as he articulated
to the class, shared it with the class, I since had, and I actually touched on it today, because it's
opened in my computer here. But I've made now 12 pages of notes on short-term, long-term thinking.
And, you know, this scale economic shared is a very long-term orientated culture that can actually
do it. And very few people are willing to do that. I'll include a link in the source notes for this
episode to where Nick's breakdown on this is available on his website. He sent it to me
shortly before it came out. And it's very striking because part of what Nick is getting at is something
that's incredibly profound in business and investing, but it's also incredibly profound
in life because it sort of taps into this whole idea of thinking long-term in a sort of,
in a world that's more and more short-term and more and more susceptible to these hits of dopamine
from everything. And it really struck me the other day, Chris, because I took my son to see the
New York Knicks play. I've already been to about three basketball games, and it was just unbelievable
fun. And you could see that it's dopamine nation. You can see the fact that you can't go more than
10 seconds without dancers coming out or a cannon to fire t-shirts into the audience. And so in a
world where we need constant bombardments of entertainment activity, likes on our Twitter feeds,
and notification reminders and stuff like that, I think part of what Nick is tapping into that
so powerfully is actually a totally different approach to living our life individually
and as companies and as investors. Does that make any sense?
Oh, 100%. 100%. I'd love to return to that. I think we'll finish the layers that get
better advantage. I'd like to touch on another topic that I think Nick really understands well,
which is quality. So the after a scale economic share is network effects, which are quite obvious,
but a very important layer, certainly master party visa, enjoy those. The next one is customer
mindshare. So the reputational trust aspect of a brand. And then finally, we have the
high switching costs, which we see in software, particularly lots of software to service
businesses or software in general, enormous cost to ripping that software out and bringing it in.
That's why those businesses, once they're built, installed base, they could be really incredible
long-term free cash flow generated businesses. And then the last one, the eighth one, which is
the one that we don't start with, which becomes really, really valuable over time as culture.
And culture is, you know it when they have a good one. And I think about, you mentioned
Mitch Rails, who's now been a perennial speaker in the class. And you think about the culture of
Dannerher and Dannerher and now Fordiv. And they built a business system around
continuous improvement. And it's so deep in the culture of their business as far as
how do we get better? How do we iterate? And now, I think more recently, they've even adapted
these applications of innovation as well and how to be creative and how to
think about what areas are growing, which have now become more static and constantly just
improving the entire culture of the business. It's wonderful to see. And you look at the
compound and it returns up, you know, Dannerher since early 80s, it's extraordinary. I mean,
it's first-year level returns or better depending on timeframes.
This idea of constant improvement is obviously central to your way of thinking about business,
but also central to your way of operating yourself individually. And this is something that I think
has been influenced by another speaker in your class, Peter Kaufman, who we mentioned before,
who said that, you know, dog it incremental progress over time is one of the great forces in the
universe. And you've written your phrase for it is the Piper mentality with the PIPER,
sounding for persistent incremental progress, eternally repeated. And you've said, this is truly
the secret to anything that grows as it explains compound interest, evolution, and anything that
is improving with time. And I wonder if you could talk about this because I think it's one of those
deep truths in life that once you understand and you align yourself with this force of
continuous doghood improvement, it's pretty unstoppable.
And I give full credit when I came up with the Piper mindset, I was doing something I do in regular
learning as I was trying to create a memorable acronym or tool to remember Peter's doghood
incremental improvement. I said, that's too long and clumsy. We can do better than that.
So in my goal of reducing entropy, I came up with something a little bit more memorable,
at least to me. But it is everything. I mean, one of the things about compound interest that I've
just found so incredible over time, the more I work with it, the more magical I find it.
And it's this thing that I don't think is just lives in the world of investing.
Compound interest is something so innate to the source code of the universe. It's driving
everything. It's driving evolution. I think if you were to, you kind of follow the thread all
the way back and you probably have some interesting equation that looks like compound interest
that's just been played out to the power of N. And it's pretty magical. And we are all
fractals, right? We're fractals of these general principles and laws. So we are just, in our most
aligned way and our most enlightened path, we are living the truths of compound interest. We're
living in a evolution. And we're trying to remove these frictions that are getting in the way or
getting in the way of our own improvement. I read something today as I was revisiting
one of my favorite books here by Robert Persig where he said something like,
the realization that we're all enlightened, it's just the following way of thinking that we're not.
And I think that that's the secret of competent interests that's at work here.
And you've talked about how if you study stoic philosophers like Heraclitus or Daoist,
like Lao Tzu, they also talk about the compounding benefits of virtue. So this idea of finding things
that compound or very consciously compounding, whether it's kindness or generosity of spirit
or certain virtues, it's such a profound idea, I think. And maybe because the benefits don't show
up very quickly, often we kind of ignore this low hanging fruit that's right there.
I'd love to take you to a place. Have you ever been to Ephesus before? Interkey?
I haven't, I don't think. No, I've been to Turkey, but not for a long time. And I went when Turkey
was so popular, I remember our hotel costs are like $1,200 a night and luckily I wasn't paying for it.
But it was, yeah, and then it kind of crashed. Now I think I could go for probably less. So I
do for a revisit of Turkey. So I'll plant the seed meal, you'll end up there someday, I think.
But there's a library there. It was probably what it's called the library of Celsius. And all
we know about Celsius, it was built shortly after about 100 CE. And it was built in one of the
biggest libraries of the time. And what we know of it today is this facade and there's four Greek
goddesses that sit in this facade. And kind of if you order them, I think the order of the goddesses
actually is the way I think about the order of your path to insight, your after critical thinking.
And so the first goddess is Eppestim. She's the Greek goddess of knowledge. And so we spend the
beginning part of our careers kind of gathering knowledge. We're reading lots of books and then
the second one is Sophia. So she's the Greek goddess of wisdom. And so what is a wisdom? It's
applied knowledge, right? It's let's get an experience. You know, I got 20 years experience
investing, studying businesses. Now I have Sophia, my wisdom, to kind of accompany my knowledge.
So this is that cloud of knowing, you know, this is everything kind of looking backwards now.
And then we get into this cloud of unknowing or this, this period of, you know, the next one is
anoia. She's the Greek goddess of intelligence. And so what is intelligence? Intelligence is
taking something that's complicated and making it simpler. And the opposite or ignorant, or I'd
say something that is unintelligent is taking something that's simple and making it complicated.
And you see that as pretty common in life. But what is genius? You know, that in that same
reframer, well, it's taking a question or problem and it's solving it. You know, it's actually taking,
if you think of like alpha fold, when deep mind and demisisabas kind of solved
protein folding, that was a form of genius. It was augmented intelligence that actually
made the problem go away. So this idea of intelligence is forward-looking. It's looking at the world
and how it's becoming. It's reducing entropy. It's creating intelligence. And so the fourth one,
this comes around to your, your reference is the Greek goddess of her name is Arete,
and she's the Greek goddess of virtue. And what I define as virtue or Arete is also quality
and dynamic quality specifically. And so when we think about Arete, or we think about doing things
with quality, you know, I think about Robert Percy's, you know, two books, Zen and the Art of
Moics Motorcycle Maintenance, which is a book that Nick Sleeves loves and we talk about every year.
And then his second book, which really was much more about the metaphysics of quality or the
philosophy of quality. And he felt it was his best book. And that is just, when I read that,
it just changed the way it was like, it was like reading, you know, Nick's scale, economic
shared, like, just the scales dropped from my eyes. I'm like, this is it.
And this book is Myla for people who don't know. And there's also an extraordinary book that
I had a recent discussion with a bunch of great investors about this compilation of
per six called On Quality, which I would really encourage people to read because it has, yeah,
it's great. I have it by my desk as well. It has, it has exits from Leila, excerpts from
Zen and the Art of Motorcycle Maintenance. And then also exits from speeches and diaries and
letters from his wife who survived him talking about what these concepts meant. And they're quite,
they're quite esoteric concepts. So when you use a phrase like dynamic quality, it's actually,
it's a, it's a little bit mystifying to a lot of us. But if you, if you translate this into how
this concept, this obsession with quality has actually, how you've kind of weaponized what
it's the wrong word, but how you've weaponized what Percy figured out about the pursuit of quality.
How does it actually help you and how, what do we need to understand about what he figured out about
what he called the metaphysics of quality? Brilliant. Greatly it is. So in Leila,
which was the second book, is where he started to delineate quality. There's two types of quality.
You have static quality and dynamic quality. And the way I think about static quality
is when we name something, we categorize it, it almost ceases to be dynamic. It's not on the horizon
edge anymore. It's not on the leading edge of the train, which is something that, that Robert talked
about. And I think we have this notion that we, we know something, that we categorize, we put it
in a block, we put a circle around it. When we do that, it ceases to become static. And when
businesses start to create entropy in there because they have bureaucracies, I mean, Geico is a perfect
example. When Todd Tiberberg, Geico is CEO, it had ceased to become dynamic. It had become static.
This is the crown jewel of Berkshire and it had ceased to become dynamic. How is that possible?
You know, this is one of the best businesses in the world. Well, bureaucracy, the leadership
wasn't driving change. And you had to reduce those layers of entropy that were created there.
And luckily, because they have this cost advantage and, and uniqueness because of the ownership
profile that they can be more long term oriented, they can go back to being dynamic. But that is,
that delineations everything. And, you know, the way Nick talked about it, the way I think about it,
too, is, you know, when you live a life of dynamic quality, everything you do, everything you touch
is this opportunity to express dynamic quality in life. It's the way you make a cup of coffee.
And it's the way that you every, every interaction being impeccable with your word. I think all of
these things are contributions to a culture of quality, a culture of a raté. So that's how I
think about it. And it's one of those things where it's hard to, it's hard to like pinpoint it,
but you know it's there. It's an experiential quality, it's an experiential observation that exists.
And when it's not there, you also know it. I was just going to say I wrote about it in my,
in my book, both in the chapter about Nick and Zach, but also in the notes on sources,
I guess it's called notes on additional sources and resources. Because it's such a beautiful and
profound idea. And it's so, it's so vague and nebulous, but actually incredibly powerful and
helpful. And so for Nick and Zach, they would have this very simple filter where they would say,
well, what's the high quality decision here? And so they would do things like changing their
fee structure so that they made it just increasingly bad for him and Zach. And so they would say,
all right, so how do we put on a hair shirt and make it tough for ourselves? So they would say,
all right, we'll take our incentive fee and we'll put it in a holding pen so we won't get it for
several years. So if we subsequently underperform, we won't get paid for years. And so they were
just constantly trying to do things that were the high quality way to do it. And I don't know,
I found this an incredibly practical and helpful way to view things. So when you're
thinking about something practical, like I remember having this debate where someone was
going to buy a large quantity of my book to give us gifts. And I was like, well, I don't think they're
getting the best deal. And I can see why my publicist is not giving them the best deal because it'll
help me more because if they buy it through this retailer, it'll benefit me in terms of best
seller lists and stuff. And so you just feel like, well, what's the high quality decision here?
And so you would tell the person, here's how this isn't benefiting you. And here's why they're
structuring this it this way. And then what was remarkable. And actually, this is Monish Pabra,
did this with Monish, then came back and said, yeah, I'll do it in the way that helps you not me.
And so what was really extraordinary was when you're dealing with really high quality people,
if you do something that goes against your own interests, they then they don't operate against
their own interests to help you. It's an extraordinary, does any of that resonator to all of us?
Oh, completely, completely. And we have an internal framework that we think about
with how you treat up, how a business interacts with its counter-paragus. And so we call this the
essence of win-win. And we think that anything that's not win-win is unsustainable through time.
So do you interact in a relationship of quality with every counterparty? That to your employees,
it's your suppliers, it's your shareholders, it's your nature and community, which is becoming
a bigger topic. And it's something that investors are demanding a relationship with
community, with climate change, with nature in general. It's with the regulators. Do you have a
win-win relationship with regulators? Do you make it easy for the regulators to kind of do a hard
job, which is to kind of find those actors that are not behaving, make it easy for them? And certainly
the customers. And actually, a seventh one that we kind of include in our essence of win-win
framework is competition. How is, which sounds kind of strange, but it's not really because
if you are taking a short-term tact, which is going to destroy the economics of your industry,
well, that's win-lose for you and for your competitor. And that's not long-term sustainable to
build and creating value. And so we look at the win-win structure of competitive dynamics as well.
That's an active quality, I think.
Yeah, and it's really easy for people to hear this and for their eyes to
glaze over and not pay attention. I really want to stop and pause here and have pure
pay attention to this because it's actually, this is one of the most important insights that I've
learned from you, I think, from reading hundreds of pages of your really fabulous year-end letters.
Is this focus on win-win relationships with all counterparties? And it's a very profound
insight. And there's something where you wrote the only system that is sustainable through time
is one that has a win-win with all counterparties. Any other system structure is unsustainable
and will eventually decay. And it's such an important insight that if you ignore, for example,
the environmental thing or if you ignore the fact that a company treats its employees badly or
squeezes its suppliers, there's some form of fragility that creeps in. And so I think there's
such a backlash at the moment with so many people attacking the ESG movement and
saying that it's in some ways deeply flawed and in some ways hypocritical and in some ways
just greenwashing. And it's very vulnerable to all of these criticisms. And as with all things
on Wall Street, it's very easy to manipulate and use it to sell these principles of ESG.
But I think you're tapping into something really profoundly important that you can't really ignore
these things like diversity and inclusion and equity and being sensitive about the environment.
Because if you do, it's going to come and bite you in the butt sooner or later,
because it introduces a form of fragility. Can you talk about that a bit? Because I think this
is really profoundly important. And it's a recalibration of how we think about what's sustainable.
Yeah, thank you. That's a great framing of it. One of the principles of Ben Graham that
has always been most important to how we orient ourselves as margin of safety. And that comes
right from an intelligent investor. You had Mr. Market and margin of safety, chapters 8 and 20.
And when you have a win-lose dynamic with any kind of party, as you're introducing this idea of
potential for permanent loss. And so we always thought about it. And even in something like Walmart,
you know, Walmart for many years had a win-lose relationship with its suppliers. And it worked.
They'd squeeze their suppliers and it functioned okay until there was an alternative. And when
there was an alternative to Amazon came along, you saw just there was a very quick, the supplier
said, ah, okay, we have another source. Here we go. So the fragility was there. You see it with
customers. You see it with how organizations, you know, treat the environment. And these are
all just important. So we've always oriented ourselves from this margin of safety perspective.
It felt really just unauthentic to, you know, to advertise ourselves in some way that we thought,
you know, we were anything better than that. We were just, we were doing it from value investing
principles. And we're doing it with our own values at stake is do we feel good about aligning our
capital with these companies and what they stand for. So it's always been a key part of our
approach for many, many years, even before it became something that you had to, uh, articulate
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All right, back to the show. There's a guy I don't know if you know called Joe Costa who
publishes an excellent newsletter called Value Investing World, which I highly recommend. I
subscribe to it because you get these curated links every day. He's quoted you a bit in the
newsletter over the years. I knew that he was a fan and an admirer. I wrote to him a couple of
months ago and said, is there anything you'd like me to ask Chris? He honed in on this. He said,
in one of your year-end letters, you were talking about this whole concept of win-win relationships
and you wrote be constant, be kind. He raised the important question where he said, how does
consistent cleanness factor into this whole idea of fostering win-win relationships?
I think constancy is such a brilliant ingredient for trust. I think when you deserve, I think,
trust with all of those kind of parties, it just changes. I learned this from
Buffett early on. He said, if you lose a shred of reputation for us, I'll be ruthless. It's so
true. I think it's something that when lost, it takes a while to get it back. I think to be
constant, to be kind, is you're building the seamless web of deserved trust. I think that's
something that is incredibly valuable for any person or any organization.
I think it's underestimated as well. You suddenly find that someone you were kind to 20 years ago
does something to you that's absolutely extraordinary. It's a remarkable where I see friends of mine
like Guy Speer, who really very consciously have been talking about the compounding of goodwill
or Tom Gaynor. It's one of these things where it may not seem very striking initially. Maybe it's
like exercise or good nutrition, where 20 years later, you see the overwhelming benefits that
accrue to the people who actually understood the power of compounding good habits.
We talk a lot about the joy that's compounding, which is, I think, first articulated by Warren and
his early Buffett partnership letters. I think about the compounding of joy, too. I think that
there's little bits of kindness that you can offer others, whether it's a student who's
coming through, uncertain about what he wants to do, and you can spend a little extra time and then
maybe lend yourself to be a reference. I just wrote a reference for one of my former TAs who's
interviewing different places around the world. That fills me with joy to be able to do that.
So that's cool. Yeah, it's a lovely thing. I thought another interesting thing on a side note
related to this whole issue of win-win situations with all the counterpart is that you had a prism
on your desk that I think was this six-sided object that had been on a whale ship.
Can you talk about that? Because I think it's such an interesting idea that you have physical
objects that can remind you of certain principles. Can you talk about what the object is and how
it reminds you of this principle of all of the counterpart is? Yeah, I wish I had one in this
office because I'd have a prop to show you, but I love symbols. The way I learned, and this was
an inflection of my own learning, is I would be like, I think most people is reading and devouring
as much reading as possible. But there was one point in my life where I said, am I really
memorizing this material? Am I really able to recall it? And this is something that Peter
Coughton is just so brilliant at. And so I needed to create a mechanism that I could have in a
memory palace a way to recall information. And once I started to develop an architecture and
framework to do this, that worked for me. My learning in recall just went exponential.
And so for me, what works is, you'll hear me, this is internal because I often don't share,
but I create acronyms for things I'm trying to remember. And it could be something simple like
Piper. If you actually were to dissect the win-win counterparties, you'd see that they spell essence.
You'd see that the eight layers or the seven layers of competitive advantage actually spells
essence. And so when I'm thinking it kind of wingset me in a way, because that's
essentially what we're doing, trying to find the essence of a business, their competitive advantage.
So these strikes me as truth. And so the question you have about the deck prism,
the deck prism is this wonderful that you saw in Wellboats, but it was a way that in those days
pre-illumination that light from a deck of a boat would strike this clear glass object,
and it would illuminate the bottom quarters of a ship. And it actually served as a pretty cool
device because if there was a fire below deck, and everyone was above deck, they could see the
fire as well. So it's just this wonderful thing in that the Charles W. Morgan Wellboat, which is
the only surviving well ship that we have. It's at Mystic Seaport in Connecticut. They have one
replica that I found that's a hexagon. And it's this beautiful clear hexagon. You can actually buy one,
and it sits on my desk. It's almost like a paperweight. But it reminds me of those
six-sided attributes with the center being the seventh point. And essence just happens to be
this beautiful seven-letter word. And so the essence of win-win or the essence of moat.
These are things as I look at the deck prism around like, okay, this is illuminating,
something that otherwise would be dark. I think this idea of how to structure your physical
environment is such a powerful and underappreciated one. And I remember talking about this a lot
with Guy Speer when I was helping him with his book, The Educational Value Investor. And
here at one point he was going to have photos of all of his partners in the fund taken so that he'd
have them on the wall of his library. So it would remind him, this is who I'm investing for. And so
we talked about Warren having in his office a picture of his father, for example, who obviously
had tremendous integrity. And I literally, as I say this, in my hand is a rock that fell from the
ceiling of a cave in the north of Israel where Shimon Ba'yochai, the author of The Zohar,
revealed The Zohar, which is like this great spiritual text that I read most days. And
the rock fell on my mother's head when she was there. And so I have it. And so when I'm doing
it into you, I'm kind of fiddling with it. And part of the reason is it's trying to get me beyond
my own ego in some way. And likewise, because it's a reminder of spiritual principles that
to try to be less of a schmuck myself, to be a little bit more righteous, which is a total
pathal. And then I think of my friend Brian Lawrence, who I think Guy introduced me to originally.
And Brian has about four offices in different parts of the country. And I remember him showing
me one of his offices and a home of his. And it had a little statuette of Lenin. And he told me
that he has them in each of the offices. And he said, it's a reminder to beware of dogma,
which is such a powerful idea, right? These physical objects that remind you of certain lessons you need.
I think of the two, the bus that Charlie Munger talks about that he has in his office,
he has one of Benjamin Franklin, and then the former prime minister of Singapore.
Lee Kuan Yoo.
Lee Kuan Yoo. And they're just symbols of excellence. And as I look around my office here, there was
one symbol that I found when I was kind of looking at Egyptian hieroglyphs. And it's a hair over a
wave. And when I saw the hair over the wave, I'm like, that is a beautiful symbol. And I started
reading about it. And the hair over the wave, hieroglyph is the letter W, or the Greek goddess,
Wennet. And Wennet was the goddess that was believed that gave fertility or renewed basically
the renewal of water to the Nile, which then irrigated crops. So it was the symbol of rebur.
And so when I look at the symbol, which I've kind of taken to be my own, I think about what are those
ideas or dogma that you say that I might have confirmation bias around that I'm willing to
die to those ideas, meaning let them go away so I could be reborn to something that's
more true, more profound, more insightful. Because we all hold on to these biases that
are kind of static in nature. And so that hair over the wave is just a symbol for me to remind me
of, am I being dynamic or static in my expression of maybe it's an investment portfolio that I have,
or ways of thinking and just constant renewal.
One of the things that's very distinctive about your approach to investing in life is this
multidisciplinary type of learning where you're studying gods and goddesses in temples in Turkey,
or you're studying Egyptian hieroglyphs or different areas of science like physics and biology,
or you're studying Eastern philosophy or history. And I remember you saying at one point that you
think that this kind of interdisciplinary compounding of knowledge, maybe an individual's greatest
enduring advantage. Can you talk about the importance of this idea that I think is very much inspired
by Charlie Munger and by Peter Kaufman, and how you develop this advantage yourself of
going into these different areas, doing these deep dives, and then drawing different ideas and
mental models out of these areas that have a practical resonance for you as an investor.
We'll talk about Josh Waidskin more later because Josh uses this beautiful phrase where he talks
about thematic interconnectedness. I think this is one of the things that you're tapping into is
that when you study an area like Egyptian hieroglyphs, you're able to see some sort of
thematic interconnectedness that illuminates something in investing. And it's unusual,
it's a very powerful advantage, I think, for you.
Yeah, I remember early on in my learning process, I was frustrated with being one-dimensional
I am thinking, and one-dimensional can manifest by having one depth of knowledge, so you know a lot
of better industry perhaps, but you can also be one-dimensional by having a breadth of knowledge,
but you just know a little about a lot of things, and that felt very inadequate. So right away,
I was like, how do I build a system where I can actually have a depth of knowledge and a breadth
of knowledge? And so I had to reformulate how I was learning, and so I developed a method for
taking blocks of time, so I would take three blocks three months, and I would go as deep as I could
on a subject in those three months, and I would set a deadline, and I would move on. But the subject
can be something like evolution, and I would approach the subject from a 360 degree view,
sometimes I'd approach it through the arts, sometimes through poetry, I would look at it through
its history of it, and I just wanted to touch it from all different well, to find it from its
origin story on, take it to the present, and those would be, I could be in areas of human history,
I could be in biology, I could be in physics, and then over time I was like, how can I'm developing
more, I'm more two-dimensional in my thinking, and I've developed a little bit more depth,
more breadth of knowledge, but then I realized that wasn't really the final expression of learning,
and you know Peter kind of introduced me to this idea of looking at a timeline,
and how there's an in-year connected thread through time about how things manifest.
So this third dimension is height, and so when you view things from a height, not just depth and
breadth, but height, you start to see the whole picture, and I talked about that that Spinoza quote,
to see things under the aspect of eternity, is to see the timeline of evolution, how things have
evolved, how they've progressed, this is very much a contextual expression of learning,
you know, and when I think of left brain versus right brain, which is you had mentioned Ian
McGilchrist, an amazing work the matter with things, I think when you're left brain orientation,
you can be fixated on one dimension, right brain, which is the creative side, but it's also the
contextual side, can see the whole picture, and so that to me was a real next level expression
of learning, and then it gave rise to a fourth dimension, which was an expression of networks,
and when you look at say Jeffrey West wrote a beautiful book called Scale, and he works at the
Santa Feynman Institute, when we think about this idea of networks, you know, anything that scales
is scaling through a beneficiary of how things are distributed, and so when I think about learning
now, I can learn through my own mediums, those first three dimensions, but also I can increasingly
find that things are shared to me, things that are really interesting are shared to me through a
network of people that know what I care about and love, and so I'm constantly being, if it's an idea,
if it's, you know, 800 students that have come through the class, they know what kind of exceptional
companies that we're on the lookout for, so we're getting, you know, those kind of things, we're
getting readings, and that network of learning has really been enormously beneficial to
to kind of parsing really interesting knowledge through the system.
I also love some of the weird insights that you're able to draw from different areas that turn out
to be incredibly relevant to investing, so I was struck, for example, when I was reading
one of your old year-end letters, which I really love that I wrote to you about this yesterday, I
think in some ways they're my favorite investor letters I've ever read with Nick's leaps, very
pretty close there, that's pretty amazing too, but they're really beautiful letters,
and one of the things that's great about them is the idiosyncrasies and oddities that you include,
and so there's one thing where you're talking, for example, about the lessons of lemmings and snowy
owls, and how there are these cycles of scarcity and abundance where, you know, this is a bit like
Howard Marks talking about these pendulums where things go from greed and euphoria and ecstasy and
complacency to fear and pessimism and the like, and you describe how this happens with lemmings
and snowy owls that prey on lemmings, and then you said the conclusion that you drew from this
in part is all sentient creatures seek abundance and fear scarcity, and so then you were talking
about the importance of being prepared for these periods of scarcity, so you can survive and exploit
them, and I just was really struck that you would take this lesson from nature and then you'd say,
well, so look, there have been all of these panics like 1857, 1873, 1884, etc, etc, they're going up
to 2008, and so when you look at the most successful businessman, the the Buffets and the Mungas and
the like, they're prepared for these periods of scarcity because this is built into the structure
of life in this world. Am I summing that up in a kind of adequate way?
Very adequate and very beautiful. William, thank you. And thank you for the how deeply you read the
letters. That was in what you said, it's very gratifying to me. So thank you.
They're very lovely, the letters. I mean, they're so they're so odd, and you'll go into this long,
long, you know, these footnotes that explain the origins of weird words. And there was one of my
favorite bits, I think, was when you were, you know, your games with numbers where you would say,
I'm publishing this on the 2nd of February 2022. And this is the first time in whatever 970 years
that the date can be expressed as O2O2 or whatever it is. You know, the first time since 11, 11, 11,
you know, 970 years ago, or whatever that we've seen this kind of number repetition.
So there's a sort of peculiarity to what you're doing. Like, what's going on here? Like, why,
how has the writing enabled you to kind of express your essence and kind of articulate what you believe?
Yeah, I think the whatever craft that you're seeking some level of mastery at, it becomes
like an unobstructed self-expression, right? It becomes, it probably looks as close to play as
you can get. You know, this idea of what Lila was was this idea of like eternal play. And I think
that that's, you know, the letters are manifestations of the learning process. And it's a bit fun for me
to write up something that I'm learning about, that I'm interested in, that I think is apopocal
to the to the investing process. So that's been an enjoyable medium to share those ideas.
I just was rereading, you know, Buffett's 50th anniversary annual letter. And it's a beautiful,
and some of your audience may want to revisit that because he spends a lot of time articulating
the reason why financial stability and security is so important to Berkshire. And he goes into
very detailed on why, you know, why they hold US Treasuries and why they don't invest in annuities.
And you start reading that and it's very apical to the period that we're in, you know, the bankrooms
and so forth on anticipating when there will be a difficult period and preparing for that
because it's inevitable. And, you know, that's part of the asymmetry that we're seeking in our,
in the businesses that we seek to, is that they're patient without, without tiring of being patient.
You know, I think most and most people, it's really hard to be patient. It's uncomfortable to be
patient. But if you're patient without tiring of being patient, that's kind of the quality that
I think a lot of these, you know, certainly, or in Charlie have demonstrated. So, you know,
scarcity and abundance, you know, I think that one of the, if you look at a spectrum, you know,
I think about kind of a spectrum from fear to love and in that fear to love, you know, in that realm
of fear is our instincts. And we are instinctually driven for two things to survive and to procreate.
So find a meal, find a mate is what William Durant said. And I think when we can evolve from this
state of instincts, we go into a state of reason. And reason is now we're using knowledge and wisdom
and we're making, you know, very intellectual pattern recognition. And that's, that's great.
We've evolved from these instincts. We can control the instincts. We can make intelligent decisions.
I think this next phase out of reason is, is into a state of insight. And insight is where
we're starting to arrive at a flow state. We're starting to arrive at intuition. Intuition
instincts are two on two, two ends of the spectrum away from each other. People confuse those things,
but I think, you know, intuition is learned. It's where we're starting to act in a creative way,
in an abundant way. And fears aren't factoring into our decisions. It's, it's pure expression,
it's pure, it's pure play, it's pure, it's pure, you know, anything that's not love is fear.
It's the same other way. When you can eradicate fear, that you're in this kind of realm of,
of abundance. And so that's kind of a way that I've helped to, you know, distinguish spending more
time in that right category. And it kind of warrants the same way our brains are behaving too,
because, you know, instinctually is our left brain, kind of categorization and naming. And
we're kind of arriving into this right brain co-creation, contextualization, where I think has
been atrophied. You know, Ian would, Ian would tell you that possibly the reason that our,
our left brain is a little bit more active than our right. And our right has atrophied
is the evolution of language and the importance of language in our, and it's so our,
now our left brain is a little bit overactive, which generates some of this other activity that
doesn't serve us well. And so how do we nurture more right brain activity that might not be common
place in our, in our own, you know, our own beings? I feel like I have the opposite problem,
because the more I, the more I discover about myself, the more I realize that I,
I kind of seem to have like no functioning left brain. For me, it's all like creativity, no,
no systems, no order, no logic. It's all intuitive, creative. So, so I have the opposite problem. But,
but this is very much related to the teachings of another guest in your class, James Kars,
who also talked about timelessness and this idea of infinite games. And it's a, you, you wrote once
about how these, these outliers, I guess, among executives and CEOs and investors and businesses
operate outside of time as they perform with no finish lines. They're playing an infinite game.
Can you talk about this concept of infinite games versus finite games in a, in a world where most
people are pretty short term? And then there are these outliers, like the Berkshire Hathaway's or
the Danneher's or, or the Colgate's or whatever that are thinking in a, in a much more timeless way.
Yeah, Jim Kars, maybe one of my favorite guests I've ever had in the classroom. And he was in his
early 90s. I think when he came in and, and we shared this time in a fireside chat that was just so,
so beautiful. And, you know, he shared with me the story when he wrote that book. It was originally
like 400 pages. And he was just about to take a sabbatical in France. And he had taken the manuscript
with him and he lost it. He lost the original finite infinite games. And he came back from
sabbatical. And, you know, he had this due date that he had to produce a book. And he just wrote it
with what he remembered it to be. But it became much shorter. And if you read finite infinite games,
it's almost like a, it's almost poetry prose. It's, it's so beautifully succinct and
encrypted in a way, right? It's, it just leaves you thinking like some of my favorite books of all
time are this way, right? The Fragments of Heraclitus or Lao Tse d'Aad Ching. It's, you sit with a,
with a passage and it's just like, it just works on you, right? Like this O.R. Right? For you.
Yeah, we read a little so hard before we started. And yeah, these things that are enigmatic.
Someone, someone once said to me, as a spiritual teacher of mine, said, you have to torture the
vessel sometimes. And there is a sense where, you know, when you don't really understand,
maybe it's like Zen cones, right, where these, these kind of mystifying things, like the sound
of one hand clapping. It's like, what? I mean, maybe it's good at dismantles are, are arrogance about,
about what we know and understand. And I think the, what's fascinating about a lot of these,
these important written pieces is they are very paradoxical, right? It's not something that can
converge to an answer, but often diverges to a paradox. So it gets you thinking with both sides
of your brain, right? Your, your left's like, oh, I see it this way, but your right sees it
something different because it sees it in the context of the whole. And that's why some of my
favorite folks are that way. And certainly finite and infinite games helps to, you know, share words
around this spectrum from short-term to long-term thinking. And, you know, and I think one of the
things that, you know, so fun about that is, is there's such a delineation between this world of
instinct and, you know, that we're, we're kind of driven this way to act in this more abundant
way, which is on the other side, no finish lines. And it's a clear delineation of that delayed
gratification and benefiting from compound interest versus a short-term reward, this concept of no
finish lines, constantly learning. You know, and Jim and I developed a beautiful friendship
afterward. We were kind of going into the pandemic at the time. We met just before.
And he had asked me to read a manuscript of a book that he was working on called this,
The Poetry of Money. And I remember he was giving me chapters as we're going into the pandemic. And
it was so beautiful just to be sharing this time with him. And then he stopped producing, you know,
and then he passed away shortly after that. I don't think the book was ever published, but
maybe someday it will be, but it was just a great friendship and to share that time with him,
he's such a, he's wrote some of my favorite books and to such a thoughtful person.
So when you try to think in your own life about how to approach investing and running a business
and being a teacher as an infinite game and not a finite game, what does that actually look like
in your life? Like in the same way that we were discussing quality before and how you actually
take this principle of the metaphysics of quality and personal and apply it in your own life.
When you think about how to play this game of investing in life as an infinite game,
not as a finite game, what does that look like in your life?
Yeah, to me, it's balance. And when I think about what the compounding of joy looks like,
it is this balance of a number of different roles and responsibilities. So the first is my
craft of investing, which is how I employ myself is really a beautiful expression,
and that is deeply important to me, but also like thinking about family and time allocation
to friends and community service and what I call total wellness, which is the mind and body and
investing in that and then spiritual. And so how does time allocation look across all of those so
that it's a balanced approach to life? And we tried to orient our family around that we create
spaciousness so that we can enjoy all parts of that. And the habits around each one of those
categories and how I kind of orient my week and learning and so forth is all kind of to try to
create that balance. In terms of habits, you've obviously learned a lot, I think,
from your friendship with Josh Waitskin. And I wanted to stop and talk for a bit about Josh,
because he's such an important thinker in many ways. For our audience that hasn't hasn't
studied Josh, he's had a profound impact on me, even though I've never met him, because his book,
The Art of Learning is terrific. And he's done a handful of interviews with Tim Ferriss.
Another than that, basically the only person he talks to, the only public appearances he makes
in your class every year, Columbia. And he's also obviously one of your very closest friends.
And I think you've spent the last two days with him in Latin America, which is where you're calling
from. And so you're in this unusual position where you have very close contact with one of the most
remarkable thinkers and learners, continuous learning machines around. So can you give us a
sense of who Josh is? And then let's talk a bit about some of the habits and the ways in which
he's influenced you. Absolutely. Josh is a great, great friend and great human. And
I've learned a lot before I met him. And now since after, we met and I was like doing the
map August of 2015. And it was in August that I had, as I usually do, was kind of seeking a
books that have influenced me. And so I reached out to Josh to see if he'd be a speaker in the
class in the following semester. And right away, which I think is his normal tendency,
he said no. And I said, oh, okay. And we just happen to be in a very similar geography that summer.
So I said, I'd love to grab lunch. So we agreed to lunch. And after a beautiful conversation,
we were walking out. And he's like, I'll actually do your class. And one of the things that I think
both of us were very passionate about at the time was he was taking up the art of surfing. And
it was something that I had always loved and really had spent more time doing over that
couple of years before we met. And so we had that in common. And when Josh takes on a mountain,
like you had with chess and martial arts and Jiu Jitsu, and that he takes it very seriously.
It's a very much a learning curve. It's a training process, which is all encompassing. It's very
very serious. And so we took on the art of this very stylistic individual, which is
surfing. And we did it together in the sense of traveling together and thinking about best
practices and how can we get better. And I think it was one summer where I suggested we try out
foil surfing. And I brought a foil and we tested it behind the boat. And we were like, it was a
wild learning curve. And that was about five years ago. But that was an art that we both took on at
the same time. And this is where you sort of float a little bit above the water. I watched a video
last night in preparation. And so there's this weird contraption that goes under us,
a short surfboard. And you kind of float above the water, but at high speeds.
Exactly. Exactly. And it's a wonderful expression of flying. It's a very similar
engineering technology to a wing of an airplane. And so a lot of the fluid dynamics are very similar.
You have no friction from the board. The board is above the water. You're riding about three feet,
two and a half feet above the water. And you're riding on a wing. And there's a front wing and
there's a back wing. So there's a complexity to it, which is very satisfying, because now you're
kind of surfing above the water. You're surfing on a wing. There's a lot of very engineering
tweaks that can change the dynamic of what is this successful flight and what isn't,
and what is more effortless and frictionless. So we took this hard on together and we continue
to do it today. And it's been an incredible journey of frustration, of learning, of elation.
Probably one of the most amazing sports that I've ever done. I compare it to powder skiing,
where you have this effortless flow state that kind of lasts over a long period of time. And
some of our, when we're toe foiling or being towed in by say a jet ski, released the rope,
our rides on this small board on wing can be over two minutes long, which is just miraculous
when you think of a, say an average wave that you may surf could be less than 15 seconds.
So it's been an incredible journey. And he's got an incredibly, he's a gifted learner. So he's
really taken this on. He's beautiful foil surfer, surfer in general. And we both progressed.
And it's been fun doing it together.
So Chris, when you think about Josh as a proponent of relentless growth, of, as he would say it,
being, you know, world class and pursuing quality as a way of life and pushing your limits and
relentlessly living on the other side of pain. These are the sort of phrases he's used in the
past in talking about foiling, but also other things like Tai Chi Quan push hands where he was a champion
then to Jitsu. What have you learned that's applicable for the rest of us about the pursuit of excellence,
the pursuit of quality as a way of life? Yeah, when I think about, you know, Robert Persig's
book Zen in the Art of Motorcycle Maintenance, there was an expression in that where what Robert
was trying to say was like, you know, it was getting understanding the details and quality of,
of say, in the art of motorcycle maintenance, or it's the same with foiling. Like one of the
things that I am so impressed by Josh is he deconstructs this every aspect of the sport. And so down to
equipment, playing with shims, I mean, there's not a time that we're not on a different piece of
equipment. Like we're constantly testing, constantly iterating and, and trying new things to get
little increments of improvement. And that's a beautiful gift that he has in the learning process
and has taught me to kind of think about that in, in any, any art that I'm, I'm trying to get
better at is what, you know, what are those incremental little bits of improvement? And you add all
those up over time, they make an enormous effect. And he also approaches, I think, anything that he,
he does from a world class level. I think he, when he has what it success looks like in foiling,
you know, he's probably thinking in realm of what is the best in the world look like in this art.
And so that's the progression that he's, he's taking. It's something that, you know, that I see as,
you know, more in a tow partnership, we need to bring each other to the highest level. And it's,
it's a very shared experience when we're out there and we're putting ourselves
each other in very dangerous places and critical places that we need to develop a partnership that
is, that's very much in sync. So that's taken a long time to, to kind of get to the level that
we're at. He also talks a lot about how to spend time, how to architect your day and, and create
habits and daily routines that allow you to use your, your energy properly and to do your most
creative thinking at the most important times where you're actually likely to do it well.
You obviously think a great deal about these questions too. And you were talking before about
how, how you think about using your time. Can you talk about some of the ways in which you've
actually structured your, your day that could be helpful for the rest of us? Because I feel like
you're, you're getting to learn from your own experience and from watching this kind of master
up close. So I'm trying to hack this by getting, getting you to do the thinking and the,
you know, you're the, the test guinea pig. So that I don't have to do all this stuff myself.
So I think Josh is a slightly nuanced approach. So I'll answer it as a way that I approached
time management in the day. And I've learned things from Josh as I applied this. But, you know, so my
morning usually starts quite early. It's, it's about a 430 wake up. And at that point, it's really my
most productive time. So I'm devoting time to journaling. I'm devoting time to reading, really
important reading. That's the use of the first hour and a half of the day is really usually things
that I've been developing in my subconscious overnight, things that I've put to my subconscious
and how to maybe something's unlocked that I'm able to kind of work through, whether it be
investment related or creative thinking related. And so my first hour is kind of in that thinking
space. Usually at that time, if it's a normal day, I love to, you know, if I'm in a place where I can
surf, that's, that's a nice expression for an hour to just have an embodied workout. There's three
things that I'm trying to do throughout the day is I'm, I'm going through what I call it,
kind of an embodied experience, which is something that's very physical, that could be, could be
surfing, could be foiling, could be yoga, could be, you know, something that you're just physically
active. For me, it's easy on walking to the refrigerator and the coffee machine. Hey, that works. Not very
well, it turns out. The second is a contemplation or, you know, a contemplative exercise. And that's
where the mind is active, right? The mind is engaging in creative thinking. And, and sometimes, I have a
couple different things that I'll do here. I'll do a meta meta contemplation, which is kind of an
act of loving kindness to people in my life. And that's kind of a nice way to the kind of express
gratitude. And that's so active mind. And then I try to have a practice of meditation daily where
you're trying to quiet the mind in the ego to almost zero and try to engage kind of a very deep,
kind of mindless spaciousness to your thinking. And I usually use breath work to start in a
contemplative exercise leading to a meditative exercise, which is the breath I find to be a really
incredible portal to deeper meditation. And so I, after our conversation, for example, I'll
I'm doing a conscious connected breathing session with with someone that I really respect. And,
you know, that's about an hour of very deep circular breathing that is contemplative in the
beginning. And then I lead it into a meditative exercise that's been really profound as I,
as I've kind of brought this into my usually, that's a couple weeks that I'll do something,
something like long period like that. It's interesting because so many people are in such a rush,
right? They're just, they're just going from meeting to meeting. And here you are, you've built this
kind of this very spacious life where you're able to exercise, you're able to meditate,
you're able to think, you're able to journal. And I can hear some people sort of, you know,
griping in their head saying, yeah, well, it's because he's rich and successful and he runs his
own phone and stuff like that. Then there is an aspect of this, right? Like, how, how do you think
about this question for regular folks, like most of us is of bringing these lessons into our lives
so that we can, we can get some of the benefits of these things while also acknowledging the fact that
a lot of people don't have that opportunity for spaciousness and freedom.
Yeah, I think that the three, the three really important lessons that I bring to a daily practice
embodied experience and a meditative experience and a contemplative experience are all free.
You know, they're, they can be all done in a small room with 45 minutes of time, even if
embodied experience is doing pushups and stretching, and then, you know, leading a breath work,
Wim Hof is a great, he's got a nap that I use once in a while. That's a beautiful
portal to a meditative practice. So, you know, I think, I think these things are quite accessible.
And, you know, we've really oriented, you know, our life to live quite simply and, and, you know, to,
to have nature in close proximity. So a lot of what we're doing is, is spending time outdoors in nature,
where, you know, the axis is, is just there. And it's not something that is, there's a charge for,
and that's, that's been really important to us.
It's also worth noting that you've set up your investment portfolio in a way that's not hyperactive,
right? I mean, it's a concentrated portfolio where, as Joe Greenblatt would say, you're not paid
for activity or hyperactivity, but for the quality of your decision-making. And, and that seems to me
kind of an important factor in creating a life that's aligned with who you are,
allows you to live the way that suits you, your personality. Does that make any sense?
It seems like there's a, there's a really important alignment here that your investment
style actually allows you to live this way.
Yeah, I think, I think it certainly aligns with my temperament. I think the amount of time that,
that Scott and I spend on thinking about the portfolio is probably at the same number of
hours as anyone else that's running an active portfolio. You know, we're, it's never off. The
mind is never off. It's, it's, it's constantly thinking of how do we lose and how, how we're thinking
through, you know, the dynamic nature of a competitive situation. And it just doesn't lead to activity.
It leads to us just calibrating qualitative assumptions, making sure that we thought
through it holistically. And then just wrapping, you know, all of those other responsibilities and
roles so that we can, you know, have balance and, and, and I think geography is really important,
William, to be honest with you. It's something that has always been a priority is that, you know,
we look at East Coast is, is headquartered in a little suburb of Boston and, and as you alluded to,
I, I love spending time in the jungle and, and the jungle has been an inflection for our family and,
and kind of having, you know, two geographies that, that lend itself to a real diverse
experience with nature and with a community and yeah, so geography, I don't think it's,
I think it's by design when Warren moved to Omaha and the experience he's had in Omaha and Charlie
and, you know, Santa Barbara and LA and what's that contributed to their, you know, productivity,
I think makes a big difference. Josh Waidskin used a, a phrase that I love that you mentioned in
passing before, which is this idea of unobstructed self expression, which, which I think is such a
powerful idea to, to live in a way that somehow true to ourselves and to, to release what he calls
the, the crimps to unobstructed self expression. I think about this a lot with writing, but a lot
of writing is about getting out of your own way, removing your fear, removing your ego, removing,
you know, your dread of the blank page and your dread of being judged. And I have friend, a friend
of mine once said to me before I started working on Richard Waids, I have here the book, he said,
you're asking to be a clean pipe. So, so that stuff flows through you. And he said, you know,
is the book going to be just a vehicle for the ego of William Green? Or are you trying to be a
clear pipe for something more than that? And that was incredibly helpful to me. And obviously,
ego comes into this stuff always in, in these very sneaky ways. Even when you're congratulating
yourself on, on having overcome your ego. And I'm wondering how you think about this whole question
of investing and living in a way where unobstructed self expression is, is at the heart of what you do.
Yeah, so beautifully articulated. The, you know, I always, I think of this thing that,
I think it was Meister Eckhart said that, you know, that we want to be transparent to the
transcendence of life. And I think that we all have this, like this inner light, and it's unique to,
you need to us. But when we filter it with our ego and we filter it with our, our expectations on
who we are supposed to be or who we're trying to emulate, it loses the sense of who we are.
And, and I think if you, by knowing yourself, know thyself, you, you start to remove those
obstructions, then you can become the essence of, of your full capability. So that's kind of how I
think about it. And, you know, the ego is not just I, it's not just an enlarged version of I, but it
can be an enlarged version of we, like you think that when there's a we, there's, there's another
side of that, there's they. And I think all these manifestations of ego get in the way of our
true expression. And, you know, that's the goal for, for I think for me and for anyone is just to,
is to have what Josh calls that unobstructed self expression that is unique to you that it,
that's the full expression of your art. And that's what art is. It's really on that leading edge of
dynamic quality. It's, it's an expression of, of you becoming and you're, you're full of self. So,
yeah, it's, it's something that I think is a progression and none of us are perfect at it, but it's,
it's a nice objective and goal to have.
It's also interesting because it's very easy for listeners to think there's something kind of
mystical and otherworldly about this. And maybe it's not really practical, and maybe it doesn't
really have anything to do with the investment business. And then you look at someone like Buffett,
and he's the absolute embodiment of this, of this idea of, of living by an inner scorecard,
being aligned with his own particular gift. And you, you quote this beautiful passage from Buffett in,
in, I think it's the 2019 year end report that you wrote, where he said, I love painting my own
painting. I come down to the office and I start painting. And I think I'm in the Sistine Chapel.
It's my painting. Now, if somebody says use more red paint instead of blue,
paint a seascape instead of a landscape, I would hand them the brush in five seconds. And I'd say,
do your own painting. I'll go paint what I want to paint. I get to do my own painting,
and then I get applause if I deserve it. So this is not, this is not some sort of mystical abstract
thing. This is like, Buffett has, Buffett has tapped into this very, very powerfully, more
powerfully than probably any of us, right? It's such a beautiful expression. I was thinking about
that exact line the other day. You know, Josh and I, I think both approach foiling very differently.
And we're each painting our own canvas in how we, how we even look at a way, the way that the
lines that he's, he's carving on a way of our different ones that I'm looking to carve in.
There's no right way. It's just that how we're expressing the art, and I think investing is the
same way as, is I'm not trying to do it the way Buffett did it. I'm trying to do the way that makes
sense for us. And we're going to tweak that over time and our expression of what value
investing is going to be is evolving and hopefully getting better and iterating. And the kind of
businesses that we want to invest in are going to look different in the future than they did in the
past. The way that Nick, you know, really was able to evolve looking at Amazon, which was
reinvested, it's a good deal of free cash flows. And that was a very unique way to think about value
creation. And I think that's really just an important kind of artistry, the way you expressed
it. You know, it's, it's painting your own canvas.
You've also studied Andrew Carnegie in, in great depth and have written about him. And, and he,
he talks again very similarly about, I mean, I was very struck by something in the, in your
writing about this where he said, I believe the true road to preeminent success in any line is to
make yourself master in that line. I have no faith in the policy of scattering one's resources.
And in my experience, I rarely have ever met a man who achieved performance in money making,
certainly never one in manufacturing, was interested, who was interested in many concerns.
The men who have succeeded are men who chose one line and stuck to it. And that really struck me
like again, like here's a great, a great mogul. You know, I think Andrew Carnegie when he died in
1919 was maybe the richest man in the world. And here's a guy again saying, you know, play,
play your own game. Can, can you talk a little bit about that? Because he's obviously had a
powerful impact on you, Andrew Carnegie. Yeah, Carnegie is such a great hero. For many reasons,
he was not just a hero of, of capital creation, but of philanthropy as well. I mean, the,
he's someone like, you know, the retired, almost at 50 years old and spent the rest of his life,
you know, giving his fortune away in a really thoughtful way, building libraries,
I think over 2,500 libraries were built. You know, he was a great thinker as well. If any of your
audiences is ever in Tarrytown or upstate New York, I highly recommend going to Sleepy Hollow
Cemetery. I've been there maybe five times to his, to his grave. You realize I live about five
minutes from there and I've never been. So next time you come, you have to, you have to visit,
visit with me. I'll take you there. And it's just, I don't know why I always find myself. It's a
very peaceful place, but it's a very nondescript gravestone for this wealthy person and, and at
the cemetery, Sleepy Hollow, there's these big, you know, mausoleums and he's got this very tiny,
you know, two gravestones, but he set this, this rock that was carved from Skibo, which was his,
his estate in Scotland. And it always just reminds me of just, just how humble he was,
how much he, he, he gave back. But that comment that you have about depth of knowledge and being
very good at, you know, over his career, he developed an expertise in a number of different things.
He was a bridge builder. He mastered the telegraph before anyone did it. He could do it by ear. He
kind of went into steel at a time where a lot of the, the speculation was kind of rampant in steel
and he was able to, to cobble up the industry after a lot of the, the quick money was made. So
he kind of reinvented himself in, in the course of his career as he was kind of developing and,
and iterating and painting his own canvas and, you know, certainly when he sold the US deal,
that was, that was the culmination of, of this incredible career. And actually, we're going to go
to Scotland this summer and do a learning retreat. And one of the, the big focus of the learning
retreat is going to be kind of revisiting very close to where he, where he lived and Skibo,
this life and your Carnegie. So I'm looking forward to that.
I also thought it was really cool in the, in, in your summary of, I think it was 24 different
lessons that you'd learned from him. There were a few that really struck me one, one of which was
just his sheer drive and intensity where he said, whatever I engage in, I must, must push
inordinately, which really resonates me because I see all of the great investors I've interviewed
over the years. They're pretty maniacal in certain ways. I mean, there is this tremendous
intensity and competitiveness. And then another one that I really loved was when he talked about
his trust in progress and evolution, where he had this motto, all is well, since all grows better.
And he said that, that became his motto and his true source of comfort. Can you talk a little bit
about that? Because that I think, I think it's so easy for people to fall into the trap of thinking
everything's going to hell. And here's this guy, one of the great creators of, of wealth, one of the
great philanthropists of all time, saying, no, no, no, things grow better. And it reminds me of
something that Nick Sleep said to me, where he said, look, I don't know whether I believe in God
or not, but I believe in good. And I believe that good things grow. I do think actually Nick
probably believes in God, but he was trying not to be polemical. You know, it's so beautiful. I
got to find that acid. You got to send it to me because that's lovely. Yeah, it's in a footnote in
my chapter on Nick and Zach is something that Nick said to me, he said, I believe in good and I
believe that good things grow. It's a very profound insight.
It is. And Carnegie nailed it. And it's interesting because I had a long conversation
yesterday about this very subject because we were debating about the fears of artificial
intelligence. And I don't have this overly optimistic view that it's good for the world.
I've a realist, a realist view of it. But I think like anything, when you look at the evolution of
social media, and you look at the evolution of artificial intelligence, as you have big change,
you could see it in both ways, but is along a path of evolution. It's natural that we are using,
that we're augmenting intelligence using tools and technology. And artificial intelligence is a
manifestation of additional tools, additional technology that's bringing to bear to do more
things. And I think it needs to be oriented in a way over time to be improved. The same with
social media 1.0 can be improved. And there are side, there's second order effects that aren't
positive for humanity, and those things get tweaked. But the world, I do agree with Carnegie and I
agree with Nick that the world does grow better. And it becomes more abundant. And then we
continuously solve toward this asymmetry of good, which is kind of this tailwind that's
behind us. And yeah, I feel that very strongly. Bill Miller has spent a lot of time studying
pragmatic philosophy on one of the great insights from the pragmatic philosophers like William
James and the like, was to say, well, ideas are like tools, they're like forks and knives. And so
you want to pick ideas that help you rather than ones that hurt you. And I think it's not saying
everything is empirically true, and provable. It's like, find a helpful idea. And to me, this
idea of being kind of optimistic and assuming that things are going to get better, it's not,
it's not about being a Pollyanna and being in denial. But I think it's actually an incredibly
helpful tool in life to pick this idea instead of being a pessimist and assuming that everything's
going to hell. And I don't know, there's a, I read the rest of of Carnegie's quote before I let you
go in a minute, because I think it's so beautiful where he said, and you quote this in your year,
and let out where he said, all his well, since all grows better, became my motto, my true source of
comfort, man was not created with an instinct for his own degradation. But from the lower,
he had risen to the higher forms, nor is there any conceivable end to his march to perfect his
faces turn to the light. He stands in the sun and looks upward. And I love that, right? That idea
that, yeah, so okay, we screw up, we mess up, we trip up. But in some way, we're standing in the
sun and looking upward, we're not when you look at the improvements we've made in health care,
longevity, all of these different areas, the standard of living. I don't know, can you,
can you comment on any of that? What's your view?
Yeah, thank you for reminding me of that mantra, and that became his coat of arms and his seal,
is this beautiful thing, and I think I put it in the letter as well. The final line of Lila,
that when Robert Persig said, anything I name will cease to be dynamic quality, but that's the
best I can offer you as this word. And he's like, if I could offer anything, he said,
on what dynamic quality is, it's good, but good as a noun. And it was interesting,
because that's one of those animatic things that you're just like, what does he mean by good as a
noun? But good is that leading edge, that horizon edge of where we're going, where we're becoming,
and where we ought to be. And that ought to be somewhere, it's a more beautiful world that our
hearts know as possible, which is aligned by Charles Eisenstein, that I believe that that's
the direction that we're headed, that's the vector we're on. And it's an uneven path, right? It doesn't
look perfect. It's kind of, you're kind of, it's a jagged path, but that's the asymmetry of the path.
And I truly believe that. I think that some of what we're seeing in our own states of augmented
intelligence, both individually and collectively, I think consciousness is at a space where,
you know, I'm not sure five years from now, 10 years from now, what that's going to look like.
But I think we're going to have profound change in our collective intelligence as a humanity.
And I was just reading a book called How to Speak Whale. And, you know, one of the cool things about
that book, because one of my studies this last three month period has been on kind of a species
unveiled or they're unveiled and their ability to sense the world. So was it feel like to be a bat
or a whale? And you start to think about all their sensory apparatus or their magneto reception,
how they see magnetic lines. And imagine a future where we are actually having a conversation with
whales or conversation with dolphins. And this isn't far off. I mean, I have an app on my phone
where just through spectography, I can tell the exact sound of a bird and what species it is.
You don't think we're going to be with machine learning to figure out what they're communicating
to each other. Like, that's not far off. And that's what this book, How to Speak Whale, was raising
the question of, you know, at some point, we are we'll able to have a conversation with species
that can see our system differently than we can see our own. And we can solve problems that are
really unique. And so I think about these, these really abundant outcomes that are potential from
machine learning, data collection, augmented intelligence and consciousness.
I think also we don't we don't have that much control necessarily over the outcome. But
as the Stoics would say, we have control over our own behavior and our own attitude. And I like
the fact that I see running through your letters and your life, this effort to do things in a more
high quality, upstanding way. And I love at the end of your, or I think it was at the end of your
year end letter for 2021, you you were writing about things like love and integrity and gratitude
and humility and trust and simplicity. And you said, these words are truly at the heart of great
partnership and a purpose built life. We endeavor to embody them daily. And I sort of think that's
about as much as we can do, right? Like, we don't know really what's going to come of, of AI or
the situation in, in Ukraine or any of these other things or inflation. But you're, it seems like
you're trying to structure your life around qualities like that. Yeah, and I think that when
we talked about finite and infinite games, I like those words, I chose those words very carefully
because they were words that I thought had no opposite. They could exist on their own. It's like
happiness. Happiness has like a counter of unhappy, but like, what's the counter of joy?
Like, true joy is just, it's like this internal quality that kind of lives on its own. And I think
love kind of exists in that same realm and integrity, gratitude, humility, trust, simplicity.
These are words that feel infinite to me. And like, and so they have a special place. And,
and I think that's why I chose those carefully.
Also, if you think of some like David Hawkins writing books like power versus force,
they're, they're words that make you go strong in some sense. So I, I do think they probably have
an opposite, like you can think of words or opposite, but they make you go strong. They,
you know, when you see someone behaving with integrity or, or gratitude or trust, you feel it.
I mean, I think there's a reason why probably the most popular chapter of my book is the one
about Nick and Zach, because there's some sense in which you see the kindness of their relationship
and the sense of honor and the lack of greed and the sense of philanthropy. They make people go strong.
Such a, glad you brought that up because I was, I was recently, I did a, a kinesiology session with,
with a great practitioner and where he was kind of going through the body and, and doing those tests.
He's like, Oh, what happened to your shoulder? You know, and he knew exactly because I was going
weak and he's like, Oh yeah, that was an injury, you know, dating back five years ago. But what,
what Hawkins did, which you, you know, for me in this book is he would actually read certain books
and certain books had a, had a strength to them, right? The Bible, the Zohar, like all of these
incredible texts, sacred texts. And, and so I started reading these, these books just to read
them because they sometimes your mind doesn't even know what your, what your conscious,
your conscious of, right? And so it's sometimes reading these classic important books. They are
working on you in a way that, that is very powerful because the words and the, and the,
and the mythologies and the metaphors are, are so profound and deeply felt.
Yeah. And again, if, you know, if it sounds too abstract and impractical, then you look at
Charlie Munger and he's talking about hanging out with the eminent dead by reading about people
like Ben Franklin and, you know, great figures from the past. And then the same thing you have,
you have Warren Buffett at his charity lunch with Monish Power and Guy Speer saying,
hang out with people who are better than you and you can't help but improve. And so I think,
I think it gets at this idea of placing yourself in an ecosystem in terms of the books you read,
the people you hang out with that's going to bring out the best in you, right? You know, so that,
so that you're more likely to behave in an admirable way. I know, is there any final word you'd like
that before I, before I let you go do some, some much deserved breathing? Yeah, much
just their breathing. That's right. And I will, I just have to say that, you know,
you're such a wonderful researcher of people and preparing for, for discussion like this. And I,
this is probably one of the most best conversations I've ever, you know, shared with someone,
all your preparation and, and, and what you're doing and providing for your listeners is,
is profound. So I'm very grateful. Well, thank you so much. And I, I'm enjoying
hopefully the, the prospect of many more conversations. Because as you know, as you know, I started the
day with some like 26 pages of notes from that I'd synthesized with questions from all of my
readings about you. And so I barely scratched the surface. So, so there's, there's so much more to
discuss over the years to come. And I, I'm just, I'm really looking forward to learning more from
you and being, being on this journey with you. So thank you. Yeah, thank you so much, William.
And, and our first lunch, your audience should know that William and I had a, had a, our first
breakfast in New York and, and our connection on so many things that were, were, I mean, I think
we, we went on for two and a half hours. It was just such a fascinating conversation. And so
a lot of connection points. Yeah. And so much, much more to discuss down the road. And I, I have
just really tremendously enjoyed talking to you. So thank you so much. Thanks. We'll see you soon.
Take care. All right, folks. That's it for today. I hope you enjoyed this conversation with Chris
Begg and found it as illuminating as I did. Chris keeps a really low profile and very rarely speaks
in public except his class at Columbia Business School. So I'm hugely grateful to him for sharing
so many valuable insights with us. As I'm sure you could tell chatting with him is just an absolute
delight for me. In any case, I'll be back very soon with some more terrific guests,
including Chris Davis, a prominent investor who's also a director of Berkshire Hathaway.
In the meantime, please feel free to follow me on Twitter at William Green 72. And do let me
know how you're enjoying the podcast. It's always a pleasure to hear from you. Until next time,
take good care and stay well. Thank you for listening to TIP.
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